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Business Development Archives - Page 2 of 3 - Back9 Creative

How to Start a Business: 10 Tips to Get You Started

Starting a business can be an extremely rewarding experience, but it can also be quite challenging. In fact at times it can seem bloody impossible. There are so many things to consider when you decide to start a business in NZ. These things start from the initial planning stages, and choosing a company name and logo, to the day-to-day operations. And then how to advertise a start-up business too.

From experience having started a business from scratch, there are several things you should do. And some things you need to understand – and accept. One of the best bits of gold I discovered, was the E-Myth Revisited by Michael E. Gerber. There are some mixed reviews, but the fundamental message is good. And it is well worth the read if you’re looking to start a business in NZ or even anywhere.

In this post, we will provide 10 tips for starting a business that will help you get started on the right foot!

1. Do your research

Before you start a business, it is important to do your research and understand the industry you are entering. This includes understanding the potential customer base, the competition, and the regulatory environment.

2. Create a business plan

A business plan is a roadmap for your business that outlines your goals, strategies, and how you plan on achieving them. This document will be essential as you start to raise funds and grow your business. We recommend talking to our business advisor and mentor, John Schol, or one of the team at Malloch McClean and looking at the one-page business plan

Click the icon below to get the book.

Starting a business One page business plan book

3. Choose the right structure

There are many different legal structures that businesses can choose from (e.g., sole trader, Limited Liability Company, Partnership). It is important to choose the right one for your business based on factors such as liability protection and tax implications.

4. Register your business

Once you have chosen your business structure, you will need to register your business with the relevant authorities. This typically includes registering for a Business Name, obtaining a Tax File Number, and applying for any licenses or permits that may be required.

5. Find the right location

The success of your business can often hinge on its location. When choosing a location for your business, consider factors such as foot traffic, parking availability, and public transport access.

6. Create a marketing plan

A strong marketing plan is essential for any business looking to succeed. This document should outline your target market, marketing strategies, and how you plan on executing them. Check out the options here for a digital marketing roadmap

7. Hire the right employees

hiring the right team is one of the most important aspects of starting a successful business. Be sure to take the time to find employees that are skilled, driven, and share your company’s values.

8. Keep your finances in order

Proper financial management is crucial for any business, big or small. Make sure to keep track of your expenses, create a budget, and stay mindful of your cash flow.

9. Manage your time wisely

As a business owner, you will have a lot on your plate and it can be easy to get bogged down in day-to-day tasks. It is important to manage your time wisely and delegate where possible to free up some time for strategic thinking and planning.

10. Seek professional advice

When starting a business, there will be many challenges and obstacles along the way. It is often helpful to seek professional advice from experienced businesspeople or mentors to help you navigate these challenges.

It sounds easy right… Well, it can be a whole lot easier, if you know what you are trying to achieve. Whilst it will take some time and there’ll be some hard lessons learned along the way, by committing and following these tips, you will be well on your way to starting a successful business!

How much time should I spend on Admin for my business?

Admin is a necessary evil for any business. A company simply can’t be viable without record-keeping, contacting customers, and of course, a way to accept and send payments! Many business owners, however, feel like they are drowning in paperwork and admin duties. Yet admin is essential. So how much time should you spend on admin for your business?

There are a lot of variables, and the short answer: the minimum time necessary! It makes sense; the less time you spend on admin, the more time you can spend on your core, money-making tasks. Polls from business owners around the world show that small businesses spend about 40% of their time on admin. Some polls put that even higher, over 50% even.

Ideally, you’d be doing extremely well as a business if you can spend less than 20% of your time on admin and necessary but non-income-generating tasks. If you could cut down your admin time significantly, would you do it? That sounds easier said than done. Where do you even start?

There are a few ways that you can reduce time spent on administrative tasks–some that might take very little effort but can provide significant results!

Use software for record-keeping

Filing by hand is difficult, takes time, and physical space. Software can cut down this time substantially. A common argument against using software for things like records is something like “But what if my hard drive malfunctions? I could lose everything all at once.” True point. But a counter to that is “What if you have an office fire or earthquake and your records are destroyed? You could lose everything at once.” As a backup, ideally you’d make copies and keep them in separate places.

Fortunately, you can do the same thing digitally these days. Depending on how important the files are, you can make virtually infinite copies and store them all over the internet. Cloud Services like Google Drive, OneDrive, Dropbox, and pCloud can all store files, and all have a free plan that includes at least 5 GB of storage. That’s a decent amount of space if you’re only storing things like records such as client and employee data. While it’s true that the data could be at risk if one of these services goes out of business, Google’s only likely to go out of business if the internet itself dies, and old records probably won’t be a concern if that happens!

If you want to go a step further, you can always back up your files on an external hard drive or USB storage stick that only you have access to. There are several programs that can schedule certain files to be uploaded to external storage that you have plugged in. So if you wanted your Client Records file backed up, you’d simply say you want Client Records backed up at 6:00 PM every day and it would copy only that file and back it up for you.

Make use of automation

If you find yourself doing the exact same thing over and over, chances are, automation can do it for you. When combined with a tool like Zapier, you can find that a lot of repetitive tasks can be done on their own with no input from you. While automation can significantly cut down times for some tasks (or even make it take not time at all!), some of the software does require a little bit of learning on your end. But there are options that are simple to use–just keep in mind that typically the less you have to understand for the tool to work, the more permissions it requires, and the more it costs to use. So it’s important to find the balance between learning a new program and the price not to have to learn it.

Find out more about automation in our blog, How can automation save you time and money?

Electronic forms are faster and can be automated

Nowadays, you should move as many processes as possible to be done digitally if you haven’t already. Digital forms are easier and faster to fill in and can be saved where they need to automatically. Plus you don’t have to try to decipher handwriting that doesn’t look like any known language. You can even opt for digital signatures, which are legally binding in many countries, including New Zealand.

Turnaround time is significantly faster when digital signatures are an option–some experts claim as much as 25x faster turnaround! These are ideal when someone isn’t going to sign the document right away. It’s much easier for someone to sign something electronically and have it be finished than to sign it and find a way to post or deliver it in person.

Iron out core processes

Sometimes a rule exists just because it always exists. If you have a drawn-out process because “It’s the way it’s always been done”, it might be time to take a look and see if it needs to exist–or if it can be improved. One popular business philosophy says that it’s important to work ON the business, not just IN the business. Essentially this means that instead of doing work as it comes in the way you always have, improving the processes and fundamentals can save time and money in the long run. It may seem a bit counterintuitive to delegate a chunk of time to activities that don’t make money, but streamlining your processes can save you big in the long run.

Since admin is such a big part of every business, it’s usually one of the places with the most potential for improvement. At times this could mean more steps for a process, but if that saves time when you have to come back to it later, it may well be worth it.

Have a strong file management system

File management is one of the most important parts of a business. It’s also one that many businesses don’t take the time to develop. According to Business.com, document challenges account for over 20% of wasted time. This includes professionals who collaborate on projects. Many still rely solely on email for task management, and it’s easy to lose track of an email. What was that weird subject line again? If you have multiple people working on the same project or file often and use email, consider upgrading to something designed for the job. Monday.com, Teamwork, Trello, and nTask can significantly simplify task management. We use Teamwork here at Back9 and have seen extraordinary improvements in task management, better team collaboration, and fewer tasks dropping off.

As helpful as those tools are though, they’ll hit a roadblock if you don’t take the time to develop a file management system. This is important both for digital and physical documents. For digital documents, have a folder system that’s simple, intuitive, and relevant. Something like “Client Projects > Client Name > Project Name” works well for many businesses.

Keep a record of policies, procedures, and instructions — and follow them!

It’s a good practice to regularly review policies, procedures, and instructions. Most business advisors suggest doing this annually at a minimum, or whenever there’s a major change; even if it’s a quick skim to make sure everything’s all good. If you notice something out of date or have changed how things are done since it was written, be sure to update it. It will save a lot of time when someone new comes aboard.

While updating these documents is important, what’s just as important is making sure to follow the new procedures. If a document is updated in a business and no one follows the update, did it really update at all? This is particularly important for time-saving when the new method will cut back on admin time. Sometimes changes come with a learning curve and that’s expected, but taking the time to understand how to do something more efficiently will save time and trouble long-term.

Use an external admin company

One solution that some businesses have turned to for cutting down admin is turning to an external company to handle most of it for them. This can be particularly helpful for people who hate or put off admin or aren’t familiar with using the latest software or tech. Outsourcing can free up valuable hours letting you focus on working on tasks that generate income. Just make sure you understand how the company is handling your invoices etc… You’ll want to make sure you can be the one to answer any questions from the customer if they come up.

Combine these solutions to cut back on Admin

If you’ve noticed there are one or multiple things here that you aren’t doing yet, setting aside the time to focus on streamlining admin can help in the long run. But what if you know there’s a problem, but can’t identify where to improve? Sometimes, an external viewpoint can make a major difference. There are several business development companies that can take a look and help you out. If you’re in New Zealand, Malloch McClean has a fantastic reputation for helping you build a smarter, better business.

Once you make your admin processes more efficient, you’ll find a lot more time to focus on what matters. You may even have a little extra time on your hands! If that’s the case, it’s an excellent opportunity to take a look at your marketing. When done right, marketing is an investment, not a cost. If you’ve been wondering if you’re spending the right amount to maximise your return on marketing, take a look at our article How much should I spend on marketing? and see if you could spend more–or could cut back a little.

Read the article, How much should I spend on Marketing?

Are you accidentally harming businesses you love through online ratings?

Online ratings and customer reviews are one of the most important metrics to help first-time visitors decide to visit a company. Most review sites such as Google Reviews, Yelp, and Trip Advisor use a five-star rating system where 1 is the worst and 5 is the best. Something we’ve noticed, especially for local businesses, is that some satisfied customers are leaving low review scores, yet their review is nothing but praise. Some people have even admitted to never giving 5 star reviews. If you’re one of them, we hope this article will help change your mind.

A 3 star review is NOT a good review score. It means you were unhappy and that the business didn’t deliver on its promises and expectations. Even if you personally think 3 stars means a job well done, the majority of people see the scale a different way. Satisfied customers giving poor star ratings is frequent enough that we think that some people are misunderstanding what the star rating on some of these sites mean.

Happy customers giving those 3-star ratings could accidentally be harming a business they love.  A couple of these for the same business could  lower the online rating enough for people to not bother clicking in and reading more, all because satisfied or even regular customers rated it poorly. Are you one of them?

Continue reading “Are you accidentally harming businesses you love through online ratings?”

What’s in a company name?

logo-big-brandsThink of some of the biggest names in the corporate world today. Disney. Apple. Nike. Amazon. Google. They aren’t confused with competitors or companies with similar names. The names are iconic and recognised by practically anyone with an internet connection.

But it wasn’t always that way.

First, the companies started as an idea, and gradually gained fame and fortune over the years. While the connection to what they do is obvious today, some of them aren’t really related to their product or service at all. So then, does the company name really matter at all?

 

 

Every company has a story

Take a closer look at the Big 5 names above and think about what they do for a business. What’s the reason behind the name? Can you tell right away, or do you have to look it up?

  • Disney is obvious because it’s simply named after founder Walt Disney. Luckily for him, he had an uncommon surname.
  • Apple doesn’t seem to have much to do with computers. While one could extrapolate that founder Steve Jobs chose the name because apples are iconic, nutritious, and healthy and he wanted his company to be the same, the actual inspiration of the name is much simpler. After visiting an apple orchard, Jobs thought that the name Apple sounded “fun, spirited, and not intimidating” and couldn’t come up with a better name that was more technical and represented computers, so went with Apple Computers.
  • Nike is two-syllables, and actually stands for something very specific. In Greek mythology, Nike is the goddess of victory. And for competitive athletes, who wouldn’t want to wear something to help them win?
  • Amazon wasn’t the company’s original name. Originally “Cadabra” (like abra-cadabra), after being misheard as “cadaver”, founder Jeff Bezos decided to come up with something less dead-sounding. The story goes that Bezos was looking for a name that started with A because website listings were in alphabetical order and came across the word Amazon, the world’s largest river. As his goal was to build the world’s largest bookstore, he adopted the name, and now, Amazon sells much, much more than just books.
  • Google was very nearly called BackRub at one point, due to the emphasis on backlinks. Then a friend suggested the word “googolplex” which is 10100 or the number 1 followed by 100 zeros. Since they wanted their search engine to be used to find every webpage, the name made sense. But only hearing the word, they misspelled it as “google” and the name stuck, and now has its own verb. You could google something on Bing. But not the other way around.

What do these names have in common?

All of those companies had very different ways at arriving at their name. Yet they all also share something in common: those names have a narrative attached to them, some kind of story or meaning. This is something you can talk about in your About page, leave it as a mystery to talk about in an in-person meeting, or let customers make a guess on their own only for the truth to come out later in your biography when you’re super famous.

 

So I can name my company whatever?

You can name your company whatever you want, but it might not be the best idea. If you want to do something abstract, go for it! But when you think about the name, remember that if you decide to change it later it will mean new branding, website redirects, awareness campaigns, and a whole lot of other headaches, which only become more complicated as your company grows. If that’s the case How do you Pick a Perfect Name and Logo for Your Company?

One thing to definitely consider is not naming your company after something you don’t do? Probably not the best idea. For instance, if you sell mobile phone accessories and you call your store Chihuahua Dentistry, people might think you do oral care for small dogs instead of selling phone cases. Remember that Steve Jobs originally called his company Apple Computers, not Apple Juicers, and didn’t drop “Computers” until decades later when he had a strong following.

Some good rules of thumb when choosing your company name include:

  1. Know your target audience. Perhaps the most important part of running a business, and relevant to your name as well. Will your audience appreciate something abstract, complicated, clever, or crass? Or are you looking for people that want something more straightforward, corporate, or formal?
  2. Keep it relevant. Whether it’s something personal to you, a clever fusion of words, or even a weird nickname you were called in primary school, your name should mean something. You’ll be hearing it nonstop, so make sure it’s something that sounds pleasant to you!
  3. Beware of soundalike words and similar companies. Don’t fall prey to coming up with a brilliant name only have it be close to something unpleasant. A brown no-sugar drink called Shyet Cola (Rhymes with diet!) might be a bit off-putting. Likewise, making energy drinks called Red Pull that “Gives you Springs” could get you in trouble.
  4. Be easy to search for. Having a strong digital presence is strongly recommended these days. But just having a website isn’t enough. It’s important that people can find you too! Try to have a name that’s easy to say and spell so people can find you. You should also try to include close variants as search targets that can direct people towards your site.
  5. Think about possible logos/visuals. Some names have clearer visuals than others. Nike simply has a checkmark. Victory? Check. Disney, on the other hand, invented a new font and includes their iconic castle behind it. Some words require more brainstorming, which tends to lead to higher logo design costs too.

Your name is part of your story and an important part of your identity. It’ll be with you from Startup to Success… Don’t take it too lightly!

9 Ways to Become a Professional Networking Professional

Networking. It’s something the experts just won’t shut up about. How do you get that dream job? Networking. With proper networking, you can get the job before it’s advertised! What comes up when you type in “best way to get new customers” into Google? Networking. Even articles about “creative ways” to get customers will mention showing off your existing customers or using your existing network. How do you have an existing network? Networking!

Continue reading “9 Ways to Become a Professional Networking Professional”

The CRM of the Crop

Everyone knows getting the cream is better than getting the… Not cream.

And for databases, that cream is a Client Relationship Management system, which is literally CRM. Programs like Excel are great for organising data into columns and rows so you can find it later, but what about when you want to pull out specific bits like which customers live in Winton and have a first name starting with J? Okay, that may be too specific, but a CRM like Hubspot, can help you segment your database into useful groups. That helps you send the messages to the right people at the right time.

What is CRM?

Cream with fewer letters. It’s also a piece of software that helps you build a comprehensive customer database. A good CRM does more than just store names and phone numbers. There are many benefits to building a good customer database. You can make separate lists based on what type of customer someone is. Are they a subscriber who’s a big spender who camps out on your front door every time you have a new product so they can be the first to have it? What about ones that only resurface for big sales? You can connect your lists to buyer personas to reach them in the way that best suits them.

 

Big CRMy Bytes of Data

If you’re hungry for data on your potential customers, a CRM will give you more bytes than you can crunch. Wondering who opened your last email? There’s data on that, hard data that your best friend who “reads all your emails” can’t deny. Data like that is useful on an individual level, but it can also help see what type of messages get a better response.

Take this as an example; you wrote several emails and decided to do A/B testing—an option with CRMs where you can test two versions of a message—and then look at the detailed results a week later. Instantly, you see the one titled “Buy a new white shirt, get a pizza to dirty it up” had an open rate of 75% and dozens of people clicked your “Free pizza please” button at the bottom. And your other email, “Buy one new white shirt, get a second at double price”, also had a decent open rate of 50%… With nearly everyone clicking on that little unsubscribe link at the bottom.

“Wow, maybe I should give people stuff instead of charging them extra!” You say afterwards when you analyse the results. It’s brilliant ideas like that you can get through the use of CRM data.

CRM your opponents in the sales game

Effective Inbound marketing is a marathon, and using CRM is like taking a secret shortcut to finish faster.

While your opponents take the long way—sending dozens of emails and making blogs and social media posts based on trial and error with a lot of guesswork—you can skip some of those steps and figure out what’s working faster, letting you CRM your opponents by getting to the same point quicker and with less effort and fatigue. Be the CRM of your crop by rising to the top and see how a CRM can help you now!