At Back9 Creative we often talk about the ever-evolving landscape of digital marketing. The fact of the matter is that staying ahead of the game is crucial for businesses. Especially the one’s looking to boost their online presence. And as a result, drive [targeted] traffic to their websites. One term that can surface is “Search Engine Marketing” (SEM). So, what exactly is Search Engine Marketing, and why is it a game-changer for businesses in the online sphere?

Basically, Search Engine Marketing (SEM) is aimed at enhancing a website’s visibility on search engine results pages (SERPs). As opposed to (SEO) Search Engine Optimisation, this is done in the case of SEM through paid advertising. The primary goal is to increase a website’s visibility when users search for specific keywords related to the business or its products and services. One of the key components of SEM is Pay-Per-Click (PPC) advertising. This includes Google Ads. Which in short, is where advertisers bid on certain keywords, and they only pay when their ad is clicked.

Are SEO and SEM different things?

Yes, Search Engine Marketing (SEM) and Search Engine Optimization (SEO) are distinctly separate. However they are also inextricably linked. While both aim to enhance a website’s visibility on search engines, they employ quite different strategies.

What if we were to put SEM and SEO Head-to-Head? Check out SEO vs SEM: The Ultimate Showdown.

Search Engine Marketing (SEM)

involves paid advertising, such as Pay-Per-Click (PPC), to increase immediate visibility through sponsored ads on search engine results pages. On the other hand,

Search Engine Optimisation (SEO)

SEO focuses on organic methods to improve a website’s ranking, involving techniques like optimising content, improving site structure, and earning backlinks. In essence, SEM uses paid strategies for instant results, while SEO focuses on organic, sustainable methods for long-term visibility and credibility in search engine rankings.

The heart of SEM lies in leveraging search engines like Google, Bing, and Yahoo to connect with potential customers actively searching for products or services. Here’s a breakdown of the key components that make up Search Engine Marketing:

Paid Search Advertising:

SEM prominently features paid search advertising. Advertisers bid on keywords relevant to their business, and when users search for those keywords, the ads appear at the top or bottom of the search results page. This immediate visibility ensures that businesses are at the forefront when potential customers are actively seeking information.

Keyword Research:

A crucial aspect of SEM is identifying and targeting the right keywords. Through extensive keyword research, businesses can pinpoint the terms and phrases that potential customers are likely to use when searching for products or services. This strategic approach ensures that the ad reaches the intended audience. Not only that, it ensures you will also understand the search volume, keyword difficulty and cost of these keywords. Therefore you can budget accordingly too.

Ad Copy and Landing Pages:

Crafting compelling ad copy and designing effective landing pages are vital for the success of SEM campaigns. The ad copy should be concise, persuasive, and relevant to the user’s search intent. That means you also need to understand the search intent. And this is where the Keyword research is also very important. The 4 main types of search intent are:

• Navigational intent: Users want to find a specific page (e.g., “Back9 Design”)
• Informational intent: Users want to learn more about something (e.g., “what is Search Engine Marketing (SEM)”)
• Commercial intent: Users want to do research before making a purchase decision (e.g., “best coffee maker”)
• Transactional intent: Users want to complete a specific action, usually a purchase (e.g., “buy lawnmower”)

All the while, the landing page should provide a seamless and user-friendly experience, leading visitors to take desired actions, such as making a purchase or filling out a form.

Analytics and Optimisation:

SEM is an iterative process that requires constant monitoring and optimisation. Analysing performance metrics, such as click-through rates, conversion rates, and return on investment, allows businesses to refine their strategies. Continuous optimization ensures that SEM efforts remain aligned with business goals and deliver maximum value.

Do you need Search Engine Marketing (SEM)?

In short, if you want to be found online, get more leads and sales then YES! You need SEM. Here’s 9 Signs you need help with SEM. Search Engine Marketing (SEM) is a dynamic and results-driven approach to [online] advertising. By strategically placing businesses at the forefront of search engine results, SEM not only increases visibility but also directs high-quality traffic to websites. As the digital landscape continues to evolve, embracing SEM has become a cornerstone for businesses seeking a competitive edge in the online marketplace.

Search Engine Marketing (SEM) is a dedicated strategy in itself and as such is an investment. That means it does come at a cost, however, if done well, by an expert – you should and will see long-term results.

Brace yourself for a scuffle! That’s right SEO vs Google Ads (aka PPC)… Which is the best option for you? Who reigns supreme?

At Back9 Creative we live and breathe digital marketing. That means we know businesses are constantly navigating the intricacies of SEO (Search Engine Optimisation) and Google Ads (Pay-per-click or PPC) to enhance their online visibility. Both strategies have their merits, but understanding when and why to invest in each can be the key to unlocking optimal results for your business.

When and Why Should You Invest in SEO?

Search Engine Optimisation is the bedrock of a sustainable online presence. It involves optimising your website to rank higher on search engine results pages (SERPs) organically. Investing in SEO is a strategic move for businesses looking for long-term visibility and credibility.

When: SEO is a gradual process that requires time to yield results. If your business is in it for the long haul and aims to build a robust online presence over time, investing in SEO is a wise decision.

Why: SEO not only increases your website’s visibility but also builds trust among users. Google Organic search results are perceived as more credible, and a higher ranking can lead to increased organic traffic and conversions.

When and Why Should You Invest in PPC or Google Ads?

Google Ads, on the other hand, provides a more immediate and targeted approach to reaching your audience. It involves placing ads at the top of SERPs, and you pay only when someone clicks on your ad.

When: If your business needs quick and measurable results, especially for promotions, events, or product launches, PPC is the go-to strategy. It offers instant visibility and allows for precise targeting based on keywords, demographics, and location.

Why: Google Ads are effective for businesses with a specific budget as you only pay when users engage with your ad. It provides real-time data and insights, enabling you to adjust your strategy promptly for better ROI.

Striking the Right Balance for SEO vs Google Ads

While SEO and Google Ads serve different purposes, a balanced approach often yields the best results. A harmonious integration of both strategies can create a powerful marketing mix. Use PPC for short-term goals and to complement your SEO efforts.

In the great SEO vs. Google Ads / PPC Showdown, there’s no one-size-fits-all solution. Much like all things digital marketing… The best strategy for your business depends on your goals, timeline, and budget. Invest in SEO for long-term credibility and visibility, and leverage Google Ads for immediate and targeted results. A thoughtful combination of both can propel your business to new heights in the digital realm.

Still not sure which option is best for your business or maybe you’re ready to press go?

Businesses in New Zealand are increasingly recognising the pivotal role of digital marketing. And social media as a vehicle for their online presence. As companies strive to harness the power of platforms like Facebook, Instagram, and Twitter, the question of social media marketing agency pricing becomes paramount. Understanding the intricacies of these costs is crucial for businesses. Especially the ones seeking effective strategies to leverage the vast potential of social media.

Unpacking the Components of Social Media Marketing Agency Pricing

Small Businesses may not have the budget to fully outsource social media markeitng. However Medium to larger businesses should expect to spend anywhere from $2000 – $6000 + per month. This would typically include allowing for targeted ad spend across a couple of platforms. As a result, when looking into social media marketing agency pricing in NZ, it’s essential to recognise as well as understand the multifaceted nature of these costs. The pricing structure typically includes a combination of factor. Things such as

• strategy development
• content planning and creation
• ad spend, and;
• ongoing management.

Each component plays a vital role in ensuring an effective social media marketing campaign. And one tailored to the unique needs of the business.

The Foundation: Strategy Development and Planning

You may ask why you need a plan for social media. Simple. At the core of any successful digital marketing endeavour (not just social media) lies a well-thought-out plan. Social media marketing agencies invest time and expertise in understanding a client’s goals, target audience, and industry landscape. This initial phase lays the foundation for a customised plan that aligns with the client’s objectives. Transparency and collaboration during this stage ensure that the strategy is not just effective but also cost-efficient.

Content Plan and Creation: The Creative Engine

Firstly you must understand what you have to say (you messaging). Secondly who are the people that want to hear what you’re saying? The people who resonate with your beliefs (you buyer). Thirdly understand that compelling content is what brings any social media campaign to life. From eye-catching visuals and videos to engaging copy, you should dedicate resources to creating content that resonates with the target audience. This includes not only regular posts but also curated campaigns and advertisements designed to capture attention and drive meaningful engagement. The investment in content creation directly influences the success of the overall campaign.

Ad Spend: Maximising Reach and Impact

One of the distinguishing features of social media marketing is the ability to amplify reach through targeted Social Media Ads. A significant portion of agency pricing is allocated to ad spend. This allows businesses to showcase their products or services to a specific demographic. The flexibility of social media advertising enables precise targeting. And in turn, ensures that the ad budget is allocated efficiently to reach the most relevant audience.

Ongoing Management: Nurturing and Optimization

Social media is not a one-time effort but an ongoing journey. Effective management is crucial for adapting to changing trends, analyzing performance metrics, and optimizing strategies for continuous improvement. Most Social media marketing agencies in NZ will also offer ongoing support. Therefore ensuring that the campaigns remain aligned with business goals and deliver a positive return on investment.

Making Informed Decisions: The Key to Successful Collaboration

For businesses contemplating the services of a social media marketing agency in NZ, understanding the pricing structure is pivotal. Collaborative discussions with the agency regarding the specific needs and goals of your businessare key. These open discussions will pave the way for transparent and mutually beneficial partnerships. By being upfront about social media marketing agency pricing, businesses can make informed decisions. Decisions that align with their budgetary constraints and marketing objectives.

In conclusion, social media marketing agency pricing in NZ can range from basic lead genration or targeted advertising to a comprehensive package that encompasses strategy, content creation, ad spend, and ongoing management. Recognising that social media is not the be all and end all when it comes to digital marketing is also important! Ultimately Social media is a media channel. Whilst understanding the value each component brings to the table, equally it is important to not put all your eggs in the Social Media Basket. At Back9 Creative we empower businesses to embark on a social media journey that not only enhances their online presence in conjunction with an over arching plan. This means offering the right combination od services and deliverables so as to deliver tangible results in the digital landscape.

In the vast landscape if internetness, and digital advertising, you want to know you’re in good hands! Therefore, finding a certified Google Partner can be a game-changer for your business. But how to find if one is a legit google partner or not. And how do you find certified Google Partner that aligns with your needs and goals?

Understand your Goals

Firstly, start with a clear understanding of your business objectives. Identifying your specific needs helps in narrowing down your search for a Google Partner with the expertise that matches your requirements.

You could begin with a google search. Something like “Who is the Best Google Ads Agency in New Zealand” Or you can go straight to the Google Partner Directory! This comprehensive tool allows you to filter partners based on their location, industry expertise, and the services they offer. It’s a straightforward way to find partners tailored to your business.

Look for the Google Partner badge.

This badge signifies that a company has met Google’s stringent requirements for certification. It’s a visible indicator of a partner’s proficiency in Google Ads and their commitment to maintaining high standards. From most Google Partner’s websites you’ll see a Google Partner logo. However this doesn’t always mean their staus as a Certified Google Partner is current. You can generally click their badge and it’ll take to Google’s official Partner directory listing.

Reviews and Feedback

When searching for potential certified Google partners, pay attention to client reviews and testimonials. Real-world experiences offer valuable insights into a partner’s reliability, communication, and ability to deliver results. These firsthand accounts help you make an informed decision.

Consider the range of services offered by these potential Google Partners. A diverse skill set ensures that you can tap into a variety of digital marketing strategies, from search and display advertising to video and mobile campaigns. This versatility is crucial for a comprehensive marketing approach.

Meet with Potential Certified Google Partners

Engage in direct communication with prospective partners. A reliable certified Google partner is transparent and open to discussing your specific needs. They should be able to explain their strategies in clear, concise language, demonstrating their commitment to effective communication.

Transitioning from the initial search to selecting a Google Partner involves careful evaluation. Ask about their experience, inquire about their approach to campaign optimisation, and discuss how they tailor strategies to align with your business objectives.

The process of finding a certified Google Partner is an active one. Instead of passively relying on directories, take charge of your search. Engage in conversations, ask questions, and ensure that the partner you choose is not just certified but also the right fit for your unique business requirements.

Choose the right option for you

In conclusion, the journey to find a certified Google Partner involves a mix of strategic searching, clear communication, and informed decision-making. By taking an active role in the process, you can secure a partnership that propels your business to new heights in the digital realm. So, embark on your search with confidence, trust your instincts and unlock the benefits of collaborating with a certified Google Partner.

In the immense never-ending cyber world, achieving the coveted top spot on search engine results (SERP) is the ultimate. The quest for website ranking in a world where everyone competes for position 0 is no easy feat. Let’s delve into the key aspects and strategies that matter most in this digital landscape, incorporating essential elements like SEO and ongoing maintenance.

Understanding the Basics of Website Ranking:

To ace website ranking, you need a solid foundation rooted in SEO principles. Start with comprehensive keyword research, identifying terms your audience searches for. Seamlessly integrate these keywords into your content, creating a harmonious blend that attracts both users and search engines.

Content is King, Context is Queen: And the Queen wears the pants!

Quality content reigns supreme, not just for users but also for [content] SEO. Regularly update your website with relevant, informative, and engaging content. Search engines prioritise fresh material, and consistent updates can positively impact your website ranking. Be the go-to source in your niche, establishing authority through valuable content.

Optimise Your On-Page Elements:

Optimising on-page elements is a crucial part of SEO. Craft compelling meta titles and descriptions with strategic keyword placement. Break up content using headers and subheadings to enhance readability. Image alt text shouldn’t be overlooked; it contributes to both accessibility and SEO.

Mobile-Friendly Magic:

In a world where smartphones rule the roost, a mobile-friendly website is non-negotiable for SEO. Above all, Google now values mobile-first responsiveness and rewards it with higher rankings. Make sure your website looks and functions smoothly on various devices. And as such you are prioritising user experience as a key factor in your website ranking strategy.

The Need for Speed = Website Ranking:

It’s no secret that Speed matters in both user experience and SEO. We’ve written about this multiple times here at Back9 Creative. Users love fast-loading websites, and so does Google. Optimise your website’s speed by compressing images, leveraging browser caching, and minimising unnecessary plugins. A swift website not only improves user experience but also positively influences SEO and website ranking.

Backlinks and Networking:

Building a network of quality backlinks is an essential aspect of SEO. Seek collaborations, guest post opportunities, and directories relevant to your niche. Google interprets these backlinks as a sign that your website is a trusted authority, contributing positively to both SEO and your overall website ranking.

Social Signals and Engagement:

The influence of social media on SEO and website ranking cannot be underestimated. Actively engage on platforms relevant to your audience. Encourage social sharing and comments, as social signals are considered by search engines when determining the relevance and popularity of your content.

Staying Ahead with Analytics:

Keep a watchful eye on website analytics for both SEO and ongoing maintenance. Understand what’s working and what needs tweaking. Analyse user behaviour, track conversion rates, and adapt your strategy accordingly. The ability to adapt and evolve is crucial for both SEO and ongoing maintenance in the ever-changing landscape of website ranking. If you don’t track any of this, your website is essentially a waste of [cyber] space. If you dont have time, or the interest find a digital marketing agency to do this for you.

Website Ranking is a Never-Ending Journey

In conclusion, in the competitive cyber world, achieving the best website ranking is a journey that involves not only SEO strategies but also ongoing maintenance. From mastering keywords to creating compelling content, optimising for mobile, and building a network of backlinks, each step contributes to the ascent. Stay informed, be adaptable, and, most importantly, keep your audience at the forefront of your strategy. In this digital jungle, the best-prepared websites, with a keen eye on SEO and ongoing maintenance, emerge victorious in the quest for that coveted top spot.