Should You Use Your Own Brand Name for Google Ads?
Whether you’re a business owner or a marketing manager, you’ve probably already heard about keywords in Google Ads. But do you know how important they really are for you to Get Ready to Win with Google Ads? If so, have you considered using your own brand or company name as keywords in your ads? You want to get your name ‘out there’ right? So it may seem like a no-brainer at first. But there are pros and cons to this approach that must be considered. Let’s take a closer look.
The Pros of Using Your Own Brand Name for Google Ads as Keywords
Using your own brand name as keywords can be beneficial in some respects. This is because it helps potential customers find your business more easily when searching online. Especially if you have only just launched a website for the first time. This type of keyword also allows you to control how your company is presented on search engine results pages (SERP). This is especially important if there are other businesses with similar names to yours as the keyword competition will be higher. In addition, using your brand name in ads allows you to showcase exclusive offers or discounts you may have available that won’t show up in organic search results.
The Cons of Using Your Own Brand Name as Keywords
On the flip side, using your own brand name for Google Ads as keywords can be costly. This can be the case for a number of reasons. Including:
Other companies may also use it for their ads—especially if your business has a generic name.
This means you could end up paying for clicks from people who are looking for someone else’s company instead of yours.
If you have a good-ranking website already
This is especially if it ranks well for your company name – which any half-decent website should if the search engine optimisation (SEO) has been done correctly!
Using it as a keyword in your google ads could result in a lot of wasted ad spend… This is because your searcher may click on the ad to find your website – which they would have done if they clicked the organic result anyway.
Using your Brand Name for Google Ads depends…
At the end of the day, whether or not you should use your own brand or company name as keywords depends on several factors such as budget and competition level in the market. If you decide to go with this approach, make sure to monitor performance closely so that any budget spent on these types of ads doesn’t go to waste! If you’re using a google ads agency – make sure they know what they’re doing. A lot of the big boys like Yellow, Mediaworks, and NZME for example, outsource offshore and have a cookie-cutter approach to Google Ads. Which is why it is better to use a local company for Google Ads. You just need to be careful about how you choose your ad words company.
All things considered, using a combination of both targeted and branded keywords can help maximize traffic and conversions while still being cost-effective.