Author: Phil

GEO. or Generative Engine Optimisation 2025 is the evolution of SEO that uses AI to help websites appear in AI-powered search results like Google’s Search Generative Experience and ChatGPT. It focuses on context, structured data, and authority, ensuring brands remain visible in both traditional and conversational search.

Every day, AI search engines like our old mate Chat GPT, and the like, are reshaping how people find information online. If 2024 was the year everyone talked about Generative Engine Optimisation, 2025 is the year it becomes essential.

As platforms like Google’s Search Generative Experience (SGE), ChatGPT, and Perplexity gain traction, your website’s visibility depends on how well it adapts to this new way of search.

At Back9 Digital, we’ve been tracking these changes closely — and this article breaks down what’s next for Generative Engine Optimisation in 2025, plus what you can do to stay ahead.

What Is Generative Engine Optimisation (GEO)?

Generative Engine Optimisation is the evolution of SEO that uses artificial intelligence to improve how your content appears in AI-powered search results.
Instead of focusing solely on search engines, it ensures your brand is visible in AI summaries, conversational queries, and smart assistants.

It combines traditional SEO techniques with AI-driven insights to make your content more relevant, local, and human.

The Shift to AI-First Search

Search is no longer just about keywords. Users now ask AI engines questions directly — such as “Who are the best website design agencies in New Zealand?”

AI tools don’t simply find answers. They generate them, summarising the best information from multiple sources. If your brand isn’t part of that dataset, you risk being invisible.

That’s why Generative Engine Optimisation in 2025 focuses on how your brand is represented, structured, and connected online.

GEO 2.0: What’s Changing This Year

1. Context Over Keywords

It ain’t new, but search engines still value context and topical authority. Instead of repeating phrases, build content clusters around themes your audience cares about.

2. Credibility and Entity Recognition

AI models use “entity mapping” to verify sources. Structured data and author profiles help identify your brand as a trusted expert.

3. Conversational Optimisation

People search with natural language. Create content that answers both short-tail and long-tail questions clearly and conversationally.

4. Authority and Mentions Matter

Citations, backlinks, and brand mentions — even without links — are now key ranking factors for GEO.

The Role of Local SEO in GEO

Local SEO and GEO are merging.
AI models like Google’s SGE give preference to verified, geographically relevant content.

To strengthen your local GEO presence:

• Optimise your Google Business Profile.
• Use LocalBusiness schema on your website.
• Publish fresh, community-based content that includes local context.

These updates help AI engines identify your business as an active, trustworthy source in your region.

Why Human Insight Still Matters

Even with AI doing the heavy lifting, human creativity is vital.
AI-generated summaries rely on your published work — blogs, guides, videos, and reviews — to inform their responses.

Focus on:

• Quality writing that reflects your brand voice.
• Regular updates that show expertise.
• Accuracy and authenticity over automation.

This is how AI learns to trust and recommend your business.

5 GEO-Ready Actions to Take in 2025

1. Audit Your Online Presence
   Make sure your brand information is consistent across your website, social media, and directories.
2. Add Author and Brand Schema
   Use Rank Math to include structured data for authors, organisations, and services.
3. Write for People, Structure for AI
   Use clear headings (H2/H3), FAQ sections, and schema markup. This helps AI understand your content faster.
4. Keep Your Content Fresh
   Update pages regularly. AI models favour newer, active sites.
5. Monitor and Adapt
   Track how your pages perform in AI-generated answers and adjust your approach based on what’s cited.

Final Thoughts

Generative Engine Optimisation in 2025 isn’t just another SEO trend — it’s the foundation for the future of digital visibility.
As AI tools continue to dominate search behaviour, brands that adapt now will win later.

At Back9 Digital, we help businesses future-proof their SEO strategy with GEO-focused content, structured data, and AI-driven insights.
If you’re ready to make your business stand out in both traditional and AI-driven search, get in touch with us today.

FAQ’s

As a Facebook Advertising Agency, we’ve seen firsthand the changes to the Facebook algorithm over the years. What was once a great way to market and advertising (For free, might I add) has now become harder and harder to get your message in front of the right audience. Therefore, with that in mind, you have to accept that it’s a ‘pay-to-play’ platform these days!

Facebook advertising is a great way for businesses to expand their reach. With over two billion active users, Facebook offers unparalleled access to potential customers. But navigating its complex ad platform can be daunting.

That’s where a Facebook advertising agency (Like Back9) comes in. These experts can craft targeted campaigns that resonate with your audience. This saves you time and resources. They leverage advanced analytics to optimise your ads. As a result, you get the best return on investment.

Partnering with a Facebook advertising agency can transform your digital strategy. It allows you to focus on what you do best—running your business. In the meantime, they handle the intricacies of online advertising.

Why Advertise My Business on Facebook?

Advertising your business on Facebook unlocks access to a vast and diverse audience. Its advanced targeting tools ensure your ads reach the right people. Imagine the potential of connecting with users who are most likely interested in your products or services.

Key reasons to advertise on Facebook include:

• Vast user base and robust targeting options.
• Cost-effective with flexible budgeting.
• Enhanced brand visibility and credibility.

Beyond reach, Facebook offers various ad formats. Each is designed to engage users effectively. Whether you opt for carousel images or engaging videos, Facebook’s platform supports creativity. Therefore, it makes it easier to capture and retain attention.

What Does a Facebook Advertising Agency Do?

A Facebook advertising agency offers expert guidance for your campaigns. They save you time by handling the complexities of the platform. Let professionals manage the technical details. This frees you to focus on your business.

Here’s what a typical agency provides:

• (Depending on the agency) Crafting engaging ad content.
• Managing campaign budgets effectively.
• Providing detailed analytics and insights.

These agencies excel at creating ads that resonate with your target audience. They’re adept at A/B testing to refine strategies for optimal results. By leveraging their expertise, businesses can maximise their ROI. With a deep understanding of Facebook’s algorithm, agencies ensure your ads are always optimised. Moreover, they keep you updated with trends. This ensures your campaigns remain competitive.

Key Benefits of Hiring a Facebook Advertising Agency

Partnering with a Facebook advertising agency offers several strategic advantages. Expert agencies handle the nuances of digital marketing. This leads to better outcomes for your campaigns. Furthermore, they tailor their services to align with your business objectives.

Here are some key benefits:

• Access to advanced targeting and analytics.
• Creative ad development for better engagement.
• Continuous optimization and performance monitoring.

Agencies possess insights from diverse industries. They apply best practices to ensure your ads stand out. This expertise helps in achieving a competitive edge in your market.

Another advantage is cost-effectiveness. Agencies manage your budget efficiently. This often leads to a better return on investment. They handle the heavy lifting. Thus, you can focus on your core business activities without distractions.

How to Choose the Right Facebook Advertising Agency

Selecting the right Facebook advertising agency is a crucial step toward success. Start by evaluating their expertise and experience in your industry. This ensures they understand your target market. Additionally, they can craft effective strategies.

Consider the following factors when making your decision:

• Proven track record with case studies.
• Transparent communication and reporting practices.
• Capability for ongoing optimization and support.

Assess their creativity and ability to adapt to changing trends. An agency that stays updated with new platforms and strategies can offer a competitive advantage. Ultimately, choose a partner that aligns with your vision. Also, consider your growth goals.

Take Action: Start Growing with Facebook Advertising

Don’t let your business lag behind in the competitive digital landscape. Embrace Facebook advertising to attract more customers and improve your bottom line. A well-executed ad campaign can be the catalyst for unprecedented growth.

Partnering with a skilled Facebook advertising agency allows you to leverage expert strategies for maximum impact. Start your journey today. Transform your digital marketing efforts into tangible results.

Why Choosing the Right Website Builder Matters

The digital space in NZ is more competitive than ever. Your website needs to work hard, bringing in leads, converting customers, and reflecting your brand. The platform you build it on can either set you up for success or hold you back.

The Best Website Builder NZ companies use in 2025 should:

• Be easy to use
• Load fast across all devices
• Support local SEO
• Allow for future growth

It’s not just about looking good. It’s about performance, flexibility, and alignment with your wider strategy.

What to Look for in a Website Builder for NZ businesses

When evaluating platforms, focus on features that help your business grow — not just launch.

Key features to prioritise:

• Mobile responsiveness across all devices
• Customisable templates and branding options
• SEO tools built-in (not just optional)
• E-commerce capabilities (if applicable)
• Integration with CRM or marketing tools
• Clear pricing and scalability

Many builders offer the basics — but the Best Website Builder NZ businesses should choose will help you do more, with less manual effort.

Website Builder Comparison for NZ Businesses

Here’s a look at some of the most popular options, how they stack up, and who they’re best suited for.

Wix

Great for small businesses wanting a fast, DIY option. Offers a drag-and-drop editor with decent flexibility.

Strengths:

• Easy to use
• Large app marketplace
• Lots of templates

Drawbacks:

• Ads on free plan
• Limited scalability for complex sites

Squarespace

Known for design. Ideal for creatives and service businesses who want a clean, visual-first site.

Strengths:

• Beautiful templates
• Built-in e-commerce
• Simple editing

Drawbacks:

• Less flexible for developers
• Monthly cost can add up

WordPress.com

A strong choice for content-driven sites. Offers powerful features, but comes with a learning curve.

Strengths:

• Great for blogging
• Large plugin library
• Solid SEO potential

Drawbacks:

• Complex for beginners
• Many features locked behind paid tiers
• Templates can be slow and sluggish due to bloated code. If you want to go with WordPress, we’d recommend exploring a custom website!

Shopify

Built specifically for e-commerce. Excellent if you’re selling physical or digital products online.

Strengths:

• Strong product and payment tools
• Reliable hosting
• Designed for conversion

Drawbacks:

• Less relevant for non-retail sites
• Monthly fees + app costs can stack up

GoDaddy

More basic, but can work for businesses needing a quick start. Offers domain + site builder in one. It probably only narrowly make it in to our list when considering the best website builder NZ businesses should consider.

Strengths:

• Affordable
• Simple setup
• Fast to launch

Drawbacks:

• Limited design flexibility
• Not ideal for growing businesses

AMPLIFY

Built for Kiwi businesses who want more than just a website. Amplify HQ, combines a fast, responsive website builder with integrated CRM, booking tools, forms, marketing automations and local support. And from as little as $40 + GST per month, for Amplify CORE on an annual plan. Need help building out your website on Amplify HQ? We can help!

Strengths:

• Designed for business growth
• Mobile-first
• Local NZ-based support from Back9
• Includes marketing tools and CRM
• Pay NZ Dollars
• Basic Ecommerce – Digital products in particular

Drawbacks:

• SEO and Schema-Mark-up need added to pages independently, so some knowledge is needed for DIY (although most people using Website builders don’t tend to implement SEO)
• Not ideal for comprehensive E-commerce (i.e. Products with variations, such as size, colour etc)

If you’re looking for the Best Website Builder NZ businesses can grow with long-term, AMPLIFY should be on your shortlist.

Best Budget or Free Website Builder Options

For startups and sole traders, budget can be tight. These platforms offer entry-level options — but be aware of limitations.

Top free or low-cost options:

• Wix – Free tier available (includes ads and branding)
• Weebly – Known for simplicity, includes free plan
• WordPress.com – Has a basic free version with upgrade paths

These can be useful to test ideas or get online quickly, but often lack the features needed for serious business use.

How to Choose the Best Website Builder for Your Business

Choosing the Best Website Builder in NZ, businesses should use comes down to one thing: your goals.

Ask yourself:

• Do you need a simple brochure site or a lead-generating machine?
• Will you be selling products or services online?
• Is ongoing marketing or automation important to you?
• Do you have time to manage the site yourself, or want support?

Match your needs to the platform’s capabilities — not just today, but 6–12 months from now.

Final Thoughts: What’s the Best Website Builder NZ Businesses Should Choose?

Like anything in life or business, there’s no universal answer when it come to asking what’s the Best Website Builder NZ Businesses Should Choose? But there is a right answer for your business.

If you’re a startup or side hustle, Wix or Squarespace might do the job for now.

But if you’re serious about digital growth, lead generation, and a system that supports your marketing, and has a support team on the ground then AMPLIFY offers a tailored solution for NZ businesses ready to scale.

It’s built for performance. Backed by real people. And designed to help Kiwi businesses do more with their digital presence.

It’s no real secret that in a digital-first world, small businesses in New Zealand face many unique challenges. They must attract new customers, manage relationships, and increase sales. While a well-optimised website is vital, it’s not enough on its own.

That’s where CRM systems come in. These powerful tools can transform how small businesses operate. A CRM system centralises customer data, streamlines operations, and improves interactions. For any business looking to grow, CRM software is a game-changer.

CRM isn’t just about storing contact details. It’s about building long-lasting customer relationships and driving real business growth. With the right CRM platform, small businesses can boost service levels and customer satisfaction—leading to stronger loyalty and retention.

What Is a CRM System and Why Is It Important for Small Businesses?

CRM stands for Customer Relationship Management. It’s both a strategy and a software solution. At its core, a CRM helps manage and track interactions with leads and customers—critical for small businesses aiming to expand.

Here’s why CRM matters:

• It stores customer information in one central location.
• It helps improve service with faster, more accurate responses.
• It supports data-driven decision-making for sales and marketing.

For time-strapped small business owners, a CRM simplifies customer management. Everything is organised, searchable, and accessible in real time. That means fewer admin headaches and more time to focus on growth.

Core Benefits of CRM for Small Businesses

The strength of CRM systems lies in their flexibility and impact. They offer benefits far beyond contact management:

1. Improved Customer Service

A CRM ensures every team member has access to important customer information, from previous interactions to buying behaviour. This makes it easier to offer a personalised and responsive service experience.

2. More Efficient Sales Processes

CRM software automates many repetitive sales tasks and maximises efficiency with marketing automation. This allows sales and marketing teams to focus on converting leads. With a clear view of the sales pipeline, they can follow up faster and close more deals.

3. Smarter Marketing Campaigns

CRMs allow you to segment your audience and target campaigns with precision. By personalising your approach, your chances of converting leads into loyal customers increase dramatically.

4. Enhanced Team Collaboration

When everyone has access to the same customer data, collaboration improves. Sales, marketing, and service teams can align their strategies, resulting in better customer outcomes.

5. Time and Cost Savings

With automated workflows, manual tasks are reduced. That saves time, lowers costs, and reduces human error.

6. Scalability for Growth

As your business grows, your CRM can grow with you. Choose a system that’s flexible enough to meet your current needs—and scale as you expand.

How CRM Software Drives Sales and Lead Generation

A strong CRM strategy helps generate, track, and convert leads. It acts as a central hub for sales activities, ensuring no opportunity is missed.

Key benefits include:

• Lead prioritisation: Focus on leads most likely to convert.
• Automated follow-ups: Keep leads warm with scheduled reminders.
• Pipeline visibility: Spot where prospects drop off and refine your process.
• Sales personalisation: Customise your pitch using detailed customer history.

By aligning sales and marketing data, your team can run cohesive campaigns that drive consistent engagement. This boosts both conversion rates and customer satisfaction.

Strengthening Customer Relationships and Retention

Customer retention is cheaper than acquisition—and often more profitable. CRM systems support long-term relationship building by tracking each customer’s journey.

CRM tools enable:

• Personalised communication: Use preferences and history to customise messaging.
• Proactive engagement: Set alerts for contract renewals or special offers.
• Segmentation: Group customers based on behaviour for tailored campaigns.

These personalised experiences build trust, reduce churn, and increase repeat business.

Streamlining Operations and Increasing Team Productivity

CRM systems remove silos and inefficiencies in day-to-day operations. Instead of juggling spreadsheets and emails, your team gets one unified platform to manage tasks and customers.

Productivity benefits include:

• Centralised contact data and notes
• Automated admin processes
• Task assignment and collaboration features

The result? A more aligned and productive team that can deliver better results faster.

Using CRM Data to Make Informed Decisions

One of the biggest advantages of CRM systems is the ability to track, measure, and optimise. Analytics dashboards reveal what’s working—and what’s not.

CRM reports help with:

• Sales forecasting and trend tracking
• Customer behaviour analysis
• Campaign performance reviews

These insights let you make data-backed decisions that support long-term growth.

Integrating CRM with Your Website and Digital Tools

To get the most out of a CRM, it should integrate with your website, email marketing software, and eCommerce platform (if relevant).

Benefits of CRM integration include:

• Seamless data syncing across platforms
• Accurate tracking of form submissions, purchases, and behaviour
• Smarter personalisation through unified insights

This connected system improves user experience and helps convert more visitors into customers.

Choosing the Right CRM for Your Small Business

Believe me when I say, not all CRM platforms are equal. Trust me, we’ve tried them all… Consider your needs, goals, and team capabilities when choosing a system.

Use this checklist:

• Is it scalable as you grow?
• Does it integrate with your current tools?
• Is it user-friendly and intuitive?
• Does the price match the features you need?

Trial different options before committing, and gather feedback from your team. Adoption is key—so choose a CRM that people will actually use.

Overcoming CRM Implementation Challenges

Some businesses hesitate to implement a CRM due to perceived complexity. But with the right planning, setup is straightforward.

Tips for a smooth rollout:

• Get buy-in from your team early
• Clean and import data in stages
• Provide training and support
• Start simple and scale features over time

Addressing concerns upfront helps ensure your CRM becomes a daily driver of value, not another piece of unused software.

Action Plan: Getting Started with CRM

Ready to implement CRM? Follow these steps:

1. Define your goals (sales growth, service improvement, etc.)
2. Choose a system that fits your needs and budget
3. Train your team and start with core features
4. Review and optimise usage over time

Final Thoughts: Why Every Small Business Needs a CRM

CRM systems aren’t just tech tools—they’re growth engines. They help businesses build stronger relationships, work smarter, and grow faster.

For small businesses in New Zealand, a CRM can unlock new levels of efficiency and customer satisfaction. Embrace CRM today and give your business the foundation it needs to thrive tomorro