These days, videos are everywhere. From the daily news to social media to how-to instructions, videos are quickly becoming one of the most popular forms of content. You can even be watching a video and get interrupted with a video in the form of an ad… Or several ads.
Videos are popular for a reason. In several studies, most respondents claimed that videos positively influenced them to purchase a product or service. However, in order to be effective, videos have to be done well–or else they can have the opposite effect. Bad videos have been shown to be worse than no video at all. So if you have no experience with videos, how can you make sure your videos are the star instead of a bad extra? Where do you even start? When it comes to videography, the Back9 team is here to help!
We do several types of video
Video ads, and promotional videos are some of the types of videos we can create for you. Depending on the type of business and your goals, we may use one or a combination of styles to help achieve those goals.
Several billion videos are watched on YouTube every day. Yep, it’s pretty popular! Because there’s so much opportunity for exposure, YouTube is a fantastic place for video ads–as long as they’re done right. YouTube has many ways to target a specific audience and it’s important to do market research properly so that your audience is intrigued by the ad instead of put off by it. We can help make that happen.
Have a new product coming in? Preparing for a huge sale? Planning for a major holiday? Don’t let it go unknown! Along with your email campaign, creating an accompanying promotional video is a brilliant way to show off your new stuff or let customers know about limited-time offers. Do it in style with the help of video!
Are you ready to be a star?
As a business owner, it’s best if you’re the one that appears on the videos because it strengthens your credibility. But don’t be nervous; we have the equipment and experience to help you look great! Using the power of technology and video magic, we can do all sorts of things through editing and post-production to create professional-quality videos, and the professional-grade software doesn’t hurt either! Let you and your business be stars today with our videography services and get in touch today.
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What exactly is content?
Content is one of the most important parts of digital marketing. But sometimes marketers get so caught up in talking about the fine details that they forget to go back and explain the basics like “What exactly is content?”
If you’re new to marketing and are just starting to learn about all the differences between digital marketing and other type so marketing like print and radio, terms like “optimise your content” and “content marketing” might sound like gibberish.
The simplest way to define content is that it’s the information on your website. And that doesn’t mean just words. It’s the words on your website, but also the images and videos too.
Our eBook, The Beginner’s Guide to Digital Marketing: What is Content? goes over 9 different kinds of digital content in simple terms.
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Quick, what’s your brand’s identity? If you answered with “My logo”, excellent work! If not, then the correct answer is…
Successful graphic design is about enticing customers and giving them positive feelings towards your content.
Good app design is all about the user experience including fast load times, intuitive navigation and ease of use.
Information + Graphics = Infographic! Some experts claim infographics are 30 times more likely to be read than text alone.
The point of good advertising design is to get people talking. And our professional designs do just that.
Print design involves designing the layout of your business cards, flyers, and books, and other printed material.
Web design is more than just looking good. It also must be intuitive and easy-to-use to keep people coming back.