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In today’s digital age, where effective communication is vital, email marketing still remains a robust tool for businesses. Add in Marketing Automation and the world is your oyster! If you’re wondering how to make the most of it, consider teaming up with an Email Marketing Agency. Let’s delve into why choosing the right agency is crucial and why email marketing is a game-changer.

Why Choose an Email Marketing Agency?

Email marketing goes beyond just sending emails. It’s about creating messages that connect with your audience, boost engagement, and turn leads into customers. An Email Marketing Agency brings expertise to ensure your campaigns not only get delivered but also deliver measurable results.

The Power of Email Marketing

Unlike platforms like Facebook or social media, email marketing offers a direct route to your known contacts. There are many benefits to email marketing. Firstly it cuts through the noise, delivering personalised messages straight to inboxes. Its effectiveness lies in reaching your target audience in a personal and direct manner, fostering a sense of connection and trust.

Picking the Right Agency: A Strategic Move

Choosing the right Email Marketing Agency is crucial. Look for a team that understands your business goals, target audience, and the specifics of your industry. A strategic partnership ensures your email campaigns align with your overall marketing strategy, driving cohesive and impactful results.

The Right Email Marketing Platform

Selecting the right email marketing platform for is equally paramount in ensuring the success of your campaigns. The platform serves as the foundation for executing your strategies, from crafting visually appealing emails to managing subscriber lists and tracking analytics. A user-friendly platform streamlines your workflow, allowing you to focus on creating compelling content and analysing performance metrics.

In addition, compatibility with your business’s specific needs, scalability, and the ability to integrate seamlessly with other marketing tools should be top considerations. The right platform empowers your Email Marketing Agency to implement targeted and personalised campaigns efficiently, maximising the potential of this versatile marketing channel. Most agencies will have a preferred platform or software, so this may factor in to you decision too.

Owning Your Database: A Unique Advantage

An exclusive advantage of email marketing is ownership. Unlike social media platforms, where algorithms can change or accounts may get suspended, your email list is yours to own. It’s a direct link to your audience, and its power is in your hands.

Navigating the Decision-Making Process

When selecting an Email Marketing Agency, consider what’s most important to you. Do you like them? Do you prefer them to be local? Look at their track record. Look for agencies experienced in your industry, showcasing successful campaigns. Pay attention to their approach to strategy, content creation, and analytics.

Transitioning to Success: Key Considerations

Success in email marketing involves more than just sending messages. It’s about crafting compelling content for the right people in your database. Not all content will be for everyone. An experiecned Email Marketing Agency will understand the power of segmentation. Furthermore they will optimise your emails for engagement, then analyse data to refine your approach. A skilled Email Marketing Agency will guide you through this journey, ensuring your campaigns are not only effective but also adaptable to the evolving digital landscape.

Your Email Marketing Journey Starts Here

In terms of digital marketing, email remains a stalwart, offering a direct and personal connection to your audience. Choosing the right Email Marketing Agency enhances the impact of this powerful tool. Remember, in the ever-changing digital landscape, your email list is your constant – a valuable asset you own. Make the right choice for you, and watch your business soar through effective and targeted email marketing campaigns.

Wondering how well Facebook Marketing works in NZ? Let’s break it down for you.

In the past at Back9 Creative, people have asked us if they need a website if they have Facebook...? Well what you need to know is Social Media, are forms of ‘media’ a vehicle for your messaging. Therefore, Facebook isn’t and shouldn’t be your entire marketing strategy; think of it as a tool to reach your audience. Here’s a look at how effective it is and what you need to make it work.

Targeted Ads: Better Than Just Boosting

When is comes to Social Media Ads, Facebook’s ad platform is a game-changer. Forget just boosting posts; targeted ads let you aim at your specific audience. You can define who sees your content based on age, interests, and behaviours. This targeted approach makes sure your message hits the right people.

Quality Beats Quantity: Keep It Short and Sweet

In the world of Facebook Marketing NZ, short and sweet works best. Make your sentences quick and catchy – perfect for the speedy scrolling on social media. Focus on clarity and keeping it brief. Less is more.

Facebook Marketing Requires a Casual Tone: Be Yourself

Facebook is a social place. So, be more relaxed in your posts. Talk to your audience like you would to a friend. Be informative but approachable. Balance is key. You don’t need to be too perfect with Facebook marketing either. If you’re filming live and make a mistake, don’t worry. Your viewers will appreciate the human element.

No Waiting Around: Engage Actively

Don’t be passive. Actively engage with your audience. Respond to comments, start conversations, and encourage participation. The more you interact, the more you’ll build a community around your brand.

Success in Facebook Marketing NZ

In a nutshell, success in Facebook Marketing NZ is about understanding the platform. It’s not just about being there – it’s about using tools like targeted ads, focusing on quality, and embracing the social side of Facebook. Remember, Facebook isn’t the whole strategy; it’s a tool to get your message across. Approach it smartly, stay involved, and watch your brand shine in the world of digital marketing.

They say failing to plan is planning to fail. In the world of business, the cornerstone of any successful venture lies in a well-crafted business plan. There are a lot of elements to a business plan ofcourse. And it can be confusing to know what sort of business plan you need. Eitherway, a Good Marketing Plan is certainly a key part of that. But is you plan non exitent? Or worse, Stuck in the digital dark ages? So, what makes a good marketing plan, you ask? Let’s look at some key elements that transform a plan from meh to marvellous.

1. Clarity is Key:

A good marketing plan is like a roadmap, guiding your business through the twists and turns of the market landscape. Therefore you’ll need to clearly define S.M.A.R.T. goals, target audience, and unique selling propositions. Ambiguity is the enemy; precision is your ally.

2. Know Your Audience:

Understanding your audience is the North Star of your marketing plan. Tailor your messaging and strategies to meet the specific needs and preferences of your target demographic. A generic approach is like shooting in the dark; a targeted one hits the bullseye.

3. SWOT it Out:

Much like a business plan, also Conduct a thorough SWOT analysis. Strengths, weaknesses, opportunities, and threats; each play a crucial role in shaping your plan. To clarify, ignoring these factors is a bit like navigating a ship without a compass.

4. Budget Wisely:

Money certainly makes the world go round, and in marketing, budgeting is important. Therefore, allocate resources sensibly across various channels. This will ensure a balanced and effective outreach. Overspending or likewise, skimping can throw your plan off balance. With all that said How much money should you spend on marketing?

5. Embrace Digital:

In the age of bytes and bits, digital marketing in short is non-negotiable. From social media to SEO, you must subsequently embrace the relevant digital channels to amplify your brand presence. The online space is your playground; conquer it strategically.

6. Metrics Matter:

An effective marketing plan is not set in stone; so consequently it evolves. Above all, measure and analyse key performance indicators regularly. Metrics provide insights into what’s working and what needs tweaking. Adaptability is the secret sauce of successful plans.

7. Consistency is Queen:

Consistency breeds familiarity, and subsequently familiarity builds trust. From messaging to visual elements, maintain a cohesive brand identity across all touch points. For example, a scattered approach dilutes your impact; however a consistent one reinforces your brand.

8. Engage, Don’t Just Broadcast:

Stop wasting money trying to “get your name out there!” The era of one-way communication is passé. Engage your audience through interactive content. For instance, surveys, and social media. The more engaged your audience, the more likely they are to become loyal advocates.

9. A good Website

Whilst technically not something that makes a good marketing plan as such, a website is crucial to see any success in the digital world. Some may ask do I need a website if I have Facebook? In short Yes. Yes, you do. Your website is the absolute core of your marketing activity. Websites are like staff, they are a part of providing good service, a good impression and as a result growing your business. A website allows you to create and deliver great Content, that caters to your buyers at every stage of their buyer’s journey. Most importantly, if coupled with a good CRM, like SharpSpring or Hubspot, lots of things like lead generation for example, can be automated too. Do not underestimate the power of a well thought out, and maintained Growth-Driven Website

So, what makes a good marketing plan?

In conclusion a good marketing plan is a combination of clarity, knowing your audience, strategic analysis, budgetary smarts, consistency, and engagement. Most importantly, remember, a plan is not a static document; it’s a living, breathing roadmap guiding your brand to triumph in the ever-evolving market landscape.

In today’s fast-paced digital landscape, accessing information has become synonymous with online search engines like Google.

Our recent Instagram Poll uncovered a powerful trend: a whopping 69% of respondents identified Google as their go-to Search platform. In particular, for discovering product or service information. This finding underscores Google’s undeniable dominance in the online information realm. And furthermore reiterates that it’s crucial for businesses aiming to make their mark in the digital space.

Yet, amid the acknowledgment of Google’s supremacy, another statistic emerged… And in addition, this sheds light on a potential oversight for many businesses. An astonishing 83% of respondents admitted to neglecting the optimisation of their websites.

This significant gap raises a critical question: What is the direct correlation between being found on Google Search Engine Results Pages (SERPs) and the often-overlooked practice of website optimisation?

The Google Search Advantage

Google Search has become the default starting point for individuals embarking on a quest for product or service information. Its simplicity, efficiency, and accuracy make it the preferred platform for users seeking instant, relevant results. Whether users are comparing products, reading reviews, or discovering new services, Google is the primary destination for fulfilling their informational needs.

The sheer volume of searches conducted on Google daily underscores its influence. Therefore making it an invaluable space for businesses to showcase their offerings. Moreover, understanding and leveraging the dynamics of Google Search are not merely options. They are strategic imperatives for companies looking to establish a foothold in the digital marketplace.

The Unexplored Nexus: Website Optimisation and Google SERP Rankings

In the pursuit of Google visibility, an often-neglected aspect is website optimisation. Your website is not just a virtual storefront; it is a sales tool. In fact websites are like staff. More than that though, it’s something that propel you to the forefront of Google’s search rankings. However it can also consign you to the deep dark digital shadows. It’s a no-brainer really! A well-optimised website is more likely to secure higher rankings on Google SERPs. And as a result, increasing the likelihood of being discovered by users actively seeking your products or services.

Website Maintenance and continual optimisation involve a multifaceted approach. For example encompasses elements such as SEO-friendly content, meta tags, mobile responsiveness, overall user experience. And of course website performance. Google’s algorithms reward websites that prioritize user satisfaction and relevance. Again this tells us that website optimisation is an indispensable practice for businesses looking to enhance their online visibility.

Unlocking the Synergy: Google Search and Website Optimisation

To navigate the confusing digital landscape successfully, businesses must recognise the symbiotic relationship between Google Search and website optimisation. While Google Search serves as the gateway to immediate visibility, a well-optimised website ensures sustained organic prominence.

A strategic alignment of these two pillars involves crafting a good SEO strategy. And creating content that resonates with your target audience. Your content needs to add value to them at every stage of their buying journey. And in doing so, leveraging Google’s algorithms to your advantage. Consistent, high-quality content paired with a user-friendly website design enhances both the user experience and your standing in Google’s eyes.

A Call to Action: Bridging the Gap

In conclusion, the survey results illuminate the undeniable effectiveness of Google Search as the preferred platform for product and service information. However, the path to sustained visibility requires a proactive approach to website optimisation. To bridge the gap between being found on Google SERPs businesses must view continuous improvement and optimisation as a comprehensive digital strategy – in its own right.

Embracing this holistic perspective ensures that your business not only captures the immediate attention of Google searchers but also establishes a lasting online presence. It’s time to recognize the power of synergy between Google Search and website optimisation, unlocking a pathway to increased visibility, customer trust, and sustainable success in the digital realm.

So you’re wondering what the ideal Digital Marketing Salary in NZ might be?

At Back9 Creative we’ve always prided ourselves on our ability to adapt and change. And over the years we have had to. From humble beginnings of graphic design (primarily for print and signage) to basic websites, and now to a full range of digital marketing services. These include custom websites, SEO, Google Ads, Social Media Ads, and other forms of SEM and data-driven measurement marketing too.

Digital marketing is a rapidly growing field that has become essential for businesses of all sizes. As a result, the demand for digital marketing professionals has increased significantly over the past few years. Digital marketers are responsible for creating and executing marketing campaigns across various digital channels, including social media, email, search engines, and more. If you’re considering a career in digital marketing, one of the most important factors to consider is your potential salary. In this blog post, we’ll explore the range of digital marketing salaries in New Zealand and what factors can impact your earning potential. This article merely gives a ball park range in terms of Digital Marketing Salary, so it shouldn’t be taken as gospel or fact, but it should give you an indication of what to expect.

Digital Marketing Salaries in NZ

Digital marketing salaries in NZ can vary significantly depending on a number of factors, including your level of experience, job title, and location. According to PayScale, the average digital marketing salary in New Zealand is around NZD 60,000 per year. However, this can vary from as low as NZD 40,000 for entry-level positions to over NZD 100,000 for senior-level roles.

Entry-Level Digital Marketing Salaries in NZ

For entry-level digital marketing roles in New Zealand, you can expect to earn an average salary of around NZD 40,000 to NZD 50,000 per year. These positions typically require a bachelor’s degree in marketing or a related field. Also typically some experience in digital marketing, such as internships or part-time roles. Some common entry-level digital marketing roles include social media coordinators, content creators, and digital marketing assistants.

Mid-Level Digital Marketing Salaries

Once you’ve gained some experience in digital marketing, you can expect to earn a higher salary. Mid-level digital marketing roles in New Zealand typically pay around NZD 60,000 to NZD 80,000 per year. These roles require more experience and expertise in digital marketing, such as managing campaigns or working with specific digital channels. Some common mid-level digital marketing roles include digital marketing managers, SEO specialists, and email marketing managers.

Senior-Level Digital Marketing Salaries

For senior-level digital marketing roles in New Zealand, you can expect to earn a significantly higher salary. These roles typically require a high level of expertise and experience in digital marketing, such as managing teams or overseeing large-scale campaigns. Senior-level digital marketing roles in New Zealand can pay anywhere from NZD 80,000 to over NZD 100,000 per year. Some common senior-level digital marketing roles include digital marketing directors, e-commerce managers, and marketing strategists.

Factors That Impact Digital Marketing Salaries

Several factors can impact your earning potential as a digital marketer in New Zealand. One of the most significant factors is your level of experience and expertise. As you gain more experience and take on more responsibilities, you can expect to earn a higher salary. Additionally, your job title can impact your salary, as senior-level roles typically pay more than entry-level positions.

Another factor that can impact your salary as a digital marketer in New Zealand is your location. Salaries can vary significantly depending on where you live and work in the country. For example, digital marketers in Auckland and Wellington tend to earn higher salaries than those in other parts of the country. This may be important to some people, but to others, a work/life balance may be more appealing. For example in Invercargill where our agency os based, you can get to most places in 10 mins. Queenstown is a 2 hr drive and Auckland or Wellington just 2 hours by plane. Christchurch – less than an hour.

The industry may affect Digital Marketing Salary

The industry you work in can also impact your earning potential as a digital marketer. Some industries, such as technology and e-commerce, tend to pay higher salaries for digital marketing roles than others.

Skills That Can Increase Your Digital Marketing Salary As a digital marketer, there are several skills you can develop that can increase your earning potential. One of the most important skills is data analysis, as digital marketing is becoming increasingly data-driven. Other skills that can increase your earning potential include SEO, social media marketing, email marketing, and content creation.

Education and Certifications That Can Increase Your Digital Marketing Salary In addition to skills, education, and certifications can also impact your earning potential as a digital marketer. A bachelor’s degree in marketing or a related field is typically required for entry-level roles, but a master’s degree can increase your earning potential for mid-level and senior-level roles. Additionally, certifications in specific areas of digital marketing, such as Google Analytics or HubSpot, can also increase your earning potential.

Demand for Digital Marketing Specialists

Digital marketing is a rapidly growing field with a range of career opportunities and earning potential. Digital marketing salaries in New Zealand can vary significantly depending on your level of experience, job title, location, and industry. However, with the right skills, education, and certifications, you can increase your earning potential as a digital marketer. As the demand for digital marketing professionals continues to grow, digital marketing salaries in New Zealand are expected to increase in the coming years. As a digital marketer, it’s important to stay up-to-date with the latest trends and developments in the industry to remain competitive and increase your earning potential. By continually developing your skills and expertise, you can build a successful career in digital marketing and achieve your desired salary.

Rethinking the Value Proposition: Is Radio Advertising Still a Sound Investment?

Cost-Effectiveness Quandary, How Effective is Radio Advertising?

In the current day of the marketing landscape, at Back9 Creative, we get asked this question a lot. Businesses grapple with the question of How Effective is Radio Advertising? Is it a cost or an investment in the first place? And if the latter, does it align with the elusive question of return on investment? This is especially the case when considering its substantial cost. In addition, add the question, how do you measure it, and the water becomes even more muddied.

Metrics Muddle: The Challenge of Measurability

A significant drawback of radio advertising lies in the inadequacy of measurable metrics. Measurability these days is a crucial factor in an era dominated by data-driven decision-making and digital analytics.

Digital Dominance: The Rise of Measurable Platforms

With so many digital advertising platforms and marketing avenues, digital marketing should be a no-brainer. Platforms like Google Ads and Meta offering Social Media Ads, as well as SEO and more can return great dividends.. With intricate insights into audience behaviour and campaign performance, not only can you see real ROI, but make better decisions based on actual data too. This highlights the growing preference for measurable outcomes over the relative opacity of radio metrics.

Sunset on Tradition: Has Radio Advertising Peaked?

Amidst the digital revolution, there is a prevailing sentiment that radio advertising, once a stalwart in marketing, may have reached its zenith. And is now overshadowed by more dynamic and measurable alternatives. Ask yourself. Why would you waste money on a platform that is no longer delivering results?

Nostalgia vs. Tangible Returns: The Dilemma for Businesses

The enduring appeal of radio advertising seems rooted in nostalgia. Doing what you have always done etc etc. It collides with the contemporary business imperative to demonstrate tangible returns on marketing investments. Thus forcing businesses to weigh sentiment against financial prudence.

The Shifting Landscape: Navigating Modern Advertising Realities

As consumer preferences evolve and demand for measurable results intensifies, businesses face the challenge of navigating the complexities of modern advertising. As a result, this prompts a critical evaluation of the cost-effectiveness and measurable outcomes associated with radio campaigns.

So How effective is Radio advertising really?

In conclusion, the efficacy of radio advertising as a value-for-money investment is increasingly under scrutiny. This is due to its inherent costliness and the inadequacy of measurable metrics. The only one’s that believe radio is “still a thing” are seemingly the Snake Oil salespeople selling the advertising. The evolving marketing landscape, dominated by digital methods, raises valid questions about the continued relevance of radio. Especially in terms of achieving impactful results. Don’t get me wrong, the radio companies are trying to adapt and do more on digital platforms. And fair play to them for that. It’s a quesiton of survival. However they still maintain a very interruptive approach on these platforms and that’s also a thing of the past! Interuptive Outbound marketing no longer works. And Getting your name out there has really never worked wokred for smaller businesses – but that’s another story!

Ultimately as businesses navigate the complexities of modern advertising mindsets will change. Evaluation of the cost-effectiveness and measurable outcomes is imperative. And not just when associated with radio campaigns. All of your marketing and advertising should be constantly reviewed. And Adapted and improved as required. This will ensure a judicious allocation of resources in line with contemporary marketing demands.

Good luck out there!