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11 Stats about Landing Pages for Marketing

Posted on by Phil

A landing page (LP) is a standalone website page dedicated to a specific marketing campaign. The primary function is to convert site visitors into leads. Landing pages typically offer visitors something that they may be interested in. For example, this may be an Ebook or a free trial, in exchange for contact information. Getting this information then gives businesses the tools they need to further nurture leads and urge them down the purchasing funnel.

Since landing pages are tailored to customer interests, using them in your marketing strategy can help you convert a significant number of qualified prospects since you can assume that they’re ending up on a landing page because its content interests them.

If you’ve yet to consider using them or you want to update your current LP strategy, this piece will go over 11 stats that make a case for using landing pages as a means to increase your conversion rates and generate more leads.

 

 

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11 Stats That Make a Case for Landing Pages

 

1. The average Landing Page conversion rate across all industries is 9.7%.

Given that 10% is a benchmark for a good conversion rate, taking the time to create a LP that carefully considers the interests of your target audience will benefit your business. Whether you sell SaaS or clothing, or recuitment, a higher conversion rate from landing pages means a longer list of leads to nurture into paying customers.

 

2. Landing pages are the least popular type of sign-up form, but they have the highest conversion rate (23%), and 62.6% of leading landing pages already use them.

Using LP’s to obtain customer contact information for lead nurturing is likely to bring higher conversions. If you decide to use forms, the highest-converting number of fields is 3, with an average conversion rate of 10%. The most popular combinations use email address and name (7%) and email address and birthdate (5.7%).

3. Businesses using optimisation software for their LP’s see an average conversion lift of 30%.

Optimisation is always an essential factor for generating traffic anyway. Using optimisation tools to perfect your landing page strategy is valuable for increasing conversions.

 

4. Addressing buyer fears on LP’s can increase conversion rates by 80%.

Marcus Sheridan, a popular keynote speaker at Inbound, ran an experiment where he found that addressing customer fears, like email spam or personal date use, on his LP increased his form conversion rate. Be upfront with consumers about what will come from completing forms on your landing pages.

 

5. Personalised CTAs convert 202% better than default versions.

Consumers prefer personalisation because it ensures that they aren’t overloaded with irrelevant information that doesn’t pertain to their interests. Given this, using personalized and targeted CTAs in your landing pages will likely increase your conversion rates.

 

6. 48% of top LP’s ranked in Google Maps and organic search query results

Ensuring that your landing pages are SEO optimised is key. Optimising for both Google search and Maps increases the likelihood of showing in search queries. This increasies exposure and the possibility of generating more leads. If you also link landing page CTAs in email ads, you’re ensuring exposure and visibility from three different channels.

 

7. 65% of top LP’s have their business name in the title tag.

Customers value transparency. Using a recognisable brand name and logo shows them that you’re not running a scam or being deceitful. You’re claiming ownership of the CTAs and personal information you’re asking for. Therefore, Including your business name on your landing page is a simple step you can take that can help you increase conversions.

 

8. 30% of top LP’s use video content.

If you already use video as a part of your marketing, great work! Incorporating video into your LP strategy can help you increase conversion rates. In fact, relevant embedded video content can increase conversions by 86%. And, furthermore, 80% of video marketers say that video has directly increased sales.

 

9. 36% of top LP’s have testimonials, 11% have reviews.

You likely already solicit reviews and testimonials from current customers. Repurposing them to use on your landing pages can increase customer trust and higher conversion rates, especially considering that 60% of consumers think that user-generated content (UGC), like reviews, are the most authentic form of content a brand can use.

 

10. 55% of top LP’s submissions on the HubSpot blog came from Ebook offers.

If you have a blog or website that wants to distribute long-form instructional content, offering Ebooks in your landing pages can help increase your business conversion rates.

 

11. 49% of marketers report that increasing customer acquisition is their primary objective in 2020, and a top priority for marketers was generating leads.

If you fall into either of these categories, LP’s can be a valuable element of your marketing strategy to generate leads and increase customer acquisition.

 

Landing pages are a valuable piece of your marketing strategy.

Considering the above stats, we can see that marketers who create landing pages that build trust with page visitors, provide valuable information, and use different content types see higher conversion rates.

Whether you already use them and aren’t obtaining the results you desire or you’re new to landing pages in general, using them will likely help you draw in new customers and drive revenue.

Why is my website not ranking on Google?

Posted on by Phil

So you’re wondering how to make your website rank better on google search? Maybe your website not ranking at all. Maybe you just want it to rank better? It all begins with SEO! This article will give you an overview of 10 main reasons your website is not ranking on google.

Whilst I’ll share these reasons with you, to solve the problem, you need to understand it’s going to take you hours of hard work. And it’s not just a one-off. It takes hours of ongoing work. Work on Technical SEO and Content SEO.

You will know that our computers, smartphones, and apps are constantly and regularly updated to help make them better. The same thing happens with Google Search. In fact, Google Search is updated thousands of times a year to improve the experience and the quality of results. 

What factors contribute to your website not ranking?

The possible issues you might be having can be divided into four sections:

  1. Indexing and crawl issues:
    How to check if your site is on Google, plus reasons that add up to your website not ranking on Google
  2. Technical Health issues with your website:
    Is Google disregarding or de-ranking your website because it’s not set up correctly?
  3. Linking issues:
    Is your internal linking structure and lack of quality backlinks limiting your success? Possibly resulting in your website not ranking as well as it could?
  4. Content and keyword issues:
    Is your content high quality and aligned to the right search intent? Are your keywords just too competitive?

Indexing and crawl issues

Search Engines like Goole are complicated and involve a number of factors- Around 200 in fact! The first thing for Google to show your website in their search results is that they know it exists. So the first few points on the list all deal with indexing and crawl issues. Put simply, you can’t rank if your page or site is not on Google in the first place. If you find these topics confusing, you might want to read up on how Google works or check out our All about SEO Ebook.

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1. Your website/page is not on Google

If you’re unsure whether your site is on Google or not, you can check using the site: search operator in Google. Type site:yourwebsite.co.nz and you’ll see a list of pages found on your domain. If you type in the full URL of a specific blog article, you should see only one search result return. If you see your pages, this means that Google does know about your site and has put (at least some of it) in its index.

Once you discover that your page is in the index, but your website is not ranking well, or you think there is an issue with your website performance, you might want to dig deeper.

 

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The site: search operator helps you find your site in Google’s index

2. Your site/page is still too new

If your site or page is new, and you have submitted your site map to Google Search Console, then it might simply be a matter of chilling out and checking back in a little while. There are a lot of moving parts in getting your content crawled, indexed, and ranked. Sometimes, it takes days, weeks, or maybe even months for Google to finish its discovery process.

3. Your content is noindexed

One of the most common reasons for a website not ranking, or Google not indexing your site or a specific page is because it has — inadvertently — been no-indexed. Adding no-index meta robots tags to a page tells Googlebot that it can crawl a page, but that the results can’t be added to the index.

How can you check if your page is no-indexed? That’s easy if you know how, simply open the page and view the source code. (you may need a web developer or SEO expert to help you with this). If you do this yourself, Somewhere in the head of the page, you’ll find the code below. This tells search engine crawlers that the content of the page shouldn’t be added to the index and, thus, keep it from ranking.

<meta name=”robots” content=”noindex”>

4. Your site/page is blocking Google with robots.txt

You might have told Google not to index your content, but it’s also possible you’ve told Google not to crawl your site at all! Blocking crawlers in a so-called robots.txt file is a sure-fire way to never get any traffic. Blocking robots is easier than you might think. For instance, if you have a WordPress site, WordPress has a Search Engine Visibility setting that — once set to Discourage search engines from indexing this site — does its utmost best to keep crawlers out. Uncheck this to make your site available again.

Technical issues affecting ranking

You have checked and found your pages are indexed, but, is your website not ranking? Then technical problems are something you might need to check. You can do a basic website audit here which will help you understand some key benchmarks.

5. You’re not ranking because your site has technical issues

Your website needs to meet certain technical benchmarks if you’re going to rank well on Google! Loading speed, or how quickly your pages load, is an important factor. Security is important too, and that’s not all. You can read about all the essentials in our article: How website health is calculated, or understand what Techincal SEO packages involve.

If your website doesn’t show up in the search engines at all, technical issues could be the issue. This may even be preventing it from appearing in the search results at all. You could have conflicting code, or plugins causing problems. If you’re using WordPress and in particular a pre-built theme, this could be adding to the issue. We’ve also seen some pre-built themes that actually prevent Google from indexing your site. This is one reason why investing in a custom-built website and an ongoing maintenance plan, can take care of many technical issues under the hood. Using a reputable web design company should ensure this will be set correctly to do that properly.

6. You’re being penalised for breaking SEO rules

If Google finds you using dodgy SEO techniques that it doesn’t allow — e.g. sneaky tactics like buying links or stuffing keywords into hidden text — your website can suffer. To be fair, when you’re already putting in the effort to make a good website and quality content, it’s counterproductive to try. Even when everything else on your page is perfect, if you’re doing something that Google doesn’t allow then you’re going to have problems ranking.

Most of these things are common sense, so if you’re not trying to trick Google or spam people, you probably don’t need to stress too much. However, there are a few things that used to be common practice in SEO that can now lead to major penalties. So staying up-to-date with SEO trends and algorithm updates is really important.

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Linking issues that affect ranking

Having a good internal linking structure and quality backlinks are important if you want to rank high. Google crawls the web, following each link it finds, so if your links are lacking it can cause you problems with ranking.

7. Your site doesn’t have a proper internal linking structure

Another reason why your content doesn’t show up in the search results: a crucial part of your SEO strategy is not in order. Don’t underestimate the importance of site structure – the internal linking structure – for your SEO strategy. Having a clear site structure leads to a better understanding of your site by Google. If your internal linking structure is poor, chances to rank high are lower – even when your content is well-optimized and awesome.

8. There are not enough backlinks to your site

If you just started out with your website, your content won’t instantly rank. Not even if you have optimized everything perfectly and every bullet in Yoast SEO is green. To be able to rank, you’ll need some links from other websites. After all, Google has to know your website exists.

Content and keyword issues affecting ranking
If everything else is as it should be SEO-wise, then the reason your page or site is not ranking might be related to your content or keywords. You can also take our Content SEO fitness quiz to see if you might have issues with your site’s content.

9. Your page is great, but there’s too much competition

In most cases, the reason a page doesn’t rank is that there’s simply too much competition. If you optimize your content for competitive keywords and keyphrases, such as [cat behavior], [robot vacuum cleaner], or [real estate agent], chances are high you won’t rank for that term.

To find out if this is the problem, check the results pages for your keyword. Do high authority sites, such as Wikipedia or Amazon, dominate the first page? Do you see many sites that have already firmly established themselves in this niche? Odds are, your site doesn’t have the authority that these other sites have (yet). So you can optimize all you want, but unfortunately, that’s not enough to rank high in the search results if your niche is too competitive.

10. Low-quality content, or wrong type of intent

One final thing that could be the reason your content isn’t ranking: it doesn’t match the intent of people searching for your keyword. Search intent is becoming an increasingly important factor for search engines these days: do people want to buy something, go to a specific website, or are they looking for information? Even if you’re targeting a more long-tail keyphrase if your content doesn’t match the dominant intent of searchers, odds are search engines won’t show it in the results because it won’t be what people are looking for.

Optimized content still not ranking?

There are multiple reasons that could prevent a website or post from ranking. Have you optimized your post correctly? If so, then the most common cause is likely to be that the competition in a niche is just too fierce. Unfortunately, SEO is a long-term strategy. You need to work hard and be patient. In the meantime, there are a lot of other aspects of your SEO (site structure, link building) you can tackle. Try to focus on all aspects of website optimization, and try to be the best result.

SEO is a full-time job!

If you want to see results from your site, you need to understand that websites are like staff. The more you put in – in terms of training and upskilling – the better their performance and their results will be! SEO is not rocket science, but it is still pretty complicated. There are two main components which are on-page SEO and Off-page SEO. So if you get these right how long does SEO take to show results? It takes years to master and hours to implement and stay on top of. Just like your website itself, SEO is an investment and over time it will pay off!

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Sales Funnel: The Secret to Business Growth

Posted on by Phil

Reaching your full potential

When it comes to growing a business, we’ve said it before. And We’ll say it again… There’s no one-size-fits-all solution. That being said, if there was one secret formula for success and growth, it would be Inbound marketing using conversion funnels. But what is an Inbound sales funnel? How can this simple concept help your business grow and reach its full potential? Let’s break it down.

What is a Sales Funnel?

A sales funnel can be defined as the process of converting potential customers into actual customers. It involves guiding prospects through each stage of the buyer’s journey from discovering your product or service all the way to making the purchase decision. This process includes multiple steps such as gathering leads, qualifying them, nurturing them, and ultimately closing the sale. A well-crafted sales funnel will streamline this process so that you are able to quickly convert more leads into paying customers.

The Benefits of Using a Sales Funnel

Using a sales funnel has many benefits including increased efficiency and better results. By having an effective system in place you will be able to maximize your time and resources while still achieving great results. Additionally, using a sales funnel allows you to track your progress more accurately than ever before which will help you understand what works and what doesn’t work with regard to your marketing efforts. Finally, by having an effective system in place you will be able to generate more revenue for your business in less time with fewer resources than ever before!

Why You Should Use a Sales Funnel

If you want to increase revenue and reach new heights with your business then you should definitely consider using a sales funnel. Not only does it provide an efficient system for converting prospects into buyers but it also gives you insight into what works best for your business so that you can optimize your marketing efforts accordingly. Additionally, using a sales funnel is relatively inexpensive yet highly effective which makes it an attractive option for businesses of all sizes!

How Do I Create an Effective Funnel?

Creating an effective sales funnel is all about understanding your customer’s needs and creating content that speaks directly to those needs. This means doing careful research on who your target audience is, what their pain points are, what kind of content resonates with them most strongly, and so on. You’ll also want to think strategically about each stage of the funnel – from initial contact through post-purchase follow-up – so that you can craft messaging that speaks directly to where each person is at in their buying journey. Finally, be sure to use analytics tools to measure the success of your efforts over time so that you can make adjustments as needed.

Take your business growth to the Next Level

By now you have probably realized just how powerful a tool a sales funnel can be when used correctly! If implemented properly, it can help streamline the process of turning prospects into buyers while also providing valuable insights about what works best for your business so that you can optimize accordingly. But how much revenue can your website generate? Well that depends on how much work you put in. So if you want to take your business to the next level then investing in an effective sales funnel is definitely worth considering!

How is Website Health Score calculated?

Posted on by Phil

What is Website Health

Website Health Score is a method we use to Audit a website. Your Website Health Score is a critical part of your website performance and is based on the number of your total errors and total warnings that were found on the pages crawled on your site. Errors have more impact on your Site Health Score than warnings, so it is recommended that you address errors first if you can.

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Our website Audit has over 130 checks — types of issues the tool checks for. The type of check found on the site, the number of unique checks found on the site, and the number of issues fixed for one check matter. Fixing all issues related to the same check (for example, all Broken links fixed) will have an effect on the overall health of your site higher than fixing two errors from two different types of checks (for example, Duplicate content issues and Broken links).

Your Site Audit will also provide a list of notices.

As far as notices go, you will still want to fix these issues as they still impact your SEO, but remember:
errors will have more weight on your Site Health Score compared to warnings and notices. Make sure you are addressing any major issues your site may have (errors) so that you can ensure you are making the best efforts to help lower your overall score.

Excluded Checks

If you exclude any check from your audit, the problem will no longer appear in your report, and we will no longer check for these issues in future crawls. At the same time, the audit will no longer take into account any of the instances of excluded checks when calculating your Site Health in the future crawls.

You can track the total number of errors, warnings, notices, or specific issues that Site Audit finds on your site over time with the Compare Crawls and Progress reports in the tool.

What the Website Health score DOES NOT depend on

The Site Health Score doesn’t depend on the number of pages crawled on the site, since the frequency of each error’s occurrence is what accounts for the score. However, the larger the site, the more attention you should pay to issues relevant to large sites, such as internal linking and site structure.

Other factors on Site Health Score

Because of the way our bot navigates a website through hyperlinks from the main page, each crawl can find new issues on the same site. Therefore, we recommend that you crawl a website in its entirety (as long as you have the crawl budget). At the same time, you can also set your audit’s crawl source as Sitemap or a file of URLs.

There may be times when a crawl finds a new issue (pages with slow loading speed, for example) that has a strong overall effect on your score at the same time that you cleaned up some of the other less significant ones (such as fixing URLs that are too long). In such a case, your site’s total number of issues could go down but your score would also go down.

How to Advertise a Startup Business

Posted on by Phil

The ABCs of Advertising a Startup Business

You’ve passed the point of asking How to start a business… And now as an entrepreneur or business owner, you may be wondering, how in the world do I get people to know about my business? After all, if no one knows your business exists, they can’t buy from you. Don’t worry—we’ve got your back. Here are the ABCs of advertising a startup business.

A is for Advertising on Social Media

Social media is one of the most efficient ways to advertise. That’s because you don’t have to spend too much money and it reaches a wide variety of people. Start by creating a strong presence on the major social media platforms like Facebook, and Instagram. You can create content that provides useful information about your industry or product/service offerings. In turn that will help establish trust between potential customers and your brand. Additionally, consider running ads on social media platforms—you can target them based on age, location, or interests so that you are reaching the right type of customer for your business.

B is for Blogging

Blogging is another great way to reach potential customers and build trust with existing ones. You can use blogs as an opportunity to showcase knowledge about your industry or offer tips related to using your products/services more effectively. Plus, blogging regularly will help boost the SEO ranking of your website since Google loves fresh content!

C is for Collaboration

Collaborating with other businesses and organizations can be a great way to get exposure for both parties involved. For example, if you own a bakery and partner up with other local businesses like restaurants or catering services in the area who need bread more frequently than individual customers do; this would increase their visibility while also giving them access to quality bread at discounted prices. Additionally, consider sponsoring events or partnering up with influencers in the area who could promote your product/service offerings on their social media channels—this type of collaboration is invaluable for startups looking to get noticed quickly!

 

Advertising a startup business doesn’t have to be difficult if you know where to look for opportunities! By utilizing things like social media advertising, blogging, and collaborating with other businesses/influencers in the area; you can easily get noticed by potential customers without spending too much money upfront. You can check out 18 more ways to market a start-up here at Hubspot. Also, do some research into what would work best for promoting your particular business and start advertising today! Good luck!