Category: SEO

Are you looking for a way to get your business noticed and make sure it stands out against the competition? You’ve come to the right place! In this blog post, Let us guide you through what to look for when choosing an SEO agency in Auckland.

We’ll give you top tips from experienced digital marketers and tech gurus, giving insight into which agencies are worth engaging with.

1. What to Look for When Choosing an SEO Agency
2. How to Find the Best SEO Agency in Auckland
3. Benefits of Working With an Experienced SEO Agency
4. Questions to Ask Before Engaging with an SEO Agency
5. What to Expect From Your SEO Agency

So get ready to take your business up a notch, because everyone knows that effective search engine optimization is key in today’s online landscape. So let’s start having some fun as we find out how we can best maximize our efforts and skyrocket our businesses’ visibility on all major search engines!

What to Look for When Choosing an SEO Agency in Auckland

Choosing a SEO agency can be a daunting task, but fear not! With these tongue-in-cheek tips, you’ll be an expert in no time.

First and foremost, make sure the agency has a website. Sounds obvious, right? Trust us, you’d be surprised. Next, take a deep dive into their ‘About Us’ section. If they mention they were founded by a group of ‘SEO wizards’ or ‘digital ninjas’, proceed with caution. While we appreciate a good Harry Potter reference, personally we prefer a more down-to-earth approach. Finally, check their social media presence. Do they have a sense of humour? Can they meme with the best of them? Yes? Great! Now you’re ready to choose your SEO agency with confidence, because at the end of the day, who doesn’t want to work with a team that can make them laugh right?

How to Find the Best SEO Agency in Auckland

Looking for the best SEO agency in Auckland? Well, why don’t you just close your eyes and point to the first agency that comes up in your search results? I mean, it’s not like SEO is a complex, sophisticated field that requires extensive research and expertise, right? It’s just a matter of slapping a few keywords onto a webpage and calling it a day.

Haha, Of course not! Finding the right SEO agency is crucial to the success of your online presence. So, do your due diligence, ask the right questions, and don’t settle for less than the best. And hey, if all else fails, maybe just try picking the agency with the coolest logo 😉

Benefits of Working With an Experienced Agency

So, you’re thinking about working with an SEO agency in auckand, huh? Well, let me tell you, it’s not all rainbows and unicorns – it’s better! Working with an experienced SEO agency can bring your business all sorts of benefits. First and foremost, you can sit back and relax while the experts do the heavy lifting for you. No more pulling your hair out trying to figure out why your website isn’t ranking – let the pros handle it.

And with their expertise comes access to all sorts of fancy tools and resources you may not have even known existed. Plus, an experienced SEO agency can keep up with all the latest trends and updates, so you don’t have to. So go ahead, kick back, and let the SEO agency work their magic – you won’t regret it!

Questions to Ask Before Engaging with an Agency

Once you’ve finally decided to jump on the SEO bandwagon and hire an agency to help you climb to the top of Google’s search rankings. The Sky’s the limit! Now, before you sign on that dotted line, let’s make sure you’re not about to enter into a relationship with an agency better suited for a one-night stand. Ask yourself: Is the agency transparent about their strategies and tactics? Are they obsessed with link-building? Do they promise overnight success? Are they wearing a fedora? (Just kidding on that last one. Kinda.) By asking these questions, you can save yourself from the heartbreak of an SEO relationship gone wrong. Remember, it’s not you, it’s them.

What to Expect From Your SEO Agency

So, you’ve hired an SEO agency to boost your online presence. Congratulations, you’re one step closer to digital domination! But what should you expect from these magical mystical wizards of the web? Will they lead you to the promised land of page one on Google? Will they sprinkle your website with fairy dust and make it sparkle? Well, maybe not exactly. But what they will do is work tirelessly to improve your website’s visibility, drive traffic to your site, and ultimately increase your revenue. So sit back, relax, and let your SEO agency work their magic. And if they happen to wave a wand and chant a few spells while they’re at it, bonus points for them!

Well, there you have it – now you know why an SEO agency is the way to go when you’re looking to grow your business online.

We’ve covered all the essentials, from what to look for when making your decision, to what questions you should ask before engaging a provider. Knowing these key points will help ensure that you choose an agency that offers everything your business needs in terms of SEO success. Of course, if you’re in need of specialist local expertise within Auckland then that’s our specialty! Why not take advantage of our free SEO Audit or check out our pricing here – let us show you how we can help lift your business into the stratosphere.

As we discuss in our article, who is the best SEO agency in NZ, narrowing down the best business in any industry can be tricky. This is especially hard when it comes to all things digital. SEO or Search Engine Optimisation in itself is complicated enough as it is!

So when it comes to SEO in Queenstown, how do you find the best fit for your business? How much does SEO cost? Will I even see results from SEO? The questions go on… The most important factor for one person may not matter to another, and vice versa. Understanding what is SEO all about, is important, but you need to understand, there are so many things to factor in.  Also, you need to understand the difference between organic SEO and paid search! One aspect can stand out among the rest for you and something else for your neighbour. So how do we define who is the best SEO agency for you?

Who are the best-ranking SEO providers in Queenstown?

Which company will be the best for you depends on your needs and circumstances. What’s your criteria for partnering with an SEO agency or freelancer? What do you want them to do for you? What results do you hope to achieve?

One of the most important parts of teaming up with a company is working with people who believe what you believe! You can usually feel that in your gut. And from my experience, I would say trust your instinct! The reality is if you’re providing SEO services, then you should be able to get your own website ranking pretty well on Google. However, it’s easy in an online world to bend the truth or manipulate Google’s Search Engine Results Pages (or SERP). But the good news is, it’s getting increasingly harder to do. Consumers want trust from their providers, whether that be from their mechanic, their power company, or their website design team.

At the time of writing this, (bearing in mind staying at the top of the search results or SERP, is tough at the best of times) here are six of the highest-ranking SEO agencies for the search phrase: best SEO in Queenstown?

BWG

BWG is a full-service digital agency based in Takapuna, Auckland. They are Google certified and their mission is to grow New Zealand SME’s and create jobs. They believe the primary difference between them and other agencies is the ratio of production staff to sales staff. Their sales staff are also competent in production. This is why they believe their campaigns deliver higher than average results.

They use Photoshop, HTML, and WordPress CMS for all design and development work. BWG also offer a full digital marketing suite, including Google Ads, Search Engine Optimisation, Social Media, and more.

The search term best SEO Southland, returns a decent ranking for BWG, albeit for a landing page for Napier. If you’re not opposed to dealing with someone outside of Southland, then these guys are possibly at least worth having a discussion with.

Lakeside Digital

Lakeside Digital ranks well for the search term, Best Queenstown SEO agency. Run by Conor Doyle, Lakeside Digital is a boutique SEO agency based out of Wanaka, NZ.

He has been working in the digital marketing & SEO industry for over 5 years in Australia and recently migrated to the beautiful Otago region. With him, he believes he has brought a seasoned and proven approach to SEO that has seen hundreds of small businesses and larger companies succeed in their respective markets.

Over the years he’s seen the flaws of the traditional SEO agency up close. Usually, the process begins and ends in the sales pitch. The person who sold you their ‘big idea’ was just another rung on the agency ladder and your actual strategy is handed down to a junior SEO with no idea about your business.

Sky Media

According to their website, Sky Media is one of New Zealand’s fastest-growing digital marketing agencies, due to owner and director Corey Reid’s forward-thinking leadership.

Sky Media’s Digital Marketing Team’s constantly up-skilling to achieve the highest industry standards in the ever-changing world of digital strategy. HQ’d in Timaru, they have representatives in a few locations around New Zealand and Australia. These locations include Auckland, Christchurch, and even Sydney. And they appear to have their marketing manager based in Queenstown. Their Website has a friendly down-to-earth tone and a lot of decent content. And they rank fairly well on google for the best Queenstown SEO agency, so they are worth contacting to discuss your options for sure.

Fabric Digital

Fabric Digital at first glance appear to want you to believe they are based in Queenstown NZ. Unfortunately, that is a fabrication. Fabric is an Auckland-based Digital Agency. They say “Queenstown businesses of all sizes in all industries can benefit from SEO”. And that’s true. they continue “whether you are an adventure tourism provider on the shores of Lake Wakatipu or the owner-operator of a Queenstown real estate agency. Through building an SEO strategy you can see an increase the number of visitors to your website.” <- Also true.

That’s where they come in with the guidance of one of their Fabric Digital SEO experts, they can help develop and manage custom Queenstown SEO strategies to promote your business both in Queenstown, surrounding Otago towns, and other regions.

They do this by increasing your position on a range of key searches related to your industry. This increased visibility for organic searches leads to more website traffic, more enquiries, and more sales.

They are not wrong. . Everything except the pretence of being based in Queenstown 😉

Do Good Things

Well, Do Good Things is actually based in Queenstown, so when it comes to Queenstown SEO agencies, they get a point for honesty already. They are dedicated to driving measurable growth for our partners. They want to stand out from conventional digital marketing agencies that prioritise soft marketing metrics like leads and clicks by measuring our work across full-funnel marketing ROI. Do Good Things has some great content and if you’re searching for a Queenstown SEO company, whose actually based there, then get in touch with the.

Back9 Creative

Well, what can we say?  I guess the fact that you’re on our website and you more than likely found us in a Google Search, then reiterates it. But full disclosure we’re not based in Queenstown either… And like some other SEO and Digital Marketing companies we’re not going to pretend we have an office coming soon. But hey, never say never… We’re only a couple of hours down the road anyway in Invercargill.

We don’t usually add ourselves to these posts because we don’t like to toot our own horn when the results speak for themselves, but yes, we do believe we are one of the best Queenstown SEO companies – or NZ SEO companies to be fair… Much like the other companies on this list, we offer the same laundry list of services. So what makes us different?  Well, Nothing specific really. We’re all good at SEO, or our websites wouldn’t be ranking on Google, right? So you’ll choose to talk to us if you think we can deliver value (pssst… We can by the way…) And we’d love to have a chat and see if we can work together…

So, who is the best Queenstown SEO agency for you and your business?

So which Queenstown SEO company is the best for you and your business? Well… That still depends on what you’re looking for. Are the above companies still at the top of the results? SEO is a complicated field – actually it’s a minefield. And to stay at the top of Google you (or the agency you partner with) need to work bloody hard!

All of the above businesses claim to be the Best SEO company in Southland. Best these days is subjective, and is more about what it best for you and your business! What are you trying to achieve and who aligns with your values the best?

If you’re looking to partner with an SEO Agency or Freelancer, or wondering How to choose the right marketing agency for your business you must take the time to research. We’ve had several clients over the years who feel they have not seen results paying for SEO. And the reality is, there are a lot of people out there saying they are the best. SEO is also a long-term investment How Long it takes for SEO to show results will vary. This will depend on a number of factors… These include (but are not limited to) how good your website design is. And then how well developed or built it is too.

Do some Google searches

When you’re deciding who to contact, do some google searches to see how well their website ranks. Look over their website. If their site seems easy to use, and it answers most of your questions, chances are they could be a good fit. One tip is to check right at the bottom of their website and looks for the “Copyright ©” info. If it says 2014, chances are they may be a bit out of touch. Read up on their services, and testimonials. Ultimately if their style and tone match what you want for your own business, they may be worth talking to. Taking time to find that right fit and work with credible, reliable businesses can save time and trouble later on. So it’s worth the effort!

Ironically, though, if you’re reading this article, you found at the top of the Google Search results. Well… You may have found the best SEO company in Southland already 😉

When it comes to Search Engine optimisation or SEO trends, it’s never easy and some carry through. What ranking factors Google we looking for in 2022, will probably still apply in 2023. One thing is for certain, when it comes to Google, there are always new changes. This means SEO trends are always changing too. Every day they release an algorithm update that can drastically modify how a website ranks in their search results. Sometimes this means all of your hard work is for nothing. Especially if you haven’t kept up with these frequent alterations from time-to date.

It’s estimated that 500 – 600 times per year (or 1/2 way through every single hour) google makes major adjustments on what will affect the top 3 positions. This then determines who shows, then gets click-throughs or visitors coming onto sites via organic traffic sources.

So with that being said, it’s hard to say exactly what will roll out in 2023. But here are some predictions we think will matter more for SEO trends in 2023…

1. Google Discover

The future of SEO trends look bright, with new features like Google Discover emerging as potential game-changers. In many cases the service drives more traffic than organic search alone–and bloggers should be paying attention!

There are four aspects that we should take into account to aim for the Google Discover feature:

• Speed
  It’s crucial you improve your page’s loading speed, especially if you own a lesser-known website.
• Relevance
  Your website will be shown to users according to factors like their location, history, and interests. Also, websites that are highly focused on a subject are more likely to be eligible for topics users may have shown interest in.
• Click-worthiness
  Clickbait titles may make your content appealing to the readers, thus increasing the chances they will click on your website. But your content needs to be top-notch once they get there.
• Schema-markup
  Lastly, your web page should feature schema markup, or it won’t be eligible for Google Discover.

2. ‘People also ask’

With the “People also ask” rich snippets increasing in popularity, it’s important for websites to get their content featured on these searches. This is so they can be ahead of their competition. And with Google relying more heavily than ever before upon this feature as a means of improving user experience- you have no excuse not to do anything!

The most important thing to remember is that the questions you choose should be relevant to your audience. So if someone’s looking up information on how long it takes lightbulbs in different locations around town before they burn out, then those queries might not work as well when trying to get exposure through People Also Ask Boxes because there won’t necessarily need an answer regarding what people are really curious about (i..e., why do some bulbs take longer than others?).

Try to imagine what your target audience is thinking. What research are they doing on their own? Then create content that answers all of those questions. Finally include questions directly in the titles (H2s/H3S), or even create a FAQ section for this scope where people can get answers quickly and easily!

3. Core Web Vitals

Core Web Vitals have seen increasing importance for search engine optimization and emerged as a major SEO trends in 2022. First of all, they are a recent addition to algorithms on which Google plans rely more heavily; relevance also grows stronger with time – so does its power over ranking factors! There are 3 main things that makeup core web vitals:

1. Largest Contentful Paint (LCP), which measures how quickly users see your content;
2. First Input Delay (FID), which assesses how responsive your site is to a user’s input;
3. Cumulative Layout Shift (CIS), measures how often the elements of your page move around while the user is trying to read or interact with it.

Google is always looking for ways to improve the user experience. for a few years now it’s been using metrics like Core Web Vitals as a critical tool to make sure you’re users are getting the best experience. For example, if they see that one of our pages has slow loading times or becomes glitchy, then this might affect a leads potential ability to do business with us. Obviously, this leads to a reduction in conversion rates. And that ultimately would result in lost revenue. So improving these factors will help keep customer loyalty intact!

With the introduction of Accelerated mobile pages (AMP), Google aimed to improve the experience for its users on a fast-loading webpage. Even though some SEO professionals have worried about how this will affect their rankings with Core Web Vitals as well because they’re not sure if AMPs meet these optimal thresholds or not – there’s no reason why you shouldn’t be incorporating it in your strategy going forward!

4. E.A.T Guidelines

“EAT” is an acronym for “Experience, Authority, and Trustworthiness.” The three elements of E, A, and T are interrelated in many ways – each referring to one aspect or another but all equally important when creating content that ranks well on Google search pages!
There’s been significant progress made since 2015 with regards to updating these guidelines; they’re now updated monthly like clockwork instead.

You can improve the rankings of your website by creating author pages or “about us” section, as well as mentioning you on authoritative and reliable sources. The more high-quality backlinks pointing towards a website will appear naturally through linking with other sites in similar industries that have good Google ranking too!

5. Local Search Listings

Local SEO trends have never been more important and it’s changing as we know the internet. In a world where people use search engines to find localized goods or services, Local Search is an essential part of making sure your business can be found when someone performs this act online!
The new normal in today’s digital age means one thing: Zero click searches (querying Google without clicking any links). This type falls under “zero-clicking,” which some marketers are dubbing because they believe these quick form breaking will become prevalent across all industries – not just retail ones.

To get your business into that local pack, start by creating a Google My Business page. Having strong backlink profiles is also important so you can check what kinds of links other businesses in the area have been getting for inspiration and target those yourself!

SEO trends are becoming increasingly complex

It’s no longer enough to just optimize keywords and titles. You need a comprehensive SEO strategy. It needs to account for all the things above and more in order keep up with current SEO trends! There are many tools that can help provide valuable information about your website. We can test performance, and measure against competitors so you know what needs improvement if anything does change drastically. Like anything in life that is constantly changing, sometimes it’s best to get help from an SEO Agency. Partnering with an expert is often the best course of action when it comes to SEO. Like we said at this start – it’s always changing… But one thing’s for sure… SEO is not going away!!