In today’s fast-paced digital landscape, accessing information has become synonymous with online search engines like Google.

Our recent Instagram Poll uncovered a powerful trend: a whopping 69% of respondents identified Google as their go-to Search platform. In particular, for discovering product or service information. This finding underscores Google’s undeniable dominance in the online information realm. And furthermore reiterates that it’s crucial for businesses aiming to make their mark in the digital space.

Yet, amid the acknowledgment of Google’s supremacy, another statistic emerged… And in addition, this sheds light on a potential oversight for many businesses. An astonishing 83% of respondents admitted to neglecting the optimisation of their websites.

This significant gap raises a critical question: What is the direct correlation between being found on Google Search Engine Results Pages (SERPs) and the often-overlooked practice of website optimisation?

The Google Search Advantage

Google Search has become the default starting point for individuals embarking on a quest for product or service information. Its simplicity, efficiency, and accuracy make it the preferred platform for users seeking instant, relevant results. Whether users are comparing products, reading reviews, or discovering new services, Google is the primary destination for fulfilling their informational needs.

The sheer volume of searches conducted on Google daily underscores its influence. Therefore making it an invaluable space for businesses to showcase their offerings. Moreover, understanding and leveraging the dynamics of Google Search are not merely options. They are strategic imperatives for companies looking to establish a foothold in the digital marketplace.

The Unexplored Nexus: Website Optimisation and Google SERP Rankings

In the pursuit of Google visibility, an often-neglected aspect is website optimisation. Your website is not just a virtual storefront; it is a sales tool. In fact websites are like staff. More than that though, it’s something that propel you to the forefront of Google’s search rankings. However it can also consign you to the deep dark digital shadows. It’s a no-brainer really! A well-optimised website is more likely to secure higher rankings on Google SERPs. And as a result, increasing the likelihood of being discovered by users actively seeking your products or services.

Website Maintenance and continual optimisation involve a multifaceted approach. For example encompasses elements such as SEO-friendly content, meta tags, mobile responsiveness, overall user experience. And of course website performance. Google’s algorithms reward websites that prioritize user satisfaction and relevance. Again this tells us that website optimisation is an indispensable practice for businesses looking to enhance their online visibility.

Unlocking the Synergy: Google Search and Website Optimisation

To navigate the confusing digital landscape successfully, businesses must recognise the symbiotic relationship between Google Search and website optimisation. While Google Search serves as the gateway to immediate visibility, a well-optimised website ensures sustained organic prominence.

A strategic alignment of these two pillars involves crafting a good SEO strategy. And creating content that resonates with your target audience. Your content needs to add value to them at every stage of their buying journey. And in doing so, leveraging Google’s algorithms to your advantage. Consistent, high-quality content paired with a user-friendly website design enhances both the user experience and your standing in Google’s eyes.

A Call to Action: Bridging the Gap

In conclusion, the survey results illuminate the undeniable effectiveness of Google Search as the preferred platform for product and service information. However, the path to sustained visibility requires a proactive approach to website optimisation. To bridge the gap between being found on Google SERPs businesses must view continuous improvement and optimisation as a comprehensive digital strategy – in its own right.

Embracing this holistic perspective ensures that your business not only captures the immediate attention of Google searchers but also establishes a lasting online presence. It’s time to recognize the power of synergy between Google Search and website optimisation, unlocking a pathway to increased visibility, customer trust, and sustainable success in the digital realm.

So you’re wondering what the ideal Digital Marketing Salary in NZ might be?

At Back9 Creative we’ve always prided ourselves on our ability to adapt and change. And over the years we have had to. From humble beginnings of graphic design (primarily for print and signage) to basic websites, and now to a full range of digital marketing services. These include custom websites, SEO, Google Ads, Social Media Ads, and other forms of SEM and data-driven measurement marketing too.

Digital marketing is a rapidly growing field that has become essential for businesses of all sizes. As a result, the demand for digital marketing professionals has increased significantly over the past few years. Digital marketers are responsible for creating and executing marketing campaigns across various digital channels, including social media, email, search engines, and more. If you’re considering a career in digital marketing, one of the most important factors to consider is your potential salary. In this blog post, we’ll explore the range of digital marketing salaries in New Zealand and what factors can impact your earning potential. This article merely gives a ball park range in terms of Digital Marketing Salary, so it shouldn’t be taken as gospel or fact, but it should give you an indication of what to expect.

Digital Marketing Salaries in NZ

Digital marketing salaries in NZ can vary significantly depending on a number of factors, including your level of experience, job title, and location. According to PayScale, the average digital marketing salary in New Zealand is around NZD 60,000 per year. However, this can vary from as low as NZD 40,000 for entry-level positions to over NZD 100,000 for senior-level roles.

Entry-Level Digital Marketing Salaries in NZ

For entry-level digital marketing roles in New Zealand, you can expect to earn an average salary of around NZD 40,000 to NZD 50,000 per year. These positions typically require a bachelor’s degree in marketing or a related field. Also typically some experience in digital marketing, such as internships or part-time roles. Some common entry-level digital marketing roles include social media coordinators, content creators, and digital marketing assistants.

Mid-Level Digital Marketing Salaries

Once you’ve gained some experience in digital marketing, you can expect to earn a higher salary. Mid-level digital marketing roles in New Zealand typically pay around NZD 60,000 to NZD 80,000 per year. These roles require more experience and expertise in digital marketing, such as managing campaigns or working with specific digital channels. Some common mid-level digital marketing roles include digital marketing managers, SEO specialists, and email marketing managers.

Senior-Level Digital Marketing Salaries

For senior-level digital marketing roles in New Zealand, you can expect to earn a significantly higher salary. These roles typically require a high level of expertise and experience in digital marketing, such as managing teams or overseeing large-scale campaigns. Senior-level digital marketing roles in New Zealand can pay anywhere from NZD 80,000 to over NZD 100,000 per year. Some common senior-level digital marketing roles include digital marketing directors, e-commerce managers, and marketing strategists.

Factors That Impact Digital Marketing Salaries

Several factors can impact your earning potential as a digital marketer in New Zealand. One of the most significant factors is your level of experience and expertise. As you gain more experience and take on more responsibilities, you can expect to earn a higher salary. Additionally, your job title can impact your salary, as senior-level roles typically pay more than entry-level positions.

Another factor that can impact your salary as a digital marketer in New Zealand is your location. Salaries can vary significantly depending on where you live and work in the country. For example, digital marketers in Auckland and Wellington tend to earn higher salaries than those in other parts of the country. This may be important to some people, but to others, a work/life balance may be more appealing. For example in Invercargill where our agency os based, you can get to most places in 10 mins. Queenstown is a 2 hr drive and Auckland or Wellington just 2 hours by plane. Christchurch – less than an hour.

The industry may affect Digital Marketing Salary

The industry you work in can also impact your earning potential as a digital marketer. Some industries, such as technology and e-commerce, tend to pay higher salaries for digital marketing roles than others.

Skills That Can Increase Your Digital Marketing Salary As a digital marketer, there are several skills you can develop that can increase your earning potential. One of the most important skills is data analysis, as digital marketing is becoming increasingly data-driven. Other skills that can increase your earning potential include SEO, social media marketing, email marketing, and content creation.

Education and Certifications That Can Increase Your Digital Marketing Salary In addition to skills, education, and certifications can also impact your earning potential as a digital marketer. A bachelor’s degree in marketing or a related field is typically required for entry-level roles, but a master’s degree can increase your earning potential for mid-level and senior-level roles. Additionally, certifications in specific areas of digital marketing, such as Google Analytics or HubSpot, can also increase your earning potential.

Demand for Digital Marketing Specialists

Digital marketing is a rapidly growing field with a range of career opportunities and earning potential. Digital marketing salaries in New Zealand can vary significantly depending on your level of experience, job title, location, and industry. However, with the right skills, education, and certifications, you can increase your earning potential as a digital marketer. As the demand for digital marketing professionals continues to grow, digital marketing salaries in New Zealand are expected to increase in the coming years. As a digital marketer, it’s important to stay up-to-date with the latest trends and developments in the industry to remain competitive and increase your earning potential. By continually developing your skills and expertise, you can build a successful career in digital marketing and achieve your desired salary.

Rethinking the Value Proposition: Is Radio Advertising Still a Sound Investment?

Cost-Effectiveness Quandary, How Effective is Radio Advertising?

In the current day of the marketing landscape, at Back9 Creative, we get asked this question a lot. Businesses grapple with the question of How Effective is Radio Advertising? Is it a cost or an investment in the first place? And if the latter, does it align with the elusive question of return on investment? This is especially the case when considering its substantial cost. In addition, add the question, how do you measure it, and the water becomes even more muddied.

Metrics Muddle: The Challenge of Measurability

A significant drawback of radio advertising lies in the inadequacy of measurable metrics. Measurability these days is a crucial factor in an era dominated by data-driven decision-making and digital analytics.

Digital Dominance: The Rise of Measurable Platforms

With so many digital advertising platforms and marketing avenues, digital marketing should be a no-brainer. Platforms like Google Ads and Meta offering Social Media Ads, as well as SEO and more can return great dividends.. With intricate insights into audience behaviour and campaign performance, not only can you see real ROI, but make better decisions based on actual data too. This highlights the growing preference for measurable outcomes over the relative opacity of radio metrics.

Sunset on Tradition: Has Radio Advertising Peaked?

Amidst the digital revolution, there is a prevailing sentiment that radio advertising, once a stalwart in marketing, may have reached its zenith. And is now overshadowed by more dynamic and measurable alternatives. Ask yourself. Why would you waste money on a platform that is no longer delivering results?

Nostalgia vs. Tangible Returns: The Dilemma for Businesses

The enduring appeal of radio advertising seems rooted in nostalgia. Doing what you have always done etc etc. It collides with the contemporary business imperative to demonstrate tangible returns on marketing investments. Thus forcing businesses to weigh sentiment against financial prudence.

The Shifting Landscape: Navigating Modern Advertising Realities

As consumer preferences evolve and demand for measurable results intensifies, businesses face the challenge of navigating the complexities of modern advertising. As a result, this prompts a critical evaluation of the cost-effectiveness and measurable outcomes associated with radio campaigns.

So How effective is Radio advertising really?

In conclusion, the efficacy of radio advertising as a value-for-money investment is increasingly under scrutiny. This is due to its inherent costliness and the inadequacy of measurable metrics. The only one’s that believe radio is “still a thing” are seemingly the Snake Oil salespeople selling the advertising. The evolving marketing landscape, dominated by digital methods, raises valid questions about the continued relevance of radio. Especially in terms of achieving impactful results. Don’t get me wrong, the radio companies are trying to adapt and do more on digital platforms. And fair play to them for that. It’s a quesiton of survival. However they still maintain a very interruptive approach on these platforms and that’s also a thing of the past! Interuptive Outbound marketing no longer works. And Getting your name out there has really never worked wokred for smaller businesses – but that’s another story!

Ultimately as businesses navigate the complexities of modern advertising mindsets will change. Evaluation of the cost-effectiveness and measurable outcomes is imperative. And not just when associated with radio campaigns. All of your marketing and advertising should be constantly reviewed. And Adapted and improved as required. This will ensure a judicious allocation of resources in line with contemporary marketing demands.

Good luck out there!

Navigating the intricate world of online marketing, businesses often grapple with the question, “How much does Google advertising cost?” In short, there are many factors that come in to play when considering the answer.

The key thing to understand is that you actually control how much Google Ads costs. You set the budget you want to spend. However your budget along with these factors will help determine how successful your campaigns are.

The best thing when considering how much google ads costs it that you can set the budget you want to pay! As a rule at Back9 Creative, our monthly management fees start at 179 + GST and we advise our (smaller) clients to start with a minimum Ad spend budget of $5-$10 per day. Or $150-$300 + GST per month. That’s a good amount to get you started and measure things like CPC (cost per click) and Conversions. From there we can make educated data-driven decisions on you Google Ads Cost. As a rule, If your campaigns and websites are well optimised then the more you invest, the more the returns should be.

Understanding How Much Google Advertising Costs

According to a recent Google study, the average return on investment (ROI) for Google Ads stands at an impressive 800%, translating to $8 for every $1 spent. However, achieving such remarkable results hinges on effective account management. Merely activating your ads won’t suffice. To ensure cost-effectiveness and maximize returns on your Google Ads investment, consider the following essential practices:

1. Establish and maintain a well-organized Google Ads account structure.
2. Regularly assess your performance through comprehensive reporting and implement data-driven optimisations accordingly.
3. Sustain and refine your keyword lists to align with changing trends and user behavior.
4. Conduct routine audits of your account to identify areas for improvement and address potential issues promptly.

By incorporating these practices into your Google Ads management strategy, you can optimize your campaign’s efficiency, control costs, and enhance the likelihood of achieving a substantial return on investment.

The main things that affect Google Advertising Cost?

1. Quality Score

Google Ads Quality Score is a metric used to evaluate the relevance and performance of your ads. It considers factors such as ad relevance, click-through rate (CTR), and landing page experience. A higher Quality Score can result in better ad placement and lower costs per click, emphasizing the importance of creating relevant and engaging ads for optimal campaign performance.

2. Cost Per Click (CPC)

Google Ads Cost Per Click (CPC) is the amount you pay when someone clicks on your ad. It is determined through an auction system, where advertisers bid for ad placement. The actual CPC can be influenced by factors such as bid amount, Quality Score, and competition. A well-optimized campaign with a higher Quality Score can lead to a lower CPC, making it a key metric in managing advertising expenses on the Google Ads platform.

3. Google Ad Rank

Google Ad Rank is a metric that determines the position of your ad in the search results. It is calculated based on your bid, Quality Score, and ad extensions. A higher Ad Rank improves your ad’s visibility and may lead to a better position on the search engine results page. Optimizing both bid strategy and ad relevance is crucial for achieving a favorable Ad Rank and maximizing the effectiveness of your Google Ads campaign.

Additional factors affecting your Google Ads expenses

While understanding your maximum bid and Quality Score is crucial for determining Ad Rank and ad spend, it’s essential to be aware of several other variables that contribute to these outcomes. Below are some, though not an exhaustive list, of additional factors that play a role in influencing your overall costs.

• Landing page relevance and experience
• Auction-time quality
• The device, location, and context of users’ searches
• Alternative bidding methods
• Alternative ad formats

The Transparent Approach of Expert Partners

Transparency is paramount when managing Google advertising costs. Using the services of a Google Partner like us is advisable. Find a Google Partner who’s committed to openness provide businesses with a comprehensive breakdown of potential expenses, ensuring they are well-informed from the outset. Discover how transparency can be your ally in addressing the question, “How much does Google advertising cost?”

Crafting Compelling Ad Content for Maximum Impact

Effective ads go beyond generating clicks; they drive conversions. Partnering with experts in ad content creation ensures your advertising budget is strategically invested in content that resonates with your target audience. Learn how compelling ad content can influence the answer to “How much does Google advertising cost?”

Strategic Keyword Selection for Cost-Effective Campaigns

One of the key determinants of Google advertising costs is the selection of keywords. And in particular understanding keyword competition. A data-driven approach to keyword research helps identify the most cost-effective terms for your industry. Explore how strategic keyword selection can be the solution to managing the question, “How much does Google advertising cost?”

Adapting to Trends and Algorithm Updates

Staying ahead of industry trends and Google’s advertising algorithm updates is essential for campaign success. A proactive approach ensures campaigns remain effective and efficient, adapting to changes in the digital landscape. Discover how adaptability can impact the evolving answer to “How much does Google advertising cost?”

Proactive Management: Beyond Passive Strategies

Passive strategies fall short in managing Google advertising costs. Active monitoring and analysis of campaign performance, coupled with data-driven adjustments, are crucial for enhancing ad relevance and reducing costs. Learn how a proactive management approach shapes the response to “How much does Google advertising cost?”

In Summary:

In conclusion, the answer to “How much does Google advertising cost?” requires strategic solutions and expert guidance. There are many benefits to working with a certified Google Partner. Above all, they will understand the intricacies, such as, crafting compelling ad content, quality score and more. By staying adaptable, businesses can optimise their Google advertising budget for maximum impact in the digital landscape. Explore the possibilities and elevate your online presence with an informed approach to managing Google advertising costs.

Already Running Google Ads?

🌐 Navigating the Emoji Landscape in Website Copy: Unveiling the Pros and Cons 📊

One of our Values here at Back9 Creative is: Open-Minded – Thinking outside the box and Pushing Boundaries. In today’s digital age, the use of emojis in website copy has become both a trend and a powerful communication tool. Emojis inject a sense of personality and emotion into written content. And as a result, fosters a connection with audiences on a more personal level. However, like any tool, emojis come with their own set of pros and cons that website owners must carefully consider.

The Pros of Emojis in Website Copy:

1. Enhanced Engagement: Emojis have the remarkable ability to capture attention and convey emotions, resulting in increased user engagement. A well-placed emoji can break the monotony of text, making the content more visually appealing and relatable. 🎉
2. Crossing Language Barriers: Emojis are a universal language, transcending linguistic differences. They can convey emotions and concepts that words alone might struggle to express, ensuring your message resonates with a diverse audience. 🌎
3. Brand Personality: For brands aiming to establish a distinct personality, emojis can be a valuable asset. Selecting emojis that align with your brand’s voice adds a touch of character to your communication, making it more memorable for your audience. 🚀
4. Concise Communication: Emojis condense complex emotions or ideas into simple, recognizable symbols, allowing for concise yet impactful communication. This is particularly beneficial in today’s fast-paced online environment. 📈

The Cons of Emojis in Website Copy:

1. Misinterpretation: While emojis are designed to enhance communication, they can sometimes be misinterpreted. The meaning behind an emoji may vary across different cultures or age groups, leading to potential confusion. 🤔
2. Professionalism Concerns: In certain contexts, such as formal business communication, the use of emojis might be perceived as unprofessional. Businesses need to carefully assess whether emojis align with their brand image and target audience. 👔
3. Overreliance: Overusing emojis can dilute their impact and, in some cases, appear unprofessional. Striking the right balance is crucial to ensure that emojis enhance rather than overshadow the core message. ⚖️
4. Accessibility Issues: Some users may rely on screen readers or assistive technologies, and emojis may not be universally accessible. This can hinder the user experience for individuals with disabilities. 🚫

The Verdict on Emojis in Website Copy

Incorporating emojis into website copy can be a strategic decision, provided it aligns with your brand, target audience, and communication goals. Striking the right balance, considering context, and being mindful of potential misinterpretations are key factors in maximizing the benefits of emojis while minimizing the drawbacks. As digital communication continues to evolve, the judicious use of emojis can undoubtedly add vibrancy and nuance to your online presence. 🌐✨.

When it comes to getting your message across to potential customers, you face a pivotal decision: direct marketing or advertising. Both share the common goal of promoting your product or service, yet they differ in their methods and advantages. Let’s explore the distinctions between these two marketing approaches.

Direct Marketing Unveiled

Direct marketing involves direct communication between you, the marketer, and your customers. This method often includes distributing physical materials such as flyers, catalogs, postcards, or coupons directly to the customer. The simplicity of direct marketing lies in its minimal customer effort. Recipients merely need to read the material and make a purchase decision. Direct marketing offers the advantage of targeted messages for specific audiences, making it more effective than generalized advertising campaigns.

Decoding Advertising

Advertising is a broad term encompassing various promotional activities aimed at reaching potential customers through diverse channels like radio, magazines, television, billboards, and newspapers. While advertising enables marketers to reach large audiences, it lacks the customisation afforded by direct marketing. Instead of targeting specific audiences with tailored messages, advertising relies on broader messaging to reach a wide audience.

Comparing Direct Marketing and Advertising

Both direct marketing and advertising effectively reach potential customers. But their differences should be carefully considered when deciding which method suits your needs. Advertising offers wide reach at an affordable price. However, its lack of customisation might make it less effective compared to direct mail campaigns, which provide personalized messages for specific audiences.

Direct Marketing and Advertising Strategies for Business Success

Combining direct marketing strategies such as direct mail and email with targeted advertising campaigns can create a comprehensive approach to reaching more potential customers. Direct mail, including postcards and flyers, remains effective in capturing attention and generating new leads. Email marketing, on the other hand, allows businesses to connect with potential and existing customers through customized emails.

Advertising campaigns, especially targeted ones on platforms like Facebook or Instagram, enable businesses to tailor messages to specific audiences, maximizing reach and engagement. By strategically integrating these approaches, businesses can ensure they reach the right people with impactful messages.

Avoiding Common Direct Marketing Mistakes

Direct marketing campaigns can be powerful but prone to mistakes. Key tips include understanding your audience, ensuring clear and concise offers, and testing campaigns before launch. These practices enhance the effectiveness of direct marketing efforts, providing better returns on investment.

Making Direct Marketing and Advertising Campaigns Successful

Success in direct marketing and advertising lies in setting clear goals, wisely budgeting, choosing channels carefully, and analyzing results for refinement. Understanding your target audience, crafting clear offers, and testing campaigns before launch are crucial for achieving success and maximizing returns on investment.

Enhancing Your Marketing Strategy with Additional Tactics

While direct marketing and advertising are vital, a comprehensive marketing strategy should include additional tactics. Social media marketing allows direct interaction with customers, content marketing creates value through informative content, and public relations builds relationships with influencers. Integrating these tactics enriches your marketing approach and keeps your business ahead of the curve.

In conclusion, by mastering direct marketing and advertising, understanding past successful campaigns, avoiding common mistakes, and incorporating additional tactics, businesses can create comprehensive and successful marketing strategies.