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How to Generate Leads without Losing your Mind

Posted on November 20, 2022January 6, 2023 by Phil

Trying to generate leads can feel a bit like herding cats. You know you need to do it, but you’re not quite sure how. And even when you think you’ve got a good system in place, something always manages to go wrong. Then you spend hours (or days) trying to fix the problem, only to have another one pop up in its place. It’s enough to make you want to pull your hair out—but don’t worry, we’re here to help. Keep reading for our top tips on how to generate leads without losing your mind.

1. Get organised.

The first step if you want to generate leads is getting your ducks in a row. Or, more accurately, getting your leads in a CRM. A CRM (customer relationship management) system will help you keep track of your leads and their contact information so you can follow up with them at the appropriate time. There are lots of different CRMs on the market, so do some research and find the one that’s right for your business. At Back9 we are an Agency Solutions partner with Hubspot. If you’re looking for a CRM and want more info about Hubspot then feel free to get in touch.

2. Identify your target audience.

If you’re going to generate leads that will actually convert into customers, you need to start by identifying your target audience. Who are you trying to reach? What needs do they have that your product or service can address? Once you know who you’re trying to reach, you can start tailoring your lead generation efforts specifically to them.

3. Utilise multiple channels.

Don’t put all your eggs in one basket when it comes to lead generation. Utilize multiple channels—such as social media, email marketing, and trade shows—to reach as many potential leads as possible. Then, once you’ve captured their contact information, you can follow up with them through the channel they’re most responsive to.

4. Make it easy for people to take action.

If you want people to take advantage of your lead generation efforts, you need to make it easy for them to do so. Whether that means having a clearly marked call-to-action on your website or providing a simple form for them to fill out. No one likes a long convoluted form to fill out. The easier you make it for people to take action, the more likely they are to actually do so.

5. Set up a system and stick to it .

Last but not least, one of the best ways to generate leads without losing your mind is simply by setting up a system and sticking to it. When it comes to lead generation (and pretty much anything else in business), consistency is key. So find a system that works for you. And then stick with it day in and day out until it becomes second nature. Before long, generating leads will be a breeze .

Are you ready to generate some leads?

Excellent! There are many benefits of Lead generation. Just remember to start by getting organised , identify your target audience, utilizing multiple channels, making it easy for people to take action, and setting up a system that works for you. If you can do all that, we have no doubt that you’ll be generating high-quality leads in no time. Of course, that is easier said than done, so as always we recommend doing some research and seeing if it may be worth outsourcing lead generation.

Lead generation is one of the easiest components of a Digital Marketing Strategy to measure, so it is always a good investment. And any decent agency will definitely be focussed on returning a lot more to your business than what you need to outlay. Ans that should include Ad Spend such as Google Ads. In fact depending on their agency model, they may not even charge you until you see results.

Location Targeting: How to Make the Most of Google Ads

Posted on November 17, 2022December 27, 2022 by Phil

We’ve all heard the phrase “location, location, location” when it comes to buying real estate. But did you know it applies equally to digital marketing? That’s right – location targeting can make or break your Google Ads and other Cost Per Click (CPC) campaigns. Let’s take a look at why this is so important to get it right. And how you can make the most of your CPC/PPC efforts.

Why Location Targeting Matters

When it comes to digital advertising, one size does not fit all. Different audiences have different needs and interests. So if you want to maximize your campaign ROI, you need to tailor your message accordingly. Enter location targeting.

With location targeting in play, you can target ads based on geographic location. This means that people who are likely interested in what you have to offer will see them no matter where they are located. This helps ensure that every ad dollar spent is being seen by as many relevant eyes as possible. In turn, this means more profit for you! It’s also important to note that with today’s technology, precise targeting is possible down to the zip code level. That way you don’t waste money showing ads to people who aren’t likely customers; instead, those dollars are going towards connecting with those who actually matter – those who will help drive sales and revenue for your business.

Location targeting also works well in tandem with other types of targeting such as demographic or interest-based. For example, if you are a local restaurant advertising a summer special on ice cream sundaes for kids aged 12-17 living within 10 miles of your shop, then using these three criteria simultaneously will increase the effectiveness of your campaign substantially. The more narrowly targeted you can be with your campaigns, the better!

precision matters

The bottom line is this: when it comes to digital marketing (and really any type of marketing), precision matters – and having precise location targeting capabilities allows you to reach exactly who needs to see what message at any given time. Taking the time and effort necessary for proper location targeting pays off big in terms of increased ROI from CPC campaigns like Google Ads – so don’t forget it when planning out your next campaign! Google Ads, Digital marketing, SEO, and SEM are a minefield. It takes years to learn and master. And then it all changes… To maximise efforts and results it is always worth considering outsourcing to an expert whose job is to keep up with the changes. Then you biggest challenge becomes how to choose the right marketing agency for your business,

Marketing in the Digital Age

Posted on November 17, 2022April 5, 2024 by Phil

In a world that is increasingly digitised, it is more important than ever for businesses to have a strong digital marketing strategy. By definition, digital marketing is “the marketing of products or services using digital technologies on the Internet, through mobile phone Apps, display advertising, and any other digital medium.” In other words, it’s the process of reaching out to potential customers online and promoting your product or service.

Why Digital Marketing?

There are a number of reasons why digital marketing is so important. First and foremost, the internet is where people spend the majority of their time. According to a recent study, people spend an average of 6 hours and 40 minutes online each day. That’s a lot of time that could be spent looking at your website or seeing your ad.

In addition, digital marketing is very cost-effective. You can reach a large number of people for relatively little money. Traditional forms of marketing, such as television or print ads, can be very expensive. Add to that how hard results are to track and they’re often not worth the investment. With digital marketing, you can track your results and see exactly how many people are clicking on your ad or visiting your website. This allows you to make changes to your campaign on the fly so that you are always getting the most bang for your buck.

Finally, digital marketing gives you the ability to target specific demographics with laser precision. For example, if you only want to reach people in a certain age group or location, you can set up your campaign accordingly. This ensures that you will only be spending money on ads that will actually be seen by people who are interested in what you have to offer.

Digital is essential for businesses in the modern age. By taking advantage of all that it has to offer, you can ensure that your business is seen by the right people. And that you are getting the most out of your marketing budget.

The Benefits of Digital Marketing

As we mentioned before, there are a number of benefits that come with implementing a digital strategy. In this section, we will go into more detail about some of the most important benefits.

Increased Visibility

If executed well, one of the most important benefits of digital marketing is increased visibility. With so many people spending time online, it’s essential that your business has a strong presence there as well. Otherwise, you risk being lost in the shuffle and never seen by potential customers. A solid digital strategy ensures that your business is seen by as many people as possible.

Cost Effective

Another great benefit of digital marketing is that it is very cost-effective. Traditional forms of marketing can be extremely expensive and often aren’t worth the investment. With digital, you can track your results and make changes on the fly so that you are always getting the most bang for your buck.

Precise Targeting

As we mentioned before, one of the best things about digital marketing is its ability to target specific demographics with laser precision. This means you’ve only spent money on ads that have actually been seen. And even better, seen by people who are interested in what you offer.
Time-Saving: One final benefit of digital marketing is that it saves you time!

Digital Marketing is Essential in this online age

Digital marketing is essential for businesses in today’s digitised world. By taking advantage of all that it has to offer, businesses can increase their visibility, save money on their marketing budget, and reach their target audience with ease. If you haven’t already started incorporating it into your business strategy, now is the time to do so! If you’re not sure where to start, then starting with an agency is always an option. Choosing the right Marketing Agency for you your business can be tougher though.

Start with a Digital Marketing Roadmap

The roadmap involves an in-person (or over zoom) deep-dive discovery session, which is a great way to get a better understanding of your business and how you can get the most out of your marketing. It’s all about generation IDEAS and turning those ideas into action!

Find out more about Back9’s Digital Marketing Roadmap

The Great SEO vs. PPC Showdown

Posted on November 15, 2022November 15, 2022 by Phil

will Here is is. The great showdown between SEO and PPC. In the world of digital marketing, there are two tried and true methods for getting your business’s website seen by potential customers: search engine optimization (SEO) and pay-per-click (PPC) advertising. Both have their own unique benefits, but which one is the right choice for your business? Let’s take a look at the pros and cons of each to find out.

SEO vs. Pay-per-click: The Pros

Let’s start with SEO. The biggest advantage of SEO is that it’s a completely free way to get your website found by potential customers. That’s if you can do SEO yourself ofcourse. If so, you can optimise for techincal SEO, for the right keywords and relevant content clusters too. From there you’ll start showing up in search results. I mean it sounds easy right? Well yeah, it is… If you know what you’re doing. SEO is also a great long-term strategy. That’s because once you rank well in SERPs, you’ll continue to get results as long as you maintain your ranking.

PPC, on the other hand, offers a few advantages of its own. First, it’s a great way to get immediate results. Unlike SEO, which can take months or even years to show results, PPC ads can start generating clicks and leads right away. Second, PPC gives you complete control over where your ads appear and who sees them. You can target specific demographics, interests, and even locations. That means that only people who are going to be interested in what you’re selling will see your ads. Which also means it will cost you only when they click.

SEO vs. PPC: The Cons

Of course, nothing is perfect, and both SEO and PPC have their fair share of drawbacks. For SEO, the biggest downside is that it can be very time-consuming and difficult to achieve high rankings in search results. It requires constant vigilance and effort to make sure your site doesn’t slip in the rankings, which means it may not be the best choice if you’re short on time or resources.

Meanwhile, PPC can be quite expensive if not managed properly. Since you’re paying for every click on your ad, it’s important to make sure that those clicks are actually leading to conversions; otherwise, you could end up spending a lot of money with little to show for it. Additionally, PPC can be somewhat unpredictable; it’s hard to predict how successful a campaign will be until after it’s already underway which can make it difficult to budget for.

So which is better for your business

When it comes down to SEO vs PPC, which is better? Well, the answer may surprise you: the best option is usually a combination of both! By using SEO to organically rank high in search results and supplementing those efforts with targeted PPC campaigns, you can get the best of both worlds: increased visibility and traffic without breaking the bank. Contact Metric Marketing today to learn more about how we can help you create a holistic digital marketing strategy that gets results!

Website Maintenance and Hosting – What Are You Actually Paying For?

Posted on November 15, 2022November 15, 2022 by Phil

If you own a website, you’ll more than likely be asked to pay for website hosting. If you have a proactive provider, then even website maintenance and hosting services. But what exactly are you paying for? In this article, we’ll break down the basics of website maintenance and hosting so that you can understand what website maintenance and hosting involve…

What is Website Maintenance?

Website maintenance is the process of keeping your website up-to-date and running smoothly. This may include tasks like updating your content, ensuring that all links are working, and fixing any broken code. Website maintenance also encompasses security measures like installing updates and patches to protect your site from hacking attempts.

Why is Website Maintenance Important?

There are a few reasons why website maintenance is important. First, it ensures that your website is always up-to-date with the latest information. This is important for both SEO purposes and for providing visitors with accurate information about your products or services. Secondly, regular website maintenance can help prevent security breaches by keeping your site patched and updated against the latest threats. Finally, maintaining your website on a regular basis can help catch small issues before they become big problems.

How Much Does Website Maintenance Cost?

The cost of website maintenance varies depending on the size and complexity of your website, as well as the frequency with which you need updates. In general, you can expect to pay anywhere from $50 to $500 per month for website maintenance services. Add to that SEO services or Search Engine Marketing like Google Ads and the cost can go up considerably. You should understand that this not so much a cost as it is an investment.

What is Web Hosting?

Website hosting is a service that allows your website to be accessible to internet users 24/7. When you host your website with a company, they provide you with space on their servers where you can store your site’s files. When someone types in your URL, their computer will connect to the server where your site is hosted and retrieve the files in order to display them on their screen.

How Much Does Hosting Cost?

The cost of web hosting varies depending on the type of hosting plan you choose and the features you need. Shared hosting plans, which are the most basic and affordable set-and-forget type of plans, may start at around $8 per month. More robust plans like VPS or dedicated hosting can cost anywhere from $50 to $200 per month. Here is a more comprehensive article about how much web hosting costs

Maintaining any tool comes at a price

Website maintenance and hosting are two important services that all businesses should not only consider but employ if they want their websites to be successful. Both services come with a monthly fee, but the cost is generally worth it when you consider all that goes into keeping a website up and running smoothly. If you’re not sure whether or not these services are right for your business, we recommend talking to a web development professional who can assess your needs and make recommendations accordingly.

9 Signs You Need Help With SEM

Posted on November 14, 2022November 14, 2022 by Phil

If you need help with SEM, you’ll probably find yourself asking “what is sem?” or “what does sem even stand for?” If that’s the case, you might need some help with SEM (Search Engine Marketing) (SEM) campaign. Not to worry, we’re here to help! Here are 9 signs that it might be time to seek out professional help for your SEM efforts:

You don’t know what SEM is.
A lot of people get SEO and SEM meaning confused. If you’re not even sure what SEM is, then it’s probably time to reach out for help. Search engine marketing is a broad term that encompasses everything from pay-per-click advertising to search engine optimization. A good SEM agency will be able to help you figure out which tactic (or combination of tactics) is right for your business.
You’re not seeing any results.
SEM is all about driving results. So if you’re not seeing any ROI from your efforts, it might be time to seek out some professional help. A good agency will be able to analyse your current strategy and make recommendations for how to improve it.
Your competition is killing you.
If you’re losing ground to your competitors, it might be because they’re investing in SEM and you’re not. Or, it could be that they’re investing in SEM and doing it better than you are. Either way, bringing in some outside assistance to help with SEM can give you the boost you need to catch up (and even surpass) your competition.
You don’t have the time or resources to do it in-house or by yourself.
SEM takes a lot of time and effort. If you don’t have the resources to dedicate to it, then you’re unlikely to see the results you want. Hiring an agency frees up your time. That means you can focus on running your business. After all, you are the expert at that! If you find the right team to help with SEM you’ll more than likely still be involved. Afterall, collaboration and teamwork, make the dream work!
You don’t know where to start.
There’s a lot that goes into SEM, and if you’re feeling overwhelmed, then that’s a good sign that you need help with SEM. It might be time to call in some reinforcements. An experienced agency will know where to start and how to get the most bang for your buck when it comes to search engine marketing.
You’re not keeping up with the latest trends.
The world of SEM is constantly changing, and if you’re not keeping up with the latest trends and best practices, then you’re likely falling behind the competition. A good agency will make sure that your campaigns are always up-to-date so that you can maximize your results.
You’re missing out on valuable data.
If you’re not tracking your results or analyzing your data, then you’re missing out on valuable insights. Those insights could help improve your campaigns. An experienced agency will be able to track your results and provide useful insights and recommendations based on what they see.
You’re wasting money.
If you feel like you’re throwing money down the drain with your current SEM strategy, then it’s probably time for a change. A good agency will be able to save you money by optimizing your campaigns for maximum efficiency – a GREAT AGENCY WILL MAKE YOU MONEY.
You just need someone else’s opinion.
Sometimes, it’s helpful to get an outside perspective on y our business. If you feel like you’ve been in a rut when it comes to y our S EM strategy , hiring an agency can help you break out of it by providing fresh ideas and new perspectives.

If any (or all) of these apply to you, don’t despair! There are plenty of professionals who can help with SEM and get your campaign up and running in no time. So get out there and start Googling (err, we mean searching)! Or just. contact us 😉

SEM can be complex and confusing

It’s like anything you’re not an expert in really, and yes it can be complex and a little confusing at times, but it doesn’t have to be! If you’re finding yourself lost in a sea of acronyms and technical jargon, it might be time to seek out some professional help. Luckily, there are plenty of experts out there who would be more than happy to lend a helping hand. So don’t be afraid to ask for help…your business will thank you for it in the long run!