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Where to Find the Best Digital Marketing in NZ

Posted on by Phil

Ready to find the best digital marketing NZ has to offer? That’s great! In this blog post, we’ll take a look at what it takes to find the perfect provider of digital marketing services. And list of the best Digital Marketing agencies that show up in a google search. Let’s get started!

The Top 4 Ranking Digital Marketing Agencies in NZ

Back9 Creative

Yeah, that’s us. And whilst we also say Marketing is not about you so stop talking about yourself we’re still realistic. 😉 Sometimes you need to promote yourself right… At Back9 Creative we already rank highly for Who is the best Digital Marketing Company in Invercargill? Anyway, you’re reading this on our website then we suspect you found this article from a google search for Best Digital Marketing NZ or similar. So that in itself must show we should be listed in our own article.

Fabric

Fabric are a digital marketing agency in Auckland that helps companies across New Zealand use digital marketing to drive more revenue.

With Search Engine Optimisation (SEO) to improve your organic position in Google, they can make sure that your website is performing to its full potential in Google search.

In addition to this, they also offer pay-per-click (PPC) – Google and social media ads, including Facebook and Instagram.

Digital Popcorn

Digital Popcorn is an enterprise SEO company that works closely with clients to help them achieve their digital marketing goals. They believe in providing excellent, up-to-the-minute client services on top of expert professional advice that expands the breadth of the online marketing space.

Firefly Digital

Firefly is an Auckland-based Google Ads and Digital Marketing Agency. They also feature in our article for The best Google Ads Agency in NZ and The 10 Best SEO Companies in New Zealand. That suggests they do know a thing or two about digital marketing.

Firefly was born in 2014 as a response to a flawed industry. There were limited digital options that helped businesses get ahead. With a passion for business, Anthony Baxter set forth to build an agency that focussed on growth, that was channel-agnostic, and didn’t play favourites with any platforms or strategies, but rather helped businesses with the best strategy and channel mix to achieve their goals.

Since then their team has grown quickly and has worked with over 700 businesses, in over 100 industries, generating over two hundred million dollars worth of sales for our customers.

How to Find the Best Digital Marketing in NZ

Step 1: Know What You’re Looking For

Before you start your search for a digital marketing provider, it’s important that you know exactly what you’re looking for. What services are you looking for? Do you need help with SEO? What is Seo all about? What about SEO pricing in NZ? Finding the best SEO company? Do you need social media management, content creation, or something else entirely? Write down all of your needs and goals so that you can make sure any potential provider meets them

Step 2: Research Potential Providers

Now that you know what type of service(s) you need, it’s time to start researching potential providers. Look for providers who specialize in the services that you need and be sure to read through their portfolios and reviews before making a final decision. It’s also a good idea to reach out directly and ask questions about their experience and process. This will give you an idea of how they work and if they’re a good fit for your project

Step 3: Consider Your Budget

It’s important to consider your budget when selecting a digital marketing provider. Services can range from very affordable to very expensive depending on the size of your project and the expertise needed. Make sure that any potential provider is within your budget before making a commitment. This will save you time, money, and headaches down the line.

To Find the Best Digital Marketing in NZ – Do the Research

Finding the best digital marketing provider in NZ can be daunting and overwhelming. There are a lot of options out there. But with some research and due diligence, anyone can find an amazing provider who will help them reach their goals. Just remember these three steps—knowing what you want, researching potential providers, and considering your budget—and soon enough, you’ll be well on your way to finding the best digital marketing NZ has to offer! Good luck!

5 SEO trends for 2023

Posted on by Phil

When it comes to Search Engine optimisation or SEO trends, it’s never easy and some carry through. What ranking factors Google we looking for in 2022, will probably still apply in 2023. One thing is for certain, when it comes to Google, there are always new changes. This means SEO trends are always changing too. Every day they release an algorithm update that can drastically modify how a website ranks in their search results. Sometimes this means all of your hard work is for nothing. Especially if you haven’t kept up with these frequent alterations from time-to date.

It’s estimated that 500 – 600 times per year (or 1/2 way through every single hour) google makes major adjustments on what will affect the top 3 positions. This then determines who shows, then gets click-throughs or visitors coming onto sites via organic traffic sources.

So with that being said, it’s hard to say exactly what will roll out in 2023. But here are some predictions we think will matter more for SEO trends in 2023…

 

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1. Google Discover

The future of SEO trends look bright, with new features like Google Discover emerging as potential game-changers. In many cases the service drives more traffic than organic search alone–and bloggers should be paying attention!

There are four aspects that we should take into account to aim for the Google Discover feature:

  • Speed
    It’s crucial you improve your page’s loading speed, especially if you own a lesser-known website.
  • Relevance
    Your website will be shown to users according to factors like their location, history, and interests. Also, websites that are highly focused on a subject are more likely to be eligible for topics users may have shown interest in.
  • Click-worthiness
    Clickbait titles may make your content appealing to the readers, thus increasing the chances they will click on your website. But your content needs to be top-notch once they get there.
  • Schema-markup
    Lastly, your web page should feature schema markup, or it won’t be eligible for Google Discover.

2. ‘People also ask’

With the “People also ask” rich snippets increasing in popularity, it’s important for websites to get their content featured on these searches. This is so they can be ahead of their competition. And with Google relying more heavily than ever before upon this feature as a means of improving user experience- you have no excuse not to do anything!

The most important thing to remember is that the questions you choose should be relevant to your audience. So if someone’s looking up information on how long it takes lightbulbs in different locations around town before they burn out, then those queries might not work as well when trying to get exposure through People Also Ask Boxes because there won’t necessarily need an answer regarding what people are really curious about (i..e., why do some bulbs take longer than others?).

Try to imagine what your target audience is thinking. What research are they doing on their own? Then create content that answers all of those questions. Finally include questions directly in the titles (H2s/H3S), or even create a FAQ section for this scope where people can get answers quickly and easily!

3. Core Web Vitals

Core Web Vitals have seen increasing importance for search engine optimization and emerged as a major SEO trends in 2022. First of all, they are a recent addition to algorithms on which Google plans rely more heavily; relevance also grows stronger with time – so does its power over ranking factors! There are 3 main things that makeup core web vitals:

  1. Largest Contentful Paint (LCP), which measures how quickly users see your content;
  2. First Input Delay (FID), which assesses how responsive your site is to a user’s input;
  3. Cumulative Layout Shift (CIS), measures how often the elements of your page move around while the user is trying to read or interact with it.

Google is always looking for ways to improve the user experience. for a few years now it’s been using metrics like Core Web Vitals as a critical tool to make sure you’re users are getting the best experience. For example, if they see that one of our pages has slow loading times or becomes glitchy, then this might affect a leads potential ability to do business with us. Obviously, this leads to a reduction in conversion rates. And that ultimately would result in lost revenue. So improving these factors will help keep customer loyalty intact!

With the introduction of Accelerated mobile pages (AMP), Google aimed to improve the experience for its users on a fast-loading webpage. Even though some SEO professionals have worried about how this will affect their rankings with Core Web Vitals as well because they’re not sure if AMPs meet these optimal thresholds or not – there’s no reason why you shouldn’t be incorporating it in your strategy going forward!

4. E.A.T Guidelines

“EAT” is an acronym for “Experience, Authority, and Trustworthiness.” The three elements of E, A, and T are interrelated in many ways – each referring to one aspect or another but all equally important when creating content that ranks well on Google search pages!
There’s been significant progress made since 2015 with regards to updating these guidelines; they’re now updated monthly like clockwork instead.

You can improve the rankings of your website by creating author pages or “about us” section, as well as mentioning you on authoritative and reliable sources. The more high-quality backlinks pointing towards a website will appear naturally through linking with other sites in similar industries that have good Google ranking too!

5. Local Search Listings

Local SEO trends have never been more important and it’s changing as we know the internet. In a world where people use search engines to find localized goods or services, Local Search is an essential part of making sure your business can be found when someone performs this act online!
The new normal in today’s digital age means one thing: Zero click searches (querying Google without clicking any links). This type falls under “zero-clicking,” which some marketers are dubbing because they believe these quick form breaking will become prevalent across all industries – not just retail ones.

To get your business into that local pack, start by creating a Google My Business page. Having strong backlink profiles is also important so you can check what kinds of links other businesses in the area have been getting for inspiration and target those yourself!

SEO trends are becoming increasingly complex

It’s no longer enough to just optimize keywords and titles. You need a comprehensive SEO strategy. It needs to account for all the things above and more in order keep up with current SEO trends! There are many tools that can help provide valuable information about your website. We can test performance, and measure against competitors so you know what needs improvement if anything does change drastically. Like anything in life that is constantly changing, sometimes it’s best to get help from an SEO Agency. Partnering with an expert is often the best course of action when it comes to SEO. Like we said at this start – it’s always changing… But one thing’s for sure… SEO is not going away!!

 

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How to be successful with Google Ads

Posted on by Phil

Winning with Google Ads: How to Take Your Digital Advertising to the Next Level

Are you looking for a surefire way to be successful with Google Ads? Do you want to increase your ROI and maximize visibility? Whether you choose Google Search or Google Display Ads, Google Ads can be a game-changer when it comes to digital advertising. But in order to get the most out of Google Ads, it’s helpful to have an expert on your side. Working with an agency or Google Ads specialist can help you unlock amazing opportunities and achieve success with your campaigns. Let’s dive into what it takes to win with Google Ads!

Why Work With An Agency or Google Ads Specialist?

When it comes to digital marketing, and how to succeed online, there is no one-size-fits-all approach. Every business has unique needs, goals, and objectives that require customised strategies. That’s why working with an experienced agency or the best Google Ads specialist you can find, is key for businesses wanting to successful with Google Ads and get the most out of their campaigns. These professionals understand how to effectively target audiences and optimize campaigns for maximum return on investment (ROI). They also know how to analyze data, track performance metrics, adjust bids, and find new opportunities for growth. This includes location targeting, quality score and keyword competition too. A great agency or specialist will provide insights and recommendations that can take a campaign from good to great — all while helping you save time and stress.

How To Choose The Right Agency Or Expert 

It can be difficult to know who to trust when it comes to choosing a Google Ads expert or agency. There are many factors that should be considered before making a decision, but here are some key things to look for: 

  • Relevant experience in the industry – Make sure they understand the ins and outs of digital marketing specifically related to being successful with Google Ads. 
  • Proven track record – Check their portfolio of past clients and the results they have achieved for them. This will give you an indication of their success rate and effectiveness. 
  • Professionalism – Do they respond promptly? Are they knowledgeable? Do they seem organized? All these things indicate whether or not they take their job seriously, which is always important when dealing with such an important aspect of your business as paid search campaigns.  

Optimizing Your Campaigns for Maximum Performance

Google Ads campaigns are complex beasts that require careful optimization in order to be successful. When done correctly, they can drive qualified leads and boost sales in no time at all. But if they’re not managed properly, they can quickly result in wasted ad spend and dismal results. That’s why working with an agency or specialist is so important – they know how to identify areas of opportunity within each campaign and make adjustments accordingly. They understand the nuances of targeting different markets and audiences as well as testing different ad formats, such as video ads versus text ads. The right professional will help you build strong campaigns that deliver measurable results every time — without breaking the bank!

Google Ads can be a powerful tool for businesses looking to increase their visibility online — but only if used correctly! By working with a reputable agency or Google Ad specialist, you can maximize your ROI while minimizing risk—ensuring more chance of being successful with Google Ads. That’s because your ads reach the right people at the right time without blowing through your budget too quickly. So if you’re serious about taking your digital advertising efforts up a notch this year, consider investing in an experienced professional who knows how to get results from your campaigns! You won’t regret it!

How to Find the Best SEO Agency

Posted on by Phil

Whether you’re a business owner or marketing professional, if you’re ambitious, you’ll want to find the best SEO agency or the right marketing agency for your business to help you promote your business online. It doesn’t matter if you’re located in New Zealand, Singapore, USA or England – SEO is still relevant. You’ve heard that SEO is important, but maybe you’re not sure where to start. This article post will give you some tips on how to find the best SEO agency for your business.

Before searching for an SEO agency

First, you need to understand what SEO is and the benefits of SEO for your business. SEO stands for search engine optimization. It is the process of optimizing a website for Google search with the goal of getting higher Rankings in the search results

The next step is to do some research and find out which agencies have a good reputation. You can start by asking your friends or colleagues if they know of any good agencies. Alternatively, you can search for reviews of agencies online. If they show up in a google search for a term like: “Who is the Best SEO Agency in Southland” they may know what they’re doing. Once you have a list of potential agencies, you can contact them. Don’t just request a quote – see if you like each other too. For things to work with an SEO agency, it needs to be a partnership. It’s a two way street. There is no silver bullet. And it won’t work if you approach it transactionally.

How-Long-Does-SEO-Take-to-see-results

When deciding which SEO agency to use in New Zealand, it’s important to consider their experience and expertise. It may be a bonus if they have experience working with businesses in your industry. Ask them about their methods and strategies, and how they plan to help you achieve your goals. Also, be sure to ask how much does SEO cost so that you know what you’re getting yourself into before signing any contracts

Once you’ve chosen an agency, be sure to communicate your goals and expectations clearly. Discuss your budget and timeline openly so that they can create a customized plan that fits your needs. Be sure to stay involved throughout the process so that you can monitor their progress and ensure that they are meeting your expectations

Finally, don’t forget to measure the results of their work. (although a good agency should be doing this) After a few months, check your website’s Rankings and traffic levels to see if there has been any improvement. If not, then it may be time to try another agency.

SEO is important

For any business that wants to succeed online, SEO is critical! But it can be difficult to know where to start. Use these tips to find the best SEO agency for your needs: make sure they have experience, empathy and that they are looking for a partnership too, A good SEO agency should want you to stay involved throughout the process, and measure the results of their work over time. By following these steps, you can find an agency that will help you achieve your goals and grow your business online!

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The Benefits of Building a Customer Database

Posted on by Phil

As a business owner, you should always be looking for ways to grow your customer base (generate leads) and increase sales. One way to help do this is to build a database of clients (or customers). A customer database is a collection of information about your current and prospective clients. To get the best out of a customer database you’ll ideally use CRM software.

This information can be used to generate leads, cultivate relationships, and close sales. If this sounds like it makes sense, then here are some of the benefits of building a customer database.

Generate Leads

A customer database can be a powerful tool for generating leads. By understanding the needs and wants of your target market, you can create targeted marketing campaigns that attract new clients. They are people who are likely to use your products or services. You can also use your client database to segment your leads so that you can target them with more personalized marketing messages.

Cultivate Relationships

Your client database is not just a list of names and contact information. It is also a valuable resource for understanding your client’s needs and wants. By keeping track of the interactions you have with your clients, you can develop stronger relationships with them over time. This will make them more likely to do business with you in the future and recommend you to others.

Close Sales

Finally, a client database can help you close sales by giving you the ability to target your marketing messages more effectively. By understanding what each client is interested in, you can customize your sales pitch to their specific needs. This will increase the likelihood that they will do business with you.

A Customer Database is an asset

A client database is a valuable asset for any business owner. Also as a component of Inbound Marketing Strategy, a customer database is a powerful tool. It can be used to generate leads, cultivate relationships (or nurture leads), and close sales. If you are not already using a CRM like Hubspot for some type of client database, now is the time to start! Not only can a customer database, like a CRM, house all that valuable information (data) it can actually increase the value f your business too! If you’re not sure where to start, then a digital marketing roadmap is a great option to get you on the road! Click below to find out more…

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What is Dropshipping – A Beginner’s Guide…

Posted on by Phil

Have you ever heard of dropshipping? It’s a relatively new business model that allows entrepreneurs to start their own ecommerce store without the hassle and expense of having to purchase, store, or ship products. In this post, we’ll cover

  • what dropshipping is.
  • how it works, and,
  • why it might be an attractive option for your business.

What is Dropshipping?

Dropshipping is an e-commerce model that allows entrepreneurs to sell products without stocking them or managing the shipping process. When someone purchases a product from your online store, the order is automatically sent to your dropship supplier. They then fulfill the order on your behalf. The supplier will package and ship the product straight to your customer’s doorstep. You never have to worry about inventory management or fulfillment; it’s all taken care of for you!

So How Does Dropshipping Work?

The first step in setting up a successful dropshipping operation is finding reliable suppliers. These are companies that will provide you with product information (e.g., price, description) and fulfill orders on your behalf when customers make purchases from your online store. When you find a reliable supplier, you can list their products on your website for customers to buy. When someone makes a purchase from your site, you place an order with the supplier and they take care of fulfillment for you. They package and ship the product directly to the customer and you collect payment (minus any fees).

Who Can Benefit From Dropshipping?

Dropshipping can be an attractive option for anyone looking to start an e-commerce business. But without having to invest in inventory upfront or manage orders and shipping themselves. It also allows entrepreneurs to easily test out different products without having a large capital investment upfront. Furthermore, because there are no physical goods involved in dropshipping, businesses don’t need large warehouses or storage spaces. All they need is access to the internet! This makes it easy for entrepreneurs to get started quickly with minimal expenses and overhead costs.

Dropshipping can be an incredibly effective way for entrepreneurs and small businesses alike to get started selling online quickly and efficiently. By removing the burden of stock management as well as order fulfilment from businesses owners’ shoulders, dropshipping offers a way for them to focus on more important aspects of running their business such as marketing strategies and customer service initiatives instead of day-to-day operations tasks like packing boxes and sending out packages! With its low cost entry requirements coupled with its potential high return opportunities through increased sales volume – there’s no doubt why dropshipping has become such an attractive option amongst today’s savvy eCommerce entrepreneurs!