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How to prepare to be on video

Posted on March 1, 2021April 22, 2025 by Phil

At Back9 we love helping local businesses tell their stories through the power of video. However, the majority of them have never even filmed themselves to post on their website or social media; let alone being a part of professional video production. The idea of creating high-quality video always goes down a treat right up until the realisation kicks in that they will have to be the ones standing in front of the camera. So how can you prepare to be on video?

Whether you’re delivering a scripted message, filming an unscripted interview, giving a testimonial, or showcasing a product, preparation is key. I’ll walk you through a few practical tips to help you shine on camera—like a true movie star.

Tips to prepare to be on video

A few things you can do to prepare to be on video are smile for the camera, think about your message, have a straight back, talk with your hands, and wear the right outfit.

Smile for the camera

A great way to begin every video is to be smiling before you even start talking. Quite often people don’t smile nearly as much as they think they do. It will show your viewer that you are excited and enjoy talking to them.

Smiling throughout the video is actually quite a tricky one to remember once the camera starts rolling. But it does make such a huge difference in the final video. Another pro tip is to always end the video with a smile, as this is going to be the last frame that the viewer will see of you. And you want them to remember that beautiful smile.

Think about what message you want to say

Even if your video isn’t scripted, take time to think about what you want to say. For interview-style videos, ask if you can review the questions beforehand. That way, you can prepare your responses to sound natural and aligned with your message.

If you’re working with a script, make sure you’re happy with it. Read it out loud or practise in front of a mirror. What looks good on paper can sometimes sound awkward when spoken. Aim to deliver every line with confidence, and don’t hesitate to refine the script until it feels right.

Straight back

Whether you’re sitting or standing, good posture is key. Yes, it might feel like being back at school—but no one wants to come across as slouchy or disinterested on camera.

If you’re sitting, avoid leaning back or sinking into the couch. Try to sit forward so your back isn’t resting against the chair. You might not feel completely comfortable, but sitting this way shows your engagement, boosts your energy, and makes you look more confident on camera.

Talk with your hands

A lot of people we’ve filmed often say, “I move my hands too much when I talk.” But funnily enough, the opposite is usually true—you probably need to move them more!

Hand gestures are a powerful communication tool. They add energy, help express your passion, and keep your audience engaged. Standing stiff with your arms pinned to your sides makes you look—and feel—unnatural. So don’t be afraid to let your hands do some of the talking too.

What to wear

These are few tips for dress code but remember, these are not rules.

Try to avoid clothes with patterns & plain white
Choose comfortable clothes that make you feel like a boss
Avoid any dangling/loud jewellery or accessories as they can often be picked up by the microphone.
Bring a spare set of clothes that are the opposite colour/tone. When the shooting locations changes to a nice green garden, and you have your favourite green dress on, you could get lost in the background. It also doubles as a backup set of clothes if the unthinkable happens like spilling a coffee on your camera-ready outfit right before the shoot.
Check out more clothing tips here.

Remember, it’s all about the viewer

This one’s big. Remember, the video isn’t being made for you to watch and critique how you look or sound. You’re creating it to share a message with your audience. They won’t know how far outside your comfort zone you were—what they’ll notice is your passion, clarity, and energy. If you deliver your message in a way that connects, then you’ve nailed it.

And here’s the good news—the more time you spend on camera, the more confident you’ll become. The key is to start. Then do it again. And again.

Get started Now. Book an in-person meeting now!

When should I hire a professional to build my website?

Posted on March 1, 2021January 5, 2023 by John Tatu

You want to build a website and it seems like not too long ago that if you wanted to get a new website, it almost always required to hire a professional to do it for you. Doing it yourself required expert knowledge of coding if you wanted it to look anything like you want. Today, there are many DIY platforms that can help you get the website you want. Most of them are simple to use and only need a basic understanding of coding. So when should you hire a professional? Should you contact a developer directly? Or a Digital Marketing company, which offers a range of services? And if so, who is the best digital marketing company to contact?

The current DIY website landscape

Whether you have technical skills or not, there are platforms that promise to have the easiest drag-and-drop approach to designing and building your website. The ones that are widely available are Squarespace, Weebly, and Wix and WordPress, which powers 30% of all websites on the Internet and have a free or paid theme added to your site that you can customise.

One of the main reasons people get websites these days is so they can sell products online. This is called eCommerce and there are DIY platforms that use drag-and-drop that specialise in eCommerce. Some of the most popular ones are Shopify, Opencart, and WooCommerce (works with WordPress). If you’re interested in selling online, click the image below to read our article about which E-Commerce platform is best for you.

What is the purpose of the website?

Before you even think about what platform you should use to build your website, it is critical to know what type of site you need. This will be driven by the type of your business. Thinking about it will naturally lead to thoughts around design and functionality. As soon as you add in all the features you envision your website to have it will help you answer the question “Should I hire a professional or can I build it myself?”

Your capabilities

Even though the drag-and-drop tools we listed above might not require any technical skills, you’ll most certainly find yourself needing at least some basic HTML/CSS skills to make the site look professional and not just a template from the web. You’ll also need to have in mind some other basic web development practices in building your website, such as responsive design. About half of users on the web in New Zealand use a mobile device to browse the internet, so it’s only fair to say that having your website optimised for mobile is a must-have.

After designing your website, you might find yourself in a position where you want your website to do more than just an online brochure. You might want it to generate more leads, or you might need e-commerce to help increase sales. Soon, you’ll realise that you need to integrate 3rd party systems to help you achieve that, such as your CRM system or integrating a payment gateway to process online orders. If you already have systems in place this is very important so you aren’t double-handling.

Your time & budget

If you decide to use a DIY web design tool, it will seem, at first, that you are saving a great deal of time and money. One of the important questions that will come to your mind is: how much is my time worth? If you happen to have a great amount of time on your hands, you may be ok with building a website yourself. However, if you are not sure about how much available free time you have you might consider hiring a web design agency to help you. More than often people start building their websites and halfway into the project they realise it needs more time or skills to finalise the project.

If instead, you are a business owner that has some money set aside for marketing, a website is probably the best place to spend it. Professional web developers are familiar with the different platforms and up-to-date methods for building websites. If you’re already very busy, a web developer may be able to build you a completely custom site in the time it would take for you to use a template builder. Consider a professional if you’re looking for top-quality results quickly and have some budget set aside. Read through our article How much does a website cost for more information.

What’s the right option for you?

As you can see, it’s pretty easy to get a basic web site up and running in no time these days. But should you do it? The first step in helping you make the right call is to write down all the feature you’d like your website to have. Then, browse the internet and see if that is going to be achievable using one of the platforms and figure out how much time and other resources you’re going to need. If you add these together and feel you’ll be investing more than what you’ll get in return, then getting a professional web design agency to do it for you might be the best decision for the future of your business. Get in touch today to find out more about how professional web development can work for you.

How much does it cost to host a website?

Posted on February 25, 2021November 20, 2023 by Phil

Website hosting is a necessary part of running a website. By “necessary” we mean that it won’t function without it and is an absolute requirement. It also comes with its own set of costs. Website hosting can cost as little as $8 per month and if it includes a comprehensive maintenance package – at the high end can be in excess of $1000 per month. So with such a big ballpark, how much should website hosting really cost? And is just hosting actually what you are receiving if you’re paying towards the higher end of the spectrum? Are you comparing apples with apples? How do you know you’re getting the best solution and not being ripped off!

The simple answer is, the cost to host a website ‘depends’… It depends on whether your website is uploaded to a server and left to its own devices or if it is proactively maintained and if so, what additional services or value are you getting from your provider?

Things pricing to host a website can depend on are:

The type of hosting service/package
Web Server Quality
Web Server Location
Self Managed – If you’re hosting your website yourself and responsible for any and all updates/upgrades
Managed Hosting – If a website is hosted on your behalf, by a marketing or web design company – And what you are getting for this service
If server upgrades are included – like anything tech, software and hardware outdates.
If you are actually also getting proactive maintenance on the site and the server
And more…

Web hosting is a complicated beast and unless you’re into IT (like REALLY into it) it’s something that you’ll probably never actually understand completely. But since your website can’t exist without it, we’ll attempt and explain briefly what it is and why it costs what it does in this article.

What is Website Hosting?

When a website is hosted this means it is stored on a server. A server is basically a computer. This computer is where your website “lives”. When you type in a website, what happens is that it gets the information from that server computer and then shows it on your screen. This means the quality of the server itself can dramatically affect the performance of a website. The power of the server (or computer) means that the faster it will go, the better your website will perform. This is just one factor in website performance, but it is an important one to understand.

And just like computers, Servers come in all sizes, and can be configured in a number of ways too. The power, speed and configuration of the server your website is on is defined by the ‘type’ of hosting your may have.What are the types of website hosting?

As mentioned above the type of website hosting or the configuration of the server can play a very important role in your website performance and also dramatically affect the cost to host a website. Three main types of hosting you might come across are Shared Hosting, VPS Hosting, and Dedicated Hosting.

Shared Hosting

Shared hosting is the cheapest form of hosting because you are literally sharing the load with a bunch of other websites. Think about the cost of flying a plane. The more people that can fit on the plane the cheaper the ticket becomes. This is because you’re sharing the flight with (in some cases) hundreds of other people.

The downside of that is you don’t necessarily know who you’re sharing the flight with. Or going to be sitting next to. If Google is the moderator of aviation law, and they decide one of those passengers is unsavoury then this could also affect the quality of another website on the same server. It gets tarred with the same brush.

Cloud Containers

Cloud Containers primarily offer a huge amount of control for developers. (So this is often our first choice for hosting clients websites). It means we can do more, faster, and maintain up-to-date infrastructure without too many technical headaches – both for us and you…

VPS Hosting

VPS stands for Virtual Private Server. This means that a website can be partitioned off and essentially separated from the other website on the physical server. In saying that though each website may still need to use ‘shared resources’ Let’s go back to that flight we spoke about above. VPS could be compared to travelling in First class. You’re still using the same aircraft, the same fuel and crew for example, but you have more room of your own. Even though you’re on the same flight, you’re “on the other side of the curtain”, separated from the rest.

Dedicated Hosting

Dedicated website hosting, is just as the name suggests. Instead of you being on a plane, you own a private aircraft. You have the whole entire thing to yourself. The size of the plane may vary depending on your requirements, and this too will affect the cost of hosting a website. As expected, dedicated hosting is the most expensive option.

How does Server Location Affect Website Hosting Costs?

We all expect websites to load lightning-fast these days. In fact, If your website takes longer than three seconds to load, you could be losing a lot of your website visitors. here’s 11 statistics you need to know.

Whilst websites themselves need to be also built and optimised well to begin with, they need to be maintained too (something the Website Performance Booster can also help with can dramatically help with). However, the distance between your site visitors and your server can also affect this dramatically too.

If we go back to our aircraft analogy, and think about the time it takes to fly from New Zealand to Australia, versus the UK or US, then it stands to reason that server location can affect your website speed and in turn the cost to host a website.

Shorter distances between you and the VPN server improve internet speed. For example, if you’re in the UK and connecting to a server in Australia, it is a substantial distance for a data packet to travel. So the nearer a server is located, the faster the internet speed will be.

So what is a reasonable price to pay for website hosting?

As mentioned in the first section of this article, Website Hosting is complicated. There are literally hundreds of variables. The most important thing to understand with websites, in general, is that they are no longer an online brochure. A website is a sales tool. And these days, a website is like a staff member – one who can sell 24/7. A website is an investment and always a work in progress, and this should be reflected in what you are prepared to pay to host and maintain it. If you want it to perform at its peak it needs time, money and energy invested.

You wouldn’t own a private jet, or expect to travel on a plane and expect it to run on 91 Octane! You need the right mix of fuel to keep it running well in order to safely reach your destination (your goals). And your website should be no different. You should be consistently setting new goals and objectives for your website to achieve – just like your staff!

At Back9 we are not a web hosting company. Therefore we only provide a managed hosting service coupled with website and server maintenance. We have found this to be the best solution for the broad range of clients we have websites hosted for.

So what is a reasonable price to pay for website hosting? Well, again that depends 100% on you! To give you an idea, our packages at back9 for website hosting and related services, range from $54 + GST per month – 199 + GST per month (with discounts for paying quarterly) depending on requirements. This offers server maintenance and upgrades, plugin updates and then upgrades (at the higher level) quarterly website performance maintenance too. And if that keeps your website performing at its peak then that is priceless.

What do I get with my Back9 hosting package?

It’s fair to ask about Website Maintenance and Hosting. And What Are You Actually Paying For? So the cost of hosting a website with us includes the cost of that lease (or a portion thereof) and depending on the hosting package you choose, our service can include:

Hosting set up that suits your website and business
SSL certificate, set up and renewal
99% uptime
Security updates and website data backups
Server upgrades as and when required (generally every 2-3 years)
website theme, or plugin upgrades, as required,
website audits/testing and repairs and maintenance
Updates to website content as required
And more.

To find out more about the specific hosting packages, click the button below or get in touch

Which is worse, a bad website or no website?

Posted on February 23, 2021January 20, 2025 by Phil

With over 5.6 billion Google searches per day, this question seems like a no-brainer, right? Surely it’s better to have a website even if it is bad rather than having no website at all? If Google can find your website and shows it to the right people it should theoretically create leads. And therefore, generate revenue. But is that really the case if your website is “bad”?

Most people search Google for the answers to their common questions, online shopping, or research. But what happens when the information you’re looking for is on a website that looks like it was created in the early 2000s? What if it looks strange on your phone–or doesn’t even work at all? What if loads slower than “surfing” on dial-up internet? Are you going to stay on that site and trust/buy that product or service? Research tells us that no – you won’t! With around 83% of people expecting a website to load in 3 seconds or less, today’s consumers are impatient, demanding, and downright egotistical. We want it now – so give us what we need!

What makes a website bad?

There are many factors to consider when talking about what makes a website “bad”. Some of those key factors are:

the design of the site
user experience (how easy it is to navigate etc)
speed of the site
Fonts
colours,
images,
lack of information

We could go on and on.

But why does any of this matter? Well, when it comes to website design, studies show that 75% of your website’s credibility comes from the design which means you’ve got to make a great first impression!

There are a few key design fundamentals that you need to tick off the list to ensure you are building credibility from the get-go. For example, having a professional logo, clear-concise information, beautiful imagery and ease of use help ensure your visitors have a great experience while on your site. But there’s an elephant in the room that we haven’t mentioned yet; Google. Google can smell a bad website from a mile away. We’ve already mentioned some of the key things that Google looks at when ranking websites. Some of these key things are loading speed and user experience, but there is a lot more to it than that. In 2021, Google looks at images (and if they’re tagged correctly) if your site isn’t secure, if it isn’t updated regularly with high-quality content, and much more.

Huh, you’ve got no website?!

What about businesses that have no website? How do they have an online presence? Well, there are other options to get online. For example, your Facebook could be used as an interim solution until you feel that you require a website. Or you might link to your Instagram page in the short term. But how does this impact your credibility? If you don’t have a website you could be seen as a hobby business or one that hasn’t taken the next step to becoming fully professional. Depending on your industry, this could potentially cost your business leads and revenue.

Older, more established businesses that don’t have a website may do better because they have an existing customer base. And many continue to get business from regulars or from word-of-mouth referrals. But they could be missing out on a huge opportunity to get new people in the door. At a minimum, every business should have a listing on Google My Business. This will make it so that if someone searches for the business name directly the right business will pop up. Then at least customers can get directions or call from there directly.

My Verdict on bad vs no website

With everything taken into consideration, I think that no website is worse than having a bad website! This might surprise you as we are of course visual people here at Back9 Creative but the tipping point for this opinion is that trust factor. You need to build trust with your customers and how can they really, fully, wholeheartedly trust a business that doesn’t have a website! Customers want to read about your services, how you can help them, who you are as people and what your business believes in, and without a website to communicate this information, it can be very difficult to gain credibility over your competitors. If you have a website up with at least some of that information, you probably understand the value of being online already. Just keep in mind that if you have a bad website, it might not convert, and you can read our Content Specialist Dallen’s opinion on that here.

It’s not all doom and gloom though. Websites come in all shapes and sizes and it’s best to talk to a web designer to work through your business needs and goals. If budget is a driving factor for not having a website, a growth-driven website could be a great option.

So how much does a website cost? Click the button below to learn more!

Should I cut my Marketing Costs?

Posted on February 19, 2021February 19, 2021 by Phil

Marketing is easy to view as an expense, which in turn makes it easy to justify cutting it as a cost. But what is the potential cost of cutting your marketing spend? When times are tough or looking bleak or there’s uncertainty in the air, all too often over the years I have seen people cut costs on marketing. It’s just a number on the PNL (Profit n Loss) sheet, right? Or is it something else entirely?

Is Marketing just another expense, or is Marketing an investment?

Marketing clearly comes with a cost. There’s no doubt about that. But is it also an investment? Will it bring more money in than is spent on it? Yes–but only if done properly. It needs to be seen as an investment, and it’s crucial to know that success may take time.

The marketing marathon

In the industry, a common phrase is that “marketing is a sprint, not a marathon”. And it’s true. Like in a marathon, the newer and less experienced you are, the longer you have to train and prepare. A brand new start-up with a handful of clients will take longer to see a return with marketing than a business with 30 years in the industry and a loyal client base.

Whether that return is a better business, better team morale, a more engaging place to work etc, the return will have a financial impact on the business itself. And like any investment, it is a long term game.

Cutting marketing during hard times can have the opposite effect, especially if you’re still in the “training” phase. But if you aren’t seeing results, the problem may not be with marketing itself, but may be the type of marketing you’re doing. One of the biggest advantages of Digital Marketing is that it’s easy to measure. You can see how many people visit your website, click on your ads, or fill out a contact form, or buy from your online store. Then, based on those results, you can emphasise what’s working and cut/change what’s not. Over time, as you build followers and gain more trust, you’ll find that you can get better results for your advertising dollar.

The Overnight Success lie

Anyone who has studied, worked hard, sacrificed, and started a business from scratch knows the cliche that is dubbed an overnight success. It is simply a fallacy. Besides the extremely rare case, it just doesn’t happen. Anything that will pay dividends in the long term is something that needs some serious dedication and commitment.

For our children to grow up successful, happy and fulfilled, we need to spend time with them when they are young. We need to build a stable foundation for them to become confident human beings. We need to help them understand and grow. Our staff, our team are the same. We have to encourage and invest in them. Even with the knowledge that yes, they may leave one day, it is still a fundamental pillar in which we must TRUST. It is an investment in them as much as it is your business.

And my friend, your marketing is in the same boat!

If you invest in the long-term, you will be rewarded if you keep at it. Just like your staff, who you (hopefully) want to nurture and see them grow, it takes an investment of time, resources, and effort to improve. Ultimately, they’ll get better at their job and become a valuable asset. If you get your team excited about what they do and they perform – because they want to – then this is ultimately going to produce an ROI. If you invest time in marketing (which is not advertising) and focus on the right activities, you will potentially see tremendous returns on the investment in the long run.

How do I invest in the right Marketing?

Well, firstly you need to find out what the “right marketing” is for your business. It may be different from others–even ones in the same industry. Ultimately, the right marketing and the right activities are the ones that lead you towards the end goal. So knowing what you want to achieve from your Marketing Strategy is very important too.

In this day and age, marketing is about telling a story, about engaging and attracting the people who believe what you believe. It is about educating them about your industry – especially if they don’t understand it well. The right marketing is about understanding who your customers are and how you can attract them and doing it where they actually hang out. You may instinctively know this or you may need the help of an agency like us, but that is up to you to decide and figure out.

If I was to define what I believe to be the “right marketing’ I would say it is producing helpful, unbiased, relevant content that will educate and inspire your buyers and potential staff alike. It’s about being customer-centric and getting to know and understand the philosophy of Inbound Marketing.

If you aren’t sure what content is, or what type is effective in 2021, take a look at our e-book The Beginner’s Guide to Digital Marketing: What is Content and why do I need it? You can download it by clicking the image below.

What is Inbound Marketing?

This is an article in its own right, but essentially, Inbound Marketing is a philosophy that attracts customers to you. Instead of going out to get customers through extensive advertising, you create content that brings them to you. Inbound helps to educate potential customers about your business and your industry and makes it easier for them to decide they like and more importantly, trust you. And as I mentioned earlier, the ROI for the right activities can be tremendous. I believe the one true currency that really matters when embracing and investing in Inbound is TRUST!

TRUST- the one true return on your Inbound investment

We’ve all heard the saying that it can take years to build trust and seconds to destroy it! Of course, your marketing and sales activity needs to be genuine and authentic. You can’t just say what you think people want to hear – that’s still an old school manipulative marketing tactic. Especially when it’s not true!

So if it is an investment to build trust, it makes sense to agree that once you’re trusted and respected, that if you remain genuine, then that status is easier to maintain right? So why after investing so much and gaining all of that momentum would you want to cut it?

Yes, marketing costs money, but Inbound marketing – if you genuinely want to educate and believe in being transparent, can return far more than money.

So should you cut costs on your marketing?

It’s easy for me to sit at my computer and type all of this, and for some people, they can’t decide if the chicken or the egg came first so they can’t make the leap of faith. And that’s ok. Although I believe marketing is an investment, it ultimately comes down to what you believe (although if you’re still reading at this point, there’s a fair chance you might agree with me on this one!) But still, it’s every business owner’s right to choose. So whether you should or shouldn’t cut marketing costs, that’s your decision.

However, keep in mind that although marketing has costs associated with it, marketing itself is not actually an expense when done right. In fact, if you’re willing to adopt an Inbound marketing mindset then using the right tools and software, such as Hubspot, the trade-off is that the cost may even provide you with an ROI of the one thing we possibly all value as much as trust… TIME!

It’s true. Inbound Marketing can not only help you gain a financial return if you’re willing to invest but an ROI of Trust and TIME too. Just remember that with Inbound especially, marketing is a marathon that takes time, investment, and resources, but can ultimately be extremely rewarding if you see it through.

If you’ve been considering working with a marketing company, take a look at our article about how to choose the right marketing company for you by clicking the button below.

Do I really need a website if I have enough clients?

Posted on February 18, 2021July 4, 2024 by Allison Robinson

Many people think that if they are already busy, having a website won’t be much help. So do you really need a website if you have enough clients?

The short answer is yes, even if your business is happily ticking along, you are busy enough with word of mouth, and things are just plain fine and dandy. Your website is not always for your business but it’s for your customers too. With 70% of the buying decision now being made before a client has already contacted you, and 74% of people say website design affects their trust in a website, people want to be able to research and have their questions answered – and trust your answers are unbiased and accurate.

Take buying a new fridge for example. You can do a Google search from the comfort of your home and find out everything you want to know. You don’t have to go to a shop and be wondering will fit in your space or traipse the town finding parks while contending with bored kids, sideways wind, and salespeople eager to get you to buy something now.

Online, you can browse through all the main retailers to compare prices, specs, and measurements. If all the information you need is online, you just have to pop in and tell the store what you want!

Customers do research ahead of time

Potential customers want to research, research, research. Take a more complex and expensive purchase like renovating your home or building a new house. All those expensive things you just do not want to get wrong. The more expensive something is, the more research you’ll want to do first. You want to be absolutely sure that you have the right product and that you’re getting it from the right company. So if you’re a business owner, how can you make yourself out to be that company?

If you are good at what you do, don’t you owe it to your potential customers to inspire them with work you have completed and make sure they are getting the best people for the job? As someone who prides themselves on doing the right thing does it not grind your gears when you hear horror stories of shortcuts and shoddy workmanship when you know if they had just come to you they could have avoided all that?

This is where your work, your testimonials and reviews come into play. You need a place to house them and a website is perfect for this. Word of mouth is fine for people that are in your circle but there could be good clients out there that simply have not come across you yet.

Weed out bad fits and streamline the contact process

One possibility of having a website that may sound counterintuitive is that some companies end up with fewer people contacting them for a bit. Why would that be? It’s because if you have enough information on your website, customers can decide from there if you’re a good fit. You’ll be less likely to get tyre kickers and more likely to get people who are already interested in what you offer. This can also save you time. You’re less likely to have to put down your tools and stop what you’re doing to answer a call that leads to nothing or to answer a quick question. Instead, if this information is online, you can focus on what you do best– plain old fashioned hard work!

A website can prove you’re the expert

Customers want to know all their options to make the best decision for them. Remember, they don’t hold all the knowledge that you do as an expert in your field. I recently had a friend build a house and when asked about what sort of windows they wanted they just didn’t know what they didn’t know and felt like a deer in headlights. What are the options, what are the colours, styles are there extra things I can add? They didn’t know. If the customers don’t know this information ahead of time, that means more time for the worker to explain the options–or worse, don’t do it at all!

Simplify your processes

Helping your clients understand what you do and what you offer can save you time when it comes to quoting as well. With you providing everything they need to know on a simple, well-designed website, research is enjoyable and gives them time to figure out what they do and don’t like. A website can take away some friction for you quoting as well you can have an informed two-way conversion with the client as to why that may or may not work. You have educated them before bombarding them with industry jargon and on-the-spot decision making.

If there is one thing you don’t want is a house full of windows that just aren’t quite right and Joe down the road has all the bells and whistles that you didn’t even know existed. You owe it to consumers to share what you do and how well you can do it. Sometimes people want to be inspired by work they see online and how they can go about creating this for themselves and sometimes they just want to make sure that your services fit what they are looking for so they are not wasting your time.

Think about last time that you bought something with a difficult buying process that left you feeling in the dark. A website can help make sure you aren’t doing that to your potential customers!