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Whether you’re a business owner or marketing professional, if you’re ambitious, you’ll want to find the best SEO agency or the right marketing agency for your business to help you promote your business online. It doesn’t matter if you’re located in New Zealand, Singapore, USA or England – SEO is still relevant. You’ve heard that SEO is important, but maybe you’re not sure where to start. This article post will give you some tips on how to find the best SEO agency for your business.
Before searching for an SEO agency
First, you need to understand what SEO is and the benefits of SEO for your business. SEO stands for search engine optimization. It is the process of optimizing a website for Google search with the goal of getting higher Rankings in the search results
The next step is to do some research and find out which agencies have a good reputation. You can start by asking your friends or colleagues if they know of any good agencies. Alternatively, you can search for reviews of agencies online. If they show up in a google search for a term like: “Who is the Best SEO Agency in Southland” they may know what they’re doing. Once you have a list of potential agencies, you can contact them. Don’t just request a quote – see if you like each other too. For things to work with an SEO agency, it needs to be a partnership. It’s a two way street. There is no silver bullet. And it won’t work if you approach it transactionally.
When deciding which SEO agency to use in New Zealand, it’s important to consider their experience and expertise. It may be a bonus if they have experience working with businesses in your industry. Ask them about their methods and strategies, and how they plan to help you achieve your goals. Also, be sure to ask how much does SEO cost so that you know what you’re getting yourself into before signing any contracts
Once you’ve chosen an agency, be sure to communicate your goals and expectations clearly. Discuss your budget and timeline openly so that they can create a customized plan that fits your needs. Be sure to stay involved throughout the process so that you can monitor their progress and ensure that they are meeting your expectations
Finally, don’t forget to measure the results of their work. (although a good agency should be doing this) After a few months, check your website’s Rankings and traffic levels to see if there has been any improvement. If not, then it may be time to try another agency.
SEO is important
For any business that wants to succeed online, SEO is critical! But it can be difficult to know where to start. Use these tips to find the best SEO agency for your needs: make sure they have experience, empathy and that they are looking for a partnership too, A good SEO agency should want you to stay involved throughout the process, and measure the results of their work over time. By following these steps, you can find an agency that will help you achieve your goals and grow your business online!
As the leading search engine, Google is constantly tweaking and updating its algorithm. This is to ensure that its users have the best possible experience. And while we don’t always know exactly what goes into their secret sauce, we do know that there are over 200 factors that play into where a website ranks on a search engine results page (SERP). In addition to this article check out: What Ranking Factors is Google Looking for in 2022?
Some of these factors are more important than others, but all of them contribute to a website’s overall ranking. This list covers all of the known ranking factors, organized into different categories. Keep in mind that this is an ever-evolving list too. Google makes changes to the algorithm frequently – sometimes as much as 3 times a month!
As mentioned earlier, although we don’t know definitely, It’s no secret that Google’s ranking algorithm is made up of hundreds of factors. But what are those factors? And how do they work together to determine where your website appears in the search results?
In this post, we’ll take a look at all 200 of Google’s ranking factors, organized into 13 categories. We’ll also discuss the weight of each factor and how it impacts your website’s visibility in the search results.
Google Ranking – Content Quality Factors
There’s no simple way to guarantee your website will rank #1 on Google for any given keyword. However, there are a number of different factors that Google takes into account when determining the order in which websites should appear in search results. The following are some of the most important content quality factors:
– Keyword density: This is a measure of how often a particular keyword or phrase appears on a page, relative to the total number of words on the page. In general, pages with a higher keyword density tend to rank higher than those with a lower density. However, it’s important to strike a balance. Webpages that are overly optimized for certain keywords may be penalised by Google.
– Content length: Studies have shown that longer articles tend to rank higher than shorter ones. This is likely because longer articles provide more value to readers and are therefore more likely to be shared and linked to.
– Freshness: Google puts a premium on up-to-date information. As such, pages that are regularly updated with fresh content tend to rank higher than those that aren’t. This is especially true for news articles and other time-sensitive topics.
– Grammar and spelling: Although it might seem like a small detail, making sure your content is free of errors can have a positive impact on your search engine ranking. Poor grammar and spelling can make your article difficult to read and understand, leading Google to deem it less relevant and rank it accordingly.
While there’s no magic formula for achieving top search engine results, keeping your SEO pure, and paying attention to these content quality factors will help you improve your ranking and attract more visitors to your site.
On-Page SEO Factors
As the digital landscape continues to evolve, so too must your Search Engine Optimisation (SEO) strategy. What worked yesterday may not work today, and what works today may not work tomorrow. As such, it’s important to keep up with the latest SEO trends and best practices. One area that is constantly evolving is on-page SEO. This refers to all the factors on your website that impact your search engine ranking, including things like title tags, meta descriptions, and image alt text. While some on-page SEO factors are within your control, others are not. For example, you can’t control whether or not Google chooses to display your website in the search results, but you can control how relevant and engaging your title tag and meta description are. As such, it’s important to focus on those factors that are within your control and make sure they’re as optimized as possible. By doing so, you’ll improve your chances of ranking high in the search results and driving traffic to your website.
Off-Page SEO Factors
Though often thought of as something only digital marketers or webmasters need to worry about, everyone can benefit from learning a thing or two about off-page SEO factors. After all, these are the elements that determine how high your content will rank in search engine results pages (SERPs), and higher rankings mean more traffic to your website. While on-page SEO factors like keywords, meta tags, and titles are important, off-page SEO factors are what will really propel your content to the top of the SERPs. So, what exactly are these off-page SEO factors?
One of the most important off-page SEO factors is social signals. This refers to how often your content is shared on social media platforms like Facebook, Twitter, and LinkedIn. The more shares you have, the more social signals your content has, and the higher it will rank in SERPs. In addition to social signals, backlinks are also crucial for off-page SEO. Backlinks are essentially links from other websites that lead back to your own. The more high-quality backlinks you have pointing to your website, the higher your website will rank in SERPs. Finally, another important off-page SEO factor is click-through rate (CTR). This measures how often people who see your content in SERPs click on it. A high CTR indicates that your content is relevant and useful, which will result in a higher ranking.
While there are many different off-page SEO factors that can influence your ranking, these three are some of the most important to keep in mind. By focusing on social signals, backlinks, and CTR, you can give your content a boost in the SERPs and reach a wider audience.
Google Ranking – Technical SEO Factors
The google ranking algorithm is a closely guarded secret. However, there are a number of factors that are known to influence google rankings. One of the most important is technical SEO. Technical SEO refers to the aspects of website design and development that can impact google rankings. This includes things like site structure, site speed, and mobile-friendliness. By ensuring that your website is optimised for google’s ever-changing algorithms, you can help to improve your google ranking. Additionally, regular updates to your website’s content and design can also help to improve your ranking. By keeping on top of the latest google algorithm changes and implementing them on your website, you can help to ensure that your website remains visible in the search results.
User Experience Factors
A recent study by Google shows that User Experience is a key factor in google ranking. The study shows that users are more likely to trust and stay on a website if they have a positive user experience. User experience can be affected by many factors such as the design of the website, navigation, content, and so on. Therefore, it is important for website owners to focus on providing a good user experience for their visitors. By doing so, they will not only improve their google ranking but also increase the chances of visitors returning to their site.
Mobile SEO Factors
Anyone who wants their website to rank high on google search knows that SEO is key. But what many people don’t realize is that mobile devices now account for over half of all web traffic, so it’s essential to optimize your site for mobile users if you want to maintain a high ranking. Here are some important mobile SEO factors to keep in mind:
– Page Speed: Google has stated that page speed is a ranking factor for mobile searches, so it’s important to make sure your site loads quickly on mobile devices.
– Mobile-Friendly Design: Make sure your site is designed with mobile users in mind. This means having a responsive design that automatically adjusts to different screen sizes, and avoiding features like pop-ups and flash which are not supported on most mobile devices.
– Local Searches: Since many mobile users are searching for local businesses, it’s important to include location-specific keywords in your content and make sure your business is listed in google Maps and other online directories.
By keeping these mobile SEO factors in mind, you can help ensure that your website maintains a high google ranking, regardless of the device your users are searching on.
Google Ranking – Local SEO Factors
There are a number of factors that can impact your local SEO ranking on google. Perhaps the most important factor is your google my business listing. This is the information that Google displays when someone searches for your business. Make sure that your listing is accurate and up to date, with good photos and relevant keywords. Another important factor is online reviews. Google takes reviews very seriously, so make sure you are actively encouraging your customers to leave reviews on google and other platforms. You should also make sure that your website is optimised for local SEO, with relevant keywords and fresh content. By following these tips, you can help improve your google ranking and attract more customers to your business.
E-A-T Factors
Google’s search algorithm is constantly evolving, but there are a few key factors that have remained consistent over the years. One of those factors is what Google calls the “E-A-T” factors: Expertise, Authoritativeness, and Trustworthiness. In short, Google wants to rank websites that are written by experts on their subject, that are seen as authoritative sources of information, and that are generally considered to be trustworthy. While there is no guarantee that following these factors will lead to a top ranking on Google, it’s definitely a good place to start!
Trustworthiness & Authority Factors
When it comes to google ranking, there are two key factors that come into play: trustworthiness and authority. Google wants to direct its users to websites that are reliable and offer accurate information. That’s why sites with a strong reputation and a history of providing quality content are more likely to rank higher in search results. Likewise, google also gives preference to sites that are seen as experts in their field. If a website is frequently linked to by other high-quality sites, it’s a good sign that google views it as an authority on the topic. So, if you’re looking to improve your google ranking, make sure your site is trustworthy and authoritative.
PageSpeed Factors
Google ranking is affected by a variety of factors, including PageSpeed. In general, google prefers faster-loading pages, and this is reflected in its ranking algorithm. There are a number of ways to improve PageSpeed, including optimizing images, minifying CSS and JavaScript, and using caching. By taking steps to improve PageSpeed, website owners can improve their google ranking and reach a larger audience. google is not the only search engine that uses PageSpeed as a ranking factor, so the benefits of optimization extend beyond google. In short, improving PageSpeed is essential for any website that wants to rank well in search engines.
Schema & Structured Data Factors
Schema and structured data are important factors in google ranking. Schema is a code that helps google understand the content on your website. Structured data is information that is organized in a specific way. It can help google index your website more effectively and understand the relationships between different pieces of information. Both schema and structured data can help google rank your website higher in search results.
Site Architecture Factors
Another important factor is site architecture. This includes things like:
1. the overall structure of the website.
2. the hierarchy of the pages, and
3. the way the content is organized.
A well-organized website is easier for google to index and rank. Another important factor is the use of keywords. Keywords are the words and phrases that google users enter into the search engine when they are looking for information. Websites that use relevant keywords throughout their content are more likely to be ranked higher by google. Finally, Google also looks at factors like:
1. the number of visitors to a site.
2. the amount of time they spend on the site.
3. how often they return to the site. Websites that are able to keep visitors engaged are more likely to rank higher in google search results.
Miscellaneous Ranking Factors
Hopefully, by now, you’ve ascertained, that google ranking is important. Not just for giving your website the best chance of appearing in search results. But for your business growth in general. There are also a number of other factors that google takes into account when determining how to rank websites. We know these include things like:
1. the age of the domain.
2. the number of pages on the site.
3. whether the site is mobile-friendly – as we’ve already discussed…
However, Google also looks at a number of less obvious factors too. These factors help determine where to place websites in its search results. Here are just a few of the things that google takes into consideration when ranking websites:
– The length of time visitors spend on your site: If people are spending a lot of time on your site, it’s a good sign that they’re finding what they’re looking for. This signals to Google that your site is relevant and useful, and will help to improve your ranking.
– The number of pages people visit: google likes to see that people are taking the time to explore your website, and will reward you with a higher ranking if they do.
– The amount of traffic you get from social media: google pays attention to how much traffic you’re getting from social media sites like Facebook and Twitter. If you’re getting a lot of social media love, it’s a good sign that you’re providing valuable content, and google will reward you with a higher ranking.
Conclusion
There you have it! All 200 of Google’s ranking factors, organised into 13 easy-to-understand categories. As you can see, there are a lot of factors that go into Google’s algorithm. And while we don’t know the exact weight of each factor, we do know that they’re all important pieces of the puzzle.
If you want to improve your website’s visibility in the search results, make sure you’re paying attention to all 200 of these ranking factors. By optimising your website for all of them, you’ll give yourself the best chance of success.
Your SEO success is an investment and won’t happen overnight. So if you’re asking yourself “Why can’t people find my new website” now is the perfect time to start investing in SEO.
You’ve probably heard the term “content SEO” before, but what is it? And why should you care? In short, content SEO is the process of optimising your website‘s content. Primarily this is so that it ranks higher in search engine results pages (SERPs).
The reason you should care about content for SEO is that it can have a significant impact on your website’s traffic. After all, if your content isn’t ranking high in SERPs, then chances are people aren’t going to see it. And if people aren’t seeing your content, then they’re not going to visit your website- which means they’re not going to see your product or service.
In other words, content SEO is important because it directly impacts your bottom line. So if you’re not already doing it, now is the time to start!
How to Optimize Your Content for SEO
There are a few different things you can do to optimize your content for SEO. Here are some of the most important:
Use keyword-rich titles and descriptions- One of the most important things you can do to optimise your content for SEO is to use keyword-rich titles and descriptions. This helps search engines understand what your content is about, and makes it more likely to show up in relevant searches.
Structure your posts with headlines and subheadings- Another important thing you can do to optimize your content for SEO is to structure your posts with headlines and subheadings. This helps search engines understand the hierarchy of your content, and makes it more user-friendly (which helps with click-through rates).
Use images and videos- Images and videos are also great for optimization because they help break up text and make your content more visually appealing. Plus, they give you another opportunity to include keywords (in image alt tags and video captions).
Promote your content across social media- Finally, don’t forget to promote your content across social media. This helps increase its reach and visibility, which can lead to more traffic (and potential customers!).
Optimising for SEO is Important
Content SEO is an important part of any digital marketing strategy. By optimising your website’s content for search engines like Google, you can increase its visibility and reach, which leads to more traffic (and potential customers!). So if you’re not already doing it, now is the time to start!
SEO – or searching optimation – is the process of optimising a website for Google’s search engine algorithms. This is associated with the goal of earning higher web traffic (visitor) levels and improving the visibility of the site on SERPs (Search Engine Results Pages). SEM, on the other hand, is a form of internet marketing that involves the use of paid advertising to earn higher web traffic levels and improve the visibility of a site.
Should SEO and SEM be employed separately?
While SEO and SEM meaning can be often lumped together as the same thing. Often because they both aim to improve the same thing. A website’s ranking in search engine results pages (SERPs). However they are in fact two distinct strategies. In saying that they should be used together in order to achieve the best results.
SEO should be used to optimize a website’s on-page elements, such as the title tag, meta description, and header tags, as well as the site’s content. SEM can be used to improve a website’s ranking in SERPs by bidding on relevant keywords and phrases.
When SEO and SEM are used together, they can create a powerful marketing strategy that can help businesses succeed online. SEO can help to attract organic traffic to a site, while SEM can help to drive traffic through paid advertising. By using both SEO and SEM, businesses can have a better chance of two things: 1. Earning higher web traffic and 2. improving their visibility in SERPs.
Where to Start with SEO and SEM
Understand SEO and SEM meaning is really just the start. If you’re still scratching your head about SEO and SEM, don’t worry. We can help! In addition to this blog post, we have a wealth of information about both topics. Plus, we offer free website audits so that you can get an idea of where your site stands and what improvements could be made. Simply fill out the form below and we’ll grade your website right here and right now!
If you have a website, chances are you’ve heard of search engine optimisation (SEO). SEO is the process of optimizing a website for Google’s search algorithm with the goal of earning higher web traffic levels and improving the visibility of the site.
There’s no Silver SEO bullet
While SEO may seem like a daunting and complex task, there are many benefits that make the effort worthwhile. Make no mistake though, SEO is no quick-fix solution. It takes a lot of hard work, but if you put in the work – or have an expert do it for you, it will pay dividends in the long run. In this article, we’ll break down some of the top benefits of SEO so that you can see why it’s such an important part of your digital marketing strategy.
1. Improved Visibility and Web Traffic Levels
One of the most obvious benefits of Search Engine Optimisation is that it can help improve your website’s visibility in Google’s search results. This is important because being visible on the first page of Google’s search results can dramatically increase your website’s traffic levels.
According to Moz, websites that rank on the first page of Google’s search results receive an average click-through rate (CTR) of 8.5%. This CTR drops to just 2.8% for websites that rank on the second page, and it continues to decrease as you move down the pages. This means that if you’re not ranking on the first page, you’re missing out on a lot of potential web traffic. This in turn means you’re missing out on a lot of leads, customers and ultimately – Sales!
2. Increased Credibility and Trustworthiness
When people see your website ranking high in Google’s search results, they’ll automatically perceive your brand as being more credible and trustworthy. This is because people tend to trust Google’s recommendations—if Google is recommending your site, then it must be good, right?
3. Greater ROI Than Traditional Marketing Methods
Another great benefit of Search Engine Optimisation is that it offers a much higher return on investment (ROI) than traditional marketing methods like print ads or television commercials. This is because SEO is an inbound marketing strategy, which means that you’re targeting people who are already interested in what you have to offer.
In contrast, traditional marketing methods are outbound strategies, which involve interrupting people who are not interested in what you have to say in hopes of getting them to convert. Because inbound marketing strategies are more targeted and efficient, they tend to provide better ROI than outbound strategies.
4. Increased Brand Awareness and Recognition
Finally, good SEO can also help increase your brand awareness and recognition by getting your name in front of more people. The more times people see your brand name, the more likely they are to remember it when they need a product or service that you offer.
Let’s get your website ranking
These are just a few high-level benefits that come with investing in Search Engine Optimisation for your website. From improved visibility and web traffic levels to increased credibility and brand awareness, SEO offers a lot of value for businesses of all sizes. So if you’re not already incorporating SEO into your digital marketing strategy, now is the time to start! And the best place to start is with website performance. Check out our free Website Audit tool below.
What is SEO? It stands for Search Engine Optimisation. SEO is the process of improving the visibility and ranking of a website on search engines. A good SEO strategy can help to increase website traffic, leads, and sales. To help you on your way, you’re probably looking for a list of the best SEO companies in New Zealand to deliver on your SEO goals.
Back9 is the only Southern agency on the list so if you’re looking for someone local who can deliver results, get in touch. We let Google search users see the results for themselves and if you were to search best SEO Agency in Southland… well, you can guess who is ranking at #1.
If you’re looking for the Best SEO company to help improve your online presence, here’s some that come up on or around the first page of Google. Specifically for ‘best SEO company in New Zealand’ organically (unpaid) – so they must know a thing or two.
1. Back9 Creative
We’re good at SEO and as proof, our website ranks highly on Google. We’re a humble bunch but we like to toot our own horn when the results speak for themselves. We guess the fact that you’re on our website and you more than likely found us in a Google Search, then reiterates the fact that we know our stuff. We’re much like the other 9 on this list below. Especially when it comes to offering a similar list of SEO services.
So you’ll choose to talk to us if you think we can deliver value (pssst… we can by the way…). And furthermore, we’d love to have a chat and see if we can work together…
2. Top Rank Digital
Offering web design, SEO, SEM, Branding and digital other marketing services, Top Rank Digital has the vision to become the first choice for every business when it comes to digital marketing. They’ve helped thousands of businesses be seen online.
Through brand visibility, revenue growth and great customer experience, Top Rank Digital has become a renowned digital marketing provider that is focused on client growth.
3. The Web Guys
Located in Parnell, Auckland, The Web Guys are a rapidly expanding digital creative agency. Their comprehensive services include strategy development, content creation, product building, campaign launches, and system design, all aimed at engaging the target audiences of their clients’ brands.
Throughout their years of experience in the digital realm, they have crafted innovative solutions for a diverse range of clients. From emerging startups to established corporations, The Web Guys have delivered state-of-the-art creative work across various sectors including technology, e-commerce, hospitality, trade, and more.
4. Firefly
Emerging in 2014, Firefly was driven by a desire to address the shortcomings in the industry and the scarcity of effective digital solutions for business advancement. Anthony Baxter, fuelled by his entrepreneurial spirit, established an agency with a distinct vision. His aim was to create a growth-oriented firm that remained impartial to specific channels or platforms.
Instead of adhering to predetermined approaches, Firefly’s mission became to craft tailored strategies and utilise the most suitable mix of channels to help businesses achieve their unique objectives.
5. Pure SEO
As a digital marketing agency in New Zealand, Pure SEO has earned the distinction of being a Google partner. The team, comprised of certified experts who have garnered industry recognition, offers a comprehensive suite of online marketing services. These include search engine optimisation (SEO), pay-per-click advertising (SEM), strategies to improve conversion rates, data analytics, content development, social media management, and various other internet marketing solutions.
Their expertise spans the full spectrum of digital marketing tactics to help businesses thrive online.
6. Kiwi Website Design (KWD)
With locations across New Zealand and Australia, Kiwi Website Design’s mission has been to transform innovative concepts into exceptional outcomes. Since their inception in 2011, they’ve refined a growth strategy that has attracted thousands of clients and generated millions in revenue.
They pride themselves on delivering high-quality, strategic solutions that drive business success.
7. Chalk & Cheese
Running on the theory that ‘likes’ don’t pay the bills, Chalk and Cheese believe that digital marketing strategies should ultimately lead to sales and inquiries. This Auckland based agency offers a full suite of digital marketing services. Including; Google Ads, Social Media Ads, Website Design, Website Development & Email Marketing.
8. Just SEO
If Just SEO don’t deliver you results to the first page of Google, they claim that you’ll receive a 100% refund. They are a New Zealand based agency who focus only on Search Engine Optimisation. They claim to guarantee they will get you to the first page of the Google rankings.
9. Mint Design
With offices located in both Auckland and Christchurch, Mint Design isn’t just limited to SEO. They cover everything from websites to videography. They say to give them 90 days and they’ll improve your digital marketing campaigns and if they don’t, they’ll refund you your management fees.
10. First Page
Boldly proclaiming their place in the SEO landscape, First Page states they’re the digital marketing agency that will outshine your rivals and drive valuable, conversion-ready traffic to your site. Boasting their status furthermore, as New Zealand’s highest-rated digital marketing firm. (you be the judge!) In addition, they emphasise their core mission: guiding the ideal audience to the most relevant sections of your website.
Their confident approach underscores their commitment to subsequently delivering tangible results and outperforming competitors in the digital marketing landscape.
There are many Best Practise SEO companies in NZ
These are just some of the many fantastic SEO companies based in New Zealand that we’ve found online. But who is the best SEO company in NZ? How do you even pick an SEO Agency? A good Seo company can definitely help you to improve your online presence. But can the best SEO companies in New Zealand give you a return on your investment? Truth be told, they should be able to. Especially if they’re like us and they love SEO too 😉
To sum up, When choosing any SEO agency, let alone the Best SEO Agency in New Zealand, it’s important to consider your budget, objectives, and needs so that you can find the perfect match for your business. With the help of a good SEO company, you can expect to see an increase in website traffic, lead conversion rates, and sales. Look for SEO companies who have a featured Snippet in Google too. So what are you waiting for? Start your search for the perfect digital partner today!
