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How to be successful with Google Ads

Posted on by Phil

Winning with Google Ads: How to Take Your Digital Advertising to the Next Level

Are you looking for a surefire way to be successful with Google Ads? Do you want to increase your ROI and maximize visibility? Whether you choose Google Search or Google Display Ads, Google Ads can be a game-changer when it comes to digital advertising. But in order to get the most out of Google Ads, it’s helpful to have an expert on your side. Working with an agency or Google Ads specialist can help you unlock amazing opportunities and achieve success with your campaigns. Let’s dive into what it takes to win with Google Ads!

Why Work With An Agency or Google Ads Specialist?

When it comes to digital marketing, and how to succeed online, there is no one-size-fits-all approach. Every business has unique needs, goals, and objectives that require customised strategies. That’s why working with an experienced agency or the best Google Ads specialist you can find, is key for businesses wanting to successful with Google Ads and get the most out of their campaigns. These professionals understand how to effectively target audiences and optimize campaigns for maximum return on investment (ROI). They also know how to analyze data, track performance metrics, adjust bids, and find new opportunities for growth. This includes location targeting, quality score and keyword competition too. A great agency or specialist will provide insights and recommendations that can take a campaign from good to great — all while helping you save time and stress.

How To Choose The Right Agency Or Expert 

It can be difficult to know who to trust when it comes to choosing a Google Ads expert or agency. There are many factors that should be considered before making a decision, but here are some key things to look for: 

  • Relevant experience in the industry – Make sure they understand the ins and outs of digital marketing specifically related to being successful with Google Ads. 
  • Proven track record – Check their portfolio of past clients and the results they have achieved for them. This will give you an indication of their success rate and effectiveness. 
  • Professionalism – Do they respond promptly? Are they knowledgeable? Do they seem organized? All these things indicate whether or not they take their job seriously, which is always important when dealing with such an important aspect of your business as paid search campaigns.  

Optimizing Your Campaigns for Maximum Performance

Google Ads campaigns are complex beasts that require careful optimization in order to be successful. When done correctly, they can drive qualified leads and boost sales in no time at all. But if they’re not managed properly, they can quickly result in wasted ad spend and dismal results. That’s why working with an agency or specialist is so important – they know how to identify areas of opportunity within each campaign and make adjustments accordingly. They understand the nuances of targeting different markets and audiences as well as testing different ad formats, such as video ads versus text ads. The right professional will help you build strong campaigns that deliver measurable results every time — without breaking the bank!

Google Ads can be a powerful tool for businesses looking to increase their visibility online — but only if used correctly! By working with a reputable agency or Google Ad specialist, you can maximize your ROI while minimizing risk—ensuring more chance of being successful with Google Ads. That’s because your ads reach the right people at the right time without blowing through your budget too quickly. So if you’re serious about taking your digital advertising efforts up a notch this year, consider investing in an experienced professional who knows how to get results from your campaigns! You won’t regret it!

How to Find the Best SEO Agency

Posted on by Phil

Whether you’re a business owner or marketing professional, if you’re ambitious, you’ll want to find the best SEO agency or the right marketing agency for your business to help you promote your business online. It doesn’t matter if you’re located in New Zealand, Singapore, USA or England – SEO is still relevant. You’ve heard that SEO is important, but maybe you’re not sure where to start. This article post will give you some tips on how to find the best SEO agency for your business.

Before searching for an SEO agency

First, you need to understand what SEO is and the benefits of SEO for your business. SEO stands for search engine optimization. It is the process of optimizing a website for Google search with the goal of getting higher Rankings in the search results

The next step is to do some research and find out which agencies have a good reputation. You can start by asking your friends or colleagues if they know of any good agencies. Alternatively, you can search for reviews of agencies online. If they show up in a google search for a term like: “Who is the Best SEO Agency in Southland” they may know what they’re doing. Once you have a list of potential agencies, you can contact them. Don’t just request a quote – see if you like each other too. For things to work with an SEO agency, it needs to be a partnership. It’s a two way street. There is no silver bullet. And it won’t work if you approach it transactionally.

How-Long-Does-SEO-Take-to-see-results

When deciding which SEO agency to use in New Zealand, it’s important to consider their experience and expertise. It may be a bonus if they have experience working with businesses in your industry. Ask them about their methods and strategies, and how they plan to help you achieve your goals. Also, be sure to ask how much does SEO cost so that you know what you’re getting yourself into before signing any contracts

Once you’ve chosen an agency, be sure to communicate your goals and expectations clearly. Discuss your budget and timeline openly so that they can create a customized plan that fits your needs. Be sure to stay involved throughout the process so that you can monitor their progress and ensure that they are meeting your expectations

Finally, don’t forget to measure the results of their work. (although a good agency should be doing this) After a few months, check your website’s Rankings and traffic levels to see if there has been any improvement. If not, then it may be time to try another agency.

SEO is important

For any business that wants to succeed online, SEO is critical! But it can be difficult to know where to start. Use these tips to find the best SEO agency for your needs: make sure they have experience, empathy and that they are looking for a partnership too, A good SEO agency should want you to stay involved throughout the process, and measure the results of their work over time. By following these steps, you can find an agency that will help you achieve your goals and grow your business online!

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The Benefits of Building a Customer Database

Posted on by Phil

As a business owner, you should always be looking for ways to grow your customer base (generate leads) and increase sales. One way to help do this is to build a database of clients (or customers). A customer database is a collection of information about your current and prospective clients. To get the best out of a customer database you’ll ideally use CRM software.

This information can be used to generate leads, cultivate relationships, and close sales. If this sounds like it makes sense, then here are some of the benefits of building a customer database.

Generate Leads

A customer database can be a powerful tool for generating leads. By understanding the needs and wants of your target market, you can create targeted marketing campaigns that attract new clients. They are people who are likely to use your products or services. You can also use your client database to segment your leads so that you can target them with more personalized marketing messages.

Cultivate Relationships

Your client database is not just a list of names and contact information. It is also a valuable resource for understanding your client’s needs and wants. By keeping track of the interactions you have with your clients, you can develop stronger relationships with them over time. This will make them more likely to do business with you in the future and recommend you to others.

Close Sales

Finally, a client database can help you close sales by giving you the ability to target your marketing messages more effectively. By understanding what each client is interested in, you can customize your sales pitch to their specific needs. This will increase the likelihood that they will do business with you.

A Customer Database is an asset

A client database is a valuable asset for any business owner. Also as a component of Inbound Marketing Strategy, a customer database is a powerful tool. It can be used to generate leads, cultivate relationships (or nurture leads), and close sales. If you are not already using a CRM like Hubspot for some type of client database, now is the time to start! Not only can a customer database, like a CRM, house all that valuable information (data) it can actually increase the value f your business too! If you’re not sure where to start, then a digital marketing roadmap is a great option to get you on the road! Click below to find out more…

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What is Dropshipping – A Beginner’s Guide…

Posted on by Phil

Have you ever heard of dropshipping? It’s a relatively new business model that allows entrepreneurs to start their own ecommerce store without the hassle and expense of having to purchase, store, or ship products. In this post, we’ll cover

  • what dropshipping is.
  • how it works, and,
  • why it might be an attractive option for your business.

What is Dropshipping?

Dropshipping is an e-commerce model that allows entrepreneurs to sell products without stocking them or managing the shipping process. When someone purchases a product from your online store, the order is automatically sent to your dropship supplier. They then fulfill the order on your behalf. The supplier will package and ship the product straight to your customer’s doorstep. You never have to worry about inventory management or fulfillment; it’s all taken care of for you!

So How Does Dropshipping Work?

The first step in setting up a successful dropshipping operation is finding reliable suppliers. These are companies that will provide you with product information (e.g., price, description) and fulfill orders on your behalf when customers make purchases from your online store. When you find a reliable supplier, you can list their products on your website for customers to buy. When someone makes a purchase from your site, you place an order with the supplier and they take care of fulfillment for you. They package and ship the product directly to the customer and you collect payment (minus any fees).

Who Can Benefit From Dropshipping?

Dropshipping can be an attractive option for anyone looking to start an e-commerce business. But without having to invest in inventory upfront or manage orders and shipping themselves. It also allows entrepreneurs to easily test out different products without having a large capital investment upfront. Furthermore, because there are no physical goods involved in dropshipping, businesses don’t need large warehouses or storage spaces. All they need is access to the internet! This makes it easy for entrepreneurs to get started quickly with minimal expenses and overhead costs.

Dropshipping can be an incredibly effective way for entrepreneurs and small businesses alike to get started selling online quickly and efficiently. By removing the burden of stock management as well as order fulfilment from businesses owners’ shoulders, dropshipping offers a way for them to focus on more important aspects of running their business such as marketing strategies and customer service initiatives instead of day-to-day operations tasks like packing boxes and sending out packages! With its low cost entry requirements coupled with its potential high return opportunities through increased sales volume – there’s no doubt why dropshipping has become such an attractive option amongst today’s savvy eCommerce entrepreneurs!

How to Generate Leads without Losing your Mind

Posted on by Phil

Trying to generate leads can feel a bit like herding cats. You know you need to do it, but you’re not quite sure how. And even when you think you’ve got a good system in place, something always manages to go wrong. Then you spend hours (or days) trying to fix the problem, only to have another one pop up in its place. It’s enough to make you want to pull your hair out—but don’t worry, we’re here to help. Keep reading for our top tips on how to generate leads without losing your mind.

1. Get organised.

The first step if you want to generate leads is getting your ducks in a row. Or, more accurately, getting your leads in a CRM. A CRM (customer relationship management) system will help you keep track of your leads and their contact information so you can follow up with them at the appropriate time. There are lots of different CRMs on the market, so do some research and find the one that’s right for your business. At Back9 we are an Agency Solutions partner with Hubspot. If you’re looking for a CRM and want more info about Hubspot then feel free to get in touch.

2. Identify your target audience.

If you’re going to generate leads that will actually convert into customers, you need to start by identifying your target audience. Who are you trying to reach? What needs do they have that your product or service can address? Once you know who you’re trying to reach, you can start tailoring your lead generation efforts specifically to them.

3. Utilise multiple channels.

Don’t put all your eggs in one basket when it comes to lead generation. Utilize multiple channels—such as social media, email marketing, and trade shows—to reach as many potential leads as possible. Then, once you’ve captured their contact information, you can follow up with them through the channel they’re most responsive to.

4. Make it easy for people to take action.

If you want people to take advantage of your lead generation efforts, you need to make it easy for them to do so. Whether that means having a clearly marked call-to-action on your website or providing a simple form for them to fill out. No one likes a long convoluted form to fill out. The easier you make it for people to take action, the more likely they are to actually do so.

5. Set up a system and stick to it .

Last but not least, one of the best ways to generate leads without losing your mind is simply by setting up a system and sticking to it. When it comes to lead generation (and pretty much anything else in business), consistency is key. So find a system that works for you. And then stick with it day in and day out until it becomes second nature. Before long, generating leads will be a breeze .

Are you ready to generate some leads?

Excellent! There are many benefits of Lead generation. Just remember to start by getting organised , identify your target audience, utilizing multiple channels, making it easy for people to take action, and setting up a system that works for you. If you can do all that, we have no doubt that you’ll be generating high-quality leads in no time. Of course, that is easier said than done, so as always we recommend doing some research and seeing if it may be worth outsourcing lead generation.

Lead generation is one of the easiest components of a Digital Marketing Strategy to measure, so it is always a good investment. And any decent agency will definitely be focussed on returning a lot more to your business than what you need to outlay. Ans that should include Ad Spend such as Google Ads. In fact depending on their agency model, they may not even charge you until you see results.

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Location Targeting: How to Make the Most of Google Ads

Posted on by Phil

We’ve all heard the phrase “location, location, location” when it comes to buying real estate. But did you know it applies equally to digital marketing? That’s right – location targeting can make or break your Google Ads and other Cost Per Click (CPC) campaigns. Let’s take a look at why this is so important to get it right. And how you can make the most of your CPC/PPC efforts.

Why Location Targeting Matters

When it comes to digital advertising, one size does not fit all. Different audiences have different needs and interests. So if you want to maximize your campaign ROI, you need to tailor your message accordingly. Enter location targeting.

With location targeting in play, you can target ads based on geographic location. This means that people who are likely interested in what you have to offer will see them no matter where they are located. This helps ensure that every ad dollar spent is being seen by as many relevant eyes as possible. In turn, this means more profit for you! It’s also important to note that with today’s technology, precise targeting is possible down to the zip code level. That way you don’t waste money showing ads to people who aren’t likely customers; instead, those dollars are going towards connecting with those who actually matter – those who will help drive sales and revenue for your business.

Location targeting also works well in tandem with other types of targeting such as demographic or interest-based. For example, if you are a local restaurant advertising a summer special on ice cream sundaes for kids aged 12-17 living within 10 miles of your shop, then using these three criteria simultaneously will increase the effectiveness of your campaign substantially. The more narrowly targeted you can be with your campaigns, the better!

precision matters

The bottom line is this: when it comes to digital marketing (and really any type of marketing), precision matters – and having precise location targeting capabilities allows you to reach exactly who needs to see what message at any given time. Taking the time and effort necessary for proper location targeting pays off big in terms of increased ROI from CPC campaigns like Google Ads – so don’t forget it when planning out your next campaign! Google Ads, Digital marketing, SEO, and SEM are a minefield. It takes years to learn and master. And then it all changes…  To maximise efforts and results it is always worth considering outsourcing to an expert whose job is to keep up with the changes. Then you biggest challenge becomes how to choose the right marketing agency for your business,

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