Blake Fairbairn Building Branding.

Blake Fairbairn Building LTD is a growing local business in the Central Southland area.

Blake came to us for a logo to represent his construction business. He was after a bold, modern and simple design. Throughout the design process, we kept in mind how the branding will be used in his daily environment. We needed to come up with a logo design that would stand out, that uses strong, yet simple colours and that could be used on a variety of platforms and mediums, big and small.

Tanya produced some promising concepts and it came down to Blake choosing between a bold, modern design and very simple design that was slightly more delicate and formal.

Strong lettering and a “B” and “F” graphic is used as a recognisable symbol on signs and vehicles. We also had the opportunity to create eye-catching graphics for his van.

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