Mīharo Branding.

When the Murihiku Māori & Pasifika Cultural Trust approached us to talk about growing their grassroots charity into something grander, we recognised that we had encountered a task that would help the local community grow.

Our first undertaking for the trust was rebranding. They needed a name that would eliminate the extraordinarily long introduction of, “Hi, it’s Pauline from the Murihiku Māori and Pasifika Cultural Trust, you know, the Polyfest team.” Above all, it needed to be one that represented them and what they stood for. As a result, we went to work on finding a concise name that represented them.

This required collaboration through research, deliberation, and design thinking. After thoroughly exhausting all ideas, we agreed on Mīharo; meaning to wonder at, and to admire. Similarly, this name inspires positivity for the team, and acknowledges the wonder and awe they feel towards the young people in their community.

Through the passion, patience, and collaboration of the Mīharo trust, we developed a new logo for Mīharo. The logo design communicates the culture, heritage, and sense of place that these leaders achieve to share throughout our region. We also developed their new website for people to learn more about their annual Polyfestand and Mīharo themselves.

The work we did with Mīharo even garnered the attention of the prestigious Best Awards for 2019.  For instance, due to our work with Mīharo , Back9 became finalists for the Ngā Aho award that recognises excellence in design that reflects Maori culture and heritage.

 

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