Wouldn’t it be great if you had customers coming to you all the time instead of you going out to find them? If there was a way to passively attract customers with the assets you already have? If they’d share it with their friends to drive more customers to you? That’s exactly the goal of Inbound Marketing and one of our primary focuses here at Back9 Creative Studio.
Inbound means that people come to you instead of you going out to them. And it’s as awesome as it sounds. By creating positive, valuable experiences for people, you’ll make them want to share what you do with others and keep them coming back. But how can you do that?
Clients can come to me?
Eventually, for most cases. While we can’t guarantee results, we’ve had success from dozens of clients through our Inbound Marketing Strategies. We do this by utilizing three basic principles:
· First we Attract prospects to your website through relevant blog posts, landing pages, and other content.
· Next, we Engage with visitors using tools like email and chat. We show them that working with you will provide continued value.
· Finally, we Delight customers by continually answering questions and acting as an empathetic advisor and expert.
Together, Attract Engage Delight are the AED that shock your business to life with a powerful jumpstart. Unlike traditional outbound marketing, you don’t have to fight for the attention of your customers because you created content designed to address their needs and solve their problems while building trust and credibility and providing continued support. By increasing exposure to your brand through marketing and providing positive experiences to customers, they’ll become your best promoters!
Cool principles, but how do you use them for me?
Inbound is a style of doing business and colours everything you do. It’s long-term and sustainable, and we show you how it’s practical to your specific business by creating an Inbound Marketing Strategy before we do anything. This strategy is an in-depth presentation where we show you what others in the industry are doing and how Inbound Marketing can help you grow and shoot past them.
An Inbound strategy is multifaceted, long-lasting, and repeatable. We use it to help you get into a rhythm of regular posting on social media, AdWords, and newsletters–or we can do them for you if that works better. We’ll give you multiple options so you can choose the strategy that’s best for your budget. Give us a call or stop by our office today to see how we can help your business grow through Inbound!
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1st. That’s the best brand position, right? It’s a little more complex and includes you culture, values, and brand benefits.
The key to victory is preparation! Our marketing strategies plan for the long game, and we play to win.
Market research helps you see things from the perspective of other people to see what they really want.
A buyer persona is a fictional mockup of your typical customers–and it’s a lot less silly than it sounds.
Qualitative Research. That’s research using words and opinions, not the numbers and data one.