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Marketing | Reviews | February 3rd, 2020
Contributor Phil Robinson. Partner, Founder + CE
When it comes to any business in any industry, not all businesses are created equal. The same can be said for Design and Marketing Companies. With that said, how do we define the best?
Business is not a finite thing, in fact, if business were a game, it would be an infinite one. There is no official way to measure who is better. Or is there? We have business awards, design awards and a number of other ways to measure who is best in business, but these are still finite things within the infinite.
The best way to decide is by reframing the question – or adding to the end of it – Ask not “Who is the best Marketing Company?” but “Who is the best Marketing Company for me and my business?”
Truthfully, there is no one-size-fits-all company in any industry–which will be the best for you depends on your needs and circumstances. What’s your criteria for partnering with an agency?
One of the most important parts of teaming up with a company is working with people who believe what you believe. You can usually feel that in your gut. And from my experience, I would say trust your instinct!
Below are six of the most popular design and digital marketing companies that do business in Invercargill, New Zealand.
Market South is an award-winning marketing, communications, and graphic design company. They are digital agency with full-service offerings. This can include Branding, Web Design, Advertising Campaigns, Strategy, Copywriting, PR, Print, and more.
Market South is passionate about creating kick-ass brands and campaigns that drive sales and help their clients make more money!
As well as a full-suite of marketing and advertising services, they produce and own a range of products and publications focused on promoting Invercargill and the greater Southland region under their brand The Locals. Owner and Creative Director Carla Forbes is a well-known Southland business personality and has held a number of roles on boards including the Southland Chamber of Commerce, where she was president. Forbes has also been the face of a number of local campaigns including, Stand up for SIT and The NZAS Tiwai Point Fight for Fairness campaign.
Market Elements is a Google Qualified Digital Marketing Agency. They offer Google Ads, Social Media Marketing, SEO and Web Design services. They have been providing marketing support and integrated marketing campaigns for small and small-medium businesses since 2010.
Market Elements say “It’s all about the relationship and the results for us. Most of our clients ask us to work with them well beyond their initial project, as they value the fact that we’re local and offer professional, independent advice and services”.
With team members collaborating from multiple locations, Market Elements do not appear to have a home base. However this can probably work to their advantage too. Lower overheads can mean more cost-effective pricing.
If you are a small or medium business then Market Elements are well worth touching base with to see if they can help you grow your business.
Netbranding came up pretty high on the first page of Google for the search: Who is the best Marketing Company in Invercargill, Southland, New Zealand? But let’s just back this truck up a bit. Netbranding is not an Invercargill, Southland or even South Island-based business. A quick click on their about section of their website reveals they are a full-service Auckland digital marketing agency.
Whilst I firmly believe location is not a barrier and marketing and design can be done remotely from anywhere in the world, I feel that this is a little misleading, so Caveat emptor – Let the buyer beware.
If you’re not too bothered about using someone on the ground locally, Netbranding could be a fit for you and they could be worth a call. However, if you want to be able to walk up to the company’s studio and work through things face-to-face, then a local Invercargill-based studio might be the best fit for you.
Firebrand is a marketing and digital transformation agency. They start, build, and grow NZ businesses with attitude. I like this statement. Firebrand do some great work. They aren’t exactly a Southland business either, but they also don’t pretend to be. The reason they come up in Google for Southland is because they have a well-optimised website!
It turns out that Firebrand is based just a couple of hours up the road, where from their awesome premises in Dunedin, their team creates fantastic user experiences. This includes business plans, marketing strategies, branding and completely tailored digital solutions.
Firebrand, like Market South, is a full-service agency offering SilverStripe website design, custom development, web APP development, Shopify eCommerce websites, marketing implementation, SEO, content creation, photography and videography. They say “With a focus on building great solutions – they take pride in what we do, we are courageous, always do the right thing and aim to make a difference”.
If you’re a business with attitude and looking to grow and need an end-to-end service, then Firebrand is definitely worth talking to.
Log Marketing came up in this search too, however, they are not actually a marketing agency. They actually purchase and markets Logs (the kind from trees, not business records) in excess of 350,000 cubic metres per annum as it happens. They offer the following professional services within the forest harvesting industry:
Not exactly helpful if you’re looking for a marketing agency to grow your business (unless you’re in the business of selling logs 😉 but they were in the search term, so thought they were worth a mention.
If you’re looking to offload a few thousand cubic metres of logs, knock yourself out!
Digital eagles are another agency showing in the search results. They use a landing page suggesting they are an Invercargill business based in Southland. That landing page says “A content marketing and social media agency in Invercargill you can trust”
A company in Invercargill… Digital Eagles are a Melbourne-based business with a reasonably new office based in Auckland.
This is just a face value observation. If you’re comfortable using an agency that says they are one you can trust, but they are not even honest about where they are based, then that’s your business and I’d say best of luck!
So which design and digital marketing company that based in Invercargill, is the best for you and your business? That depends on what you’re looking for.
Market South, Firebrand, and Digital Eagles all aim to do full-service marketing to handle any level of marketing. From managing social media to building a brand new website they say they can do it. Netbranding and Market Elements appear to be more focused on the web side of things. That makes them good options if you are looking to go full digital and don’t need traditional marketing campaigns.
If you’re looking to partner with an agency for your marketing endeavours, it’s worth taking the time to research each of these businesses and other Invercargill-based design and marketing companies. Look over their services and see if their style and tone match what you want for your own business. Taking time to find that right fit and work with credible, reliable businesses can save time and trouble later on. So it’s worth the effort!