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How does Snapchat work for Business

Posted on by Phil

Leveling Up Your Business with Snapchat

Blog Introduction: You’ve heard of TikTok and Instagram, but what about Snapchat? It may not be the first thing that comes to mind when you think about social media marketing for business, but it should be! With over 300 million monthly active users, Snapchat is a powerful platform for engaging with customers and promoting your brand. Here’s everything you need to know about using Snapchat for business

Using Snapchat for Business

The key to effective Snapchat marketing is creating content that resonates with your target audience. Since this platform is all about quick videos and pictures, make sure whatever you post captures people’s interest right away. Whether it’s a funny video or an interactive game, it should grab people’s attention and draw them into your story

Another great way to use Snapchat is by collaborating with influencers in your industry. Influencer collaborations can help you reach a wider audience and increase engagement on your posts. Plus, working with influencers provides an opportunity to build relationships with other businesses in your field, which can lead to long-term partnerships down the road

Advertising on Snapchat is another great way to get the word out about your business. There are several different ad formats available on the platform, so you can choose one that best fits your needs. You can also customize your ads by targeting specific demographics like age and location. This will ensure that your ads are reaching the right people and driving maximum results from each campaign

 

Snapchat might not be as popular as some of the other major social media platforms, but don’t let that discourage you from giving it a try! With its unique features and huge user base, Snapchat has plenty of potential for businesses looking to level up their marketing efforts. From creating captivating content to leveraging influencers and running targeted ad campaigns, there are plenty of ways to use this platform to promote your brand and engage with customers – so why not give it a shot? Who knows – it could turn out to be the secret weapon you never knew you needed!

5 Digital Marketing Strategies That Actually Work

Posted on by Phil

In today’s digital world, there are a million and one ways to market your business. But with so many options, it can be tough to know where to start—or more importantly, what will actually work. That’s why we’ve compiled a list of five digital marketing strategies that are guaranteed to get results. So whether you’re looking to increase brand awareness, drive traffic to your website, or boost online sales, these tried-and-true tactics will do the trick.

1. Search Engine Optimization (SEO)

If you want people to find your business when they search for relevant keywords online, you need to make sure your website is optimized for search engines. This means including those keywords in your website copy, as well as in your titles, tags, and descriptions. SEO can be a complex topic, but there are plenty of resources out there to help you get started. Once you’ve got a handle on the basics, you’ll be well on your way to boosting your website’s visibility. That means more website traffic will be coming your way. SEO should be right up there as one of your digital marketing strategies.

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2. Pay-Per-Click Advertising (PPC)

PPC is key to seeing results from your digital marketing strategy. PPC (such as Google Ads)is a form of advertising that allows you to pay for top placement on search engine results pages (SERPs). In other words, when someone searches for a keyword that’s relevant to your business, your ad will appear at the top of the SERP. Yep, that’s right even above the organic results. And because you only pay when someone actually clicks on your ad, PPC can be an effective and affordable way to reach your target audience. Just be sure to set clear goals before getting started. Then keep an eye on your budget so you can measure your ROI.

PPC is a skilled discipline and you may be asking Can I manage Google Ads myself? Well, in short, you can, but also want to consider talking to an expert first. PPC is a minefield if you don’t know what you’re doing and that can result in disaster. Step on a mine and your budget could blow up! And not in a good way…

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3. Social Media Marketing

With over 3 billion active social media users worldwide, there’s no denying the power of social media marketing. But with so many platforms out there—Facebook, Twitter, Instagram, Snapchat, LinkedIn—it can be tough to know where to focus your efforts when it comes to your digital marketing strategy. The best bet is to start with the platform where your target audience is most active and go from there. Once you’ve established a presence on one or two platforms, you can start experimenting with other channels until you find what works best for your business. And don’t forget to start with a plan for your social media. This will help you plan and post engaging content that speaks to your brand identity. Bland ‘same-same’ or ‘me too posts won’t cut it in today’s social media-savvy world.

4. Email Marketing

Email may not be the newest or sexiest marketing tactic out there, but it’s still one of the most effective ways to reach and engage with customers. Whether you’re sending out a monthly newsletter or promotional offers for new products or services, email provides a direct line of communication between you and your customers. Plus, it’s relatively inexpensive and easy to get started—two more reasons why email should definitely be part of your digital marketing strategy. Just be sure not to bombard people with too many messages or they’ll quickly tune out. A few times a month is usually sufficient.

5. Content Marketing

Last but not least is content marketing. If you want people to keep coming back to your website or blog (and we’re guessing you do), then you need compelling content that addresses their needs and interests. That could mean anything from blog posts and articles to infographics and videos—as long as it’s original and well-written (or well-produced), it’ll do the trick. Not sure where to start? Check out some of our favorite examples of awesome content marketing for inspiration.

The Beginner's Guide to Digital Marketing -- What is Content?

Digital Marketing Strategy is Hard

When it comes to digital marketing, there is no silver bullet! There are endless digital marketing strategies out there vying for attention—but these ones actually work! That’s if you’re willing to put in the investment. Whether that’s time – learning all these things is time-consuming, or whether you’re prepared to pay an expert. Or even better, a team of experts. Make no mistake, if you’re looking for tactics that will help increase brand awareness, drive traffic to your website, or boost online sales, then look no further than these five strategies. SEO, PPC, social media marketing, email marketing, and content marketing work – if done well! Implement them individually or in tandem—either way, you’re guaranteed to see real results. Results that will take your business up a notch (or two…or three). So what are you waiting for? Get started today!

 

How do you Choose the Right Marketing Agency?

Google Ranking Factors

Posted on by Phil

Google’s 200 Ranking Factors

As the leading search engine, Google is constantly tweaking and updating its algorithm. This is to ensure that its users have the best possible experience. And while we don’t always know exactly what goes into their secret sauce, we do know that there are over 200 factors that play into where a website ranks on a search engine results page (SERP). In addition to this article check out: What Ranking Factors is Google Looking for in 2022?

Some of these factors are more important than others, but all of them contribute to a website’s overall ranking. This list covers all of the known ranking factors, organized into different categories. Keep in mind that this is an ever-evolving list too. Google makes changes to the algorithm frequently – sometimes as much as 3 times a month!

As mentioned earlier, although we don’t know definitely,  It’s no secret that Google’s ranking algorithm is made up of hundreds of factors. But what are those factors? And how do they work together to determine where your website appears in the search results?

In this post, we’ll take a look at all 200 of Google’s ranking factors, organized into 13 categories. We’ll also discuss the weight of each factor and how it impacts your website’s visibility in the search results.

  1. Google Ranking – Content Quality Factors

    There’s no simple way to guarantee your website will rank #1 on Google for any given keyword. However, there are a number of different factors that Google takes into account when determining the order in which websites should appear in search results. The following are some of the most important content quality factors:
    – Keyword density: This is a measure of how often a particular keyword or phrase appears on a page, relative to the total number of words on the page. In general, pages with a higher keyword density tend to rank higher than those with a lower density. However, it’s important to strike a balance. Webpages that are overly optimized for certain keywords may be penalised by Google.
    – Content length: Studies have shown that longer articles tend to rank higher than shorter ones. This is likely because longer articles provide more value to readers and are therefore more likely to be shared and linked to.
    – Freshness: Google puts a premium on up-to-date information. As such, pages that are regularly updated with fresh content tend to rank higher than those that aren’t. This is especially true for news articles and other time-sensitive topics.
    – Grammar and spelling: Although it might seem like a small detail, making sure your content is free of errors can have a positive impact on your search engine ranking. Poor grammar and spelling can make your article difficult to read and understand, leading Google to deem it less relevant and rank it accordingly.

    While there’s no magic formula for achieving top search engine results, keeping your SEO pure, and paying attention to these content quality factors will help you improve your ranking and attract more visitors to your site.

  2. On-Page SEO Factors

    As the digital landscape continues to evolve, so too must your Search Engine Optimisation (SEO) strategy. What worked yesterday may not work today, and what works today may not work tomorrow. As such, it’s important to keep up with the latest SEO trends and best practices. One area that is constantly evolving is on-page SEO. This refers to all the factors on your website that impact your search engine ranking, including things like title tags, meta descriptions, and image alt text. While some on-page SEO factors are within your control, others are not. For example, you can’t control whether or not Google chooses to display your website in the search results, but you can control how relevant and engaging your title tag and meta description are. As such, it’s important to focus on those factors that are within your control and make sure they’re as optimized as possible. By doing so, you’ll improve your chances of ranking high in the search results and driving traffic to your website.

  3. Off-Page SEO Factors

    Though often thought of as something only digital marketers or webmasters need to worry about, everyone can benefit from learning a thing or two about off-page SEO factors. After all, these are the elements that determine how high your content will rank in search engine results pages (SERPs), and higher rankings mean more traffic to your website. While on-page SEO factors like keywords, meta tags, and titles are important, off-page SEO factors are what will really propel your content to the top of the SERPs. So, what exactly are these off-page SEO factors?

    One of the most important off-page SEO factors is social signals. This refers to how often your content is shared on social media platforms like Facebook, Twitter, and LinkedIn. The more shares you have, the more social signals your content has, and the higher it will rank in SERPs. In addition to social signals, backlinks are also crucial for off-page SEO. Backlinks are essentially links from other websites that lead back to your own. The more high-quality backlinks you have pointing to your website, the higher your website will rank in SERPs. Finally, another important off-page SEO factor is click-through rate (CTR). This measures how often people who see your content in SERPs click on it. A high CTR indicates that your content is relevant and useful, which will result in a higher ranking.

    While there are many different off-page SEO factors that can influence your ranking, these three are some of the most important to keep in mind. By focusing on social signals, backlinks, and CTR, you can give your content a boost in the SERPs and reach a wider audience.

  4. Google Ranking – Technical SEO Factors

    The google ranking algorithm is a closely guarded secret. However, there are a number of factors that are known to influence google rankings. One of the most important is technical SEO. Technical SEO refers to the aspects of website design and development that can impact google rankings. This includes things like site structure, site speed, and mobile-friendliness. By ensuring that your website is optimised for google’s ever-changing algorithms, you can help to improve your google ranking. Additionally, regular updates to your website’s content and design can also help to improve your ranking. By keeping on top of the latest google algorithm changes and implementing them on your website, you can help to ensure that your website remains visible in the search results.

  5. User Experience Factors

    A recent study by Google shows that User Experience is a key factor in google ranking. The study shows that users are more likely to trust and stay on a website if they have a positive user experience. User experience can be affected by many factors such as the design of the website, navigation, content, and so on. Therefore, it is important for website owners to focus on providing a good user experience for their visitors. By doing so, they will not only improve their google ranking but also increase the chances of visitors returning to their site.

  6. Mobile SEO Factors

    Anyone who wants their website to rank high on google search knows that SEO is key. But what many people don’t realize is that mobile devices now account for over half of all web traffic, so it’s essential to optimize your site for mobile users if you want to maintain a high ranking. Here are some important mobile SEO factors to keep in mind:

    – Page Speed: Google has stated that page speed is a ranking factor for mobile searches, so it’s important to make sure your site loads quickly on mobile devices.

    – Mobile-Friendly Design: Make sure your site is designed with mobile users in mind. This means having a responsive design that automatically adjusts to different screen sizes, and avoiding features like pop-ups and flash which are not supported on most mobile devices.

    – Local Searches: Since many mobile users are searching for local businesses, it’s important to include location-specific keywords in your content and make sure your business is listed in google Maps and other online directories.

    By keeping these mobile SEO factors in mind, you can help ensure that your website maintains a high google ranking, regardless of the device your users are searching on.

  7. Google Ranking – Local SEO Factors

    There are a number of factors that can impact your local SEO ranking on google. Perhaps the most important factor is your google my business listing. This is the information that Google displays when someone searches for your business. Make sure that your listing is accurate and up to date, with good photos and relevant keywords. Another important factor is online reviews. Google takes reviews very seriously, so make sure you are actively encouraging your customers to leave reviews on google and other platforms. You should also make sure that your website is optimised for local SEO, with relevant keywords and fresh content. By following these tips, you can help improve your google ranking and attract more customers to your business.

  8. E-A-T Factors

    Google’s search algorithm is constantly evolving, but there are a few key factors that have remained consistent over the years. One of those factors is what Google calls the “E-A-T” factors: Expertise, Authoritativeness, and Trustworthiness. In short, Google wants to rank websites that are written by experts on their subject, that are seen as authoritative sources of information, and that are generally considered to be trustworthy. While there is no guarantee that following these factors will lead to a top ranking on Google, it’s definitely a good place to start!

  9. Trustworthiness & Authority Factors

    When it comes to google ranking, there are two key factors that come into play: trustworthiness and authority. Google wants to direct its users to websites that are reliable and offer accurate information. That’s why sites with a strong reputation and a history of providing quality content are more likely to rank higher in search results. Likewise, google also gives preference to sites that are seen as experts in their field. If a website is frequently linked to by other high-quality sites, it’s a good sign that google views it as an authority on the topic. So, if you’re looking to improve your google ranking, make sure your site is trustworthy and authoritative.

  10. PageSpeed Factors

    Google ranking is affected by a variety of factors, including PageSpeed. In general, google prefers faster-loading pages, and this is reflected in its ranking algorithm. There are a number of ways to improve PageSpeed, including optimizing images, minifying CSS and JavaScript, and using caching. By taking steps to improve PageSpeed, website owners can improve their google ranking and reach a larger audience. google is not the only search engine that uses PageSpeed as a ranking factor, so the benefits of optimization extend beyond google. In short, improving PageSpeed is essential for any website that wants to rank well in search engines.

  11. Schema & Structured Data Factors

    Schema and structured data are important factors in google ranking. Schema is a code that helps google understand the content on your website. Structured data is information that is organized in a specific way. It can help google index your website more effectively and understand the relationships between different pieces of information. Both schema and structured data can help google rank your website higher in search results.

  12. Site Architecture Factors

    Another important factor is site architecture. This includes things like:
    1. the overall structure of the website.
    2. the hierarchy of the pages, and
    3. the way the content is organized.

    A well-organized website is easier for google to index and rank. Another important factor is the use of keywords. Keywords are the words and phrases that google users enter into the search engine when they are looking for information. Websites that use relevant keywords throughout their content are more likely to be ranked higher by google. Finally, Google also looks at factors like:
    1. the number of visitors to a site.
    2. the amount of time they spend on the site.
    3. how often they return to the site. Websites that are able to keep visitors engaged are more likely to rank higher in google search results.

  13. Miscellaneous Ranking Factors

    Hopefully, by now, you’ve ascertained, that google ranking is important. Not just for giving your website the best chance of appearing in search results. But for your business growth in general. There are also a number of other factors that google takes into account when determining how to rank websites. We know these include things like:
    1. the age of the domain.
    2. the number of pages on the site.
    3. whether the site is mobile-friendly – as we’ve already discussed…

    However, Google also looks at a number of less obvious factors too. These factors help determine where to place websites in its search results. Here are just a few of the things that google takes into consideration when ranking websites:

    – The length of time visitors spend on your site: If people are spending a lot of time on your site, it’s a good sign that they’re finding what they’re looking for. This signals to Google that your site is relevant and useful, and will help to improve your ranking.
    – The number of pages people visit: google likes to see that people are taking the time to explore your website, and will reward you with a higher ranking if they do.
    – The amount of traffic you get from social media: google pays attention to how much traffic you’re getting from social media sites like Facebook and Twitter. If you’re getting a lot of social media love, it’s a good sign that you’re providing valuable content, and google will reward you with a higher ranking.

Conclusion

There you have it! All 200 of Google’s ranking factors, organised into 13 easy-to-understand categories. As you can see, there are a lot of factors that go into Google’s algorithm. And while we don’t know the exact weight of each factor, we do know that they’re all important pieces of the puzzle.

If you want to improve your website’s visibility in the search results, make sure you’re paying attention to all 200 of these ranking factors. By optimising your website for all of them, you’ll give yourself the best chance of success.

Your SEO success is an investment and won’t happen overnight. So if you’re asking yourself “Why can’t people find my new website” now is the perfect time to start investing in SEO.

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Content SEO – What is it and why should you care?

Posted on by Phil

You’ve probably heard the term “content SEO” before, but what is it? And why should you care? In short, content SEO is the process of optimising your website‘s content. Primarily this is so that it ranks higher in search engine results pages (SERPs).

The reason you should care about content for SEO is that it can have a significant impact on your website’s traffic. After all, if your content isn’t ranking high in SERPs, then chances are people aren’t going to see it. And if people aren’t seeing your content, then they’re not going to visit your website- which means they’re not going to see your product or service.

In other words, content SEO is important because it directly impacts your bottom line. So if you’re not already doing it, now is the time to start!

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How to Optimize Your Content for SEO

There are a few different things you can do to optimize your content for SEO. Here are some of the most important:

  1.  Use keyword-rich titles and descriptions- One of the most important things you can do to optimise your content for SEO is to use keyword-rich titles and descriptions. This helps search engines understand what your content is about, and makes it more likely to show up in relevant searches.
  2. Structure your posts with headlines and subheadings- Another important thing you can do to optimize your content for SEO is to structure your posts with headlines and subheadings. This helps search engines understand the hierarchy of your content, and makes it more user-friendly (which helps with click-through rates).
  3. Use images and videos- Images and videos are also great for optimization because they help break up text and make your content more visually appealing. Plus, they give you another opportunity to include keywords (in image alt tags and video captions).
  4. Promote your content across social media- Finally, don’t forget to promote your content across social media. This helps increase its reach and visibility, which can lead to more traffic (and potential customers!).

Optimising for SEO is Important

Content SEO is an important part of any digital marketing strategy. By optimising your website’s content for search engines like Google, you can increase its visibility and reach, which leads to more traffic (and potential customers!). So if you’re not already doing it, now is the time to start!

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Anatomy of a High-Converting Website

Posted on by Phil

How to Create a High-Converting Website

When it comes to converting online, the anatomy of a high-converting website is the key to driving success and growing your business. But what exactly makes a website convert? From great content to an effective conversion path or Sales Funnel. In this article, we’ll take a look at the anatomy of a high-converting website and give you some tips on how to create one for your business.

Elements of the anatomy of a high-converting website

There are three key elements to a high-converting website: content, design, and calls to action. Let’s take a closer look at each one.

Design

Your website design should be professional, clean, and easy to navigate. Avoid using too much text or too many images; instead, strike a balance between the two. Use whitespace to break up your content and make it easier on the eyes. And finally, make sure your call-to-actions are prominently displayed and easy to find. 75% of a website’s credibility comes from its design. That’s a lot – so it is important to get this right. Engaging a professional to design and build your website will get you off to a great start. Particularly if you follow the growth-driven website design methodology. Growth-Driven design is the heart of the anatomy of a high-converting website.

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Content

Your website’s written content needs to be well-written, accurate, and relevant to your target audience. It should be free of spelling and grammatical errors, and it should be updated regularly. In addition, your content should be keyword-rich in order to improve your search engine ranking. Visual content such as images or infographics should be relevant and easy to understand. Videos are crucial these days too. Videos should also be helpful and relevant to the page it’s on, and engaging enough to get the point across. Messaging and the length of videos are something you should measure and monitor. But most importantly it should be created with your customer in mind. Cater to them and solve for them and you’ll build trust and gain authority. Finally, make sure your content is easy to read; use short paragraphs and bullet points whenever possible. Your content is the backbone of the anatomy of a high-converting website. If you’re serious about getting conversion – more leads, more customers, and more sales then t is really worth looking into creating a content strategy.

Conversion Paths

As motivated business owners, we’re always looking for new and innovative ways to increase your conversion rate. After all, more conversions mean more profits! So thinking about conversion paths, are also important for conversion? Earlier we mentioned that design is the heart of the anatomy of a website, and that’s because design is about understanding your customers. If you know what they need, then simply put a conversion path is how you lead them through their buying journey. You don’t want to ask someone to take an action like ‘Buy now” if they are only just aware of their problem or issue. For the anatomy of a high-converting website to convert at a high level, you need to understand that a conversion path is guiding your prospects. Your website should be helpful and educate them towards making the right decision for them – and that may mean they may not buy from you. And that’s fine too.

Calls-to-Action

Your calls-to-action (CTAs) are perhaps the most important element of your website. A CTA is a button or link that encourages visitors to take an action, such as subscribing to your email list or making a purchase. Your CTAs should be clear, concise, and visible; avoid using generic phrases like “click here” or “learn more.” Instead, use actionable phrases that tell visitors exactly what you want them to do, such as “subscribe now” or “buy now.”

The Anatomy of a high-converting website puts the prospect or customer first

Creating a high-converting website is time-consuming and, it takes a deep understanding of web design principles and your ideal customers. Taking into account who they are and understanding each stage of their buying journey is critical. Then focus on creating quality content, catering to each stage of the buyer’s journey Coupled with a professional and user-friendly webpage layout, and effective calls-to-action (CTA’s) throughout the site. It sounds simple, but it takes a lot of time to research and a lot of patience. The proof will be in the pudding though if you do those things well. If you focus on the anatomy of a high-converting website, you’ll be well on your way to driving online conversions or sales and growing your business.

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Keyword Competition – And its Impact on your Digital Ad Campaigns

Posted on by Phil

If you’re running a digital ad campaign, like Google Ads, then you know how important it is to get the most bang for your buck. As an advertiser, it’s important to understand how keyword competition affects your advertising campaigns. Knowing how to plan and optimize your campaigns based on keyword competition can give you a competitive advantage and help you reach more customers. Let’s dive into what keyword competition is and how it impacts your digital ad campaigns.

What Is Keyword Competition?

Keyword competition measures the number of advertisers bidding on a particular keyword or phrase. Google Ads, as well as other CPC (Cost Per Click) campaigns, use this metric to determine which ads are eligible to appear in search results and display ads when users enter those keywords in their search query. This metric also helps advertisers understand the level of difficulty they will face when trying to rank against other advertisers who are bidding on a specific keyword.

Why Does Keyword Competition Matter?

Knowing the level of keyword competition can be beneficial in many ways. If you’re competing for a particular keyword with high volume, it means that more people are bidding on that term, making it more expensive for an advertiser to bid on that same term. As an advertiser, this information can help you decide whether or not to target certain keywords in your campaigns and if so, how much budget should be allocated towards them. It also helps you better understand which keywords are most popular among consumers so that you can focus your efforts accordingly.

How Can I Use Keyword Competition To My Advantage?

By monitoring the level of keyword competition for different terms, you can make more informed decisions about which words or phrases are worth targeting in your campaigns and allocate budget accordingly. You can also use this information to identify potential opportunities by looking at less competitive terms that may have a lower cost per click yet still have significant search volume—effectively allowing you to get more visibility online without breaking the bank! Additionally, understanding keyword competition can help you create better-targeted campaigns because you’ll know exactly what type of content resonates with users who use those terms or phrases in their searches.

Maximise ROI

Keyword competition plays an important role in determining the success of any digital ad campaign—especially Google Ads and CPC campaigns. It’s essential for advertisers to understand how this metric works and why it matters so that they can make informed decisions about their campaigns and maximize their ROI (Return On Investment). By leveraging this data effectively, businesses will be able to outsmart their competitors, increase their visibility online, reach more customers than ever before, and ultimately grow their bottom line!

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