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Pure SEO is the Way to Go! So Put Away the Shortcuts

Posted on January 13, 2023January 13, 2023 by Phil

We all want a top spot on Google and to get there, we know there are some 200 factors that Google takes into account when ranking websites in the search engine results pages (SERPs). But, is it possible to succeed through pure SEO alone? Can you get to the top position on google without taking any shortcuts? The answer is yes! But, just like in life, there are no shortcuts without sacrifice. And it’s definitely not a long terms strategy to build Authority and Trust. So, let’s take a look at what it takes to succeed with good pure SEO.

Be Honest with Your Content

Content is king and honesty is key when it comes to SEO. Google’s AI algorithms are smart so don’t try and trick them – focus on creating quality content that will bring your website visitors value. At the same time, stay away from keyword stuffing and other black hat tactics or you could find yourself facing a penalty from Google. Make sure your content is well-written, relevant to your target audience, and offers useful information that will help people solve their problems.

Understand Technical SEO Elements

It’s not just about writing great content – technical SEO elements also play a big role in getting your site higher up in the SERP rankings. This includes optimizing title tags, meta descriptions, headers, images, URLs, and more. In addition, make sure you have an XML sitemap as this helps search engines crawl through your website’s pages quickly and efficiently so they can be indexed correctly. For best results, ensure that your site loads quickly and has a responsive design so it looks great across all devices and browsers.

Stay Up-to-Date with Algorithm Changes

When it comes to Search Engine Optimisation (SEO) success one thing remains true – change is constant. Search engine algorithms are constantly evolving with new updates being released all the time. To keep ahead of the curve make sure you’re staying up-to-date with any algorithm changes from Google so you can adjust your strategies accordingly if needed. You should also monitor industry trends so you can see which strategies are working for others in your niche or sector. This will help give you ideas for how you can optimize your own website for better and improved search engine visibility and performance over time.

Pure SEO is definitely the way to go!

So if you’re looking for long-term success without taking shortcuts then pure SEO is definitely the way to go!

No matter what type of business you have or industry you’re in understanding technical elements such as title tags and meta descriptions plus staying up-to-date with algorithm changes will help ensure that you reach those coveted positions on Google’s SERPs over time. If all this sounds too overwhelming then don’t worry – talk to an expert like us who can help! But do your research too. You’ll want to understand what it takes to succeed online. How much does SEO cost, And how to find the best SEO agency or partner for you? If you find the right help, then you can rest assured, that pure SEO will bring real results for your business!

Search Engine Optimisation NZ – Finding the best SEO company

Posted on January 10, 2023 by Phil

Whether you’re a business owner or marketing professional, if you’re ambitious, you’ll want to find the best SEO agency to help you promote your business online. You’ve heard that SEO is important, but maybe you’re not sure where to start. This article post will give you some tips on how to find the best SEO agency for your business.

Before searching for Search Engine Optimisation NZ

First, you need to understand what Search Engine Optimsation is and the benefits of SEO for your business.

Search Engine Optimization in NZ Or SEO for short is the process of optimizing a website for Google search. With the ultimate goal of getting higher Rankings in the search results

The next step is to do some research and find out which agencies have a good reputation. You can start by asking your friends or colleagues if they know of any good agencies. Alternatively, you can search for reviews of agencies online. If they show up in a google search for a term like: “Who is the Best SEO Agency in Southland” they may know what they’re doing. Once you have a list of potential agencies, you can contact them. Don’t just request a quote – see if you like each other too. For things to work with an SEO agency, it needs to be a partnership. It’s a two way street. There is no silver bullet. And it won’t work if you approach it transactionally.

When deciding which Search Engine Optimisation agency in NZ to use, it’s important to consider their experience and expertise. It may be a bonus if they have experience working with businesses in your industry. Ask them about their methods and strategies, and how they plan to help you achieve your goals. Also, be sure to ask how much does SEO cost so that you know what you’re getting yourself into before signing any contracts

Once you’ve chosen an agency, be sure to communicate your goals and expectations clearly. Discuss your budget and timeline openly so that they can create a customized plan that fits your needs. Be sure to stay involved throughout the process so that you can monitor their progress and ensure that they are meeting your expectations

Finally, don’t forget to measure the results of their work. (although a good agency should be doing this) After a few months, check your website’s Rankings and traffic levels to see if there has been any improvement. If not, then it may be time to try another agency

Search Engine Optimisation is important

For any NZ business that wants to succeed online, SEO is critical! But it can be difficult to know where to start. Use these tips to find the best SEO agency for your needs: make sure they have experience, empathy and that they are looking for a partnership too, A good SEO agency should want you to stay involved throughout the process, and measure the results of their work over time. By following these steps, you can find an agency that will help you achieve your goals and grow your business online!

Inbound Sales: The Fuel for your business!

Posted on January 10, 2023 by Phil

Marketing is the engine room of every business, and inbound sales is the fuel that drives it. But what does it mean to have a successful sales strategy? In order to understand the importance of sales, you need to understand how it works and why it’s essential for your business. Let’s break down why sales is so important for any business.

What Is Inbound Sales?

At its core, sales is about solving your potential customer’s problems at every stage of their buying journey. Whether you’re selling a product or service, the goal of any successful salesperson should be to identify and address a customer’s needs in order to make them as comfortable as possible with making a purchase. This means having an understanding of who you’re selling to and being able to communicate effectively with them in order to meet their needs. It also involves creating an attractive offer that can help close the deal.

The Importance of Sales

It doesn’t matter how good your advertising campaign is or how much website traffic you have; if your website isn’t designed for converting visitors into leads and leads into customers, then it isn’t designed for inbound sales—and it won’t be effective in driving your business forward. Having a successful sales strategy requires more than just finding customers; it requires actively engaging with them and understanding their needs so that you can make sure they’re getting exactly what they need from your product or service. A strong sales process will also help you build relationships with customers that can turn into lasting partnerships over time.

Focus on both Marketing AND Sales

Inbound Sales plays an essential role in any business’s success. Without effective strategies for identifying customer needs, engaging with customers, communicating value propositions, and closing deals, no amount of inbound marketing will get you there by itself. This is why having a well-thought-out plan for generating leads and turning those leads into satisfied customers is so important! As the saying goes “You can lead a horse to water but you can’t make it drink” – this means without solid sales strategies in place even the best marketing efforts are unlikely to bear fruit! So don’t forget – when thinking about growing your business, focus on both marketing AND sales!

Featured Snippets: SEO Gold for Businesses

Posted on January 9, 2023January 9, 2023 by Phil

Get Rich Quick with SEO Gold – Featured Snippets!

Ever heard of “featured snippets?” If you haven’t, then you’re missing out on a fundamental part of Search Engine Optimisation (SEO)! A featured snippet is the short answer that appears at the top of a search engine results page (SERP) when you type in a query. We refer t this as “position zero.” But what are featured snippets and how do they work? Let’s dive into it!

What is a Featured Snippet?

A featured snippet, also known as “position zero,” is the concise answer to a search query that appears at the top of SERPs. It usually consists of an image and around 40-50 words that provide direct, relevant information to users. Depending on your question and the content available, there may be more than one feat. snippet on a SERP. Most featured snippets come from websites with high authority and relevance to the query.

You will find these snippets on their own within overall search results, within the “People also ask” section, or along with Knowledge Graph information.

How Do Feat. Snippets Work?

Certain Keywords or phrases trigger Featured snippets. When someone searches for these terms, Google looks for content related to them. And selects the most relevant and authoritative source based on its algorithms. This source then becomes a featured snippet that appears at the top of SERPs before all other organic listings.

The key to getting your content included in a feat. snippet lies in understanding which keywords or phrases trigger their appearance. And then optimising your content accordingly. For example, if you use words like “what, why, how” or questions that start with them in your content. This will increase your chances of appearing as a snippet. These questions are typically used when people search for answers online. Additionally, if you structure your content into sections with headings can help Google better understand what is being said too. Therefore it can identify which parts should be pulled into the featured snippet box. Find out how to write a Blog Article for your website.

How To Write For A Featured Snippet?

There’s no single formula for getting featured snippets. However, there are some best practices that will help you increase your chances of getting your content included in a featured snippet.

Format your content properly
Use headings and subheadings to make it easier for Google’s algorithms to comprehend your text.
Use FAQ-style formatting and pose questions, followed by answers. This makes it easier for Google’s algorithms to recognize what section of your page include in the snippet.
Include relevant keywords throughout your content. This is so that Google knows what search queries it should associate with your page.

What Are The Benefits Of A Feat. Snippet?

Having your content appear as a featured snippet has numerous benefits for businesses looking to increase their visibility online. First of all, featuring prominently on the first page of search results gives you an edge over competitors who may not have been able to achieve such high rankings organically. Furthermore, people are more likely to click through when they see an answer box at the top of their search results than if they had scrolled down further on the page and found other organic listings below yours. Finally, since featured snippets are often accompanied by images or videos, this gives you another opportunity to attract potential customers into clicking through and exploring more of what your business has to offer!

These snippets represent an opportunity for businesses to boost their visibility online without having to invest in paid advertising campaigns or extensive SEO strategies. So the best SEO companies in New Zealand, are always looking to obtain them. All it takes is creating quality content with well-targeted keywords. So if you want to get ahead of competing businesses in search engine rankings without breaking the bank, start optimizing your website for position zero today!

You could be seeing some serious returns sooner than you think!

Should You Use Your Own Brand Name for Google Ads?

Posted on January 8, 2023January 9, 2023 by Phil

Whether you’re a business owner or a marketing manager, you’ve probably already heard about keywords in Google Ads. But do you know how important they really are for you to Get Ready to Win with Google Ads? If so, have you considered using your own brand or company name as keywords in your ads? You want to get your name ‘out there’ right? So it may seem like a no-brainer at first. But there are pros and cons to this approach that must be considered. Let’s take a closer look.

The Pros of Using Your Own Brand Name for Google Ads as Keywords

Using your own brand name as keywords can be beneficial in some respects. This is because it helps potential customers find your business more easily when searching online. Especially if you have only just launched a website for the first time. This type of keyword also allows you to control how your company is presented on search engine results pages (SERP). This is especially important if there are other businesses with similar names to yours as the keyword competition will be higher. In addition, using your brand name in ads allows you to showcase exclusive offers or discounts you may have available that won’t show up in organic search results.

The Cons of Using Your Own Brand Name as Keywords

On the flip side, using your own brand name for Google Ads as keywords can be costly. This can be the case for a number of reasons. Including:

Other companies may also use it for their ads—especially if your business has a generic name.

This means you could end up paying for clicks from people who are looking for someone else’s company instead of yours.

If you have a good-ranking website already

This is especially if it ranks well for your company name – which any half-decent website should if the search engine optimisation (SEO) has been done correctly!

Using it as a keyword in your google ads could result in a lot of wasted ad spend… This is because your searcher may click on the ad to find your website – which they would have done if they clicked the organic result anyway.

Using your Brand Name for Google Ads depends…

At the end of the day, whether or not you should use your own brand or company name as keywords depends on several factors such as budget and competition level in the market. If you decide to go with this approach, make sure to monitor performance closely so that any budget spent on these types of ads doesn’t go to waste! If you’re using a google ads agency – make sure they know what they’re doing. A lot of the big boys like Yellow, Mediaworks, and NZME for example, outsource offshore and have a cookie-cutter approach to Google Ads. Which is why it is better to use a local company for Google Ads. You just need to be careful about how you choose your ad words company.

All things considered, using a combination of both targeted and branded keywords can help maximize traffic and conversions while still being cost-effective.

Canva: Startup to 6 Million Dollar Business [Video]

Posted on January 8, 2023March 9, 2023 by Phil

Canva has taken the concpet of DIY graphic design, and smashed it. Canva is a startup that has gone from zero to six million dollars in just a few years, and they did it all through online marketing. Well, they also had a product that works and that people love. So, how did they do it? By focusing on SEO and creating content that answered key search queries, Canva was able to dominate the DIY graphic design market. Let’s take a closer look at how they did it.

SEO is Vital: Not just for DIY Graphic Design Startups

If you’re not familiar with SEO, it stands for search engine optimization. Basically, it’s the process of making your website more visible in search engine results pages (SERPs). This is important for startups because it allows you to get your name out there without spending a lot of money on advertising.

Canva understood this and made SEO a priority from day one. They identified key search terms related to their product and focused on creating content that would rank highly for those terms. As a result, they were able to dominate the SERPs for terms like “DIY graphic design” and “transactional intent.”

Quality Inbound Content is Key

In addition to ranking highly in the SERPs, for DIY graphic design type queries. Canva’s content is also high-quality. This is important because it keeps users engaged and coming back for more. Canva’s content is helpful, informative, and relevant to its target audience.

For example, a quick google search for “Design your own digital wedding invitations.” show Canva in the top position for organic SEO. This result provides valuable information that their target audience is searching for. Not only does it rank well in the SERPs, but it also helps keep users engaged with the Canva brand.

Canva is the perfect example of how online marketing can be a vehicle toward success and exponential growth! By focusing on SEO and creating quality content, they were able to dominate their market and grow their business rapidly. If you’re a startup owner or entrepreneur, take note of what Canva has done and try to replicate their success!