Back9 Creative Logo

Does Google Ads Charge GST?

Posted on by Phil

When it comes to running a successful business, you need all the help you can get. And when it comes to marketing, one of the most helpful tools is Google Ads. But before you start spending your hard-earned money on advertising, you may be wondering “Does Google Ads charge GST in New Zealand?” Let’s find out!

What is GST?

First things first, let’s talk about what GST (Goods and Services Tax) actually is. In New Zealand, GST is a 15% tax that applies to most goods and services purchased in the country. It’s charged by businesses or individuals who are registered for GST. As a business owner or entrepreneur, it’s important to understand how this tax works and how it affects your bottom line

Does Google Ads charge GST?

The short answer is yes – Google Ads does charge GST in New Zealand. According to the official website, all advertisers must pay an additional 15% Goods & Services Tax (GST) on their monthly invoice unless they provide a valid NZ GST number at the time of payment. This means that if you are running an ad campaign in New Zealand, you will need to factor in this cost into your budgeting plan before making any purchases

How do I pay for my Google Ads campaigns?

When paying for your Google Ads campaigns in New Zealand, there are a few options available.

  1. Credit or Debit Card
  2. Direct debit from a bank account
  3. Pay an Agency to Manage your payments (additional fees apply)

With these options, you will be required to enter a valid NZ GST number. This is so the fee can be applied correctly on your monthly invoices. If you don’t have a valid NZ GST number at the time of payment then 15% Goods & Services Tax will apply to your monthly invoices as explained above. Additionally, if your campaigns are running outside of New Zealand then different taxes may apply depending on where those campaigns are being targeted (e.g., US sales tax).

GST on Google Ads is a bonus

As a business owner or entrepreneur looking to take advantage of Google Ads in New Zealand. It’s important that you understand how taxes such as Goods and Services Tax (GST) work. And how they affect your budgeting plan when making any purchases related to ad campaigns. Thankfully, with just a few clicks of the mouse, you can easily add your NZ GST number. It’s easy to do when setting up payments for your ads. This will help keep costs down while still allowing access to all the amazing benefits that come with using Google Ads! So if you’re ready to get started with advertising online why not get in touch with us today?

Authority & Trust: The Keys to Success in the Digital World

Posted on by Phil

In the digital age, authority and trust are the two currencies that can make or break a business. It is essential for business owners, entrepreneurs, and marketers to understand how to utilise them both in order to gain an advantage over the competition. Not only does having authority position you as an expert in your field, but it also helps increase your website’s domain authority which can help you rank higher in search engines like Google. Furthermore, having trust from customers speaks for itself when it comes to conversions.

A great website designed as a sales tool featuring great content will build trust and authority, making potential customers 70-80% more likely to be ready to buy from you before they even contact you! So let’s dive into why these two currencies are so important in the digital age. In addition, it’s worth considering how much creditably a work environment can provide. And what impact that can have on trust too.

What is Authority?

When it comes down to it, authority is all about being seen as an expert in your chosen field. This means having real-world experience and knowledge of topics related to your industry. There are many ways that business owners can showcase their expertise online such as through blog posts, webinars, podcasts, and more. When done properly, this can help boost domain authority which refers to how authoritative Google thinks your website is. The higher your domain authority score (which ranges from 0-100), the better chance you have of ranking well on search engine pages (SERPs). Having a high domain authority score shows potential customers that you know what you’re talking about when it comes to providing solutions for their problems.

What is Trust?

Trust is arguably one of the most important factors when it comes to building relationships with customers. Customers must be able to trust that not only will they get what they need from a company but that their data will remain safe and secure throughout the entire process. Being transparent about who you are and what services/products you offer goes a long way in establishing trust with potential customers because they know exactly who they’re dealing with right away instead of feeling like they’re going into something blindfolded. Additionally, having reviews or testimonials from current customers also helps build credibility with potential customers looking for proof that other people have used their products or services with success before committing themselves.

Great Content builds Authority and trust

Having content that speaks to the problems your prospective buyers are dealing with is an important way of gaining buy-in and establishing a sense of trust and authority. Whether it’s in written form, audio, or video content, producing content that is engaging and funny can help to build rapport faster with your prospects. Video content can be especially powerful as viewers get to virtually meet the experts behind the content. As they get to know, like, and trust you, they become more inclined to keep engaging with you in their buying journey.

Authority and trust are so Powerful

Authority and trust are two incredibly powerful currencies when it comes down to succeeding online in today’s digital world. Not only do these two currencies help position businesses as experts within their respective fields but they also go a long way towards boosting customer confidence (which you can also measure using NPS) which leads directly into conversions! To sum up, if businesses want success online then understanding these two powerful currencies are a huge part of their inbound marketing strategy. Not only do these need to be at the top of their list, they are good benchmarks on How to choose the right marketing agency for your business too.

The 411 on Backlinks: What They Are and Why They Matter for Your Business

Posted on by Phil

When it comes to SEO (Search Engine Optimization), most business owners know that keywords and content are important. But there’s one element of SEO that often gets overlooked: backlinks. So, what are backlinks? Do they really matter for your business? Keep reading to find out!

What are Backlinks?

A backlink is simply a link from one website to another. But not just any old link will do. We need to consider:

  1. the quality of the linking website
  2. where the link is placed, and;
  3. the anchor text (the linked-to text)

All these things play a role in determining how effective a backlink is. Google even looks at things like the overall theme of the linking website and whether or not the site has a high spam score. In short, not all backlinks are created equal!

Why Do Backlinks Matter?

Backlinks play an important role in SEO because they help search engines determine two things: the quality of your website and your website’s authority. Quality links from high-authority websites will give your website a boost in both areas. And that’s important because higher quality and authority often lead to higher search engine rankings—and we all know what that means: more traffic to your website!

Are There Any Risks to Building Backlinks?

If done incorrectly, building backlinks can actually hurt your website’s SEO. That’s because Google punishes sites that engage in what’s called “link schemes,” which are basically any attempts to artificially boost your website’s link popularity with low-quality links. So, how can you avoid being penalized? By only building high-quality backlinks from reputable websites, and by avoiding anything that even remotely resembles a link scheme. If you want to play it safe, you can always hire an experienced marketing agency like Metric Marketing to handle your link building for you—that way you can be sure that everything is being done correctly and according to Google’s guidelines.

It’s just another piece of the SEO puzzle

There are many benefits to SEO, and how long it will take for SEO to show results can and will vary. But you know what backlinks are and why they matter for your business—but do you know how to get started with building them? If not, don’t worry! Just leave it to the experts at Measurement Marketing. We know all the ins and outs of SEO, and as well as keeping your website maintained, we’ll make sure that your website has the high-quality backlinks it needs to improve its search engine rankings…and drive more traffic (and more business!) your way. Contact us today to get started!

 

All-About-SEO-IMAGE-button

Where to Find the Best Digital Marketing in NZ

Posted on by Phil

Ready to find the best digital marketing NZ has to offer? That’s great! In this blog post, we’ll take a look at what it takes to find the perfect provider of digital marketing services. And list of the best Digital Marketing agencies that show up in a google search. Let’s get started!

The Top 4 Ranking Digital Marketing Agencies in NZ

Back9 Creative

Yeah, that’s us. And whilst we also say Marketing is not about you so stop talking about yourself we’re still realistic. 😉 Sometimes you need to promote yourself right… At Back9 Creative we already rank highly for Who is the best Digital Marketing Company in Invercargill? Anyway, you’re reading this on our website then we suspect you found this article from a google search for Best Digital Marketing NZ or similar. So that in itself must show we should be listed in our own article.

Fabric

Fabric are a digital marketing agency in Auckland that helps companies across New Zealand use digital marketing to drive more revenue.

With Search Engine Optimisation (SEO) to improve your organic position in Google, they can make sure that your website is performing to its full potential in Google search.

In addition to this, they also offer pay-per-click (PPC) – Google and social media ads, including Facebook and Instagram.

Digital Popcorn

Digital Popcorn is an enterprise SEO company that works closely with clients to help them achieve their digital marketing goals. They believe in providing excellent, up-to-the-minute client services on top of expert professional advice that expands the breadth of the online marketing space.

Firefly Digital

Firefly is an Auckland-based Google Ads and Digital Marketing Agency. They also feature in our article for The best Google Ads Agency in NZ and The 10 Best SEO Companies in New Zealand. That suggests they do know a thing or two about digital marketing.

Firefly was born in 2014 as a response to a flawed industry. There were limited digital options that helped businesses get ahead. With a passion for business, Anthony Baxter set forth to build an agency that focussed on growth, that was channel-agnostic, and didn’t play favourites with any platforms or strategies, but rather helped businesses with the best strategy and channel mix to achieve their goals.

Since then their team has grown quickly and has worked with over 700 businesses, in over 100 industries, generating over two hundred million dollars worth of sales for our customers.

How to Find the Best Digital Marketing in NZ

Step 1: Know What You’re Looking For

Before you start your search for a digital marketing provider, it’s important that you know exactly what you’re looking for. What services are you looking for? Do you need help with SEO? What is Seo all about? What about SEO pricing in NZ? Finding the best SEO company? Do you need social media management, content creation, or something else entirely? Write down all of your needs and goals so that you can make sure any potential provider meets them

Step 2: Research Potential Providers

Now that you know what type of service(s) you need, it’s time to start researching potential providers. Look for providers who specialize in the services that you need and be sure to read through their portfolios and reviews before making a final decision. It’s also a good idea to reach out directly and ask questions about their experience and process. This will give you an idea of how they work and if they’re a good fit for your project

Step 3: Consider Your Budget

It’s important to consider your budget when selecting a digital marketing provider. Services can range from very affordable to very expensive depending on the size of your project and the expertise needed. Make sure that any potential provider is within your budget before making a commitment. This will save you time, money, and headaches down the line.

To Find the Best Digital Marketing in NZ – Do the Research

Finding the best digital marketing provider in NZ can be daunting and overwhelming. There are a lot of options out there. But with some research and due diligence, anyone can find an amazing provider who will help them reach their goals. Just remember these three steps—knowing what you want, researching potential providers, and considering your budget—and soon enough, you’ll be well on your way to finding the best digital marketing NZ has to offer! Good luck!

5 SEO trends for 2023

Posted on by Phil

When it comes to Search Engine optimisation or SEO trends, it’s never easy and some carry through. What ranking factors Google we looking for in 2022, will probably still apply in 2023. One thing is for certain, when it comes to Google, there are always new changes. This means SEO trends are always changing too. Every day they release an algorithm update that can drastically modify how a website ranks in their search results. Sometimes this means all of your hard work is for nothing. Especially if you haven’t kept up with these frequent alterations from time-to date.

It’s estimated that 500 – 600 times per year (or 1/2 way through every single hour) google makes major adjustments on what will affect the top 3 positions. This then determines who shows, then gets click-throughs or visitors coming onto sites via organic traffic sources.

So with that being said, it’s hard to say exactly what will roll out in 2023. But here are some predictions we think will matter more for SEO trends in 2023…

 

All-About-SEO-IMAGE-button

 

1. Google Discover

The future of SEO trends look bright, with new features like Google Discover emerging as potential game-changers. In many cases the service drives more traffic than organic search alone–and bloggers should be paying attention!

There are four aspects that we should take into account to aim for the Google Discover feature:

  • Speed
    It’s crucial you improve your page’s loading speed, especially if you own a lesser-known website.
  • Relevance
    Your website will be shown to users according to factors like their location, history, and interests. Also, websites that are highly focused on a subject are more likely to be eligible for topics users may have shown interest in.
  • Click-worthiness
    Clickbait titles may make your content appealing to the readers, thus increasing the chances they will click on your website. But your content needs to be top-notch once they get there.
  • Schema-markup
    Lastly, your web page should feature schema markup, or it won’t be eligible for Google Discover.

2. ‘People also ask’

With the “People also ask” rich snippets increasing in popularity, it’s important for websites to get their content featured on these searches. This is so they can be ahead of their competition. And with Google relying more heavily than ever before upon this feature as a means of improving user experience- you have no excuse not to do anything!

The most important thing to remember is that the questions you choose should be relevant to your audience. So if someone’s looking up information on how long it takes lightbulbs in different locations around town before they burn out, then those queries might not work as well when trying to get exposure through People Also Ask Boxes because there won’t necessarily need an answer regarding what people are really curious about (i..e., why do some bulbs take longer than others?).

Try to imagine what your target audience is thinking. What research are they doing on their own? Then create content that answers all of those questions. Finally include questions directly in the titles (H2s/H3S), or even create a FAQ section for this scope where people can get answers quickly and easily!

3. Core Web Vitals

Core Web Vitals have seen increasing importance for search engine optimization and emerged as a major SEO trends in 2022. First of all, they are a recent addition to algorithms on which Google plans rely more heavily; relevance also grows stronger with time – so does its power over ranking factors! There are 3 main things that makeup core web vitals:

  1. Largest Contentful Paint (LCP), which measures how quickly users see your content;
  2. First Input Delay (FID), which assesses how responsive your site is to a user’s input;
  3. Cumulative Layout Shift (CIS), measures how often the elements of your page move around while the user is trying to read or interact with it.

Google is always looking for ways to improve the user experience. for a few years now it’s been using metrics like Core Web Vitals as a critical tool to make sure you’re users are getting the best experience. For example, if they see that one of our pages has slow loading times or becomes glitchy, then this might affect a leads potential ability to do business with us. Obviously, this leads to a reduction in conversion rates. And that ultimately would result in lost revenue. So improving these factors will help keep customer loyalty intact!

With the introduction of Accelerated mobile pages (AMP), Google aimed to improve the experience for its users on a fast-loading webpage. Even though some SEO professionals have worried about how this will affect their rankings with Core Web Vitals as well because they’re not sure if AMPs meet these optimal thresholds or not – there’s no reason why you shouldn’t be incorporating it in your strategy going forward!

4. E.A.T Guidelines

“EAT” is an acronym for “Experience, Authority, and Trustworthiness.” The three elements of E, A, and T are interrelated in many ways – each referring to one aspect or another but all equally important when creating content that ranks well on Google search pages!
There’s been significant progress made since 2015 with regards to updating these guidelines; they’re now updated monthly like clockwork instead.

You can improve the rankings of your website by creating author pages or “about us” section, as well as mentioning you on authoritative and reliable sources. The more high-quality backlinks pointing towards a website will appear naturally through linking with other sites in similar industries that have good Google ranking too!

5. Local Search Listings

Local SEO trends have never been more important and it’s changing as we know the internet. In a world where people use search engines to find localized goods or services, Local Search is an essential part of making sure your business can be found when someone performs this act online!
The new normal in today’s digital age means one thing: Zero click searches (querying Google without clicking any links). This type falls under “zero-clicking,” which some marketers are dubbing because they believe these quick form breaking will become prevalent across all industries – not just retail ones.

To get your business into that local pack, start by creating a Google My Business page. Having strong backlink profiles is also important so you can check what kinds of links other businesses in the area have been getting for inspiration and target those yourself!

SEO trends are becoming increasingly complex

It’s no longer enough to just optimize keywords and titles. You need a comprehensive SEO strategy. It needs to account for all the things above and more in order keep up with current SEO trends! There are many tools that can help provide valuable information about your website. We can test performance, and measure against competitors so you know what needs improvement if anything does change drastically. Like anything in life that is constantly changing, sometimes it’s best to get help from an SEO Agency. Partnering with an expert is often the best course of action when it comes to SEO. Like we said at this start – it’s always changing… But one thing’s for sure… SEO is not going away!!

 

Get-Free-Website-Audit-Button

 

 

How to be successful with Google Ads

Posted on by Phil

Winning with Google Ads: How to Take Your Digital Advertising to the Next Level

Are you looking for a surefire way to be successful with Google Ads? Do you want to increase your ROI and maximize visibility? Whether you choose Google Search or Google Display Ads, Google Ads can be a game-changer when it comes to digital advertising. But in order to get the most out of Google Ads, it’s helpful to have an expert on your side. Working with an agency or Google Ads specialist can help you unlock amazing opportunities and achieve success with your campaigns. Let’s dive into what it takes to win with Google Ads!

Why Work With An Agency or Google Ads Specialist?

When it comes to digital marketing, and how to succeed online, there is no one-size-fits-all approach. Every business has unique needs, goals, and objectives that require customised strategies. That’s why working with an experienced agency or the best Google Ads specialist you can find, is key for businesses wanting to successful with Google Ads and get the most out of their campaigns. These professionals understand how to effectively target audiences and optimize campaigns for maximum return on investment (ROI). They also know how to analyze data, track performance metrics, adjust bids, and find new opportunities for growth. This includes location targeting, quality score and keyword competition too. A great agency or specialist will provide insights and recommendations that can take a campaign from good to great — all while helping you save time and stress.

How To Choose The Right Agency Or Expert 

It can be difficult to know who to trust when it comes to choosing a Google Ads expert or agency. There are many factors that should be considered before making a decision, but here are some key things to look for: 

  • Relevant experience in the industry – Make sure they understand the ins and outs of digital marketing specifically related to being successful with Google Ads. 
  • Proven track record – Check their portfolio of past clients and the results they have achieved for them. This will give you an indication of their success rate and effectiveness. 
  • Professionalism – Do they respond promptly? Are they knowledgeable? Do they seem organized? All these things indicate whether or not they take their job seriously, which is always important when dealing with such an important aspect of your business as paid search campaigns.  

Optimizing Your Campaigns for Maximum Performance

Google Ads campaigns are complex beasts that require careful optimization in order to be successful. When done correctly, they can drive qualified leads and boost sales in no time at all. But if they’re not managed properly, they can quickly result in wasted ad spend and dismal results. That’s why working with an agency or specialist is so important – they know how to identify areas of opportunity within each campaign and make adjustments accordingly. They understand the nuances of targeting different markets and audiences as well as testing different ad formats, such as video ads versus text ads. The right professional will help you build strong campaigns that deliver measurable results every time — without breaking the bank!

Google Ads can be a powerful tool for businesses looking to increase their visibility online — but only if used correctly! By working with a reputable agency or Google Ad specialist, you can maximize your ROI while minimizing risk—ensuring more chance of being successful with Google Ads. That’s because your ads reach the right people at the right time without blowing through your budget too quickly. So if you’re serious about taking your digital advertising efforts up a notch this year, consider investing in an experienced professional who knows how to get results from your campaigns! You won’t regret it!