So, you’re panicking about the state of the economy and your business. It’s natural to feel worried and want to cut expenses. But don’t forget that marketing is (or should be) the engine of your business. You can turn off other functions in times of economic downturn, but you should never switch off your marketing spend! Let’s explore why.
Marketing is an Investment, Not an Expense
The most important thing to remember when thinking about cutting marketing spend is that marketing is an investment. It’s not a function you turn on and off like a lightbulb. It takes time to build and nurture relationships with customers. Moreover, it takes time to build Trust and authority online too. If you stop investing in those relationships now, they may be gone by the time the economy recovers. The future of Marketing is now.
Additionally, it’s important to note that marketing isn’t just about promoting products or services. It’s also about providing value to customers through content, resources, and other helpful information. And doing that throughout their buyer’s Journey. That kind of value-based messaging will go a long way in helping customers continue to trust and support your brand during tough times.
Keep Adapting for Business Success
Now more than ever it’s important for businesses to be agile in their approach to marketing. During economic downturns, there are always opportunities for savvy businesses that can adapt quickly enough to take advantage of them. That means having a flexible marketing strategy in place. This could include shifting focus away from certain markets or demographics while increasing efforts in others, switching up product offerings or bundling services together at discounted rates, or finding new ways to reach out via social media platforms like Instagram and TikTok. In any case, keeping up with changes in consumer behavior is key if you want to stay competitive during challenging times.
Don’t be driven by Fear!
Today’s Marketing is Tomorrow’s Sales. So don’t let fear drive your decisions when it comes to your business’ marketing strategy—especially during periods of economic downturn. Remember that marketing is an investment that pays off over time, so cutting too much spend can do more harm than good in the long run! The key is being agile enough to respond quickly when opportunities arise and adapting your approach as consumer behaviors change over time. With a little creativity and strategic planning under your belt, you can ensure success even when the economy cools down!
Are you looking for the best Google Ads agency in New Zealand? Well, look no further. We’re here to tell you that the search is over. But before we can get into who the best agency is, let’s discuss a few key elements of what makes a great digital advertising agency.
What Does a Great PPC Ads Agency Look Like?
First and foremost, an excellent Google Ads agency will have experience and expertise in launching successful campaigns. They should also be knowledgeable about the latest trends in digital marketing, so they can help you stay ahead of your competition. Furthermore, they should have a proven track record of success with clients from various industries. This shows that they’re able to tailor their services to fit your company’s individual needs.
Another important factor when searching for the best PPC Ad agency is customer service. Is the team responsive and available when you need them? Do they take time to understand your goals and objectives? Are they willing to go above and beyond to make sure your campaigns are successful? A great digital ad agency will go out of their way to ensure that their clients are satisfied with their work.
Finally, it’s important to find an agency that understands the importance of budgeting and return on investment (ROI). A good agency will provide strategies that maximise ROI while still staying within budget parameters. This ensures maximum efficiency when it comes to spending money on ads.
Let’s Take a look at some of the Best Agencies in NZ in Google….
Back9 Creative
Back9 is one of the best Google Ads Agencies in New Zealand. And, we’re also the only Google Ads Agency Partner in Southland. What does this mean? To make and keep this ‘partner’ status, we need have current certified professionals. We need to meet a minimum standard in terms of Ad Quality Score. And we need to spend a minimum of USD $10,000 within a 90 day period. That’s a lot of converting Google Ads for our valued clients!
Here at Back9 Creative, we don’t normally include ourselves when we compile an article on the best. After all, you’re already on our website, right? However, we reckon when it comes to Google Ads in Invercargill and who’s the best, we’re right up there. So why not reach for higher honours? We can deliver with the best Google Ads Agencies in New Zealand without a doubt!
Auckland based Adhesion provides professionally managed Google Ads advertising services for small to medium-sized businesses throughout NZ from their Auckland base. They‘ve over 15 years experience as a digital advertising agency, in successfully managing Google advertising campaigns.
Sprocket Digital
The Sprocket team lives and breathes digital; that’s why you’ll only find digital solutions on our list of services. What sets them apart from other online marketing agencies in Auckland, NZ? Well they say it is their no-fluff approach to creating a personalised digital marketing strategy that ticks all your boxes.
Thanks to more than 35+ years working in and around big advertising companies, Sprocket takes the big agency experience and applies it to businesses of all shapes and sizes via their friendly, small agency feel.
Firefly Digital
Firefly is an Auckland-based Google Ads and Digital Marketing Agency. It was born in 2014 as a response to a flawed industry. There were limited digital options that helped businesses get ahead. With a passion for business, Anthony Baxter set forth to build an agency that focussed on growth, that was channel-agnostic, and didn’t play favourites with any platforms or strategies, but rather helped businesses with the best strategy and channel mix to achieve their goals.
Since then their team has grown quickly and has worked with over 700 businesses, in over 100 industries, generating over two hundred million dollars worth of sales for their customers.
The Web Guys
The Web Guys is a fast-growing digital creative agency in Parnell, Auckland. They develop strategies, create content, build products, launch campaigns, design systems, and then some, all to inspire the people our brands care about most.
After years of evolution in the digital space, they’ve produced cutting-edge creative for startups and well-established companies spanning tech, eCommerce, hospitality, trade, and beyond.
Flow Marketing
Flow Marketing says “Partner with them, and grow your business”. They are a team of 10 in Takapuna, specializing in lead-generation marketing.
They have developed a style of marketing that works extremely well for businesses that make more than $1000 each time they bring them a new client (throughout their entire time as a paying customer). I’m not sure what that means, are you?
They work on all platforms to bring you high-quality leads and have managed millions of dollars in ad spend in order to reach their current approach.
They say they are even able to close the leads they generate for you, as an outsourced representative of your company. Well, that Sounds pretty decent…
Numero Agency
Numero was born in August 2016 by entrepreneur Richard Gilbert with a mission that is true to it’s name – make numbers matter for businesses.
Over the years they say they have managed to stand out in an overcrowded market for one big reason – They bring their clients a return on their investment i.e. RESULTS.
First Page
Based in Christchurch, First page unashamedly say, they’re “the digital marketing agency that’ll put your competition to shame and deliver high-quality traffic that actually converts”.
As the top-rated digital marketing agency in NZ and self proclaiming that they’ve ‘won more awards than Brad Pitt’, they might be worth investigating.
Pure Seo
Pure SEO is a Google-partnered digital marketing agency in New Zealand. The award-winning team of certified specialists delivers search engine optimisation, Google Ads, conversion rate optimisation, analytics, content creation, social media, and a range of internet marketing services.
So who’s the pick of this lot?
The answer is obviously very subjective! The question maybe should who is the best Google Ads Agency for you? And How do you choose the best marketing agency for your business needs?
Any of the agencies in the list above are plenty qualified to do the job. Ask yourself, do you want to deal with someone local? If so, choose someone in your region. If you’re not worried, then feel free to talk to any or all of them. The main thing is that you get the best fit for you and your business. If you can find an agency you feel as though you align with and can trust, then you’ll probably know the answer yourself.
Shop around, don’t get sold to too hard, and get choose the right fit for you. Good Luck!
Are you guilty of talking about yourself too much on your website and social media? You’re not alone! You’re trying to promote yourself and your business. You’re trying to tell the whole world you’re here and that you can help! The risk here is it’s easy to get wrapped up in the “me, me, me” mentality. But let’s face it—no one cares about(or resonates with) how great you are. Especially if you’re the one saying it. That doesn’t mean you shouldn’t talk about yourself at all, but your marketing should focus more on your ideal customer and their needs, rather than just talking about what makes you so great.
Focus On Your Ideal Customer
Your marketing isn’t about you. It should always be focused on your ideal customer. Who are they? What do they need? What problems are they facing? Once you know the answers to these questions, you can create content that speaks directly to them and resonates with them. Instead of talking about yourself or your product/service, focus on how it can solve their problem. This is one of the key things to creating the anatomy of a high-converting website. By addressing issues and creating helpful, relevant content, it will make it much easier for potential customers to see why they should choose you over others in the marketplace.
Be Clear & Concise
We all know that people have short attention spans these days so it’s important to keep your message clear and concise. Get straight to the point and tell them exactly what they need to know without rambling on for too long. Use simple language that anyone can understand and avoid using jargon or industry-specific terms unless absolutely necessary. Keep it short and sweet!
Make It Personal
One of the best ways to connect with your customers is by making it personal. Showing them that there is an actual human behind the product/service is key in building trust with potential customers. Try weaving a personal story into your content or feature quotes from happy customers who have used your product/services before – this will go a long way in convincing people they’ve made the right choice when choosing you over others in the market.
Remember that Marketing isn’t about you
At the end of the day, it’s important to remember that marketing isn’t about you – it’s about helping potential customers solve their problems by providing them with a solution. Put yourself in their shoes – what would make YOU choose one company over another? Focus on creating content that speaks directly to them and shows them why YOU are the best option for solving their problem or meeting their need. If you can do this successfully, then chances are those potential customers will become paying customers!
Have you ever heard of “Quality Score” when it comes to Google Ads? Chances are, if you’ve been managing a digital marketing budget, you have. Quality score is the almighty and mysterious metric that affects the performance of your CPC campaigns. But what does it mean, exactly? Let’s explore.
What Is Quality Score?
Quality score is a complex algorithm, used by Google Ads to measure the s and relevance of keywords, ads, and landing pages in your campaign. It takes into account your click-through rate (CTR), ad relevance, landing page experience, as well as several other factors. The higher your score is, the better your ad will rank organically on Google. Essentially, the quality score helps determine how much you pay per click (CPC). The higher your score is, the lower your CPC will be.
Why Does your Score Matter?
The answer to this question is simple: Quality Score matters because it affects your cost-per-click (CPC) rate. The higher your score is, the lower your CPC will be; conversely, a lower score can result in a higher CPC rate for each click to reach potential customers who could benefit from what you offer. Additionally, a high-quality score increases visibility for future prospects and can help increase overall ROI for any given campaign.
How Can You Improve Your Quality Score?
Improving scores isn’t rocket science — or at least it doesn’t have to be! Here are some tips on how to improve yours:
Optimize Your Keywords –Make sure that you are targeting relevant keywords with high search volume and low competition;
Write Relevant Ad Copy– Make sure that all ad copy speaks directly to what potential customers are searching for;
Create Targeted Landing Pages –Make sure that landing pages provide information about what was advertised in an easy-to-find manner;
Monitor Performance Regularly – Constantly monitor performance and make tweaks as necessary;
Utilize Negative Keywords – Make sure that irrelevant searches don’t send people to irrelevant pages on your website!
The next step is understanding how people interact with search engine results pages (SERPs) and making changes accordingly. It also means understanding which parameters matter most when setting up campaigns and optimizing them accordingly so they perform better over time.
Quality Score is one of those metrics that can make or break any digital marketing effort — especially when it comes to Cost Per Click (CPC) campaigns like with Google Ads. By understanding what factors go into determining Quality Score — such as CTRs, ad relevance & landing page experience — business owners & CMOs can adjust their campaigns accordingly & optimize for maximum ROI & visibility online! With these tips in mind, you’ll be able to get ahead of the game & take advantage of every opportunity available from Google Ads! So get out there & start optimizing!
With the rise of platforms like Wix, Squarespace, and Shopify, it’s easy to assume that custom website development has become a dying profession. After all, why hire an expensive web developer when you can do it yourself with one of these free or affordable platforms? Well, the short answer is that custom web development is still alive and kicking. Let’s take a look at why this is true.
Customisation
The main reason why custom web development will always be in demand is customisation. Sure, you can create a website in minutes using one of these platforms but it won’t be unique. Your website will look like thousands of others out there!
This means it won’t stand out from the crowd and won’t give your business any competitive advantage. Custom web developers are able to create websites tailored to your brand’s needs. That means you can stand out from and stay ahead of the competition.
SEO & Performance
Another important benefit of custom web development is Search Engine Optimisation (SEO). These days, if you want your website to rank in Google search results (and who doesn’t?), then you need an SEO-friendly website structure and optimised code. This kind of optimization cannot be done on Wix or Squarespace websites. That’s because they don’t allow access to their source code. Also, custom web developers can optimise your website for loading speed too. This can make it load much faster than a template-based platform like Shopify. Faster loading times mean better user experience which in turn leads to higher conversion rates. And ultimately more money in the bank!
Security & Maintenance
Custom websites offer much more security compared to template-based sites because they are built from scratch without any pre-made plugins or modules that might be vulnerable to hackers. You may be wondering is Website maintenance is really that important. Well Yes! Custom developers can build maintenance plans into your website too. That means any updates or changes can be easily done. And even better, without needing an IT specialist every time something needs fixing or updating.
The Benefits of Custom Web Development
Custom web development offers more than just aesthetics. It can help create unique experiences that stand out from competitors. It also offers more control over the website’s functions and features. A custom site can be tailored specifically to your exact needs and objectives. Furthermore, it can allow you to scale as time goes on. For example, implementing new innovative technologies. This may be such things as artificial intelligence (AI) and machine learning (ML).
Custom web development also allows you to add plugins or extensions that enable you to do things like track analytics, collect data, and even automate certain processes. This level of customization means that your website can really stand out from the crowd. Plus, if you decide at any time that you need something specific added or changed on your website, a professional developer will be able to make those changes quickly and efficiently.
The Drawbacks of Pre-Built Web Builder Platforms
Whilst there are some advantages to using pre-built platforms such as Wix or Shopify, there are also some drawbacks which may not be immediately obvious. One of the main drawbacks is that these platforms are limited in terms of design options; plus they don’t offer much flexibility when it comes to adding new features or functionality. Another downside is that many of these pre-built solutions have certain restrictions which means you may not be able to customize your website in the way that you want. Additionally, since everyone else is using the same platform as yourself, there is little chance for differentiation between sites – meaning yours won’t stand out from its competition.
Custom Web Development isn’t going anywhere anytime soon!
Businesses of all sizes have realized the importance of having a well-designed, optimized, and secure website – something that template-based websites simply cannot provide. Whether you have an existing website that needs optimizing or are looking for a fresh start with a new site – you should definitely consider working with a professional web developer as they will ensure that your site looks great while also giving you a competitive advantage over other businesses in your field. Don’t let the “web development star” die! Hire a professional today!
If you’re a business owner or marketing manager, then you know how challenging it can be to manage all your marketing needs. From developing a marketing strategy to executing campaigns and analyzing results, there is just so much that needs to be done. That’s why outsourcing your marketing to a professional agency can be an effective solution. Here are some reasons why you should consider outsourcing your marketing efforts.
Time Savings & Cost-Effectiveness
Hiring an agency allows you to save time, money, and resources as they have the necessary skills and expertise to take over the whole process of managing your digital marketing campaign. By relying on professionals, you don’t have to worry about hiring extra staff or dealing with the recruitment process—which can be expensive and time-consuming. Plus, they will be able to provide advice and insights into what works best in certain situations so that you don’t have to figure it out yourself.
Outsourcing marketing Give Access To Expertise & Experience
When looking for an experienced marketing agency, look no further than Measurement Marketing! Find a team consisting of experienced people who specialise in digital marketing disciplines such as Graphic DesignSearch Engine Optimisation, content creation, website design & development,email campaigns, marketing automation, and more! A good agency will understand trends in the industry as well as emerging technologies that can help improve your overall online presence. This makes them an ideal partner for any business looking for reliable results from a trusted team of experts.
Focus On What Matters Most
When you own or run a business there’s enough to do right? With up to 10 hats of business that you can be wearing at any given time, time is not your friend. Whilst initiatives like Digital Boost NZ suggest you can do it all yourself. Is it really feasible? Outsourcing your marketing efforts gives you more time and resources to focus on what matters most – running your business! By entrusting all your digital marketing needs with Metric Marketing, we will handle everything from strategy development to execution and analysis of results so that you can focus on taking care of other aspects of your business such as customer service or product innovation. This way, you can rest assured knowing that your digital presence is in good hands while still having control over every decision made by our team.
Outsourcing your marketing needs is an excellent way to maximize efficiency and ensure success without breaking the bank or sacrificing quality results. With the right partner like Metric Marketing at your side, you’ll have access to expert advice and experience that helps make sure your campaigns reach their full potential while giving you more time & resources back in order to run other aspects of the business more efficiently. So if you’re serious about taking advantage of all the benefits that come with outsourcing your digital presence management – get in touch with us today! We would love to hear from you!
