Back9 Creative Logo

Website Design Auckland – Why You Don’t Need to Use an Auckland-Based Company

Posted on by Phil

Are you a business owner based in Auckland in need of a new website?

If so, you may feel like you should look for a website design company located in Auckland, assuming it will offer better service as they are local. However, is this really necessary? And is that necessarily true?

Well, let’s explore why you don’t actually need to use an Auckland website design company, based in Auckland. And why some companies around New Zealand are just as capable and skilled.

Websites are not just about pretty designs these days either. YOu want to find a company, that can create a great-looking, functional website, without a doubt. However, once launched, it doesn’t matter how awesome it looks or works if no one can find it right?

Times have changed. Website design has changed. In fact, traditional website design is broken! And furthermore, digital services have changed. There is no longer a need to rely on face-to-face contact all of the time.

Auckland Website Design can be done from anywhere

At Back9 Creative, we have been designing and building websites for many years with an experienced in-house team, and we want to help business owners and marketing professionals make the right decisions for their businesses. And that means choosing the right website design company for them. And that doesn’t always mean they’ll be in the same town or city.

Just like companies who sell online all around New Zealand, an office or store in each town is a thing fo the past. Just ask our mates at Safety 1st NZ!

When it comes to website design, location isn’t essential either. Companies around New Zealand, including those outside of Auckland, often have the same set of skills, resources, and tools to deliver high-quality websites. At Back9 Creative, we have clients from all over New Zealand, and technology has made it possible to communicate effectively without the need for frequent face-to-face meetings.

Our team is always available to have a phone call or video chat, and we’ve never previously had issues with this communication style.

Some other considerations include the following:

Competitive Pricing

One of the biggest advantages of looking beyond Auckland for website design is cost. Auckland is one of the most expensive cities to live and work in New Zealand, and this is reflected in the prices that website design companies charge. And they have to charge more, to cover those costs of website design in Auckland. If you’re on a budget, looking for a company based outside of Auckland could help you save hundreds or even thousands of dollars on your website project.

Remote work is now the norm

The COVID-19 pandemic seems like ancient history some days. But the reality is it has changed the way we work, and for many website designers, working remotely is now the norm. This means that you can work with a company based anywhere in the country, and still receive the same level of service and quality that you would expect from a local company. By broadening your search to include companies outside of Auckland, you may be able to find a website design company that’s a better fit for your needs.

In-person meetings are still possible

While remote work is now the norm, that doesn’t mean that in-person meetings are a thing of the past. Many website design companies are still happy to meet with clients in person, and Auckland is only a short flight away from many other cities in New Zealand. If you’re based in Auckland but are considering a company from outside the city, you can still arrange face-to-face meetings if needed.

Website Design Auckland, Wellington, or Wherever…

At Back9 Creative we approach website design in Auckland, Wellington, Christchurch, or even on our own doorstep in Invercargill the same way. We look at what you are trying to achieve from a website and we make that happen. By adopting an Inbound Growth-Driven Philosophy, a website can deliver massive results and generate exponential revenue. Even when you’re not selling online. You just need to understand a website is a neverending work in progress. It is a sales tool. And a website is like a staff member.

We’re about delivering long-term tangible results, and not a set-and-forget move-on to the next project kind of philosophy, so if you think that may be for you, then get in touch. We’d love to have a chat.

Don’t let location be a barrier to getting a great website

In conclusion, location isn’t a factor when choosing a website design company. The availability of technology and communication methods has made it possible to work effectively with companies located anywhere in New Zealand. With Back9 Creative, you will be working with an experienced team with specialized skills, resources, and tools to deliver high-quality websites. Plus, we’re always just a phone call or video chat away and provide cost-effective services. So, if you’re in need of a new website but don’t want to limit yourself to Auckland-based companies, Back9 Creative is here to help.

Google Display Ads – Why You Should Use Them

Posted on by Phil

There are many reasons to use paid advertising. Here are 9 reasons to use Google Ads in general. Google Display Ads are a type of advertising that falls under the Google Ads umbrella. They allow businesses to show ads on websites across the internet. Display Ads are a great way to reach new customers, and they can be very effective in driving brand awareness and website traffic.

There are several reasons why you should use Google Display Ads for your business.

Effective at reaching new customers.

Google Display Ads are very effective at reaching new customers. When someone visits a website that is part of the Google Display Network, your ad has the opportunity to be seen by that person. This gives you the chance to reach people who might not be familiar with your brand or your product.

Flexibility to fit your specific marketing goals.

Google Display Ads are very flexible. You can customize your ads to fit your specific marketing goals. For example, if you want to increase brand awareness, you can create an ad that is designed to generate interest and awareness for your brand. If you want to increase website traffic, you can create an ad that is designed to drive traffic to your website. And if you want to increase sales, you can create an ad that is designed to generate leads or sales for your product or service.

Affordability

Finally, Google Display Ads are very affordable. You can set a daily budget for your campaign, and you only pay when someone clicks on your ad. This makes Display Ads a great way to stretch your marketing budget and get the most bang for your buck.

How to use Google display ads

Google Display Ads come in all shapes and sizes. The key to making them work for you is to create ads that are relevant to your target audience and that stand out from the rest. Here are some tips for creating effective Display Ads:

1. Define your target audience.

The first step in creating effective Google Display Ads is to define your target audience. Who are you trying to reach with your ads? What are their interests? What are their demographics? Once you know who you’re targeting, you can create ads that are relevant to them.

2. Write compelling ad copy.

Your ad copy is what will make or break your ad campaign. Your copywriting for your ads needs to be attention-grabbing and that offer value to your target audience. Don’t try to sell them on your product or service; instead, focus on how your product or service can solve their problem.

3. Use eye-catching visuals.

Your visuals need to be eye-catching and relevant to your ad copy. If you’re selling a product, use high-quality images of the product. If you’re selling a service, use visuals that depict the benefits of the service. And make sure your visuals are optimized for all devices—you want your ads to look good on both desktop and mobile devices.

4. Test, test, test!

The only way to know if your Google Display ads are effective is to test them. Try different versions of your ads and see which ones perform the best. Then, continue to refine your ads until you’re getting the results you want.

Reach New Customers and Drive Sales with Google Display Ads

Display Ads can be a great way to reach your target audience and grow your business. If they’re done right. Display Ads are a great way to reach new customers and drive brand awareness and website traffic. If you’re looking for a flexible, affordable way to market your business, then you should definitely consider using Google Display Ads. In saying that like any tactic in marketing using them in isolation is not always the best option and may not give you the best ROI. Consider using a Google Certified expert and incorporating Display ads into your overarching marketing strategy.

It is important to also understand the role your website plays in your paid advertising strategy – which falls under Search Engine Marketing or SEM. You can send as many people as you can to your website, but if your website sucks it won’t convert.

Get-Free-Website-Audit-Button

How does Snapchat work for Business

Posted on by Phil

Leveling Up Your Business with Snapchat

Blog Introduction: You’ve heard of TikTok and Instagram, but what about Snapchat? It may not be the first thing that comes to mind when you think about social media marketing for business, but it should be! With over 300 million monthly active users, Snapchat is a powerful platform for engaging with customers and promoting your brand. Here’s everything you need to know about using Snapchat for business

Using Snapchat for Business

The key to effective Snapchat marketing is creating content that resonates with your target audience. Since this platform is all about quick videos and pictures, make sure whatever you post captures people’s interest right away. Whether it’s a funny video or an interactive game, it should grab people’s attention and draw them into your story

Another great way to use Snapchat is by collaborating with influencers in your industry. Influencer collaborations can help you reach a wider audience and increase engagement on your posts. Plus, working with influencers provides an opportunity to build relationships with other businesses in your field, which can lead to long-term partnerships down the road

Advertising on Snapchat is another great way to get the word out about your business. There are several different ad formats available on the platform, so you can choose one that best fits your needs. You can also customize your ads by targeting specific demographics like age and location. This will ensure that your ads are reaching the right people and driving maximum results from each campaign

 

Snapchat might not be as popular as some of the other major social media platforms, but don’t let that discourage you from giving it a try! With its unique features and huge user base, Snapchat has plenty of potential for businesses looking to level up their marketing efforts. From creating captivating content to leveraging influencers and running targeted ad campaigns, there are plenty of ways to use this platform to promote your brand and engage with customers – so why not give it a shot? Who knows – it could turn out to be the secret weapon you never knew you needed!

5 Digital Marketing Strategies That Actually Work

Posted on by Phil

In today’s digital world, there are a million and one ways to market your business. But with so many options, it can be tough to know where to start—or more importantly, what will actually work. That’s why we’ve compiled a list of five digital marketing strategies that are guaranteed to get results. So whether you’re looking to increase brand awareness, drive traffic to your website, or boost online sales, these tried-and-true tactics will do the trick.

1. Search Engine Optimization (SEO)

If you want people to find your business when they search for relevant keywords online, you need to make sure your website is optimized for search engines. This means including those keywords in your website copy, as well as in your titles, tags, and descriptions. SEO can be a complex topic, but there are plenty of resources out there to help you get started. Once you’ve got a handle on the basics, you’ll be well on your way to boosting your website’s visibility. That means more website traffic will be coming your way. SEO should be right up there as one of your digital marketing strategies.

How-Long-Does-SEO-Take-to-see-results

2. Pay-Per-Click Advertising (PPC)

PPC is key to seeing results from your digital marketing strategy. PPC (such as Google Ads)is a form of advertising that allows you to pay for top placement on search engine results pages (SERPs). In other words, when someone searches for a keyword that’s relevant to your business, your ad will appear at the top of the SERP. Yep, that’s right even above the organic results. And because you only pay when someone actually clicks on your ad, PPC can be an effective and affordable way to reach your target audience. Just be sure to set clear goals before getting started. Then keep an eye on your budget so you can measure your ROI.

PPC is a skilled discipline and you may be asking Can I manage Google Ads myself? Well, in short, you can, but also want to consider talking to an expert first. PPC is a minefield if you don’t know what you’re doing and that can result in disaster. Step on a mine and your budget could blow up! And not in a good way…

New call-to-action

3. Social Media Marketing

With over 3 billion active social media users worldwide, there’s no denying the power of social media marketing. But with so many platforms out there—Facebook, Twitter, Instagram, Snapchat, LinkedIn—it can be tough to know where to focus your efforts when it comes to your digital marketing strategy. The best bet is to start with the platform where your target audience is most active and go from there. Once you’ve established a presence on one or two platforms, you can start experimenting with other channels until you find what works best for your business. And don’t forget to start with a plan for your social media. This will help you plan and post engaging content that speaks to your brand identity. Bland ‘same-same’ or ‘me too posts won’t cut it in today’s social media-savvy world.

4. Email Marketing

Email may not be the newest or sexiest marketing tactic out there, but it’s still one of the most effective ways to reach and engage with customers. Whether you’re sending out a monthly newsletter or promotional offers for new products or services, email provides a direct line of communication between you and your customers. Plus, it’s relatively inexpensive and easy to get started—two more reasons why email should definitely be part of your digital marketing strategy. Just be sure not to bombard people with too many messages or they’ll quickly tune out. A few times a month is usually sufficient.

5. Content Marketing

Last but not least is content marketing. If you want people to keep coming back to your website or blog (and we’re guessing you do), then you need compelling content that addresses their needs and interests. That could mean anything from blog posts and articles to infographics and videos—as long as it’s original and well-written (or well-produced), it’ll do the trick. Not sure where to start? Check out some of our favorite examples of awesome content marketing for inspiration.

The Beginner's Guide to Digital Marketing -- What is Content?

Digital Marketing Strategy is Hard

When it comes to digital marketing, there is no silver bullet! There are endless digital marketing strategies out there vying for attention—but these ones actually work! That’s if you’re willing to put in the investment. Whether that’s time – learning all these things is time-consuming, or whether you’re prepared to pay an expert. Or even better, a team of experts. Make no mistake, if you’re looking for tactics that will help increase brand awareness, drive traffic to your website, or boost online sales, then look no further than these five strategies. SEO, PPC, social media marketing, email marketing, and content marketing work – if done well! Implement them individually or in tandem—either way, you’re guaranteed to see real results. Results that will take your business up a notch (or two…or three). So what are you waiting for? Get started today!

 

How do you Choose the Right Marketing Agency?

Google Ranking Factors

Posted on by Phil

Google’s 200 Ranking Factors

As the leading search engine, Google is constantly tweaking and updating its algorithm. This is to ensure that its users have the best possible experience. And while we don’t always know exactly what goes into their secret sauce, we do know that there are over 200 factors that play into where a website ranks on a search engine results page (SERP). In addition to this article check out: What Ranking Factors is Google Looking for in 2022?

Some of these factors are more important than others, but all of them contribute to a website’s overall ranking. This list covers all of the known ranking factors, organized into different categories. Keep in mind that this is an ever-evolving list too. Google makes changes to the algorithm frequently – sometimes as much as 3 times a month!

As mentioned earlier, although we don’t know definitely,  It’s no secret that Google’s ranking algorithm is made up of hundreds of factors. But what are those factors? And how do they work together to determine where your website appears in the search results?

In this post, we’ll take a look at all 200 of Google’s ranking factors, organized into 13 categories. We’ll also discuss the weight of each factor and how it impacts your website’s visibility in the search results.

  1. Google Ranking – Content Quality Factors

    There’s no simple way to guarantee your website will rank #1 on Google for any given keyword. However, there are a number of different factors that Google takes into account when determining the order in which websites should appear in search results. The following are some of the most important content quality factors:
    – Keyword density: This is a measure of how often a particular keyword or phrase appears on a page, relative to the total number of words on the page. In general, pages with a higher keyword density tend to rank higher than those with a lower density. However, it’s important to strike a balance. Webpages that are overly optimized for certain keywords may be penalised by Google.
    – Content length: Studies have shown that longer articles tend to rank higher than shorter ones. This is likely because longer articles provide more value to readers and are therefore more likely to be shared and linked to.
    – Freshness: Google puts a premium on up-to-date information. As such, pages that are regularly updated with fresh content tend to rank higher than those that aren’t. This is especially true for news articles and other time-sensitive topics.
    – Grammar and spelling: Although it might seem like a small detail, making sure your content is free of errors can have a positive impact on your search engine ranking. Poor grammar and spelling can make your article difficult to read and understand, leading Google to deem it less relevant and rank it accordingly.

    While there’s no magic formula for achieving top search engine results, keeping your SEO pure, and paying attention to these content quality factors will help you improve your ranking and attract more visitors to your site.

  2. On-Page SEO Factors

    As the digital landscape continues to evolve, so too must your Search Engine Optimisation (SEO) strategy. What worked yesterday may not work today, and what works today may not work tomorrow. As such, it’s important to keep up with the latest SEO trends and best practices. One area that is constantly evolving is on-page SEO. This refers to all the factors on your website that impact your search engine ranking, including things like title tags, meta descriptions, and image alt text. While some on-page SEO factors are within your control, others are not. For example, you can’t control whether or not Google chooses to display your website in the search results, but you can control how relevant and engaging your title tag and meta description are. As such, it’s important to focus on those factors that are within your control and make sure they’re as optimized as possible. By doing so, you’ll improve your chances of ranking high in the search results and driving traffic to your website.

  3. Off-Page SEO Factors

    Though often thought of as something only digital marketers or webmasters need to worry about, everyone can benefit from learning a thing or two about off-page SEO factors. After all, these are the elements that determine how high your content will rank in search engine results pages (SERPs), and higher rankings mean more traffic to your website. While on-page SEO factors like keywords, meta tags, and titles are important, off-page SEO factors are what will really propel your content to the top of the SERPs. So, what exactly are these off-page SEO factors?

    One of the most important off-page SEO factors is social signals. This refers to how often your content is shared on social media platforms like Facebook, Twitter, and LinkedIn. The more shares you have, the more social signals your content has, and the higher it will rank in SERPs. In addition to social signals, backlinks are also crucial for off-page SEO. Backlinks are essentially links from other websites that lead back to your own. The more high-quality backlinks you have pointing to your website, the higher your website will rank in SERPs. Finally, another important off-page SEO factor is click-through rate (CTR). This measures how often people who see your content in SERPs click on it. A high CTR indicates that your content is relevant and useful, which will result in a higher ranking.

    While there are many different off-page SEO factors that can influence your ranking, these three are some of the most important to keep in mind. By focusing on social signals, backlinks, and CTR, you can give your content a boost in the SERPs and reach a wider audience.

  4. Google Ranking – Technical SEO Factors

    The google ranking algorithm is a closely guarded secret. However, there are a number of factors that are known to influence google rankings. One of the most important is technical SEO. Technical SEO refers to the aspects of website design and development that can impact google rankings. This includes things like site structure, site speed, and mobile-friendliness. By ensuring that your website is optimised for google’s ever-changing algorithms, you can help to improve your google ranking. Additionally, regular updates to your website’s content and design can also help to improve your ranking. By keeping on top of the latest google algorithm changes and implementing them on your website, you can help to ensure that your website remains visible in the search results.

  5. User Experience Factors

    A recent study by Google shows that User Experience is a key factor in google ranking. The study shows that users are more likely to trust and stay on a website if they have a positive user experience. User experience can be affected by many factors such as the design of the website, navigation, content, and so on. Therefore, it is important for website owners to focus on providing a good user experience for their visitors. By doing so, they will not only improve their google ranking but also increase the chances of visitors returning to their site.

  6. Mobile SEO Factors

    Anyone who wants their website to rank high on google search knows that SEO is key. But what many people don’t realize is that mobile devices now account for over half of all web traffic, so it’s essential to optimize your site for mobile users if you want to maintain a high ranking. Here are some important mobile SEO factors to keep in mind:

    – Page Speed: Google has stated that page speed is a ranking factor for mobile searches, so it’s important to make sure your site loads quickly on mobile devices.

    – Mobile-Friendly Design: Make sure your site is designed with mobile users in mind. This means having a responsive design that automatically adjusts to different screen sizes, and avoiding features like pop-ups and flash which are not supported on most mobile devices.

    – Local Searches: Since many mobile users are searching for local businesses, it’s important to include location-specific keywords in your content and make sure your business is listed in google Maps and other online directories.

    By keeping these mobile SEO factors in mind, you can help ensure that your website maintains a high google ranking, regardless of the device your users are searching on.

  7. Google Ranking – Local SEO Factors

    There are a number of factors that can impact your local SEO ranking on google. Perhaps the most important factor is your google my business listing. This is the information that Google displays when someone searches for your business. Make sure that your listing is accurate and up to date, with good photos and relevant keywords. Another important factor is online reviews. Google takes reviews very seriously, so make sure you are actively encouraging your customers to leave reviews on google and other platforms. You should also make sure that your website is optimised for local SEO, with relevant keywords and fresh content. By following these tips, you can help improve your google ranking and attract more customers to your business.

  8. E-A-T Factors

    Google’s search algorithm is constantly evolving, but there are a few key factors that have remained consistent over the years. One of those factors is what Google calls the “E-A-T” factors: Expertise, Authoritativeness, and Trustworthiness. In short, Google wants to rank websites that are written by experts on their subject, that are seen as authoritative sources of information, and that are generally considered to be trustworthy. While there is no guarantee that following these factors will lead to a top ranking on Google, it’s definitely a good place to start!

  9. Trustworthiness & Authority Factors

    When it comes to google ranking, there are two key factors that come into play: trustworthiness and authority. Google wants to direct its users to websites that are reliable and offer accurate information. That’s why sites with a strong reputation and a history of providing quality content are more likely to rank higher in search results. Likewise, google also gives preference to sites that are seen as experts in their field. If a website is frequently linked to by other high-quality sites, it’s a good sign that google views it as an authority on the topic. So, if you’re looking to improve your google ranking, make sure your site is trustworthy and authoritative.

  10. PageSpeed Factors

    Google ranking is affected by a variety of factors, including PageSpeed. In general, google prefers faster-loading pages, and this is reflected in its ranking algorithm. There are a number of ways to improve PageSpeed, including optimizing images, minifying CSS and JavaScript, and using caching. By taking steps to improve PageSpeed, website owners can improve their google ranking and reach a larger audience. google is not the only search engine that uses PageSpeed as a ranking factor, so the benefits of optimization extend beyond google. In short, improving PageSpeed is essential for any website that wants to rank well in search engines.

  11. Schema & Structured Data Factors

    Schema and structured data are important factors in google ranking. Schema is a code that helps google understand the content on your website. Structured data is information that is organized in a specific way. It can help google index your website more effectively and understand the relationships between different pieces of information. Both schema and structured data can help google rank your website higher in search results.

  12. Site Architecture Factors

    Another important factor is site architecture. This includes things like:
    1. the overall structure of the website.
    2. the hierarchy of the pages, and
    3. the way the content is organized.

    A well-organized website is easier for google to index and rank. Another important factor is the use of keywords. Keywords are the words and phrases that google users enter into the search engine when they are looking for information. Websites that use relevant keywords throughout their content are more likely to be ranked higher by google. Finally, Google also looks at factors like:
    1. the number of visitors to a site.
    2. the amount of time they spend on the site.
    3. how often they return to the site. Websites that are able to keep visitors engaged are more likely to rank higher in google search results.

  13. Miscellaneous Ranking Factors

    Hopefully, by now, you’ve ascertained, that google ranking is important. Not just for giving your website the best chance of appearing in search results. But for your business growth in general. There are also a number of other factors that google takes into account when determining how to rank websites. We know these include things like:
    1. the age of the domain.
    2. the number of pages on the site.
    3. whether the site is mobile-friendly – as we’ve already discussed…

    However, Google also looks at a number of less obvious factors too. These factors help determine where to place websites in its search results. Here are just a few of the things that google takes into consideration when ranking websites:

    – The length of time visitors spend on your site: If people are spending a lot of time on your site, it’s a good sign that they’re finding what they’re looking for. This signals to Google that your site is relevant and useful, and will help to improve your ranking.
    – The number of pages people visit: google likes to see that people are taking the time to explore your website, and will reward you with a higher ranking if they do.
    – The amount of traffic you get from social media: google pays attention to how much traffic you’re getting from social media sites like Facebook and Twitter. If you’re getting a lot of social media love, it’s a good sign that you’re providing valuable content, and google will reward you with a higher ranking.

Conclusion

There you have it! All 200 of Google’s ranking factors, organised into 13 easy-to-understand categories. As you can see, there are a lot of factors that go into Google’s algorithm. And while we don’t know the exact weight of each factor, we do know that they’re all important pieces of the puzzle.

If you want to improve your website’s visibility in the search results, make sure you’re paying attention to all 200 of these ranking factors. By optimising your website for all of them, you’ll give yourself the best chance of success.

Your SEO success is an investment and won’t happen overnight. So if you’re asking yourself “Why can’t people find my new website” now is the perfect time to start investing in SEO.

All-About-SEO-IMAGE-button

Content SEO – What is it and why should you care?

Posted on by Phil

You’ve probably heard the term “content SEO” before, but what is it? And why should you care? In short, content SEO is the process of optimising your website‘s content. Primarily this is so that it ranks higher in search engine results pages (SERPs).

The reason you should care about content for SEO is that it can have a significant impact on your website’s traffic. After all, if your content isn’t ranking high in SERPs, then chances are people aren’t going to see it. And if people aren’t seeing your content, then they’re not going to visit your website- which means they’re not going to see your product or service.

In other words, content SEO is important because it directly impacts your bottom line. So if you’re not already doing it, now is the time to start!

How-Long-Does-SEO-Take-to-see-results

How to Optimize Your Content for SEO

There are a few different things you can do to optimize your content for SEO. Here are some of the most important:

  1.  Use keyword-rich titles and descriptions- One of the most important things you can do to optimise your content for SEO is to use keyword-rich titles and descriptions. This helps search engines understand what your content is about, and makes it more likely to show up in relevant searches.
  2. Structure your posts with headlines and subheadings- Another important thing you can do to optimize your content for SEO is to structure your posts with headlines and subheadings. This helps search engines understand the hierarchy of your content, and makes it more user-friendly (which helps with click-through rates).
  3. Use images and videos- Images and videos are also great for optimization because they help break up text and make your content more visually appealing. Plus, they give you another opportunity to include keywords (in image alt tags and video captions).
  4. Promote your content across social media- Finally, don’t forget to promote your content across social media. This helps increase its reach and visibility, which can lead to more traffic (and potential customers!).

Optimising for SEO is Important

Content SEO is an important part of any digital marketing strategy. By optimising your website’s content for search engines like Google, you can increase its visibility and reach, which leads to more traffic (and potential customers!). So if you’re not already doing it, now is the time to start!

All-About-SEO-IMAGE-button