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How to Pick the Right SEO Agency Partner for Your Business

Posted on by Phil

So you’ve decided that your business needs some help with its digital marketing and SEO strategy. But with so many agencies out there, how do you decide which one is right for you? Here are four things to look for when choosing an SEO agency partner for your business.

Expertise and Experience

When it comes to SEO, you want to work with an SEO agency partner that has experience and expertise. That doesn’t mean they’ve been in business for a long time; it means they have a team of experts who stay up-to-date on the latest trends and changes in the SEO landscape. The last thing you want is to partner with an agency that’s using outdated tactics that will do more harm than good for your website.

A Proven Track Record

Any decent agency should be able to show you some results they’ve achieved for past clients. But beware of agencies that guarantee results. With SEO, as with anything else in life, there are no guarantees. A good SEO agency partner will be transparent about the work they’ve done and the results they’ve achieved, but they won’t make any promises they can’t keep.

Results-Driven Pricing

How much does SEO Cost? Well, there’s no denying that SEO services can be expensive. But that doesn’t mean you have to break the bank to get good results. If you’re looking for an SEO agency Partner, there are plenty of agencies out there. They all say they can deliver great results without breaking your budget. But you should be thinking about your return. A great agency will measure what they are doing and will deliver results for your business. When considering pricing, be sure to ask about what’s included in the package so you know exactly what you’re getting for your money. Remember though the more you collaborate and communicate with a good SEO agency partner – like any relationship – the better it will work out.

An Open and Transparent Communication Style

Communication is key in any relationship, especially when it comes to business partnerships. You want to work with an agency that is open and transparent about their communication style. This means they should keep you updated on their progress and answer any questions you have along the way. An agency that doesn’t communicate well is likely not going to deliver the results you’re looking for.

On the flip side, this means you should be also open and transparent about your budget, how you’re finding things, and what you want to achieve.

The right SEO Agency wants to Partner with you

If you’re looking for an SEO agency partner to help with your business’s digital marketing and SEO strategy, these are four things you should look for before making your decision on How to choose the right marketing agency for your business. Choose an experienced team of experts with a proven track record of success at a price that fits your budget, and you’ll be on your way to achieving your goals in no time!

SEO and SEM meaning?

Posted on by Phil

It’s not uncommon for people to misunderstand SEO and SEM’s meaning. And you can be forgiven if you want to compare SEO and SEM in a showdown…

Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are two terms that are often used interchangeably, but they actually refer to two different things.

SEO – or searching optimation – is the process of optimising a website for Google’s search engine algorithms. This is associated with the goal of earning higher web traffic (visitor) levels and improving the visibility of the site on SERPs (Search Engine Results Pages). SEM, on the other hand, is a form of internet marketing that involves the use of paid advertising to earn higher web traffic levels and improve the visibility of a site.

Should SEO and SEM be employed separately?

While SEO and SEM meaning can be often lumped together as the same thing. Often because they both aim to improve the same thing. A website’s ranking in search engine results pages (SERPs). However they are in fact two distinct strategies. In saying that they should be used together in order to achieve the best results.

SEO should be used to optimize a website’s on-page elements, such as the title tag, meta description, and header tags, as well as the site’s content. SEM can be used to improve a website’s ranking in SERPs by bidding on relevant keywords and phrases.

When SEO and SEM are used together, they can create a powerful marketing strategy that can help businesses succeed online. SEO can help to attract organic traffic to a site, while SEM can help to drive traffic through paid advertising. By using both SEO and SEM, businesses can have a better chance of two things: 1. Earning higher web traffic and 2. improving their visibility in SERPs.

Where to Start with SEO and SEM

Understand SEO and SEM meaning is really just the start. If you’re still scratching your head about SEO and SEM, don’t worry. We can help! In addition to this blog post, we have a wealth of information about both topics. Plus, we offer free website audits so that you can get an idea of where your site stands and what improvements could be made. Simply fill out the form below and we’ll grade your website right here and right now!

The Benefits of Lead Generation

Posted on by Phil

A lead is a potential customer who has expressed interest in your product or service. Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated an interest in your company.

A successful digital marketing strategy should include some form of lead generation. It will target consumers at every stage of the buyer’s journey, from Awareness (top of the funnel) to Consideration (middle of the funnel) to Decision (bottom of the funnel).

Fine out about the buyers journey

Benefits of lead generation include:

  • Increased sales: By generating more leads, you’ll have a larger pool of potential customers to sell to.
  • Cost savings: Lead generation is often more cost-effective than traditional advertising methods like print or TV ads.
  • Brand awareness: Generating leads can help create brand awareness and name recognition for your business.
  • Improved customer Service: By generating leads, you can gather valuable information about your target market and their pain points. This information can be used to improve your customer service.

How to Generate Leads

There are a number of ways to generate leads. Here are a few lead generation ideas to get you started:

  1. Create a landing page
     A landing page is a special type of website page that’s designed to convert visitors into leads. Landing pages usually have a form that visitors can fill out to request more information or sign up for a newsletter. One thing to note is the importance of relevance and quality of the landing page. Web design and website performance are also important aspects to convert website visitors into leads. If your website sucks it won’t convert!
  2. Run a contest or offer a freebie:
    Running a contest or offering a freebie is a great way to generate leads. People love free stuff! Therefore this is an effective way to get people’s attention and get them to give you their contact information. Just make sure that your contest or freebie is relevant to your business and that it’s something that your target market would be interested in.
  3. Use social media:
    Social media is a great way to generate leads. You can use social media platforms like Facebook, Twitter, and LinkedIn to post relevant content that will attract your target market and encourage them to contact you for more information. You can also use social media ads to target specific audiences and generate leads.
  4. Attend or host trade shows and events:
    Attending trade shows and events is another great way to generate leads. You’ll have the opportunity to meet face-to-face with potential customers and show them what your company has to offer. Just make sure that you’re attending events that are relevant to your business and that your target market will be in attendance.
  5. Partner with other businesses
    partnering with other businesses is a great way to generate leads. You can team up with complementary businesses to co-sponsor events or discounts, which will help you reach new audiences and generate leads. Make sure that you choose partners wisely and that they share the same values as your company.

Where to begin with Lead Generation

Lead generation is a dark art. When it comes to Marketing in the Digital Age, you need to understand your customer, and the issues or problems they may be facing. Sometimes this requires outsourced help – especially if you’re busy. Engaging an Expert in the field of Digital Marketing can pay dividends in the long run. If you choose a marketing agency that is right for your business – they will return you far more than they will cost. Lead generation – like anything in the digital world, when done well it is an investment.

There are many benefits of lead generation, including increased sales, cost savings, brand awareness, improved customer service, etc… If you’re looking for ways to generate leads, there are many options available. The key is to do your research. Make sure any offers or freebies etc are relevant to your business and audience so that you can generate quality leads that convert into customers or clients. Thanks for reading!

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The Benefits of Search Engine Optimisation

Posted on by Phil

If you have a website, chances are you’ve heard of search engine optimisation (SEO). SEO is the process of optimizing a website for Google’s search algorithm with the goal of earning higher web traffic levels and improving the visibility of the site.

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There’s no Silver SEO bullet

While SEO may seem like a daunting and complex task, there are many benefits that make the effort worthwhile. Make no mistake though, SEO is no quick-fix solution. It takes a lot of hard work, but if you put in the work – or have an expert do it for you, it will pay dividends in the long run. In this article, we’ll break down some of the top benefits of SEO so that you can see why it’s such an important part of your digital marketing strategy.

1. Improved Visibility and Web Traffic Levels

One of the most obvious benefits of Search Engine Optimisation is that it can help improve your website’s visibility in Google’s search results. This is important because being visible on the first page of Google’s search results can dramatically increase your website’s traffic levels.

According to Moz, websites that rank on the first page of Google’s search results receive an average click-through rate (CTR) of 8.5%. This CTR drops to just 2.8% for websites that rank on the second page, and it continues to decrease as you move down the pages. This means that if you’re not ranking on the first page, you’re missing out on a lot of potential web traffic. This in turn means you’re missing out on a lot of leads, customers and ultimately – Sales!

2. Increased Credibility and Trustworthiness

When people see your website ranking high in Google’s search results, they’ll automatically perceive your brand as being more credible and trustworthy. This is because people tend to trust Google’s recommendations—if Google is recommending your site, then it must be good, right?

3. Greater ROI Than Traditional Marketing Methods

Another great benefit of Search Engine Optimisation is that it offers a much higher return on investment (ROI) than traditional marketing methods like print ads or television commercials. This is because SEO is an inbound marketing strategy, which means that you’re targeting people who are already interested in what you have to offer.

In contrast, traditional marketing methods are outbound strategies, which involve interrupting people who are not interested in what you have to say in hopes of getting them to convert. Because inbound marketing strategies are more targeted and efficient, they tend to provide better ROI than outbound strategies.

4. Increased Brand Awareness and Recognition

Finally, good SEO can also help increase your brand awareness and recognition by getting your name in front of more people. The more times people see your brand name, the more likely they are to remember it when they need a product or service that you offer.

Let’s get your website ranking

These are just a few high-level benefits that come with investing in Search Engine Optimisation for your website. From improved visibility and web traffic levels to increased credibility and brand awareness, SEO offers a lot of value for businesses of all sizes. So if you’re not already incorporating SEO into your digital marketing strategy, now is the time to start! And the best place to start is with website performance. Check out our free Website Audit tool below.