Google Ads is one of the most powerful online advertising tools out there. With it, you can reach potential customers, grow your brand awareness, and increase your sales. But do Google Ads work? Why Yes. Yes, they do. If set up and managed effectively. So if you want to achieve success with your Google Ads campaigns, it’s important to find a Local Google Ads Agency that knows what they’re doing.

Here’s why you should use a local company for your Google Ads management

Expertise and Understanding of Your Market

Another benefit of using a local company is that they will have an intimate understanding of the region’s culture and target market. This means they will be better equipped to create efficient and effective campaigns. As a local Invercargill company we believe, we can offer Google Ads in Invercargill but also to anyone in NZ. But knowing our local market does give us an advantage in Southland for sure. Campaigns that are tailored specifically to the needs of the local population. They also know what works and what doesn’t when targeting local audiences. And that makes them invaluable partners in driving more traffic to your website and boosting your sales numbers.

Accountability and Personal Support

Finally, working with a local agency gives you access to personalized support. And support from people who you can meet face-to-face. People who care and understand the importance of accountability in meeting deadlines or addressing customer concerns quickly and efficiently. You’ll be able to meet face-to-face with them if necessary. Which will help build trust between both parties. All while also providing greater transparency into how the project is progressing on a regular basis.

It also makes it easier for clients to ask questions and provide feedback on their campaigns. Not only will this help ensure that their campaigns are successful, but it will also allow clients to get more out of their investment by taking advantage of additional services and solutions offered by their local provide

No Cookie Cutter Approach with Local Google Ads Management

Local Google Ads companies offer a breath of fresh air compared to larger, national players like Yellow Pages NZ, NZME, or Mediaworks. You won’t just be another number in an overflowing spreadsheet, left to flounder on your own. Local google ads agencies don’t just provide a ‘cookie cutter’ approach like their bigger counterparts, but real attention and care for each client so that you can get the most out of your campaigns. You’ll be able to rest assured that they have your success at the forefront of their minds which will help you to reach even greater heights!

Cost Savings

Using a local company for your Google ads management can save you money. Since these companies are usually smaller than national or international agencies, they tend to charge less for their services. Plus, since they are based in the same area as your business, there won’t be any additional costs associated with remote working arrangements

When it comes to running successful Google Ads campaigns, we don’t outsource the work. Not anywhere else in NZ or anywhere offshore either. This is why choosing a local company is key! From cost savings to increased expertise in understanding both your target market and regional culture, there are numerous advantages that come from working with these companies over larger national or international agencies. Plus, you’ll get personalized support from people who live close by so you’re never left waiting on response times or feedback regarding progress made on projects. All things considered, it makes sense to use a local company for all of your Google Aads management needs!

Everyone knows the old adage “you have to spend money to make money.” But does that apply to organic search rankings, too? If you want to get more traffic to your website and increase your visibility, should you invest in paid advertising? Let’s explore the relationship between paying for Google ads and boosting organic search rankings

Organic Search Rankings vs Paid Ads on Google

First of all, it’s important to understand the distinction between SEO and SEM. As a rule, Organic search = Search Engine Optimisation (SEO), and paid advertising on Google = Search Engine Marketing (SEM). Organic search rankings are a measure of how relevant your content is according to a set of algorithms known as Google’s algorithm. In other words, if you have quality content that matches what someone is searching for, then you will rank higher organically. On the other hand, ads are used as a way to pay for visibility on the SERPs. That means how relevant or useful your content is, may in fact be less, in comparison with other websites. Paid ads are big business though. And the global PPC Stats speak for themself

The Relationship Between Ads and Organic Search Rankings

So, in terms of Organic Search vs Paid Ads, does spending money on ads help boost organic search rankings? The short answer is no—spending money on ads has no direct impact on organic search rankings. However, there may be some indirect effects that can occur when investing in paid advertising campaigns. For example, if someone clicks on an ad leading them to your website and then continues browsing without clicking away from your site right away, this could indicate a positive user experience which may improve the quality score of your website. Thus helping its chances of ranking higher organically.

Additionally, some companies use remarketing or retargeting campaigns which can further reinforce positive experiences with customers who have already interacted with their brand or products before. This type of campaign could potentially lead people back to a website multiple times. And therefore increase its relevance score even further than just one click from an ad would do alone.

Conclusion

In conclusion, paying for Google ads will not directly improve your chances of achieving better organic search rankings. However, there may be some indirect benefits that come from investing in paid advertising campaigns such as increased customer engagement and improved relevance scores due to positive user experiences with a website. So while it’s impossible to definitively say whether or not investing in paid Google ads will benefit your business in terms of increasing visibility through better organic search results, it certainly can’t hurt! Business owners should consider carefully evaluating the potential benefits versus costs associated with any online marketing decisions they make before committing funds towards those efforts. Ultimately only time will tell whether or not those investments pay off!