It’s no secret these days, mastering Instagram is a must for any savvy marketer. With over a billion active users, the platform presents a golden opportunity to connect, engage, and convert. But the question from many remains: How to do digital marketing on Instagram effectively?

Who are you talking to?

To begin, understanding your audience is paramount. Therefore, Craft content that resonates with them, addressing their pain points and aspirations. This ensures that your Instagram presence is not just visible but genuinely impactful.

Instagram’s visual nature demands attention-grabbing visuals. High-quality, eye-catching images and videos can make your brand stand out in the crowded feed. Above all, Incorporate your brand colors and style consistently for instant recognition.

Successful Digital Marketing on Instagram Needs Engagement

Engagement is the name of the game on Instagram. Foster a sense of community by responding to comments, liking and sharing user-generated content, and leveraging Instagram’s interactive features like polls and questions. As a result, this active approach builds trust and loyalty.

Hashtags are the unsung heroes of Instagram marketing. Use relevant and trending hashtags to expand your reach beyond your immediate followers. However, be mindful not to overdo it; a few strategic hashtags per post suffice.

Tell your Story!

How to do digital marketing on Instagram also involves storytelling. Craft compelling captions that complement your visuals, telling a narrative that captivates your audience. Authenticity resonates, so don’t be afraid to show the human side of your brand. Above all, remember it is Social Media! Be Social.

Stories and Reels are key for How to Do Digital Marketing on Instagram

Instagram Stories and Reels are certainly powerful tools for engaging your audience. Therefore leverage these features to share behind-the-scenes glimpses, exclusive promotions, and entertaining content. The ephemeral nature of Stories creates a sense of urgency, driving immediate action.

Collaborations amplify your reach. Partnering with influencers or other businesses in your niche exposes your brand to new audiences. Choose collaborations that align with your values and target demographic for optimal impact.

Analyse and Review

Analytics are your guide to success. Regularly review insights to understand what works and what doesn’t. This data-driven approach allows you to refine your strategy, ensuring continuous improvement in your Instagram marketing efforts.

In conclusion, mastering how to do digital marketing on Instagram is a dynamic process that requires a blend of creativity, strategy, and adaptability. By understanding your audience, creating visually appealing content, and actively engaging with your community, you can harness the full potential of Instagram to elevate your brand. So, dive in, experiment, and watch your Instagram presence soar to new heights.

For organisations within the nonprofit sector, a robust online presence is not just an option—it’s a necessity these days. From fundraising to awareness and even just education, a decent digital markeitng plan can go along way. Enter Back9, leading digital marketing for non-profits for a number of years. With a proven track record, we’ve collaborated with numerous not-for-profits over the years. These include: The Southland Charity Hospital, Mid Dome Wilding Trees Trust, NZ Flying Doctors, Active Hearts Foundation, Great South, and Kepler Challenge, to name a few.

At Back9, we understand the unique challenges nonprofits face. From limited budgets, and funding requirements to the need for widespread community engagement. Furthermore, This awareness drives our commitment to delivering tailored digital marketing for non-profits, and solutions that maximize impact. Our hands-on experience spans a variety of causes, enabling us to craft strategies that resonate with diverse audiences.

Active Hearts Foundation

Best mates Dan and Arjun have led expeditions through the Himalaya since 2011. They wanted to give something back to the communities they live and work in. The Active Hearts Foundation was formed in 2015 to facilitate small community projects. Primarily prioritising positive health and education outcomes for children.

Please watch their documentary below to learn the full story:

Since around 2019, we have helped Dan and the team with their website, with version 2.0 being launched in 2023. We love the impact we can help make by offering websites and digital marketing to nonpro

The Southland Charity Hospital

For organisations like The Southland Charity Hospital, we started with the Brand Identity and the website. From there, we helped implement the Buy a Brick Camapign. As a result his saw over 10,000 engraved bricks being able to be purchased from all over the world. By making this easy to do online via the website it opened them up to global audience. We also launcehd the “Win a Mustang” Campaign, where we ran targeted social media campaigns to sell tickets to a raffle. The main prize was a brand new Ford Mustang, from Regional Ford in Gore. The campaigns not only raised awareness but also garnered vital support. Our approach has helped the hospital process close to 2.5 million dollars (at the time of publising this article) though the website alone.

Mid-Dome Wilding Trees Trust

Whilst the Charity Hospital has been an ongoing project over time, the Mid-Dome Wilding Trees Trust in contrast was a one-off website. They required a simple informative website which has stood the test of time..

New Zealand Flying Doctors

ave you heard of The New Zealand Flying Doctors?

They’re an incredible bunch of people who fly hundreds of missions every year, often going unrecognised for the lives they save. We were lucky enough to build them a custom website, thanks to the amazing work they’ve done transporting patients like Blair Vining and even one of our own team member’s fathers. We always feel humbled working with inspiring people who make such a difference in the world. These heroes may not wear capes, but they definitely know how to fly! Check out the website we created for them and consider donating – every little bit helps. Let’s give these superheroes the recognition they deserve!

Great South

Great South, Southland’s regional development agency, formerly Venture Southland has used our services on a number of occasions over the years. From Custom graphics for the UCI junior world champs back in 2012, to design for the Southern Scenic Route brochures and website to the rebrand of the ILT Kidzone festival. In more recent times we have offered them custom websites for Beyond 2025, and Around th Mountains Cycle Trail. In addition, we designed, built and have maintained the Burt Munro Challenge website since 2014.

fits.

Digital Marketing for Non Profits

Back9 stands out not just for what we do, but for how we do it. Our proactive, client-centered approach emphasises collaboration and communication, guaranteeing that our strategies align with the unique goals and values of each nonprofit partner.

In summary, if you’re seeking digital marketing for non-profits that values active engagement, impactful communication, and measurable results, look no further than Back9. Join the ranks of successful organizations making a lasting difference with our tailored digital solutions. Together, let’s amplify your impact in the digital age.

In today’s digital age, where effective communication is vital, email marketing still remains a robust tool for businesses. Add in Marketing Automation and the world is your oyster! If you’re wondering how to make the most of it, consider teaming up with an Email Marketing Agency. Let’s delve into why choosing the right agency is crucial and why email marketing is a game-changer.

Why Choose an Email Marketing Agency?

Email marketing goes beyond just sending emails. It’s about creating messages that connect with your audience, boost engagement, and turn leads into customers. An Email Marketing Agency brings expertise to ensure your campaigns not only get delivered but also deliver measurable results.

The Power of Email Marketing

Unlike platforms like Facebook or social media, email marketing offers a direct route to your known contacts. There are many benefits to email marketing. Firstly it cuts through the noise, delivering personalised messages straight to inboxes. Its effectiveness lies in reaching your target audience in a personal and direct manner, fostering a sense of connection and trust.

Picking the Right Agency: A Strategic Move

Choosing the right Email Marketing Agency is crucial. Look for a team that understands your business goals, target audience, and the specifics of your industry. A strategic partnership ensures your email campaigns align with your overall marketing strategy, driving cohesive and impactful results.

The Right Email Marketing Platform

Selecting the right email marketing platform for is equally paramount in ensuring the success of your campaigns. The platform serves as the foundation for executing your strategies, from crafting visually appealing emails to managing subscriber lists and tracking analytics. A user-friendly platform streamlines your workflow, allowing you to focus on creating compelling content and analysing performance metrics.

In addition, compatibility with your business’s specific needs, scalability, and the ability to integrate seamlessly with other marketing tools should be top considerations. The right platform empowers your Email Marketing Agency to implement targeted and personalised campaigns efficiently, maximising the potential of this versatile marketing channel. Most agencies will have a preferred platform or software, so this may factor in to you decision too.

Owning Your Database: A Unique Advantage

An exclusive advantage of email marketing is ownership. Unlike social media platforms, where algorithms can change or accounts may get suspended, your email list is yours to own. It’s a direct link to your audience, and its power is in your hands.

Navigating the Decision-Making Process

When selecting an Email Marketing Agency, consider what’s most important to you. Do you like them? Do you prefer them to be local? Look at their track record. Look for agencies experienced in your industry, showcasing successful campaigns. Pay attention to their approach to strategy, content creation, and analytics.

Transitioning to Success: Key Considerations

Success in email marketing involves more than just sending messages. It’s about crafting compelling content for the right people in your database. Not all content will be for everyone. An experiecned Email Marketing Agency will understand the power of segmentation. Furthermore they will optimise your emails for engagement, then analyse data to refine your approach. A skilled Email Marketing Agency will guide you through this journey, ensuring your campaigns are not only effective but also adaptable to the evolving digital landscape.

Your Email Marketing Journey Starts Here

In terms of digital marketing, email remains a stalwart, offering a direct and personal connection to your audience. Choosing the right Email Marketing Agency enhances the impact of this powerful tool. Remember, in the ever-changing digital landscape, your email list is your constant – a valuable asset you own. Make the right choice for you, and watch your business soar through effective and targeted email marketing campaigns.

Wondering how well Facebook Marketing works in NZ? Let’s break it down for you.

In the past at Back9 Creative, people have asked us if they need a website if they have Facebook...? Well what you need to know is Social Media, are forms of ‘media’ a vehicle for your messaging. Therefore, Facebook isn’t and shouldn’t be your entire marketing strategy; think of it as a tool to reach your audience. Here’s a look at how effective it is and what you need to make it work.

Targeted Ads: Better Than Just Boosting

When is comes to Social Media Ads, Facebook’s ad platform is a game-changer. Forget just boosting posts; targeted ads let you aim at your specific audience. You can define who sees your content based on age, interests, and behaviours. This targeted approach makes sure your message hits the right people.

Quality Beats Quantity: Keep It Short and Sweet

In the world of Facebook Marketing NZ, short and sweet works best. Make your sentences quick and catchy – perfect for the speedy scrolling on social media. Focus on clarity and keeping it brief. Less is more.

Facebook Marketing Requires a Casual Tone: Be Yourself

Facebook is a social place. So, be more relaxed in your posts. Talk to your audience like you would to a friend. Be informative but approachable. Balance is key. You don’t need to be too perfect with Facebook marketing either. If you’re filming live and make a mistake, don’t worry. Your viewers will appreciate the human element.

No Waiting Around: Engage Actively

Don’t be passive. Actively engage with your audience. Respond to comments, start conversations, and encourage participation. The more you interact, the more you’ll build a community around your brand.

Success in Facebook Marketing NZ

In a nutshell, success in Facebook Marketing NZ is about understanding the platform. It’s not just about being there – it’s about using tools like targeted ads, focusing on quality, and embracing the social side of Facebook. Remember, Facebook isn’t the whole strategy; it’s a tool to get your message across. Approach it smartly, stay involved, and watch your brand shine in the world of digital marketing.

They say failing to plan is planning to fail. In the world of business, the cornerstone of any successful venture lies in a well-crafted business plan. There are a lot of elements to a business plan ofcourse. And it can be confusing to know what sort of business plan you need. Eitherway, a Good Marketing Plan is certainly a key part of that. But is you plan non exitent? Or worse, Stuck in the digital dark ages? So, what makes a good marketing plan, you ask? Let’s look at some key elements that transform a plan from meh to marvellous.

1. Clarity is Key:

A good marketing plan is like a roadmap, guiding your business through the twists and turns of the market landscape. Therefore you’ll need to clearly define S.M.A.R.T. goals, target audience, and unique selling propositions. Ambiguity is the enemy; precision is your ally.

2. Know Your Audience:

Understanding your audience is the North Star of your marketing plan. Tailor your messaging and strategies to meet the specific needs and preferences of your target demographic. A generic approach is like shooting in the dark; a targeted one hits the bullseye.

3. SWOT it Out:

Much like a business plan, also Conduct a thorough SWOT analysis. Strengths, weaknesses, opportunities, and threats; each play a crucial role in shaping your plan. To clarify, ignoring these factors is a bit like navigating a ship without a compass.

4. Budget Wisely:

Money certainly makes the world go round, and in marketing, budgeting is important. Therefore, allocate resources sensibly across various channels. This will ensure a balanced and effective outreach. Overspending or likewise, skimping can throw your plan off balance. With all that said How much money should you spend on marketing?

5. Embrace Digital:

In the age of bytes and bits, digital marketing in short is non-negotiable. From social media to SEO, you must subsequently embrace the relevant digital channels to amplify your brand presence. The online space is your playground; conquer it strategically.

6. Metrics Matter:

An effective marketing plan is not set in stone; so consequently it evolves. Above all, measure and analyse key performance indicators regularly. Metrics provide insights into what’s working and what needs tweaking. Adaptability is the secret sauce of successful plans.

7. Consistency is Queen:

Consistency breeds familiarity, and subsequently familiarity builds trust. From messaging to visual elements, maintain a cohesive brand identity across all touch points. For example, a scattered approach dilutes your impact; however a consistent one reinforces your brand.

8. Engage, Don’t Just Broadcast:

Stop wasting money trying to “get your name out there!” The era of one-way communication is passé. Engage your audience through interactive content. For instance, surveys, and social media. The more engaged your audience, the more likely they are to become loyal advocates.

9. A good Website

Whilst technically not something that makes a good marketing plan as such, a website is crucial to see any success in the digital world. Some may ask do I need a website if I have Facebook? In short Yes. Yes, you do. Your website is the absolute core of your marketing activity. Websites are like staff, they are a part of providing good service, a good impression and as a result growing your business. A website allows you to create and deliver great Content, that caters to your buyers at every stage of their buyer’s journey. Most importantly, if coupled with a good CRM, like SharpSpring or Hubspot, lots of things like lead generation for example, can be automated too. Do not underestimate the power of a well thought out, and maintained Growth-Driven Website

So, what makes a good marketing plan?

In conclusion a good marketing plan is a combination of clarity, knowing your audience, strategic analysis, budgetary smarts, consistency, and engagement. Most importantly, remember, a plan is not a static document; it’s a living, breathing roadmap guiding your brand to triumph in the ever-evolving market landscape.

In today’s fast-paced digital landscape, accessing information has become synonymous with online search engines like Google.

Our recent Instagram Poll uncovered a powerful trend: a whopping 69% of respondents identified Google as their go-to Search platform. In particular, for discovering product or service information. This finding underscores Google’s undeniable dominance in the online information realm. And furthermore reiterates that it’s crucial for businesses aiming to make their mark in the digital space.

Yet, amid the acknowledgment of Google’s supremacy, another statistic emerged… And in addition, this sheds light on a potential oversight for many businesses. An astonishing 83% of respondents admitted to neglecting the optimisation of their websites.

This significant gap raises a critical question: What is the direct correlation between being found on Google Search Engine Results Pages (SERPs) and the often-overlooked practice of website optimisation?

The Google Search Advantage

Google Search has become the default starting point for individuals embarking on a quest for product or service information. Its simplicity, efficiency, and accuracy make it the preferred platform for users seeking instant, relevant results. Whether users are comparing products, reading reviews, or discovering new services, Google is the primary destination for fulfilling their informational needs.

The sheer volume of searches conducted on Google daily underscores its influence. Therefore making it an invaluable space for businesses to showcase their offerings. Moreover, understanding and leveraging the dynamics of Google Search are not merely options. They are strategic imperatives for companies looking to establish a foothold in the digital marketplace.

The Unexplored Nexus: Website Optimisation and Google SERP Rankings

In the pursuit of Google visibility, an often-neglected aspect is website optimisation. Your website is not just a virtual storefront; it is a sales tool. In fact websites are like staff. More than that though, it’s something that propel you to the forefront of Google’s search rankings. However it can also consign you to the deep dark digital shadows. It’s a no-brainer really! A well-optimised website is more likely to secure higher rankings on Google SERPs. And as a result, increasing the likelihood of being discovered by users actively seeking your products or services.

Website Maintenance and continual optimisation involve a multifaceted approach. For example encompasses elements such as SEO-friendly content, meta tags, mobile responsiveness, overall user experience. And of course website performance. Google’s algorithms reward websites that prioritize user satisfaction and relevance. Again this tells us that website optimisation is an indispensable practice for businesses looking to enhance their online visibility.

Unlocking the Synergy: Google Search and Website Optimisation

To navigate the confusing digital landscape successfully, businesses must recognise the symbiotic relationship between Google Search and website optimisation. While Google Search serves as the gateway to immediate visibility, a well-optimised website ensures sustained organic prominence.

A strategic alignment of these two pillars involves crafting a good SEO strategy. And creating content that resonates with your target audience. Your content needs to add value to them at every stage of their buying journey. And in doing so, leveraging Google’s algorithms to your advantage. Consistent, high-quality content paired with a user-friendly website design enhances both the user experience and your standing in Google’s eyes.

A Call to Action: Bridging the Gap

In conclusion, the survey results illuminate the undeniable effectiveness of Google Search as the preferred platform for product and service information. However, the path to sustained visibility requires a proactive approach to website optimisation. To bridge the gap between being found on Google SERPs businesses must view continuous improvement and optimisation as a comprehensive digital strategy – in its own right.

Embracing this holistic perspective ensures that your business not only captures the immediate attention of Google searchers but also establishes a lasting online presence. It’s time to recognize the power of synergy between Google Search and website optimisation, unlocking a pathway to increased visibility, customer trust, and sustainable success in the digital realm.