In the ever-evolving landscape of digital marketing, businesses are constantly faced with many critical decisions. Not the least of which is about where to allocate their resources for maximum impact. One question that often arises is, “Do I need Google Ads?”

With so many options and salespeople out there, it’s tempting to consider alternative strategies. However, the undeniable truth is that Google Ads can be a game-changer for businesses of all sizes. In this article, we’ll explore the reasons why embracing Google Ads might be the missing piece to your marketing puzzle.

The Power of Google Ads:

Google Ads, formerly known as Google AdWords, is a pay-per-click (PPC) advertising platform. It allows businesses to promote their products or services to highly targeted audiences. Furthermore, the reach and influence of Google are unparalleled, with billions of searches conducted daily. By leveraging Google Ads, businesses can position themselves at the forefront of relevant search results. Subsequently reaching potential customers precisely when they’re looking for products or services.

1. Immediate Visibility:

One of the most compelling reasons to consider Google Ads is the instant visibility it provides. Unlike organic SEO (search engine optimization), which takes time to yield results, Google Ads ensures that your business is visible to potential customers from the moment your campaign goes live. This rapid exposure is particularly valuable for new businesses or those looking to promote time-sensitive offers.

2. Targeted Advertising:

Google Ads allows businesses to target their audience with remarkable precision. Through keyword targeting, demographics, location, and other parameters, you can tailor your ads to reach the most relevant and interested users. As a result, this level of specificity ensures that your marketing budget is spent on those most likely to convert into customers.

3. Measurable ROI:

One of the standout advantages of Google Ads is its robust tracking and analytics capabilities. With detailed insights into campaign performance, you can measure your return on investment (ROI) accurately. This data-driven approach enables you to refine and optimize your campaigns continuously, ensuring above all, that every dollar spent contributes to your business’s growth.

Enter Us! (Back9 Creative) – Your Google Ads Partner:

When considering any type of PPC ads, partnering with a certified agency can make a significant difference in your campaign’s success. At Back9 Creative, we’re a Google Partner agency, brings a wealth of experience and expertise to the table. With a proven track record of working across various industries, Back9 has helped clients achieve remarkable Return on Ad Spend (ROAS) ranging from 3 to 14 times.

Our Expertise:

At Back9, we understand the intricacies of creating effective Ads campaigns. From crafting compelling ad copy to optimising landing pages for conversions, our team is well-versed in the strategies that drive results. By staying ahead of industry trends and leveraging the latest tools and technologies, we ensure that your campaigns are not only effective today but are future-proofed for tomorrow.

Whether you need Google Ads in Christchurch, Google ads in Queenstown, Auckland, Wellington or anywhere else in NZ, we can help.

Client Success Stories:

Our portfolio of Our Work boasts success stories from a diverse range of clients. Whether you’re in e-commerce, B2B services, or any other industry, we have the experience to tailor Google Ads strategies to suit your unique business goals. Our clients consistently report impressive ROAS figures, attesting to the effectiveness of our data-driven and targeted approach.

It’s a No-Brainer!

In the digital age, the question of whether you need Google Ads is not just a consideration – it’s a no-brainer. A strategic imperative. The unparalleled reach, precision targeting, and measurable ROI make Google Ads a vital component of any digital marketing strategy. Moreover, Back9 Creative, as your Google Partner agency, is here to guide you through the process, ensuring that your investment yields substantial returns. So take a leap of faith, embrace the power of Google Ads, and let’s take your business to new heights together.

Already using Google Ads?

If so you may want an independent review of your account and campaign setup. Please feel free to order a FREE Google Ad Audit from one of our team.

Hey, digital enthusiasts! Today, let’s clear up a common misconception floating around – the idea that spending time on social media is the same as being a pro at digital marketing.

Spoiler alert: it’s not. So, let’s break it down and explore why social media is just one piece of the larger digital marketing puzzle.

When it comes to so-called Social Media marketing, the clue is in the name. Social Media is just that… Media. Whether it’s Facebook, Instagram, LinkedIn, or YouTube, they are all just media channels to communicate your message to the audience that hangs out there. They are not forms of digital marketing.

Beyond Cat Videos – Social Media’s Fun, But Not the Key to Sales

Yes, cat videos are entertaining, but hitting the “like” button won’t turn fans into paying customers. Social media is like a flashy decoration at a party, but for actual business results, you need a more strategic approach.

The Gala vs. the VIP Section – Social Media’s Role in the Bigger Picture

Think of social media as the socializing part of a big event, complete with trending topics and challenges. But, it’s crucial to understand that it’s just one part of the larger world of digital marketing. For a more VIP experience, dive into inbound marketing, where strategy, engagement, and conversion work together.

Entourage vs. Admirers – Figuring Out Target Audience vs. Target Market

In the digital space, your target audience is like your loyal friends, while the target market is the larger group you want to reach. Knowing the difference is important for a successful campaign.

Buyer Personas – Understanding Your Audience

Creating buyer personas is like being a detective for your audience. They’re not made-up characters but tools to understand what your audience wants. It’s not magic; it’s just a methodical process.

Messaging and Content – Speaking Your Audience’s Language

Crafting messages and content is not about being fancy; it’s about talking to your audience in a way they understand. It’s about creating a connection.

Lead Generation, Capture and Nurturing – A Systematic Approach

Mastering lead capture and nurturing isn’t complicated; it’s about providing the right conditions and attention. It’s not rocket science; it’s a step-by-step journey. But you need to have the right systems in place to capture leads too. A CRM like SharpSpring or Hubspot is crucial to seeing the results. a CRM will allow you to better nurture leads using Marketing Automation. And that will take a lot if the time-consuming heavy lifting out of the equation.

Let’s say goodbye to the idea that social media is all you need. And accept that Social Media Marketing is not really a thing. While it’s important, it’s just a part of the broader digital world. Explore inbound marketing, where your audience becomes a loyal following, buyer personas guide your decisions, and lead nurturing turns potential into real connections. In this digital adventure, may your posts be engaging, and your conversions be substantial!

In the quest for the best web design services in Christchurch, it’s worth starting with the ones that dominate the Google SERP (Search Engine Results Pages) rankings.

The rankings are presented based on their standing in the Google SERP, with no particular order.

0. Back9 Creative

Well, yes, you’re right… That’s us. Does that make this article seem biased? Possibly… And technically we’re not “based’ in Christchurch either, but we’re only 55 minutes away. ✈️ 😉

Though to be fair we’ve worked on Christchurch Web Designs for Christchurch based clients plenty of times over the years. And furthermore, when you look at all the work the best web designers in Christchurch – or anywhere in New Zealand are doing, we are absolutely on par with them. So when it comes to Christchurch Web Design, do you really don’t need a locally based company? Our team at Back9 Creative, is made of of an amazingly talented team of designers, developers and marketers, who in short, can stand alongside the best web designers in New Zealand. And the world.

1. Jade Web Design

Jade Web Design has been crafting websites since 1996, staying current with the ever-evolving landscape of web design changes, trends, and requirements. While web design may be perceived as technical or dry, Jade Web Design embraces it as an outlet for creativity, infusing each web page with a unique artistic flair.

Motivated by the enjoyment derived from their work, Jade Web Design approaches each project with enthusiasm. They take pleasure in understanding every client and their respective endeavors, finding a great sense of satisfaction as a result of the successful completion of each website.

Jade Web Design is committed to thoroughness, ensuring that every aspect of the website, even those unseen or unnoticed, is executed with precision and care.

The flexibility of web design is a notable aspect cherished by Jade Web Design, relishing the ability to work from any location at any time, on any day. Furthermore, meeting new clients brings joy, as Jade Web Design appreciates the unique skills each one possesses and feels grateful to have them as part of their circle of connections.

Maintaining relationships with clients is a genuine pleasure for Jade Web Design. They take delight in sharing in their clients’ successes and feeling proud of the contribution their websites make to those achievements.

Securing a strong presence in the Google SERP, [Leading Digital Design Studio B] stands out for delivering tailor-made web solutions aligned with your business goals. Their seasoned professionals bring a wealth of experience to every project, ensuring top-notch results.

2. RocketSpark

In 2009, Rocketspark took off from a student flat in Hamilton, New Zealand. Founded by brothers Jeremy and Grant Johnson, along with their good mates Richard King and Lee Reichardt, all of whom graduated from the University of Waikato at different times with diverse backgrounds in management, web design, and ecommerce. This quartet had collaborated as designers and developers, constructing websites. Drawing from their collective experiences, as a result, they identified an opportunity to develop a platform that would empower customers to build websites more easily and cost-effectively, placing business owners in control of their online presence.

3. Meta Digital

Celebrating its twenty-first year in business, Meta Digital has been a prominent figure in the industry. Over the course of two decades, the company, under the leadership of its founder Norman McKenzie since 2002, has crafted a multitude of custom websites, ranging from brochure sites to expansive eCommerce stores, totaling in the thousands for its diverse clientele.

Headquartered in Christchurch, New Zealand, Meta Digital is home to an enthusiastic team of digital designers and web developers. The company’s dedication to delivering tailored digital solutions spans organisation’s of all sizes. Their specialisation lies in ensuring optimal outcomes for clients through custom website design and development.

Proud of its work and driven by passion, Meta Digital says it is distinguished by its humorous approach shared with clients. The company stands by the ethos of considering clients as partners rather than mere suppliers. While numerous agencies are offering similar services, clients choose Meta Digital not only for its expertise but also for its friendly demeanour and inclusive design approach. Clients who collaborate with Meta Digital can expect an exceptional journey in creating digital solutions together.

4. MocMac Social

A Creative Agency, known for its dedication to people, MoMAc operates from the small town of Rangiora. Situated on Blake Street, the passionate team strives to establish robust connections with clients, delivering innovative outcomes for the people of Canterbury.

The team utilizes their collective talents to breathe life into your brand, employing striking photography, compelling videos, or visually appealing graphics.

Their focus goes beyond aesthetics; collaboration is the key to the agency achieving results that truly matter – whether it’s heightened brand awareness, increased lead generation, or enhanced engagement with the target audience.

5. Web Matters

At Web Matters, visitors are greeted by Michelle Sullivan, a seasoned website designer based in Christchurch. With years of experience in designing and building websites, Michelle has a background in running web design companies. She specializes in working with WordPress and also undertakes projects involving Shopify e-commerce sites.

Moreover Michelle’s portfolio includes the ongoing maintenance of numerous websites developed throughout her business tenure. In addition to maintaining existing sites, she accepts new clients for fresh website builds and is open to considering the maintenance of websites not originally built by her.

How to Choose the Right Web Design Agency from the Top 10

There are many ways to ensure you find the best agency. But ultimately is is about choosing the right web design agency for your business. Below of some bullet point suggestions.

1. Portfolio and Experience:

Examine the portfolios of other agencies to gauge their expertise and versatility. Look for experience in your industry or similar projects.

2. Client Testimonials:

Similarly check for client testimonials and reviews to understand the satisfaction levels of previous clients. Above all, positive feedback is a strong indicator of reliability.

3. Innovative Approach:

Consider agencies that embrace innovation and keep up with the latest design trends and technologies.

4. Collaborative Process:

Opt for agencies that involve you in the design process. For example, collaborative efforts often result in a website that truly aligns with your vision.

5. Scalability:

Select an agency that understands your business growth. Scalability ensures that your website can certainly evolve as your business expands.

When looking for the Best Web Design in Christchurch – Look for Growth-Driven Design

For sustainable online growth, most importantly consider an agency that embraces Growth-Driven Design (GDD). This dynamic approach focuses on iterative improvements based on real user data. Therefore ensuring your website is always evolving to meet your business needs. It’s not a set and forget method, but it’s a Win-Win opportunity for all involved!

Growth-Driven Design offers:

• Continuous Improvement: Regularly analyze data to identify opportunities for enhancement.
• Flexibility: Adapt your website as a result of changing business goals and market trends.
• User-Centric Approach: Prioritise features and updates based on user feedback and behaviour.

In conclusion, the web design companies in Christchurch, dominating the Google SERP are a solid starting point. Dive deeper into each agency’s offerings and values, aligning them with your business goals. And for sustainable online growth, the answer lies in Growth-Driven Design – a dynamic approach that ensures your website is not just a static entity but a living, evolving asset for your business.

Have you heard of RocketSpark?

Well, from what we’ve heard, it’s quite the platform.

But before you jump on the RocketSpark bandwagon, let us give you a rundown of what it is and the potential pitfalls for scalability.

Rocketspark – The Pros

RocketSpark is a website builder that allows users to create beautiful, responsive websites without any coding knowledge. It’s perfect for small businesses or individuals who want to showcase their work or products online.

With a drag-and-drop interface and customizable templates, RocketSpark makes website building a breeze. But, as the saying goes, “easy come, easy go.” While RocketSpark may be a great solution for small websites, it may not be the best choice for businesses looking to scale.

It’s made in New Zealand. And we love that!

The Cons

Here are some potential pitfalls to consider before committing to RocketSpark:

1. Customization options may be limited: While the templates are customizable, with any template system there will be limitations to what you can do with the design. This may not be an issue for small businesses, but as your business grows, you may want more control over the design and functionality of your website.
   
2. Limited features: RocketSpark offers basic features such as contact forms and social media
   integration, but if you need more advanced features such as e-commerce or membership sites, you may need to look elsewhere.
   
3. Limited integrations: RocketSpark integrates with a few third-party apps, but not as many as other website builders. This can be a problem if you need to integrate with specific apps to run your business.
   
4. Scalability: Rocket Spark’s hosting is limited to a certain amount of bandwidth and storage. This can be a problem if your website gets a lot of traffic or if you have a lot of content.
   
5. SEO options: While RocketSpark does offer basic SEO options such as page titles and descriptions, it’s not as robust as other website builders. This can be a problem if you want to improve your website’s search engine ranking.

Now, before you start panicking and searching for a new website builder, let’s clarify that RocketSpark can still be a great solution for small businesses. It’s affordable, easy to use, and produces great-looking websites. However, if you’re planning on scaling your business, it’s important to consider the potential limitations of RocketSpark.

So in conclusion, RocketSpark is a website builder that’s perfect for small businesses or individuals looking to create a simple, beautiful website. However, it may not be the best choice for businesses planning on scaling. The limited customization options, features, integrations, scalability, and SEO options may be a hindrance to your business’s growth. So, before committing to RocketSpark, make sure to consider your business’s future needs and whether this platform can meet them. Thanks for reading! And remember, always think ahead when it comes to your website.

Decoding the Art of Message Communication: A Realistic Approach to Social Media Marketing on Instagram”

In the ever-evolving world of digital communication, mastering the art of social media marketing on platforms like Instagram is often touted as the golden ticket to success. However, at Back9 Creative we think there’s far more to it than that. So let’s take a step back and delve into a perspective that separates myth from reality. Contrary to popular belief, social media marketing is not some mythical force; it’s a strategic approach to leveraging media channels for effective message communication. In this exploration, we’ll focus on Instagram, dissecting the notion that social media isn’t the solution but a channel to communicate it.

Rethinking Social Media Marketing on Instagram

Social media marketing often carries an air of mystery, as if a secret handshake exists that unlocks the gates to unparalleled success. But, let’s get real – it’s not some magical elixir. Instead, it’s a tool, a medium through which you communicate your message to an audience that hangs out there. Understanding this fundamental shift in perspective is the first step toward demystifying the so-called magic of social media.

Instagram is a Medium, Not a Marketing Sorcerer

Instagram, with its captivating visuals and engaged user base, is often seen as a marketing sorcerer’s wand. However, let’s dispel the notion that Instagram, or any social media platform, is the magic potion. It’s a media channel – a conduit for your message to reach your target audience. The real magic lies in how effectively you wield that channel.

Marketing is About Problem-Solving, Not Illusions

Marketing, at its core, is not about creating illusions or trickery. It is not about selling more stuff to more people at higher prices. It is about communicating how you can solve your buyers’ problem(s). That means understanding the needs of your audience is key to offer solutions. So before diving into Instagram or any social platform, take the time to comprehend what problem your product or service solves for whom. Only then can you craft a message that resonates.

Tailoring Your Message for Instagram’s Canvas

Once you’ve identified the problem you solve, it’s time to tailor your message for Instagram’s canvas. Leverage visuals, storytelling, and the unique features of the platform to effectively communicate your solution. Remember, Instagram is not the destination; it’s a path you walk to reach your audience.

Audience-Centric Communication

The heart of effective marketing lies in audience-centric communication. It’s not about what you want to say; it’s about understanding what your audience wants to hear. Instagram provides a stage, but it’s your audience that demands the spotlight. Listen, engage, and adapt your message to suit their needs.

In the realm of social media marketing, and in this case, marketing on Instagram, it’s essential to embrace a pragmatic perspective. Social media is not a magic wand; it’s a tool – a medium for message communication. Marketing is not about illusions; it’s about problem-solving. So, if you’re looking to embark on an Instagram marketing journey, here’s some pros and cons of Instagram marketing. But ultimately just remember: to demystify the magic, understand your audience, and let the channel be the conduit for your authentic message.

In the digital age, where there are so many marketing channels, email marketing still stands out as a decent strategy with a myriad of benefits. Beyond its simplicity, this powerful tool offers businesses unique advantages, especially when harnessed with automation and thoughtful conversion paths.

Building and Nurturing Relationships

At its core, one major benefit of email marketing is building and nurturing relationships with a target audience. By delivering personalised and relevant content directly to subscribers’ inboxes, businesses can establish a direct line of communication that fosters trust and loyalty.

Cost-Effectiveness and ROI

Another one of the main benefits of email marketing is its cost-effectiveness. Compared to traditional advertising, email campaigns are budget-friendly, allowing businesses to reach a wide audience without breaking the bank. The return on investment (ROI) is often substantial, making it a preferred choice for businesses of all sizes.

Automation: A Game-Changer

The integration of Marketing Automation takes email marketing to new heights. Automation enables businesses to streamline repetitive tasks, such as sending welcome emails, follow-ups, and personalized content based on subscriber behavior. This not only saves time but ensures timely and relevant communication.

Enhanced Targeting and Segmentation

Email marketing allows for precise targeting and segmentation of audiences. By categorizing subscribers based on demographics, behaviors, or preferences, businesses can tailor content to specific segments, increasing the chances of engagement and conversion.

Conversion Paths: Guiding the Customer Journey

Creating well-defined conversion paths within email marketing campaigns is instrumental in guiding potential customers toward desired actions. Whether it’s making a purchase, signing up for a webinar, or downloading a resource, strategically designed conversion paths facilitate a seamless and purposeful customer journey.

Measurable Analytics for Continuous Improvement

Email marketing provides businesses with robust analytics to measure the success of campaigns. Metrics such as open rates, click-through rates, and conversion rates offer valuable insights. Analyzing this data allows businesses to refine strategies, optimizing future campaigns for greater impact.

Benefits of Email Marketing reach Beyond Sending One-Off Messages

In conclusion, the benefits of email marketing extend far beyond the simplicity of sending messages. Automation and conversion paths amplify its impact, offering businesses a cost-effective, targeted, and measurable strategy for building and sustaining meaningful relationships with their audience. Embracing the power of email marketing is not just a choice; it’s a strategic move towards fostering customer loyalty and driving business success.