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How Much Money Should I Spend on Google Ads?

Posted on by Phil Robinson

Are you wondering how much money to spend on Google Ads? That’s a great question! When it comes to marketing budgets, there is no “one size fits all” answer. How much Google Ads cost depends on several factors, including your target audience, the type of ad campaigns you are running, and the competitive landscape in your industry. To give you an idea of what other companies are spending each year, let’s look at how much the world’s biggest brands are investing in Google Ads.

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Google Ad Spend By Industry

The amount that companies spend on Google Ads varies widely depending on their industry. For example, the top 10 advertisers across all industries spent $3.8 billion combined in Q2 of 2019.

Of those 10 companies, three were retail-focused

  • Walmart
  • Amazon
  • Home Depot

Two were technology companies:

  • Apple
  • Microsoft

Two were telecommunications providers

  • AT&T
  • Verizon Wireless

Two were auto manufacturers:

  • General Motors
  • Hyundai Motor America

And one was a pharmaceutical company

  • AbbVie

Google Ad Spend By Region

It is also important to consider where these ads are being served. The top 10 advertisers spent more than $2 billion dollars just in the United States alone during Q2 of 2019. That’s nearly half of their total budget for the quarter! Other countries such as Canada ($113 million) and Germany ($95 million) also saw significant investments from these major brands. This shows that it is not just domestic markets that have high ad spending but international ones as well.

What’s your Digital Strategy?

As you can see, there is no single “right” answer when it comes to how much money you should be spending on Google Ads each year. Or even each quarter or month for that matter! Every business has different needs and goals when it comes to their digital marketing strategy. However, looking at what the world’s biggest brands are doing with their ad budgets can provide valuable insight into trends within your own industry or region. Thus giving you a better understanding of where your own budget should stand in order to compete effectively! One positive is that Google Ads now charge GST in New Zealand, so at least you can factor that in and claim it back.

So where’s the best place to start with all of this digital marketing stuff? Well, to undserstand how much to spend on Google Ads, is to ensure you have an overarching plan. A Digital Marketing Roadmap it a great tool to have. Not only will it define your goals, but who to target and where.

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Will AI Put an End to Google, Content, and More?

Posted on by Phil Robinson

If there’s one thing we can be sure of in the world today, it’s that Artificial Intelligence (AI) is taking over. AI technology is already being used in a variety of industries and applications, from autonomous vehicles to medical diagnosis systems. But what does this mean for Google, content marketing, and other digital services? In short—maybe not as much as you think.

AI and Search Engines

Despite the fear-mongering headlines some outlets produce regarding AI’s potential impact on search engine optimization (SEO), Google isn’t going anywhere anytime soon. Although its search algorithms are constantly being tweaked and improved by AI, Google remains firmly in the driver’s seat when it comes to SEO—for now. They explain here some of the benefits of embracing artificial intelligence. But for the conspiracy theorist in you (if any) you might be wise to start exploring Bing or DuckDuckGo for your web page optimization needs if you don’t want to rely solely on Google for your search engine results.

Content Marketing and Artificial Intelligence

The good news is that content isn’t going anywhere either—at least not yet. Content marketing still remains one of the most effective ways for businesses to attract their target audiences and convert them into paying customers. However, many experts agree that content marketing will become more automated over time as Artificial Intelligence continues to evolve and improve. This means that content creators should start brushing up on their automation skills if they want to stay ahead of the curve!

Shifting Digital Landscape

One thing is certain: AI technology is changing the digital landscape at a rapid pace. As more businesses invest in automated solutions like chatbots and voice assistants, the way we interact with technology will continue to evolve—and quickly. So while it might seem daunting to try and keep up with these changes, rest assured knowing that there will be plenty of opportunities available in this new digital economy!

Nothing can replace human creativity

AI technology has undoubtedly changed—and will continue to change—the way we interact with technology forever. While it might seem intimidating at first glance, there are plenty of opportunities waiting for those who are willing to explore them—from SEO optimization and SEM strategies for search engines like Google or Bing all the way down to automated content creation for marketing campaigns. And although nothing can replace human creativity just yet, embracing AI technologies can certainly help you take your business into the future!

Does Google Ads Charge GST?

Posted on by Phil Robinson

When it comes to running a successful business, you need all the help you can get. And when it comes to marketing, one of the most helpful tools is Google Ads. But before you start spending your hard-earned money on advertising, you may be wondering “Does Google Ads charge GST in New Zealand?” Let’s find out!

What is GST?

First things first, let’s talk about what GST (Goods and Services Tax) actually is. In New Zealand, GST is a 15% tax that applies to most goods and services purchased in the country. It’s charged by businesses or individuals who are registered for GST. As a business owner or entrepreneur, it’s important to understand how this tax works and how it affects your bottom line

Does Google Ads charge GST?

The short answer is yes – Google Ads does charge GST in New Zealand. According to the official website, all advertisers must pay an additional 15% Goods & Services Tax (GST) on their monthly invoice unless they provide a valid NZ GST number at the time of payment. This means that if you are running an ad campaign in New Zealand, you will need to factor in this cost into your budgeting plan before making any purchases

How do I pay for my Google Ads campaigns?

When paying for your Google Ads campaigns in New Zealand, there are a few options available.

  1. Credit or Debit Card
  2. Direct debit from a bank account
  3. Pay an Agency to Manage your payments (additional fees apply)

With these options, you will be required to enter a valid NZ GST number. This is so the fee can be applied correctly on your monthly invoices. If you don’t have a valid NZ GST number at the time of payment then 15% Goods & Services Tax will apply to your monthly invoices as explained above. Additionally, if your campaigns are running outside of New Zealand then different taxes may apply depending on where those campaigns are being targeted (e.g., US sales tax).

GST on Google Ads is a bonus

As a business owner or entrepreneur looking to take advantage of Google Ads in New Zealand. It’s important that you understand how taxes such as Goods and Services Tax (GST) work. And how they affect your budgeting plan when making any purchases related to ad campaigns. Thankfully, with just a few clicks of the mouse, you can easily add your NZ GST number. It’s easy to do when setting up payments for your ads. This will help keep costs down while still allowing access to all the amazing benefits that come with using Google Ads! So if you’re ready to get started with advertising online why not get in touch with us today?

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Authority & Trust: The Keys to Success in the Digital World

Posted on by Phil Robinson

In the digital age, authority and trust are the two currencies that can make or break a business. It is essential for business owners, entrepreneurs, and marketers to understand how to utilise them both in order to gain an advantage over the competition. Not only does having authority position you as an expert in your field, but it also helps increase your website’s domain authority which can help you rank higher in search engines like Google. Furthermore, having trust from customers speaks for itself when it comes to conversions.

A great website designed as a sales tool featuring great content will build trust and authority, making potential customers 70-80% more likely to be ready to buy from you before they even contact you! So let’s dive into why these two currencies are so important in the digital age. In addition, it’s worth considering how much creditably a work environment can provide. And what impact that can have on trust too.

What is Authority?

When it comes down to it, authority is all about being seen as an expert in your chosen field. This means having real-world experience and knowledge of topics related to your industry. There are many ways that business owners can showcase their expertise online such as through blog posts, webinars, podcasts, and more. When done properly, this can help boost domain authority which refers to how authoritative Google thinks your website is. The higher your domain authority score (which ranges from 0-100), the better chance you have of ranking well on search engine pages (SERPs). Having a high domain authority score shows potential customers that you know what you’re talking about when it comes to providing solutions for their problems.

What is Trust?

Trust is arguably one of the most important factors when it comes to building relationships with customers. Customers must be able to trust that not only will they get what they need from a company but that their data will remain safe and secure throughout the entire process. Being transparent about who you are and what services/products you offer goes a long way in establishing trust with potential customers because they know exactly who they’re dealing with right away instead of feeling like they’re going into something blindfolded. Additionally, having reviews or testimonials from current customers also helps build credibility with potential customers looking for proof that other people have used their products or services with success before committing themselves.

Great Content builds Authority and trust

Having content that speaks to the problems your prospective buyers are dealing with is an important way of gaining buy-in and establishing a sense of trust and authority. Whether it’s in written form, audio, or video content, producing content that is engaging and funny can help to build rapport faster with your prospects. Video content can be especially powerful as viewers get to virtually meet the experts behind the content. As they get to know, like, and trust you, they become more inclined to keep engaging with you in their buying journey.

Authority and trust are so Powerful

Authority and trust are two incredibly powerful currencies when it comes down to succeeding online in today’s digital world. Not only do these two currencies help position businesses as experts within their respective fields but they also go a long way towards boosting customer confidence (which you can also measure using NPS) which leads directly into conversions! To sum up, if businesses want success online then understanding these two powerful currencies are a huge part of their inbound marketing strategy. Not only do these need to be at the top of their list, they are good benchmarks on How to choose the right marketing agency for your business too.

The 411 on Backlinks: What They Are and Why They Matter for Your Business

Posted on by Phil Robinson

When it comes to SEO (Search Engine Optimization), most business owners know that keywords and content are important. But there’s one element of SEO that often gets overlooked: backlinks. So, what are backlinks? Do they really matter for your business? Keep reading to find out!

What are Backlinks?

A backlink is simply a link from one website to another. But not just any old link will do. We need to consider:

  1. the quality of the linking website
  2. where the link is placed, and;
  3. the anchor text (the linked-to text)

All these things play a role in determining how effective a backlink is. Google even looks at things like the overall theme of the linking website and whether or not the site has a high spam score. In short, not all backlinks are created equal!

Why Do Backlinks Matter?

Backlinks play an important role in SEO because they help search engines determine two things: the quality of your website and your website’s authority. Quality links from high-authority websites will give your website a boost in both areas. And that’s important because higher quality and authority often lead to higher search engine rankings—and we all know what that means: more traffic to your website!

Are There Any Risks to Building Backlinks?

If done incorrectly, building backlinks can actually hurt your website’s SEO. That’s because Google punishes sites that engage in what’s called “link schemes,” which are basically any attempts to artificially boost your website’s link popularity with low-quality links. So, how can you avoid being penalized? By only building high-quality backlinks from reputable websites, and by avoiding anything that even remotely resembles a link scheme. If you want to play it safe, you can always hire an experienced marketing agency like Metric Marketing to handle your link building for you—that way you can be sure that everything is being done correctly and according to Google’s guidelines.

It’s just another piece of the SEO puzzle

There are many benefits to SEO, and how long it will take for SEO to show results can and will vary. But you know what backlinks are and why they matter for your business—but do you know how to get started with building them? If not, don’t worry! Just leave it to the experts at Measurement Marketing. We know all the ins and outs of SEO, and as well as keeping your website maintained, we’ll make sure that your website has the high-quality backlinks it needs to improve its search engine rankings…and drive more traffic (and more business!) your way. Contact us today to get started!

 

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Where to Find the Best Digital Marketing in NZ

Posted on by Phil Robinson

Ready to find the best digital marketing NZ has to offer? That’s great! In this blog post, we’ll take a look at what it takes to find the perfect provider of digital marketing services. And list of the best Digital Marketing agencies that show up in a google search. Let’s get started!

The Top 4 Ranking Digital Marketing Agencies in NZ

Back9 Creative

Yeah, that’s us. And whilst we also say Marketing is not about you so stop talking about yourself we’re still realistic. 😉 Sometimes you need to promote yourself right… At Back9 Creative we already rank highly for Who is the best Digital Marketing Company in Invercargill? Anyway, you’re reading this on our website then we suspect you found this article from a google search for Best Digital Marketing NZ or similar. So that in itself must show we should be listed in our own article.

Fabric

Fabric are a digital marketing agency in Auckland that helps companies across New Zealand use digital marketing to drive more revenue.

With Search Engine Optimisation (SEO) to improve your organic position in Google, they can make sure that your website is performing to its full potential in Google search.

In addition to this, they also offer pay-per-click (PPC) – Google and social media ads, including Facebook and Instagram.

Digital Popcorn

Digital Popcorn is an enterprise SEO company that works closely with clients to help them achieve their digital marketing goals. They believe in providing excellent, up-to-the-minute client services on top of expert professional advice that expands the breadth of the online marketing space.

Firefly Digital

Firefly is an Auckland-based Google Ads and Digital Marketing Agency. They also feature in our article for The best Google Ads Agency in NZ and The 10 Best SEO Companies in New Zealand. That suggests they do know a thing or two about digital marketing.

Firefly was born in 2014 as a response to a flawed industry. There were limited digital options that helped businesses get ahead. With a passion for business, Anthony Baxter set forth to build an agency that focussed on growth, that was channel-agnostic, and didn’t play favourites with any platforms or strategies, but rather helped businesses with the best strategy and channel mix to achieve their goals.

Since then their team has grown quickly and has worked with over 700 businesses, in over 100 industries, generating over two hundred million dollars worth of sales for our customers.

How to Find the Best Digital Marketing in NZ

Step 1: Know What You’re Looking For

Before you start your search for a digital marketing provider, it’s important that you know exactly what you’re looking for. What services are you looking for? Do you need help with SEO? What is Seo all about? What about SEO pricing in NZ? Finding the best SEO company? Do you need social media management, content creation, or something else entirely? Write down all of your needs and goals so that you can make sure any potential provider meets them

Step 2: Research Potential Providers

Now that you know what type of service(s) you need, it’s time to start researching potential providers. Look for providers who specialize in the services that you need and be sure to read through their portfolios and reviews before making a final decision. It’s also a good idea to reach out directly and ask questions about their experience and process. This will give you an idea of how they work and if they’re a good fit for your project

Step 3: Consider Your Budget

It’s important to consider your budget when selecting a digital marketing provider. Services can range from very affordable to very expensive depending on the size of your project and the expertise needed. Make sure that any potential provider is within your budget before making a commitment. This will save you time, money, and headaches down the line.

To Find the Best Digital Marketing in NZ – Do the Research

Finding the best digital marketing provider in NZ can be daunting and overwhelming. There are a lot of options out there. But with some research and due diligence, anyone can find an amazing provider who will help them reach their goals. Just remember these three steps—knowing what you want, researching potential providers, and considering your budget—and soon enough, you’ll be well on your way to finding the best digital marketing NZ has to offer! Good luck!