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Are Google Reviews Important?

Posted on January 29, 2023 by Phil

Are Google reviews important you ask? Well, Google reviews can certainly make or break a business, and there’s no denying it. When it comes to customer reviews, there can be some positives and negatives. People trust the opinions of others. They are more likely to buy from companies that have multiple good reviews from verified customers. It’s the ultimate level of social proof, so let’s dive into why Google reviews are so important for businesses today.

The Power of Google Reviews

Google reviews are an easy way to get authentic feedback about your business. And even better – from customers who have actually purchased your product or service. Moreover, positive reviews can be used as social proof in other marketing efforts. These include; email campaigns, SEO optimization, and even website content. Furthermore, negative reviews can be used to identify potential weaknesses in your services or products. That way, you can address these weaknesses in order to improve customer experience and satisfaction.

The Impact on SEO

Google search results include Google my business listings and now also include review stars along with each listing in the search engine result page (SERP). This means if your business has more positive reviews than competitors, then it will appear higher up on the SERP for relevant queries. Thus, improving visibility and increasing chances for prospective customers to find you. Additionally, studies have shown that businesses with a 4-star + rating tend to get more clicks than those with lower ratings, so it pays off to encourage customers to leave positive reviews by providing exceptional customer service.

Getting Started With Google Reviews

It’s never too late to start collecting Google reviews! You can start by simply asking your existing customers and clients if they would be willing to leave a review on Google. You can also offer incentives such as discounts or freebies in exchange for positive feedback – just make sure you don’t violate any advertising policies when doing so! Lastly, be sure to monitor and respond promptly whenever someone does leave a review – whether it is positive or negative – since this shows that you care about customer feedback and take their opinions seriously.

At the end of the day, collecting Google reviews is essential for businesses looking to stand out from the competition and increase their visibility online. Not only do they provide social proof for prospective customers but they also impact your overall SEO rankings too! So make sure you grab those stars–you won’t regret it! Start getting proactive with collecting reviews – it takes time but pays off in the long run! Good luck!

Your Website Can Still Grow Your Sales Without Selling Products Online

Posted on January 14, 2023March 30, 2023 by Phil

So you want to Grow your Sales online, but your business service-based? Do you think that means you’re doomed to miss out on e-commerce success? Not so fast!

Gone are the days of a website being nothing more than a brochure. A website is a sales and marketing tool. The most powerful one you have!

It’s the hub of any good digital marketing strategy. That means even if you don’t sell a product directly online, you can still track and grow the sales generated by your website. The key lies in creating great content, answering prospect queries, and providing offers that add value to every step of their buying journey.

Here is how you do it.

Educate your Customers

Shoppers these days have more choices than ever before when it comes to buying a product. But with so much choice also comes with some confusion on what product they should buy. Buyers now rely on self-education before they step foot into your store and speak to a salesperson. In fact, some experts say as much as 70% of the decision is made before getting in touch with a business. By the time they get to the store, most buyers have an idea of what they want; if not the exact product they need. So how do they find out this information ahead of time? The way that they educate themselves is with content that they find online. This means it’s important to educate your buyer so they can get the information they want.

Here’s 9 reasons why you should educate your buyer…

Great Content That Builds Trust and Authority

Don’t let the fact that your website isn’t selling a product fool you into thinking you don’t need top-quality content. Content is still king when it comes to building Authority and Trust as a company or brand. After all, prospects need something to consume before they even consider contacting you. Everyone loves quality content because it educates them on their options while also showing off your expertise. This kind of content is especially helpful for those just beginning to research potential solutions – they will be able to get a better idea of who they can trust with solving their problem without having to commit yet.

Tracking Data To See What Works

Once you start getting prospects engaging with your website, measuring and tracking data will tell you which avenues are bringing the most leads. Are more people coming from organic search? Paid advertising? Articles? Content offers? Knowing which sources bring in more leads allows you to make better decisions about where to invest your money in terms of marketing efforts. Furthermore, by creating conversion paths (making it easy for clients to progress along their journey) and then contacting you via your website, it means you can also measure what information (or content) has actually converted them.

For example, you write an article about “How much do my widgets cost in NZ”? A prospect lands on this article from a google search. Then navigates through your website to another piece of helpful content. From there they stumble across an ebook “how to get the most out of your widget”. They fill out a form and download the ebook. Then you know who they are. You can nurture them as a lead – or you could call them to discuss how they liked the ebook.

If that person then converts to a customer – you can attribute this lead to: Organic Search and That Article about the cost of your widget. If this continues to happen, and that article becomes a high-ranking landing page then you track how much revenue that one article is responsible fore (or generates).

Qualifying Prospects Before They Reach Out

Inbound marketing doesn’t just bring more leads – it also helps qualify them before they reach out. That way, if someone does contact you, then chances are very high that they are already interested in what you have to offer – meaning less time wasted on unqualified buyers or tire kickers who don’t actually want what you have for sale. Inbound marketing is key for any business looking to save time while generating leads at the same time!

So there we have it – proof positive that your website doesn’t need an e-commerce component in order to grow your sales online! By creating great content, answering prospect queries, and providing offers that add value at every step of their buying journey, businesses can build trust and authority as well as measure what works best at driving revenue growth. Plus, using inbound marketing tactics will help qualify prospects before they even contact you – saving everyone involved valuable time! If done correctly, this method of generating leads should be an integral part of any service-based business’s digital strategy today. It’s an investment in your business and you may need help from a marketing agency. So How do you choose the right marketing agency for your business? Shop around and do your research. Find a company that resonates wit you and your values and you’ll be well on the way to seeing success online.

Pure SEO is the Way to Go! So Put Away the Shortcuts

Posted on January 13, 2023January 13, 2023 by Phil

We all want a top spot on Google and to get there, we know there are some 200 factors that Google takes into account when ranking websites in the search engine results pages (SERPs). But, is it possible to succeed through pure SEO alone? Can you get to the top position on google without taking any shortcuts? The answer is yes! But, just like in life, there are no shortcuts without sacrifice. And it’s definitely not a long terms strategy to build Authority and Trust. So, let’s take a look at what it takes to succeed with good pure SEO.

Be Honest with Your Content

Content is king and honesty is key when it comes to SEO. Google’s AI algorithms are smart so don’t try and trick them – focus on creating quality content that will bring your website visitors value. At the same time, stay away from keyword stuffing and other black hat tactics or you could find yourself facing a penalty from Google. Make sure your content is well-written, relevant to your target audience, and offers useful information that will help people solve their problems.

Understand Technical SEO Elements

It’s not just about writing great content – technical SEO elements also play a big role in getting your site higher up in the SERP rankings. This includes optimizing title tags, meta descriptions, headers, images, URLs, and more. In addition, make sure you have an XML sitemap as this helps search engines crawl through your website’s pages quickly and efficiently so they can be indexed correctly. For best results, ensure that your site loads quickly and has a responsive design so it looks great across all devices and browsers.

Stay Up-to-Date with Algorithm Changes

When it comes to Search Engine Optimisation (SEO) success one thing remains true – change is constant. Search engine algorithms are constantly evolving with new updates being released all the time. To keep ahead of the curve make sure you’re staying up-to-date with any algorithm changes from Google so you can adjust your strategies accordingly if needed. You should also monitor industry trends so you can see which strategies are working for others in your niche or sector. This will help give you ideas for how you can optimize your own website for better and improved search engine visibility and performance over time.

Pure SEO is definitely the way to go!

So if you’re looking for long-term success without taking shortcuts then pure SEO is definitely the way to go!

No matter what type of business you have or industry you’re in understanding technical elements such as title tags and meta descriptions plus staying up-to-date with algorithm changes will help ensure that you reach those coveted positions on Google’s SERPs over time. If all this sounds too overwhelming then don’t worry – talk to an expert like us who can help! But do your research too. You’ll want to understand what it takes to succeed online. How much does SEO cost, And how to find the best SEO agency or partner for you? If you find the right help, then you can rest assured, that pure SEO will bring real results for your business!

Search Engine Optimisation NZ – Finding the best SEO company

Posted on January 10, 2023 by Phil

Whether you’re a business owner or marketing professional, if you’re ambitious, you’ll want to find the best SEO agency to help you promote your business online. You’ve heard that SEO is important, but maybe you’re not sure where to start. This article post will give you some tips on how to find the best SEO agency for your business.

Before searching for Search Engine Optimisation NZ

First, you need to understand what Search Engine Optimsation is and the benefits of SEO for your business.

Search Engine Optimization in NZ Or SEO for short is the process of optimizing a website for Google search. With the ultimate goal of getting higher Rankings in the search results

The next step is to do some research and find out which agencies have a good reputation. You can start by asking your friends or colleagues if they know of any good agencies. Alternatively, you can search for reviews of agencies online. If they show up in a google search for a term like: “Who is the Best SEO Agency in Southland” they may know what they’re doing. Once you have a list of potential agencies, you can contact them. Don’t just request a quote – see if you like each other too. For things to work with an SEO agency, it needs to be a partnership. It’s a two way street. There is no silver bullet. And it won’t work if you approach it transactionally.

When deciding which Search Engine Optimisation agency in NZ to use, it’s important to consider their experience and expertise. It may be a bonus if they have experience working with businesses in your industry. Ask them about their methods and strategies, and how they plan to help you achieve your goals. Also, be sure to ask how much does SEO cost so that you know what you’re getting yourself into before signing any contracts

Once you’ve chosen an agency, be sure to communicate your goals and expectations clearly. Discuss your budget and timeline openly so that they can create a customized plan that fits your needs. Be sure to stay involved throughout the process so that you can monitor their progress and ensure that they are meeting your expectations

Finally, don’t forget to measure the results of their work. (although a good agency should be doing this) After a few months, check your website’s Rankings and traffic levels to see if there has been any improvement. If not, then it may be time to try another agency

Search Engine Optimisation is important

For any NZ business that wants to succeed online, SEO is critical! But it can be difficult to know where to start. Use these tips to find the best SEO agency for your needs: make sure they have experience, empathy and that they are looking for a partnership too, A good SEO agency should want you to stay involved throughout the process, and measure the results of their work over time. By following these steps, you can find an agency that will help you achieve your goals and grow your business online!

Inbound Sales: The Fuel for your business!

Posted on January 10, 2023 by Phil

Marketing is the engine room of every business, and inbound sales is the fuel that drives it. But what does it mean to have a successful sales strategy? In order to understand the importance of sales, you need to understand how it works and why it’s essential for your business. Let’s break down why sales is so important for any business.

What Is Inbound Sales?

At its core, sales is about solving your potential customer’s problems at every stage of their buying journey. Whether you’re selling a product or service, the goal of any successful salesperson should be to identify and address a customer’s needs in order to make them as comfortable as possible with making a purchase. This means having an understanding of who you’re selling to and being able to communicate effectively with them in order to meet their needs. It also involves creating an attractive offer that can help close the deal.

The Importance of Sales

It doesn’t matter how good your advertising campaign is or how much website traffic you have; if your website isn’t designed for converting visitors into leads and leads into customers, then it isn’t designed for inbound sales—and it won’t be effective in driving your business forward. Having a successful sales strategy requires more than just finding customers; it requires actively engaging with them and understanding their needs so that you can make sure they’re getting exactly what they need from your product or service. A strong sales process will also help you build relationships with customers that can turn into lasting partnerships over time.

Focus on both Marketing AND Sales

Inbound Sales plays an essential role in any business’s success. Without effective strategies for identifying customer needs, engaging with customers, communicating value propositions, and closing deals, no amount of inbound marketing will get you there by itself. This is why having a well-thought-out plan for generating leads and turning those leads into satisfied customers is so important! As the saying goes “You can lead a horse to water but you can’t make it drink” – this means without solid sales strategies in place even the best marketing efforts are unlikely to bear fruit! So don’t forget – when thinking about growing your business, focus on both marketing AND sales!

Featured Snippets: SEO Gold for Businesses

Posted on January 9, 2023January 9, 2023 by Phil

Get Rich Quick with SEO Gold – Featured Snippets!

Ever heard of “featured snippets?” If you haven’t, then you’re missing out on a fundamental part of Search Engine Optimisation (SEO)! A featured snippet is the short answer that appears at the top of a search engine results page (SERP) when you type in a query. We refer t this as “position zero.” But what are featured snippets and how do they work? Let’s dive into it!

What is a Featured Snippet?

A featured snippet, also known as “position zero,” is the concise answer to a search query that appears at the top of SERPs. It usually consists of an image and around 40-50 words that provide direct, relevant information to users. Depending on your question and the content available, there may be more than one feat. snippet on a SERP. Most featured snippets come from websites with high authority and relevance to the query.

You will find these snippets on their own within overall search results, within the “People also ask” section, or along with Knowledge Graph information.

How Do Feat. Snippets Work?

Certain Keywords or phrases trigger Featured snippets. When someone searches for these terms, Google looks for content related to them. And selects the most relevant and authoritative source based on its algorithms. This source then becomes a featured snippet that appears at the top of SERPs before all other organic listings.

The key to getting your content included in a feat. snippet lies in understanding which keywords or phrases trigger their appearance. And then optimising your content accordingly. For example, if you use words like “what, why, how” or questions that start with them in your content. This will increase your chances of appearing as a snippet. These questions are typically used when people search for answers online. Additionally, if you structure your content into sections with headings can help Google better understand what is being said too. Therefore it can identify which parts should be pulled into the featured snippet box. Find out how to write a Blog Article for your website.

How To Write For A Featured Snippet?

There’s no single formula for getting featured snippets. However, there are some best practices that will help you increase your chances of getting your content included in a featured snippet.

Format your content properly
Use headings and subheadings to make it easier for Google’s algorithms to comprehend your text.
Use FAQ-style formatting and pose questions, followed by answers. This makes it easier for Google’s algorithms to recognize what section of your page include in the snippet.
Include relevant keywords throughout your content. This is so that Google knows what search queries it should associate with your page.

What Are The Benefits Of A Feat. Snippet?

Having your content appear as a featured snippet has numerous benefits for businesses looking to increase their visibility online. First of all, featuring prominently on the first page of search results gives you an edge over competitors who may not have been able to achieve such high rankings organically. Furthermore, people are more likely to click through when they see an answer box at the top of their search results than if they had scrolled down further on the page and found other organic listings below yours. Finally, since featured snippets are often accompanied by images or videos, this gives you another opportunity to attract potential customers into clicking through and exploring more of what your business has to offer!

These snippets represent an opportunity for businesses to boost their visibility online without having to invest in paid advertising campaigns or extensive SEO strategies. So the best SEO companies in New Zealand, are always looking to obtain them. All it takes is creating quality content with well-targeted keywords. So if you want to get ahead of competing businesses in search engine rankings without breaking the bank, start optimizing your website for position zero today!

You could be seeing some serious returns sooner than you think!