Featured Snippets: SEO Gold for Businesses

Get Rich Quick with SEO Gold – Featured Snippets!

Ever heard of “featured snippets?” If you haven’t, then you’re missing out on a fundamental part of Search Engine Optimisation (SEO)! A featured snippet is the short answer that appears at the top of a search engine results page (SERP) when you type in a query. We refer t this as “position zero.” But what are featured snippets and how do they work? Let’s dive into it!

What is a Featured Snippet?

A featured snippet, also known as “position zero,” is the concise answer to a search query that appears at the top of SERPs. It usually consists of an image and around 40-50 words that provide direct, relevant information to users. Depending on your question and the content available, there may be more than one feat. snippet on a SERP. Most featured snippets come from websites with high authority and relevance to the query.

You will find these snippets on their own within overall search results, within the “People also ask” section, or along with Knowledge Graph information.

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How Do Feat. Snippets Work?

Certain Keywords or phrases trigger Featured snippets. When someone searches for these terms, Google looks for content related to them. And selects the most relevant and authoritative source based on its algorithms. This source then becomes a featured snippet that appears at the top of SERPs before all other organic listings.

The key to getting your content included in a feat. snippet lies in understanding which keywords or phrases trigger their appearance. And then optimising your content accordingly. For example, if you use words like “what, why, how” or questions that start with them in your content. This will increase your chances of appearing as a snippet. These questions are typically used when people search for answers online. Additionally, if you structure your content into sections with headings can help Google better understand what is being said too. Therefore it can identify which parts should be pulled into the featured snippet box. Find out how to write a Blog Article for your website.

How To Write For A Featured Snippet?

There’s no single formula for getting featured snippets. However, there are some best practices that will help you increase your chances of getting your content included in a featured snippet.

  • Format your content properly
  • Use headings and subheadings to make it easier for Google’s algorithms to comprehend your text.
  • Use FAQ-style formatting and pose questions, followed by answers. This makes it easier for Google’s algorithms to recognize what section of your page include in the snippet.
  • Include relevant keywords throughout your content. This is so that Google knows what search queries it should associate with your page.

What Are The Benefits Of A Feat. Snippet?

Having your content appear as a featured snippet has numerous benefits for businesses looking to increase their visibility online. First of all, featuring prominently on the first page of search results gives you an edge over competitors who may not have been able to achieve such high rankings organically. Furthermore, people are more likely to click through when they see an answer box at the top of their search results than if they had scrolled down further on the page and found other organic listings below yours. Finally, since featured snippets are often accompanied by images or videos, this gives you another opportunity to attract potential customers into clicking through and exploring more of what your business has to offer!

 

These snippets represent an opportunity for businesses to boost their visibility online without having to invest in paid advertising campaigns or extensive SEO strategies. So the best SEO companies in New Zealand, are always looking to obtain them. All it takes is creating quality content with well-targeted keywords. So if you want to get ahead of competing businesses in search engine rankings without breaking the bank, start optimizing your website for position zero today!

You could be seeing some serious returns sooner than you think!

Should You Use Your Own Brand Name for Google Ads?

Whether you’re a business owner or a marketing manager, you’ve probably already heard about keywords in Google Ads. But do you know how important they really are for you to Get Ready to Win with Google Ads? If so, have you considered using your own brand or company name as keywords in your ads? You want to get your name ‘out there’ right? So it may seem like a no-brainer at first. But there are pros and cons to this approach that must be considered. Let’s take a closer look.

The Pros of Using Your Own Brand Name for Google Ads as Keywords

Using your own brand name as keywords can be beneficial in some respects. This is because it helps potential customers find your business more easily when searching online. Especially if you have only just launched a website for the first time. This type of keyword also allows you to control how your company is presented on search engine results pages (SERP). This is especially important if there are other businesses with similar names to yours as the keyword competition will be higher. In addition, using your brand name in ads allows you to showcase exclusive offers or discounts you may have available that won’t show up in organic search results.

The Cons of Using Your Own Brand Name as Keywords

On the flip side, using your own brand name for Google Ads as keywords can be costly. This can be the case for a number of reasons. Including:

Other companies may also use it for their ads—especially if your business has a generic name.

This means you could end up paying for clicks from people who are looking for someone else’s company instead of yours.

If you have a good-ranking website already

This is especially if it ranks well for your company name – which any half-decent website should if the search engine optimisation (SEO) has been done correctly!

Using it as a keyword in your google ads could result in a lot of wasted ad spend… This is because your searcher may click on the ad to find your website – which they would have done if they clicked the organic result anyway.

Using your Brand Name for Google Ads depends…

At the end of the day, whether or not you should use your own brand or company name as keywords depends on several factors such as budget and competition level in the market. If you decide to go with this approach, make sure to monitor performance closely so that any budget spent on these types of ads doesn’t go to waste! If you’re using a google ads agency – make sure they know what they’re doing. A lot of the big boys like Yellow, Mediaworks, and NZME for example, outsource offshore and have a cookie-cutter approach to Google Ads. Which is why it is better to use a local company for Google Ads. You just need to be careful about how you choose your ad words company.

All things considered, using a combination of both targeted and branded keywords can help maximize traffic and conversions while still being cost-effective.

Canva: Startup to 6 Million Dollar Business [Video]

Canva has taken the concpet of DIY graphic design, and smashed it. Canva is a startup that has gone from zero to six million dollars in just a few years, and they did it all through online marketing. Well, they also had a product that works and that people love. So, how did they do it? By focusing on SEO and creating content that answered key search queries, Canva was able to dominate the DIY graphic design market. Let’s take a closer look at how they did it.

SEO is Vital: Not just for DIY Graphic Design Startups

If you’re not familiar with SEO, it stands for search engine optimization. Basically, it’s the process of making your website more visible in search engine results pages (SERPs). This is important for startups because it allows you to get your name out there without spending a lot of money on advertising.

Canva understood this and made SEO a priority from day one. They identified key search terms related to their product and focused on creating content that would rank highly for those terms. As a result, they were able to dominate the SERPs for terms like “DIY graphic design” and “transactional intent.”

Quality Inbound Content is Key

In addition to ranking highly in the SERPs, for DIY graphic design type queries. Canva’s content is also high-quality. This is important because it keeps users engaged and coming back for more. Canva’s content is helpful, informative, and relevant to its target audience.

For example, a quick google search for “Design your own digital wedding invitations.” show Canva in the top position for organic SEO. This result provides valuable information that their target audience is searching for. Not only does it rank well in the SERPs, but it also helps keep users engaged with the Canva brand.

Canva is the perfect example of how online marketing can be a vehicle toward success and exponential growth! By focusing on SEO and creating quality content, they were able to dominate their market and grow their business rapidly. If you’re a startup owner or entrepreneur, take note of what Canva has done and try to replicate their success!

Out With the Old, In With the New: The Benefits of Growth-Driven Design

Have you ever put a massive amount of time and energy into designing something, only to never use it? Have you ever printed hundreds of flyers for an event that no one attended? You know what we’re talking about.

Well, the reality s this happens more often than we care to talk about. And with websites too.

If you intend to get a website live but not promote it, it’s the same as printing a poster and hanging it in a closet. And no one except you will ever know about it.

The Numbers Don’t Lie

Over the past 5-6 years, we have built some 150 websites. Each and every client vowed to provide all the content, written and visual. And keep the websites up-to-date once launched.  I have literally lost count of how many sites were designed and built and then stalled waiting for content. One website – I kid you not – stood still for 5 years waiting for the client to supply the content – and then in the end they had us do it anyway!

On top of this maybe 10% of the 150 sites (that’s 15 people) have ever logged in to the back end of their website. And of those 15, only 33.33% (5 people) have logged in regularly!

This is no one’s fault. And it doesn’t just happen to us, it happens all over the world. People running businesses are busy. Busy running their business! They don’t have the time or the know-how to create content update websites, perform SEO, etc. That’s why they need to hire a professional web design company.

if your website is in need of some TLC then it might be time to take a more growth-driven approach. Let’s dive into why growth-driven design is the way to go!

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The Problem: Traditional Websites are Dead

It used to be that a website was treated as a one-time project—a brochure that would never change after it was launched. But times have changed; people want more dynamic websites with fresh content. If you launch a website and do nothing to improve it or nothing to promote it, it is like putting a massive amount of time and energy into designing and printing a bunch of posters and then hanging them all in a closet. No one will ever see them—and no one will ever know what your company has to offer!

A website should be seen as an ongoing project that will evolve over time; if maintained properly, it can become an invaluable asset that generates leads and increases sales. That’s where growth-driven design comes in; this innovative methodology focuses on continual improvement over time rather than treating websites as static entities with fixed content.

What Is Growth-Driven Design?

How Growth-driven Website design works is a better way, Put simply it’s an agile way of web development and design. It takes away the traditional approach and instead focuses on tangible strategy, quick wins, and long-term improvements. Growth-Driven Design (GDD)relies on data collection for its insights rather than guesswork. Data is the new black, and data-driven marketing matters. It gives you all the answers before you need them. It also looks at user experience as well as how users interact with a website before making any changes or improvements. This means that websites are constantly evolving based on user feedback and analytics.

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Why Do I Need Growth-Driven Design?

If you want your website to stand out from the rest, GDD is essential—especially since traditional web design isn’t very effective anymore. In fact, the traditional web design is broken! The traditional web design process can be lengthy and expensive; it involves months of research, planning, testing, launching, and finally maintenance. That’s a lot! Plus, traditional websites require frequent updates as technology changes which can add up in time and money spent maintaining them. With GDD though, websites are consistently updated so they remain relevant even as technology advances—all while being cost-effective too!

Plus not only does GDD help your website stay up to date but it also makes sure that your website is optimized for search engine optimization (SEO). You want people to be able to easily find your website when searching for certain keywords or topics related to it; this means that SEO must be done regularly & strategically. GDD helps ensure that you have great content that is easy to find & navigate, plus optimized for search engines. This will help boost visibility & increase traffic — leading more people to check out your product or service!

Growth-driven design is quickly becoming the go-to method for creating websites due its cost-effectiveness and efficiency. It also helps keep websites current by continuously providing updates & improvements based on user feedback & analytics. Additionally, GDD improves SEO visibility by optimizing content and structure — helping draw more attention towards your product or services! All in all, growth-driven design is the ideal solution for any business looking for measurable results without breaking their budget. So why wait?

Talk to us about growth-driven design today!

Why a Local Company is Better for Your Google Ads Management

Google Ads is one of the most powerful online advertising tools out there. With it, you can reach potential customers, grow your brand awareness, and increase your sales. But do Google Ads work? Why Yes. Yes, they do. If set up and managed effectively. So if you want to achieve success with your Google Ads campaigns, it’s important to find a Local Google Ads Agency that knows what they’re doing.

Here’s why you should use a local company for your Google Ads management

Expertise and Understanding of Your Market

Another benefit of using a local company is that they will have an intimate understanding of the region’s culture and target market. This means they will be better equipped to create efficient and effective campaigns. As a local Invercargill company we believe, we can offer Google Ads in Invercargill but also to anyone in NZ. But knowing our local market does give us an advantage in Southland for sure. Campaigns that are tailored specifically to the needs of the local population. They also know what works and what doesn’t when targeting local audiences. And that makes them invaluable partners in driving more traffic to your website and boosting your sales numbers.

Accountability and Personal Support

Finally, working with a local agency gives you access to personalized support. And support from people who you can meet face-to-face. People who care and understand the importance of accountability in meeting deadlines or addressing customer concerns quickly and efficiently. You’ll be able to meet face-to-face with them if necessary. Which will help build trust between both parties. All while also providing greater transparency into how the project is progressing on a regular basis.

It also makes it easier for clients to ask questions and provide feedback on their campaigns. Not only will this help ensure that their campaigns are successful, but it will also allow clients to get more out of their investment by taking advantage of additional services and solutions offered by their local provide

Local Google Ads companies offer a breath of fresh air compared to larger, national players like Yellow Pages NZ, NZME, or Mediaworks. You won’t just be another number in an overflowing spreadsheet, left to flounder on your own. Local google ads agencies don’t just provide a ‘cookie cutter’ approach like their bigger counterparts, but real attention and care for each client so that you can get the most out of your campaigns. You’ll be able to rest assured that they have your success at the forefront of their minds which will help you to reach even greater heights!

Cost Savings

Using a local company for your Google ads management can save you money. Since these companies are usually smaller than national or international agencies, they tend to charge less for their services. Plus, since they are based in the same area as your business, there won’t be any additional costs associated with remote working arrangements

When it comes to running successful Google Ads campaigns, we don’t outsource the work. Not anywhere else in NZ or anywhere offshore either. This is why choosing a local company is key! From cost savings to increased expertise in understanding both your target market and regional culture, there are numerous advantages that come from working with these companies over larger national or international agencies. Plus, you’ll get personalized support from people who live close by so you’re never left waiting on response times or feedback regarding progress made on projects. All things considered, it makes sense to use a local company for all of your Google Aads management needs!

9 Reasons Why You Should Hire a Professional Web Design Company

When it comes to creating an effective growth-driven website, there’s no one-size-fits-all solution. That’s why more and more businesses are turning to professional web design companies. They realise they need experts to create custom websites that are designed and built for growth. They understand that a website is a sales tool, not a brochure…

Here are nine reasons why you should consider hiring a professional web design company.

1. Save Time & Make Money

Professional web design companies know the ins and outs of web development, which means they can create a custom website for your business quickly and cost-effectively. And, since the best web design companies design and build for growth, you have a massive opportunity to invest in a tool that can return month on month and year on year.

2. Stand Out From The Crowd

A custom website will give your business a unique look that sets it apart. Professional web designers understand the anatomy of a high-performing website. As well as how to combine color, font, content, images, and layout to create an eye-catching site that captures your brand’s personality perfectly.

3. Professional Website Design Optimize For Search Engines

If you want your site to appear on the first page of Google search results, then you need to make sure it is optimized for search engine optimisation (SEO). Professional web designers have the experience and knowledge. This is necessary to ensure that your site is properly optimized. In turn, that means it can rank higher in search engine results pages (SERPs).

4. Quality Assurance

When building websites from scratch there are always going to be bugs or glitches somewhere along the way. It’s just part of developing software. But when working with a professional design firm these issues will be identified as they arise.  If issues can be addressed ahead of time rather than after everything has already been set up and ready to go live it can only be positive.

A well-designed website should be easy for visitors to navigate.  It’s crucial that users can quickly find what they’re looking for without getting frustrated or lost in a maze of links or pages. Professional web designers understand how important navigation is and will ensure that your site has a clear structure with logical pathways between pages.

5. Professional Website Design Improves User Experience

An expertly designed website will provide users with an enjoyable experience by making sure all elements such as images, videos, text blocks etc., are placed in just the right places so users don’t have to scroll endlessly or hunt around for information on small screens or mobile devices.

6. Take Advantage Of New Technologies

With new technologies emerging every day, it can be hard for businesses to keep up with them all when designing their own websites. Professional web design companies always stay up-to-date on the latest trends so they can incorporate them into their designs and help businesses stay ahead of their competition in terms of technology usage and innovation..

7. Professional Website Design Improves Conversion Rates

One of the main goals of any decent website is to increase sales and leads. This is done through conversions from visitors who visit the site but do not purchase anything yet. A professionally designed website will make sure everything from calls-to-action buttons placement through colours choice helps boost conversion rates. If you’re not looking to design, monitor and improve your website for conversion you’re probably not going to see much growth. After all if your website sucks, it won’t convert.

8. Mobile Responsive Design

More people today than ever before are browsing websites on mobile devices such as smartphones or tablets, having a mobile responsive design ensures that visitors enjoy their browsing experience regardless if they use desktop computers, laptops, phones, or tablets while accessing your website .

9 . Continuous Improvements

Last but not least, most reputable web design companies also offer ongoing maintenance services such as regular updates, bug fixes, security patches, etc. A website is never truly complete. By keeping on top of website health and website performance it ensures that your website continues to look great. But also continues functioning properly without any hiccups down the road.

 

Hiring a professional web design company is an excellent way for your business to stand out from the crowd with an eye-catching website that meets all of its needs while attracting potential customers with ease! Not only do these professionals ensure high-quality work but also save time & money by delivering perfect results without compromising quality. So go ahead and hire one now! It’ll be worth it!

 

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