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Sales Funnel: The Secret to Business Growth

Posted on by Phil

Reaching your full potential

When it comes to growing a business, we’ve said it before. And We’ll say it again… There’s no one-size-fits-all solution. That being said, if there was one secret formula for success and growth, it would be Inbound marketing using conversion funnels. But what is an Inbound sales funnel? How can this simple concept help your business grow and reach its full potential? Let’s break it down.

What is a Sales Funnel?

A sales funnel can be defined as the process of converting potential customers into actual customers. It involves guiding prospects through each stage of the buyer’s journey from discovering your product or service all the way to making the purchase decision. This process includes multiple steps such as gathering leads, qualifying them, nurturing them, and ultimately closing the sale. A well-crafted sales funnel will streamline this process so that you are able to quickly convert more leads into paying customers.

The Benefits of Using a Sales Funnel

Using a sales funnel has many benefits including increased efficiency and better results. By having an effective system in place you will be able to maximize your time and resources while still achieving great results. Additionally, using a sales funnel allows you to track your progress more accurately than ever before which will help you understand what works and what doesn’t work with regard to your marketing efforts. Finally, by having an effective system in place you will be able to generate more revenue for your business in less time with fewer resources than ever before!

Why You Should Use a Sales Funnel

If you want to increase revenue and reach new heights with your business then you should definitely consider using a sales funnel. Not only does it provide an efficient system for converting prospects into buyers but it also gives you insight into what works best for your business so that you can optimize your marketing efforts accordingly. Additionally, using a sales funnel is relatively inexpensive yet highly effective which makes it an attractive option for businesses of all sizes!

How Do I Create an Effective Funnel?

Creating an effective sales funnel is all about understanding your customer’s needs and creating content that speaks directly to those needs. This means doing careful research on who your target audience is, what their pain points are, what kind of content resonates with them most strongly, and so on. You’ll also want to think strategically about each stage of the funnel – from initial contact through post-purchase follow-up – so that you can craft messaging that speaks directly to where each person is at in their buying journey. Finally, be sure to use analytics tools to measure the success of your efforts over time so that you can make adjustments as needed.

Take your business growth to the Next Level

By now you have probably realized just how powerful a tool a sales funnel can be when used correctly! If implemented properly, it can help streamline the process of turning prospects into buyers while also providing valuable insights about what works best for your business so that you can optimize accordingly. But how much revenue can your website generate? Well that depends on how much work you put in. So if you want to take your business to the next level then investing in an effective sales funnel is definitely worth considering!

How is Website Health Score calculated?

Posted on by Phil

What is Website Health

Website Health Score is a method we use to Audit a website. Your Website Health Score is a critical part of your website performance and is based on the number of your total errors and total warnings that were found on the pages crawled on your site. Errors have more impact on your Site Health Score than warnings, so it is recommended that you address errors first if you can.

Nexus-Website-Health-Score

Our website Audit has over 130 checks — types of issues the tool checks for. The type of check found on the site, the number of unique checks found on the site, and the number of issues fixed for one check matter. Fixing all issues related to the same check (for example, all Broken links fixed) will have an effect on the overall health of your site higher than fixing two errors from two different types of checks (for example, Duplicate content issues and Broken links).

Your Site Audit will also provide a list of notices.

As far as notices go, you will still want to fix these issues as they still impact your SEO, but remember:
errors will have more weight on your Site Health Score compared to warnings and notices. Make sure you are addressing any major issues your site may have (errors) so that you can ensure you are making the best efforts to help lower your overall score.

Excluded Checks

If you exclude any check from your audit, the problem will no longer appear in your report, and we will no longer check for these issues in future crawls. At the same time, the audit will no longer take into account any of the instances of excluded checks when calculating your Site Health in the future crawls.

You can track the total number of errors, warnings, notices, or specific issues that Site Audit finds on your site over time with the Compare Crawls and Progress reports in the tool.

What the Website Health score DOES NOT depend on

The Site Health Score doesn’t depend on the number of pages crawled on the site, since the frequency of each error’s occurrence is what accounts for the score. However, the larger the site, the more attention you should pay to issues relevant to large sites, such as internal linking and site structure.

Other factors on Site Health Score

Because of the way our bot navigates a website through hyperlinks from the main page, each crawl can find new issues on the same site. Therefore, we recommend that you crawl a website in its entirety (as long as you have the crawl budget). At the same time, you can also set your audit’s crawl source as Sitemap or a file of URLs.

There may be times when a crawl finds a new issue (pages with slow loading speed, for example) that has a strong overall effect on your score at the same time that you cleaned up some of the other less significant ones (such as fixing URLs that are too long). In such a case, your site’s total number of issues could go down but your score would also go down.

How to Advertise a Startup Business

Posted on by Phil

The ABCs of Advertising a Startup Business

You’ve passed the point of asking How to start a business… And now as an entrepreneur or business owner, you may be wondering, how in the world do I get people to know about my business? After all, if no one knows your business exists, they can’t buy from you. Don’t worry—we’ve got your back. Here are the ABCs of advertising a startup business.

A is for Advertising on Social Media

Social media is one of the most efficient ways to advertise. That’s because you don’t have to spend too much money and it reaches a wide variety of people. Start by creating a strong presence on the major social media platforms like Facebook, and Instagram. You can create content that provides useful information about your industry or product/service offerings. In turn that will help establish trust between potential customers and your brand. Additionally, consider running ads on social media platforms—you can target them based on age, location, or interests so that you are reaching the right type of customer for your business.

B is for Blogging

Blogging is another great way to reach potential customers and build trust with existing ones. You can use blogs as an opportunity to showcase knowledge about your industry or offer tips related to using your products/services more effectively. Plus, blogging regularly will help boost the SEO ranking of your website since Google loves fresh content!

C is for Collaboration

Collaborating with other businesses and organizations can be a great way to get exposure for both parties involved. For example, if you own a bakery and partner up with other local businesses like restaurants or catering services in the area who need bread more frequently than individual customers do; this would increase their visibility while also giving them access to quality bread at discounted prices. Additionally, consider sponsoring events or partnering up with influencers in the area who could promote your product/service offerings on their social media channels—this type of collaboration is invaluable for startups looking to get noticed quickly!

 

Advertising a startup business doesn’t have to be difficult if you know where to look for opportunities! By utilizing things like social media advertising, blogging, and collaborating with other businesses/influencers in the area; you can easily get noticed by potential customers without spending too much money upfront. You can check out 18 more ways to market a start-up here at Hubspot. Also, do some research into what would work best for promoting your particular business and start advertising today! Good luck!

How Much does App Development Cost?

Posted on by Phil


How much does an app cost you ask? This is a very important question you should definitely be asking. More importantly, you should be asking what type of app do I need? If you’re not sure perhaps you could ask what types of Apps are there? All of these questions are important as you start determining your app design and app development cost.

Many factors influence the price, and the pricing structure can vary tremendously for each app development company or freelancer. Below are ballpark prices (NZD, excluding GST) on how much is an app may cost. They are not set in stone and a full scope and breakdown of any project are recommended before deciding how to proceed.

A Simple Web App Cost – $8,000 to $10,000
A Simple PWA – Progressive Web App Cost – $10,000 to $20,000
Average PWA Development Cost – $60,000 to $150,000
Average Native Development Cost – $80,000 to $150,000
Complex Native App Cost – $250,000 +

Graphic of app costs

What Factors influence App Cost?

The cost of building an app ranges from $8,000 to $300,000 and depends on numerous factors such as

  • Type of App
  • The complexity of the design and the number of screens that need to be visualised (designed)
  • User Journey
  • Development process;
  • Quality assurance phase; How much testing
  • Number of functions and features;
  • The intricacy of those functions and features;
  • The complexity of the database;
  • Number of and complexity of 3rd party integrations;
  • Implementation of security protocols like HIPAA or GDPR;
  • Third-party integrations (e.g., payment gateways, social media, APIs)
  • Size and level of the development team
  • Location of the development team
  • Platform for the app (iOS, Android, or both)

Where should I start?

When it comes to making a start in building an app, you (as mentioned above) need to understand what type of app you need. To do that, you must first understand what your app will do. What problem will it solve and how will it do that? These two factors will determine not on the cost of building the app, but the scope of the functionality you may need if you can create it in stages and what the ongoing costs are likely to be. Other things to consider are whether your app will be built for iOS, Android, or both platforms. This will impact your development approach and costs.

Your best bet is to brainstorm your ideas, write up a wishlist of features, create a list of essential features for your app’s minimum viable product (MVP), and talk to a few app or web development companies about the project. And like choosing the right marketing agency, the same goes for web or app development. You need to know they understand what you are trying to achieve. You want them to be honest about the best way to bring your idea to life. The last thing you want or need is to commit 100k or more on something that could cost 20k.

If you would like to talk to the Back9 team about App development, hit the button below.

Contact us


Updated 12 June 2024

B2B Marketing: The Business Behind the Business

Posted on by Phil

As a business owner, you’re always looking for the most efficient ways to market. Whether that be constructing your messaging, or attracting new customers. If your primary target customers are businesses and you’re not already doing B2B marketing, now is the time to start! It stands for “business-to-business” marketing. And it’s an incredibly powerful tool that can help you reach your target audience quickly and effectively. Let’s take a look at why B2B marketing is so important. And how you can use it to grow your business

What Is B2B Marketing?

At its core, B2B marketing is the process of promoting your products or services to other businesses rather than directly to consumers. It involves finding potential partners in related industries and leveraging their contacts to create mutually beneficial relationships. In terms of digital strategies, business-to-business marketing typically involves creating content that appeals to decision-makers at other companies. These include things such as blog posts, white papers, infographics, case studies, webinars, and more

The Benefits of B2B Marketing

There are several key benefits to using B2B marketing strategies

  • Increased visibility – By targeting businesses in related industries, you can expand your reach beyond traditional consumer markets. This will give you more opportunities to make connections with potential customers who may not have heard of your company before.
  • Cost savings – Compared to traditional mass advertising methods like TV or print ads, b2b marketing is usually more cost-effective. This is because it doesn’t require large upfront investments or ongoing costs. Plus, by targeting specific audiences with tailored messages instead of a broad one-size-fits-all approach, you can maximize the return on investment for each dollar spent on advertising
  • Higher conversions – When done correctly, business-to-business marketing campaigns tend to have higher conversion rates than those aimed at consumers since they are tailored toward decision-makers who have more authority over purchasing decisions.

In conclusion, b2b marketing is an incredibly powerful tool that can help businesses expand their reach beyond traditional consumer markets and increase their visibility online. With the right strategies in place—such as creating engaging content tailored towards decision makers—you can generate leads that convert into paying customers faster and save money in the process! Ready to get started with b2b marketing? Contact us today for personalized advice on how best to leverage this strategy for maximum success!