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How to choose the best website development company

Posted on by Phil

So you’re wondering how to choose the best website development company for your business?

Are you on the hunt for a website developement company to build your website? If so, then you’re probably trying to figure out what questions to ask and how best to approach such an important decision. After all, a professionally-designed website will help you attract more visitors and get more customers. Therefore boosting your online success! But with so many agencies out there claiming they can create amazing websites, who is the best web design company? And how do you find them? It’s hard not to feel overwhelmed by the process of finding the right fit.

That’s where this article comes into play.

We’ll provide tips and tricks on how to research. And ask the right questions in terms of choosing the best web design company. A website company that meets both your aesthetic desires as well as budget needs! So read on for some helpful advice as we explore what you should look for when making this critical decision.

  1. Make sure the web

site development company is also experienced in UX/UI design. Also ask if they have a decent portfolio of work to show you what they have done before

  • Ask questions such as their process for creating a website, the timeline for completion, and any additional services they offer
  • Determine if the company offers customer service or technical support after the project is completed
  • Check out reviews online to see if there are any comments on customer satisfaction with the service
  • Find out if they use up-to-date technologies and tools that make sure your website runs smoothly and efficiently
  • Ask how much it will cost to design a website and get a quote

Make sure the company is experienced in web design and has a portfolio of work to show you what they have done before

When you’re looking for a website development company, it’s important to ensure that they have the right experience. You’ll want to rest easy so that they can help you succeed. And create a gorgeous online presence for your business. A good way to do this is to spend some time getting to know their past work. This will help you understand the type of work they do and the quality of service they can provide. Utilise these resources to make sure your money is well-spent, so you can confidently choose a website company with confidence knowing they are experienced in web design while being able to show you the greatest product at the end.

Ask questions such as their process for creating a website, the timeline for completion, and any additional services they offer

Taking the time to ask questions and do research on potential companies to work with for your website design is an integral part of the process. From the start, you should make sure the company you’re considering has a robust process for creating websites. It’s also important to find out their timeline for completion. As well as any additional services or packages they might offer to cater to your particular project needs. Doing this upfront research and asking detailed questions can save time and effort. And ulitmately lead to greater satisfaction with your website design.

Determine if the company offers maintenance, SEO, or technical support after the project is completed

When it comes to creating a successful website, research is vital. An important question to ask when considering working with a web design company is whether or not they offer maintenance, SEO, or technical support after the project is completed. As search engine optimisation (SEO) changes and grow more sophisticated, so must your website. This means monthly maintenance and growth-driven updates that keep your site ahead of the competition. That means search ranking, performance, functionality, and content. If finding the perfect web design agency with ongoing support is something you need for your website’s success, make sure you do thorough research before signing any contracts!

Check out the online reviews

Choosing a website development company to work with for your website can be tricky if you’re not sure which one to go with. A great way to narrow down your options is by looking online for reviews of the services they offer. Check out Google reviews for example. Reading comments by customers who have already used their services can be incredibly helpful in gauging the quality of service and overall satisfaction they provide. Looking at this feedback can help make sure you choose the best web design company for you. And one that delivers results. Therefore you won’t have to worry about being disappointed in the end.

Find out if they use up-to-date technologies

When it comes to choosing the best web design company for you, it is important to research and ask the right questions. These include questions about the technologies and tools being used for your website design. You want to be sure that the company is using up-to-date technologies. This helps to guarantee that your website runs smoothly and efficiently. In this day and age, there are plenty of tools out there that guarantee success, so make sure you are confident that the web design company’s staff has been properly trained on how to use them accurately!

Ask how much it will cost to design a website and get a quote

The final piece of the website puzzle will be how much it will cost. Your goal should be to find a web design company that you believe will design and build something that will provide ROI. There are many ways to measure this with a website. So make sure you don’t just choose a set-and-forget website solution.  It’s good practice to compare prices – but it shouldn’t be the be-all and end-all… If a website costs 50k but returns 4 x that in the first two years – it’s worth every cent! Ultimately, choosing the right web design company is essential in getting the website of your dreams at an affordable price.

Research is Key to choosing the best web design company

Researching and asking the right questions when searching for the perfect web design company is essential in order to find the best fit. Taking these steps such as determining their experience level, understanding their process, checking reviews, making sure they use up-to-date technologies, and asking about prices are all important steps you’ll want to take to make sure you get exactly what you’re looking for. A website design company should be more than just a service provider – it should offer valuable consultation that meets your needs. We understand how difficult it can be to choose the best web design team for your project; however, if you take the above list of tips into consideration when choosing a web design agency, you’re sure to choose one that meets your needs and ensures a smooth process from start to finish.

If you think we might be the right website development company or have any further questions regarding projects. If you have questions on how we can help you achieve success with your own website design project playing an advisory role, then please get in touch with us and we can discuss your options.

How much does a website cost in 2023 and Beyond?

Posted on by Phil

Are you a small business owner or an aspiring start-up looking to create a website? You mostly likely be wondering how much a website will cost in 2023. And, more importantly, what can you do to get the best value for your hard-earned money? The good news is that here at Back9 Creative, we have experience with a range of websites from small to massive. And with careful planning, research, and budgeting there are ways to keep costs down while still creating a great website. In this article, we’ll take an in-depth look at the different factors involved in website pricing. As well as tips from design professionals on how to save money without sacrificing quality.

  1. Overview of web development costs in 2023
  2. The importance of research when choosing a web development agency
  3. Factors that affect the cost of website development
  4. Tips for getting the best value for your money when buying a website
  5. How to ensure you get quality website design and development services
  6. Financing options available for website development in 2023
  7. Ongoing website costs, such as hosting and maintenance

Overview of web development costs in 2023

With advances in technology and the current booming world of digital marketing and website development, it’s no surprise that cost is a major factor to consider when trying to create a website. Navigating the already confusing landscape of website design and development can be even more daunting when you factor in cost.

While you may be thinking about free website design – and if it is the best option, it is still important to understand what you are getting. There are many low-cost options available, from Free to Cheap… But they often come with hidden costs or caveats that could put undue stress on you and your budget. Instead, it’s important to focus on getting the best value for your money. And doing so requires research and understanding of what goes into a quality website.

In 2023, website costs can vary greatly. These costs depend of course, on what type of site you’re looking for. And the type of website. If you plan ond going it yourself or if you should hire a website professional.

With (really) basic websites starting at around $2000NZD and more complex ones requiring upwards of $10,000NZD or more. So how can you ensure you get the best value for your money? By speaking with web design experts who can help assess your needs and find the right solutions for you [hopefully] without breaking the bank.

The importance of research when choosing a web development agency

When it comes to choosing a web design and development agency, research is key. Looking into different options will give you an understanding of the costs and services on offer. And what to expect from a web design company too. This will not only help you decide what best fits your budget but which company fits best with yours…

Be sure to take your time researching the web development company you choose. See where they rank in Google search. Read online reviews. Ask for referrals from friends or colleagues. And make sure to ask questions.

Researching different web design and development companies will help you get an understanding of the cost and services available as well as what to expect from the agency. It’s important to remember that not all agencies offer the same quality of service, so do your due diligence and ensure that you’re getting the best possible value for your money. Doing your research will also ensure that you find a great fit for your business!

Factors that affect the cost of website development

When it comes to website design and development, the cost of your website depends on a variety of factors. Of course, the size and complexity of your website affect your overall budget. This is because larger and more complex websites generally require more work and may include features such as custom programming. Other factors such as integrated applications, mobile responsiveness, and search engine optimization can all add complexity and cost to building a new site. One of the biggest costs when creating a website in 2023, is the content. What is content? Well, content is all the written information, photos, videos, infographics, and so on. Think about who will make and supply this content? Will you need assistance with this? And once the content is made – who will input it?

As well, as this there can be significant variations in the quality of service provided by web design companies in New Zealand in 2023 – so it pays to research previous projects and feedback when selecting service providers to ensure you get the best value for your money.

Tips for getting the best value for your money when building a website

If you’re looking to build a website in New Zealand in 2023, you want to ensure you get the best value for your money. This can be done by researching different web-development companies and their rates, scoping out the market for good deals, taking advantage of discounts, and asking pertinent questions.

A website in 2023 is an asset, it is a sales tool. In fact, websites are like staff. There is always something new, that they need to be informed about or trained on. So that means in 2023 a good website is never finished – it is not a set-and-forget cost. It is an investment. So it’s important to get educated on the various elements that come with building and maintaining a website so that you know what to look for and ask of potential developers or providers. It’s never been more important to arm yourself with knowledge when it comes to spending your hard-earned money. Investing time into research now can help ensure better returns in the long run!

How to ensure you get quality website design and development services

Knowing how important having a quality website can be for your business is key. It’s also essential to make sure that you get an experienced and knowledgeable team to design and develop the site. Starting with researching all available options – this includes looking into what services they offer and whether they have any customer reviews or testimonials. Additionally, confirming their qualifications and knowing who will be involved in the process of creating your website are vital steps in finding the right provider for your needs. Finally, it is worth checking how much experience they have, and what sort of budgeting options they offer – this will help to ensure that you are getting the best value for money when designing and developing a website in New Zealand during 2023. With a little extra care taken upfront to find the right service provider, you can feel confident that your website project is in safe hands and that you’ll end up with an outstanding end result.

Financing options available for website development in 2023

Financing options for website development in 2023 NZ might seem like a bit of a grey area. It’s important to note that how much your website costs really depends on the features you’re after, but fortunately, there are some great ways to get the best value for money. At back9 creative, we believe the best investment for a website in 2023 is Growth-Driven Design. This methodology is a game changer – and it makes the website become an investment and not a cost.

Other options to explore if growth-driven design is not right for you are: signing up for payment plans with website design companies or researching grants or small business financing options. Most web design companies will charge a percentage upfront and progress payments along the way. But ultimately you’ll want to make sure that you know what budget is available and decide which payment options they offer will work best for you.

Whether is just a very basic templated website with minimal content and optimisation or a complex e-commerce platform, with thorough research and planning, any business can find a suitable way to finance its website requirements in 2023 NZ.

Ongoing Costs of a Website in 2023 and Beyond

As I mentioned above, a good website these days is an investment. And you should never truly see it as done. A website has the ability to Attract and convert anonymous visitors into leads or prospects. And that means you can actually them into customers – or sales! Understanding Inbound marketing and the buyers’ journey is key here. So not only should you be looking to analyse and measure your website going forward, you should be adapting it to work better for your users. This is known as data-driven marketing. On top of that, websites require hosting (the server costs for where the site is stored) and maintenance as the platforms around them update. Web Browsers, Devices such as phones, etc all update periodically and you want to ensure you’re website is not left behind as this happens. These factors, along with website performance and more affect Search Engine Optimisation (SEO) so that’s also an important element to consider. SEO is what helps your website get found among the some 1.5 billion live websites in the world wide web.

Website hosting can start from as little as $8 a month, but that is pretty basic. Add security and maintenance to that and you can expect to pay anywhere from $30-$200 a month depending on the offering and level of support. Basic (Technical) SEO starts from around $350 per month and can cost upwards of $2000 per month for larger, more complex website sites. Again this depends on the offering at SEO involves a massive number of variable avenues from Technical SEO, Keyword research, link building, and content SEO to name a few.

If you’re wondering why you need SEO and Website maintenance, is simple.

  1. So you’re website can get found online, faster and more often
  2. So your visitors stay longer and convert to leads – which = more sales.
  3. So you don’t get lost in the sea of 1.5 billion websites.

Research is Key

when it comes to website development in 2023, you need to consider the cost, but also the value for your money. Research is key in order to finding the perfect web agency for you and making sure that the services provided are of quality. Keep in mind the various factors that affect a website’s cost as well as our tips to help you get great value for your money. There are many financing options open to you so you can still achieve your desired website regardless of budget constraints. Get in touch with us today and we’ll provide exact costing specific to your needs. We guarantee high-quality output even with a tight timeline. Don’t wait any longer! Take advantage of these amazing opportunities and start working on getting the website of your dreams right away!

Why you need SEO and Website Maintenance

Posted on by Phil

The Benefits of SEO and Website Maintenance

Everyone wants their website to be successful. But how do you make sure that your website is visible, optimized, and running smoothly? The answer is simple—you need to make sure that you are consistently maintaining your website with SEO and regular maintenance. Let’s break down why this is so important.

Why Do I Need SEO?

SEO stands for Search Engine Optimization and it is the practice of optimizing a website so it shows up in search engine results when people type in keywords related to your products or services. SEO helps increase the visibility of your site, which means more eyes on your content and more potential customers who may purchase what you have to offer. It also helps build credibility because it demonstrates that you are an expert in your field by crafting content around certain keywords.

The biggest player in helping people or potential customers find you is Google. That’s not a secret. And you also need to understand that Google is constantly updating the way they rank websites. They are updating the Chrome Web Browser. Operating systems on computers and other devices such as phones and all of these things can affect your website ranking and performance, and user experience. That is why you need SEO and website maintenance.

 

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Why Do I Need Website Maintenance?

Website maintenance goes hand-in-hand with SEO. This is because it ensures that when people go to visit your website, it looks professional and functions properly across all devices (desktop, mobile, tablet). It also helps keep your website secure from hackers or viruses by regularly running updates on plugins, themes, core software files, etc. Regular maintenance can help prevent any technical issues from arising that could slow down loading times or affect user experience negatively. Additionally, if there are any bugs or glitches on the site due to outdated integrations, plugins, or themes, they will be taken care of during maintenance periods. If you choose the right company to design your website they may even offer maintenance incorporated into their hosting packages. They should at least. It just makes sense.

If you want to start Cranking, Ranking and winning online – you need SEO

In order for your website to be successful, it needs both SEO and website maintenance. Without them, the chances of people finding your site are slim since search engines won’t recognize it without proper optimization techniques like keyword research and backlink building. And even if they do find it somehow, they likely won’t stay if the user experience isn’t great due to poor functioning features or bugs caused by outdated integrations or code.

Taking care of both SEO and website maintenance should be top priority for any business owner looking to succeed online!

 

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Google Shopping Ads: How do they work?

Posted on by Phil

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Google Shopping ads are a really effective way that online retailers can connect with potential customers and generate more sales. In fact if done well, they will yield exponential returns. But what exactly are Google shopping ads, and how do they work? In this article, we’ll discuss what Google shopping ads are. And how you can use them to promote your products or services.

What Are Google Shopping Ads?

Much like Google Ads – the search version, Google shopping ads are a form of pay-per-click (PPC) advertising. PPC ads allow retailers to promote their products or services through a variety of channels. These ads appear when users search for keywords related to the product or service being advertised. When someone clicks on the ad, they are taken directly to the merchant’s website where they can purchase the item.

It’s a great way for businesses to get their products in front of potential customers quickly and efficiently.

How Do Google Shopping Ads Work?

Google shopping ads work by allowing e-commerce businesses (or merchants) to ‘bid; on certain keywords related to their products or services. Whenever someone searches for these keywords, the merchant’s ad will be displayed alongside other results from similar businesses. There are a range of ways to get your ads to show over another’s. But generally the higher an advertiser’s bid is, the more likely it is that their ad will appear at the top of search results pages. Advertisers also have the option of targeting specific demographics or locations. This then helps make sure their ad reaches those who are most likely to buy their product or service.

The Benefits of Using Shopping Ads

Google shopping ads offer many advantages for businesses looking to increase their sales and reach new customers. These include increased visibility for your brand, improved click rates due to targeted campaigns, and a lower cost per click than traditional PPC campaigns. Additionally, as more people search for items using voice assistants like Alexa or Siri, these types of ads become even more valuable as they allow merchants to tap into this growing market segment easily and quickly.

Do These Ads Really Work?

The short answer is hell yeah they do… Of course, you need to be advertising or selling a product that people want. And at a price, consumers are prepared to pay. That means you do need to be competitive to see success with Google shopping ads. This is because your product will show alongside your competitors, so if you’re selling a pair of socks for 6.90 and your competitor has the exact same pair for 5.40, then chances are, it will be their ad that will get clicked over yours. We have clients running google shopping ads as you read this who are returning anywhere from 600-800% return on their ad spend each month! Yes, you read that right – 600 – 800% R.O.A.S. That means if you spend $3000 on ads, it will result in $18,000 – $24,000 in sales each month.

How do you get started?

Google Shopping ads can essentially be set up by anyone with a bit of tech nouse. However, we highly recommend getting a certified Google ads Expert to help with this, We have seen several clients over the years falter in the setup, and it can end up being quite costly. The better the set up the faster we can get the account optimised and running smoothly. And that (generally) in turn means faster (and better) results. If you’re keen to have a chat about the options please feel free to give us a call or email or book a time to meet.

 

Google shopping ads offer so many benefits for businesses looking to increase their online visibility and boots sales numbers quickly and easily. With targeted campaigns and competitive bids, using all the google channels for ads, (Search, Display, Shopping, and Remarketing) you will get your products seen by potential customers quickly. And all while potentially keeping costs low. Well as low as possible… You will still have to outlay some decent cash. But you need to understand Google Ads are an investment. And not a cost like radio or newspaper advertising, This is because they are highly measurable. So if you’re looking for an effective way to reach more customers online, consider giving us a call, and let’s give Google shopping ads a try!

Finding the best Queenstown SEO Company

Posted on by Phil

As we discuss in our article, who is the best SEO agency in NZ, narrowing down the best business in any industry can be tricky. This is especially hard when it comes to all things digital. SEO or Search Engine Optimisation in itself is complicated enough as it is!

So when it comes to SEO in Queenstown, how do you find the best fit for your business? How much does SEO cost? Will I even see results from SEO? The questions go on… The most important factor for one person may not matter to another, and vice versa. Understanding what is SEO all about, is important, but you need to understand, there are so many things to factor in.  Also, you need to understand the difference between organic SEO and paid search! One aspect can stand out among the rest for you and something else for your neighbour. So how do we define who is the best SEO agency for you?

 

Who are the best-ranking SEO providers in Queenstown?

Which company will be the best for you depends on your needs and circumstances. What’s your criteria for partnering with an SEO agency or freelancer? What do you want them to do for you? What results do you hope to achieve?

One of the most important parts of teaming up with a company is working with people who believe what you believe! You can usually feel that in your gut. And from my experience, I would say trust your instinct! The reality is if you’re providing SEO services, then you should be able to get your own website ranking pretty well on Google. However, it’s easy in an online world to bend the truth or manipulate Google’s Search Engine Results Pages (or SERP). But the good news is, it’s getting increasingly harder to do. Consumers want trust from their providers, whether that be from their mechanic, their power company, or their website design team.

At the time of writing this, (bearing in mind staying at the top of the search results or SERP, is tough at the best of times) here are six of the highest-ranking SEO agencies for the search phrase: best SEO in Queenstown?

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BWG

BWG is a full-service digital agency based in Takapuna, Auckland. They are Google certified and their mission is to grow New Zealand SME’s and create jobs. They believe the primary difference between them and other agencies is the ratio of production staff to sales staff. Their sales staff are also competent in production. This is why they believe their campaigns deliver higher than average results.

They use Photoshop, HTML, and WordPress CMS for all design and development work. BWG also offer a full digital marketing suite, including Google Ads, Search Engine Optimisation, Social Media, and more.

The search term best SEO Southland, returns a decent ranking for BWG, albeit for a landing page for Napier. If you’re not opposed to dealing with someone outside of Southland, then these guys are possibly at least worth having a discussion with.

Lakeside Digital

Lakeside Digital ranks well for the search term, Best Queenstown SEO agency. Run by Conor Doyle, Lakeside Digital is a boutique SEO agency based out of Wanaka, NZ.

He has been working in the digital marketing & SEO industry for over 5 years in Australia and recently migrated to the beautiful Otago region. With him, he believes he has brought a seasoned and proven approach to SEO that has seen hundreds of small businesses and larger companies succeed in their respective markets.

Over the years he’s seen the flaws of the traditional SEO agency up close. Usually, the process begins and ends in the sales pitch. The person who sold you their ‘big idea’ was just another rung on the agency ladder and your actual strategy is handed down to a junior SEO with no idea about your business.

Sky Media

According to their website, Sky Media is one of New Zealand’s fastest-growing digital marketing agencies, due to owner and director Corey Reid’s forward-thinking leadership.

Sky Media’s Digital Marketing Team’s constantly up-skilling to achieve the highest industry standards in the ever-changing world of digital strategy. HQ’d in Timaru, they have representatives in a few locations around New Zealand and Australia. These locations include Auckland, Christchurch, and even Sydney. And they appear to have their marketing manager based in Queenstown. Their Website has a friendly down-to-earth tone and a lot of decent content. And they rank fairly well on google for the best Queenstown SEO agency, so they are worth contacting to discuss your options for sure.

Firebrand

Firebrand has recently snuck onto the first page of google for the search “Best SEO Queenstown”. Dunedin-based Firebrand is a Digital transformation Agency.

They refer to themselves as: Masters of the Digital Universe

They are a full-service marketing and digital transformation agency, based at our awesome premises in Dunedin, New Zealand.

Our capabilities include business plans and strategies, branding, and complete digital marketing solutions tailored to agreed outcomes. We offer brand positioning, website design, UI/UX design, custom website development, web app development, ecommerce, social media marketing, SEO, copywriting, video, and photography.

Fabric Digital

Fabric Digital at first glance appear to want you to believe they are based in Queenstown NZ. Unfortunately, that is a fabrication. Fabric is an Auckland-based Digital Agency. They say “Queenstown businesses of all sizes in all industries can benefit from SEO”. And that’s true. they continue “whether you are an adventure tourism provider on the shores of Lake Wakatipu or the owner-operator of a Queenstown real estate agency. Through building an SEO strategy you can see an increase the number of visitors to your website.” <- Also true.

That’s where they come in with the guidance of one of their Fabric Digital SEO experts, they can help develop and manage custom Queenstown SEO strategies to promote your business both in Queenstown, surrounding Otago towns, and other regions.

They do this by increasing your position on a range of key searches related to your industry. This increased visibility for organic searches leads to more website traffic, more enquiries, and more sales.

They are not wrong. . Everything except the pretence of being based in Queenstown 😉

Do Good Things

Well, Do Good Things is actually based in Queenstown, so when it comes to Queenstown SEO agencies, they get a point for honesty already. They are dedicated to driving measurable growth for our partners. They want to stand out from conventional digital marketing agencies that prioritise soft marketing metrics like leads and clicks by measuring our work across full-funnel marketing ROI. Do Good Things has some great content and if you’re searching for a Queenstown SEO company, whose actually based there, then get in touch with the.

Back9 Creative

Well, what can we say?  I guess the fact that you’re on our website and you more than likely found us in a Google Search, then reiterates it. But full disclosure we’re not based in Queenstown either… And like some other SEO and Digital Marketing companies we’re not going to pretend we have an office coming soon. But hey, never say never… We’re only a couple of hours down the road anyway in Invercargill.

We don’t usually add ourselves to these posts because we don’t like to toot our own horn when the results speak for themselves, but yes, we do believe we are one of the best Queenstown SEO companies – or NZ SEO companies to be fair… Much like the other companies on this list, we offer the same laundry list of services. So what makes us different?  Well, Nothing specific really. We’re all good at SEO, or our websites wouldn’t be ranking on Google, right? So you’ll choose to talk to us if you think we can deliver value (pssst… We can by the way…) And we’d love to have a chat and see if we can work together…

So, who is the best Queenstown SEO agency for you and your business?

So which Queenstown SEO company is the best for you and your business? Well… That still depends on what you’re looking for. Are the above companies still at the top of the results? SEO is a complicated field – actually it’s a minefield. And to stay at the top of Google you (or the agency you partner with) need to work bloody hard!

All of the above businesses claim to be the Best SEO company in Southland. Best these days is subjective, and is more about what it best for you and your business! What are you trying to achieve and who aligns with your values the best?

If you’re looking to partner with an SEO Agency or Freelancer, or wondering How to choose the right marketing agency for your business you must take the time to research. We’ve had several clients over the years who feel they have not seen results paying for SEO. And the reality is, there are a lot of people out there saying they are the best. SEO is also a long-term investment How Long it takes for SEO to show results will vary. This will depend on a number of factors… These include (but are not limited to) how good your website design is. And then how well developed or built it is too.

Do some Google searches

When you’re deciding who to contact, do some google searches to see how well their website ranks. Look over their website. If their site seems easy to use, and it answers most of your questions, chances are they could be a good fit. One tip is to check right at the bottom of their website and looks for the “Copyright ©” info. If it says 2014, chances are they may be a bit out of touch. Read up on their services, and testimonials. Ultimately if their style and tone match what you want for your own business, they may be worth talking to. Taking time to find that right fit and work with credible, reliable businesses can save time and trouble later on. So it’s worth the effort!

Ironically, though, if you’re reading this article, you found at the top of the Google Search results. Well… You may have found the best SEO company in Southland already 😉

 

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9 ways to improve your website ranking

Posted on by Phil

9 SEO Best Practices to Boost Your Organic Website Ranking in 2023

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Do you want to increase your website ranking and in turn the organic traffic to your website? Then, you need to make sure that your Search Engine Optimisation (SEO) game is strong. With the right SEO best practices, you can outrank your competitors and drive more people to your website.

Here’s 9 simple tips that will help you do just that.

1. Develop Content Based on Target Keyword Research

If you’re looking to increase website ranking and organic traffic, one of the most important things that you can do is target keyword research. When creating content, figure out which keywords are used most often by people who are looking for what you offer. Then, optimise your content with those words and phrases so that it appears when they search for them. This will help draw more visitors to your page and improve your ranking on search engine results pages (SERPs).

2. Use Compelling Titles and Headings

The titles and headings on your website should be engaging and attention-grabbing. They should also contain some of the keywords from your target keyword research. These will be the keywords you want your website ranking for. Doing this will help potential customers find what they’re looking for more quickly and easily, as well as make them more likely to click through from SERPs.

3. Write Strong Meta Descriptions

Your meta descriptions should be short but informative—they should tell potential customers why they should click through from SERPs rather than someone else’s page. Make sure that meta descriptions contain relevant keywords from your target keyword research as well as a call-to-action if possible. This will encourage users to visit your site instead of a competitor’s page.

4. Optimize All Images

Unlike us humans, Search engine crawlers can’t see images as we can, so all the images on your website must be optimised with descriptive alt text tags and captions whenever possible. This will help search engines understand what each image is about when they crawl your website. This means they can accordingly affect your website ranking in SERPs. And that could mean more organic traffic for you!

5. Include Several Internal Links

Internal links to relevant pages/content are essential for both users on your website and for search engines.

When linking, it’s important to choose anchor text that includes the primary keyword you’re linking to. This means that instead of using phrases such as “Read More” include the keyword for that page like: “Website Ranking”. This is so that search engines can better understand where the link is headed.

There’s no strict limit on how many internal or external links should be included on a webpage or in an article, but as a guideline, aim to include several internal links throughout the body of your content. In particular near the beginning when introducing new concepts or ideas. Make sure all your internal links are relevant to ensure a good user experience and ensure you don’t distract readers with too many links. Focus on creating meaningful connections between articles and provide value to your readers by linking to relevant content.

6. User-friendly design (on desktop and mobile)

With template website solutions these days, Design is often overlooked. This can be detrimental when optimising for search engines. But design plays a big role in helping users find what they’re looking for.

So make sure your website is easy to navigate, scroll and click on any device – from laptop to mobile. Use content management systems like Silverstripe and WordPress to ensure the user experience is consistent across all platforms with responsive design.

Don’t forget to put yourself in the shoes of your prospects and consider how they’ll be engaging with your content. One surefire way to increase the design element of your website and improve user experience is to use the services of a professional designer. A good website designer will help you get a great-looking website, which is on-brand but also easy to navigate.

7. Optimise Page Speed for better website ranking

Page speed is a key factor in Website performance. And therefore for improving website ranking and organic traffic.  If a user has an poor experience with slow loading times or frequent errors, they won’t stick around long enough for their visit to count as “organic” in analytics reports!

To ensure an optimal user experience for visitors, use tools like Google’s PageSpeed Insights or Pingdom Website Speed Test to identify any issues with page speed. Then you take appropriate action, based on the results. Things that usually come up and need addressing, are: optimizing images or minifying code files.

Additionally, using caching techniques like server-side caching or client-side caching. These are things you may need help with from your web developer. If you have a website maintenance plan these may also be included in it, depending on the agreement. These things can greatly improve loading times by reducing unnecessary data requests every time a user visits a page!

8. Make Use of Navigation & Sitemaps

Navigation menus are essential elements of any website; they provide users with an easy way to explore different sections without having to type anything into a search bar or scroll through endless pages of content. Additionally, sitemaps provide crawlers with a comprehensive overview of all available webpages on a given domain name which makes indexing them easier (and faster!) than ever before!

9. Get Amongst Semantic HTML

Last but not least is semantic HTML. It’s a bit geeky, and maybe for the people who are into Pure SEO, but it’s important. Semantic HTML provides additional context around certain pieces of content such as headings (…) or paragraphs () which makes it easier for crawlers (and users!) To understand what text is saying without needing any special instructions from developers/designers etc… Plus, implementing semantic HTML also ensures that certain pieces of content look consistent across different devices/browsers etc – something which is increasingly important these days due to its wide range of viewing options available today!

SEO is critical to Website Ranking

Much like love and marriage… They go together like a horse and carriage. And this I tell ya, brother, you can’t have one without the other. Yep, Search engine optimisation best practices are essential if you want better website ranking and increased traffic.

From developing content based on target keyword research and writing strong meta descriptions to optimising all images and making use of navigation & sitemaps. These tips will help you get ahead of the competition. But make no mistake. It may sound simple, but it’s not easy! It takes hours of hard work and dedication – And you really have to be ‘in’ to it. If you half-ass it and your website sucks, it won’t convert. And if you try to take shortcuts, Google will find you and punish your website ranking for it. I suggest you look for an SEO agency. If you’re serious about SEO, then you will want to find the best SEO agency in NZ.  And if you want to find out How to find the best SEO agency start with a google search, If they’re any good at SEO – then their own website ranking should be pretty good!

Ultimately though if you’ve been asking why is my website not ranking on google, then its time to change something! So don’t wait any longer – start implementing these SEO best practices today or find an SEO expert to help, so that you can start seeing results sooner rather than later!

 

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