Invercargill Libraries Rebranding.
In consultation with the Invercargill City Libraries and Archives, we determined the library is a place of connection.
The library at Invercargill is a place of excitement, and community, with the aim to create individual, long-lasting learning and development, that not only nurtures minds but allows users access to information and important services. Whether it be through the traditional means of books, manuscripts, research, or through the latest digital applications and technology, the Invercargill Library is a place that each user can call their own.
The graphic design represents and epitomises what it means to be a part of the Invercargill Library. It’s a place to create your own place of engagement, relaxation, and passion. So how could we show this graphically? Take a closer look at the graphic. The idea was to create something that symbolized pathways, connectivity, community and sense of ownership. As an important part of the community, we aimed to make this as clear as possible.
We also developed comprehensive brand guidelines for marketing materials going forward. As Invercargill City Libraries and Archives has an in-house design team, it was important to maintain the consistency that is imperative in communicating any brand messages.